Partnerize Affiliate Marketing and Partnerships Blog
Partnerize is leading the charge in future-proofing your program. While our underlying infrastructure is already built to withstand ongoing browser changes, true resilience requires a complimentary solution to safeguard against ...
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Partnerize is the leader in partnership automation. The world’s leading companies rely on our award winning platform to drive and manage over $6B in partner sales and $500M in partner payments every year.
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Katie Spurkeland
Jul 15, 2026
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Maura Smith
Jul 14, 2026
The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’...
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Katie Spurkeland
Jul 09, 2026
Operate from a holistic view of results with the Partnerize Mobile SDK, a mobile app event tracking solution that empowers brands with mobile apps to capture in-app events–insight that ...
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Katie Spurkeland
Jul 01, 2026
Partnerize puts the reporting you need in your inbox when you need it most with the ability to schedule reports, the latest enhancement to the platform’s reporting suite.
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Katie Spurkeland
Jun 23, 2026
Partnerize eliminates the friction of manual link updates with easily-implemented functionality that automates tedious tasks and offers immediate payoffs so that you can stay focused on driving results.
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Ryan Williams
Jun 17, 2026
Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...
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Mary Anzalone
Jun 11, 2026
Long-term trust is earned by the actual placement your customer sees on their screen, not the static proof you approved on paper. In a complex partner ecosystem, true brand integrity ...
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Michael Carr
Jun 10, 2026
Explore frameworks and tools marketers use to quantify AI-driven conversions, including unified data layers, advanced tracking, and multi-touch modeling.
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Mary Anzalone
Jun 04, 2026
Deploying automated verification transforms partner management from an adversarial art into a programmatic science. By establishing a shared, deterministic record of the digital storefront, you protect both your margins and ...
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Maura Smith
Jun 02, 2026
New research finds marketers risk losing visibility and partner influence as AI-driven discovery changes how commercial value is measured.
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Mary Anzalone
May 29, 2026
The average enterprise partnership program now operates within a complex, machine-mediated market across high-authority editorial sites, creator feeds, video reviews, newsletters, and generative AI recommendations.
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Katie Spurkeland
May 27, 2026
Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward ...
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Michael Carr
May 19, 2026
Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes.
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Brent Fraser
May 18, 2026
The appointment of David Dowd reinforces growing enterprise momentum behind AI-era measurement and compensation infrastructure.
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Katie Spurkeland
May 12, 2026
As the digital landscape continues to make seismic shifts, the pressure on partners to maintain persistent tracking and relevant content has never been higher.
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Matt Gilbert
May 11, 2026
Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across ...
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Katie Spurkeland
May 07, 2026
For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ...
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Katie Spurkeland
May 04, 2026
In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...
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Michael Carr
Apr 29, 2026
To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...
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Maura Smith
Apr 27, 2026
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is ...
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Michael Carr
Apr 24, 2026
But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...
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Michael Carr
Apr 22, 2026
AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...
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Andy Crossen
Apr 21, 2026
AI-driven discovery has reshaped how consumers find, evaluate, and purchase products. Whether it’s a recommendation surfaced in an AI-generated answer, publisher content that shapes a decision before any search ...
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Michael Carr
Apr 17, 2026
Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...
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Michael Carr
Apr 17, 2026
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Mary Anzalone
Apr 16, 2026
Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize ...
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Chrissy Kammerer
Apr 14, 2026
In the luxury lifestyle space, growth isn't just about more clicks—it’s about higher-quality influence. By moving away from a traditional affiliate model toward a precision-based strategy, a high-end ...
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Georgia Hudson
Apr 09, 2026
The inaugural meeting of Pacesetters took place on February 26, 2026. It established a clear consensus on the channel’s evolution; affiliate is moving from a last-click performance model to a strategic, ...
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Katie Spurkeland
Apr 01, 2026
Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...
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Kate Ellis
Mar 30, 2026
AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid.
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Kate Ellis
Mar 26, 2026
For a long time, publishers were told that visibility and revenue were the same. If their content ranked well, they’d earn traffic. And this traffic could be monetized with ...
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Mandy O'Brien
Mar 23, 2026
The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. ...
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Chrissy Kammerer
Mar 17, 2026
Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human ...
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Kate Ellis
Mar 16, 2026
The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...
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Chrissy Kammerer
Mar 15, 2026
Stop affiliate channel revenue loss from Algorithmic Invisibility. Learn how AI discovery layers filter partners and how predictive intelligence secures your market share.
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Chrissy Kammerer
Mar 12, 2026
Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring.
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Andy Crossen
Mar 12, 2026
Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...
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Katie Spurkeland
Mar 10, 2026
In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ...
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Mary Anzalone
Mar 02, 2026
Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, ...
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Georgia Hudson
Feb 25, 2026
By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can ...
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Chrissy Kammerer
Feb 17, 2026
We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...
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Maura Smith
Feb 10, 2026
Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...
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Matt Gilbert
Feb 02, 2026
AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. ...
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Chrissy Kammerer
Jan 26, 2026
Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...
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Chrissy Kammerer
Jan 19, 2026
3 problems brands must solve with affiliate platforms in 2026. Learn why legacy networks fail at tracking, attribution, and profitability.
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Chrissy Kammerer
Jan 15, 2026
New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value
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Maura Smith
Jan 14, 2026
For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...
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Chrissy Kammerer
Jan 13, 2026
When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...
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Chrissy Kammerer
Jan 05, 2026
PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.
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Chrissy Kammerer
Dec 26, 2025
Affiliate platforms need to advance to catch up with the gen ai marketing world we now live in. Here are the trending features you'll need to have in your stack ...
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Chrissy Kammerer
Dec 19, 2025
Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.
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Chrissy Kammerer
Dec 17, 2025
Machine-mediated market study highlights how AI is reshaping affiliate measurement.
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Maura Smith
Dec 16, 2025
If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers ...
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Kate Ellis
Dec 11, 2025
Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 ...
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Aaron O'Brien
Dec 09, 2025
The affiliate benchmark group's overall peak performance (Nov 1 - Dec 2) remains positive, showing a +3% year-over-year (YoY) revenue increase for global retail (less food & drink), largely driven by a 5% higher ...
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Chrissy Kammerer
Dec 08, 2025
New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.
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Danielle Michaely
Dec 05, 2025
VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses.\
It identifies where affiliate partners actually shaped decisions regardless of whether ...
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Kate Ellis
Dec 03, 2025
Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...
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Aaron O'Brien
Dec 01, 2025
The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ...
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Aaron O'Brien
Nov 25, 2025
So far, the narrative for peak 2025 is clear: the path to purchase requires more traffic and delivers fewer conversions, but the conversions that do happen are far more valuable. Brands ...
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Kate Ellis
Nov 19, 2025
As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...
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Daniel Tay
Nov 19, 2025
While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem.
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Kate Ellis
Nov 17, 2025
The IAB Evolving Search Journeys 2025 report makes one thing abundantly clear: search isn’t dead—it’s transforming faster than at any point in its 20+ year history. For marketers, this ...
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Chrissy Kammerer
Nov 07, 2025
The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (...
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Chrissy Kammerer
Nov 05, 2025
Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are ...
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Kate Ellis
Nov 04, 2025
The partnership industry is evolving faster than ever — and on 1st July 2026, Partnerize is bringing together the brightest minds in affiliate and performance marketing for an unforgettable day of insight, ...
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Chrissy Kammerer
Oct 28, 2025
The 2025 holiday shopping season is poised to be both unique and challenging for retailers11. With a slowdown in overall growth expected—U.S. retail sales are only forecasted to increase ...
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Matt Gilbert
Oct 27, 2025
The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated ...
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Kate Ellis
Oct 22, 2025
The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...
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Maura Smith
Oct 21, 2025
Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.
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Maura Smith
Oct 20, 2025
Consumer journeys are changing faster than most marketers can keep pace with. Generative AI is collapsing once-clear paths into compressed experiences, where discovery, evaluation, and recommendation happen in a single ...
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Maura Smith
Oct 13, 2025
The explosive growth of AI has disrupted the familiar path to purchase, creating a new "zero-click" reality where established metrics are fundamentally changed. The chart below compares the traditional click-based ...
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Mike Halloran
Oct 06, 2025
Turning results into actionable insights is essential for powering an effective, data-driven strategy. With the launch of Report Builder, the latest advancement to the Partnerize reporting suite, you can unlock ...
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Georgia Hudson
Oct 03, 2025
Trip.com’s success story proves that with the right technology, sophisticated data utilization, and a collaborative approach, the affiliate channel is powerful enough to drive aggressive, multi-vertical growth in ...
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Georgia Hudson
Sep 25, 2025
Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: ...
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Katie Spurkeland
Sep 22, 2025
The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the ...
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Katie Spurkeland
Sep 17, 2025
In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...
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Shaniece Whale
Sep 09, 2025
The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future ...
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Faria Huq
Sep 02, 2025
In an unpredictable economic climate where every dollar must work harder, partnerships has emerged as a recession-resilient growth engine delivering ROI, reach, and growth in one of the most challenging ...
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Chrissy Kammerer
Aug 28, 2025
The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...
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Faria Huq
Aug 26, 2025
For Australian marketers, the path forward is clear: you must balance audience reach with brand reputation. With a proactive strategy and the right technology, you can protect your brand while ...
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Kanako Buckley
Aug 18, 2025
While affiliate marketing revenue growth has slowed slightly recently, the Japanese affiliate market remains a high-value opportunity for global brands. Competition is intensifying, making localized strategies, AI-driven insights, and strong ...
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Tyler Shanahan
Aug 14, 2025
This strategic shift, powered by a data-driven partnership approach, aimed to maximize revenue growth,\
enhance partner engagement, and optimize media investment.
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Georgia Hudson
Aug 05, 2025
Travel is back, and with it, a huge opportunity for brands to connect with consumers through strategic partnerships. But for a global brand like Flight Centre, how do you successfully ...
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Georgia Hudson
Aug 05, 2025
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Chrissy Kammerer
Aug 01, 2025
Thanks to AI the affiliate marketing ecosystem is changing faster than ever before, and it's not just for advertisers, it's changing for publishers and affiliate platforms, too. AI brings with ...
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Georgia Hudson
Jul 29, 2025
Our latest success story exemplifies the power of strategic partnerships and effective execution in the travel sector. Inspiring Vacations, a leading Australian tour operator, was new to affiliate and chose ...
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Chrissy Kammerer
Jul 29, 2025
Here are the 5 Important things to include in your affiliate resource hubs - Learn why your hubs matters and the five most important things it must include to make your ...
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Leeanne Boulton
Jul 22, 2025
Customizable eyewear brand Pair Eyewear partnered with agency Growth HQ to evolve its affiliate strategy. The result? A 135% increase in new user sales, major content partnerships, and a scalable new ...
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Kate Ellis
Jul 15, 2025
The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later" (...
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Kate Ellis
Jul 11, 2025
Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (...
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Kate Ellis
Jul 09, 2025
It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, ...
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Kate Ellis
Jul 02, 2025
It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic ...
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Faria Huq
Jul 01, 2025
Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we ...
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Maura Smith
Jun 26, 2025
Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores ...
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Chrissy Kammerer
Jun 23, 2025
Here are the main benefits to using our affiliate marketing platform.
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Craig Edgson
Jun 19, 2025
Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the ...
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Haidrah Burke
Jun 11, 2025
Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.
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Katie Spurkeland
Jun 04, 2025
Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you ...
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Mandie Satterfield
May 29, 2025
Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution.
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Faria Huq
May 20, 2025
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
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Chrissy Kammerer
May 19, 2025
These are the top affiliate marketing programs in Canada to know. This is a curated list of Canadian partner opportunities, from photography gear to unique collectibles.
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Katie Spurkeland
May 15, 2025
Accelerate activation of brand-to-brand partnerships with Sovendus, a brand partnership provider that supports post-purchase promotion sharing across a curated network of complementary brands.
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Katie Spurkeland
May 06, 2025
Expanding partner makeup to include complimentary brands is easier than ever with the Partnerize x Tyviso integration, a turnkey brand-to-brand partnerships via the Partnerize Tag.
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Chris Hill
May 01, 2025
Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.
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Katie Spurkeland
Apr 22, 2025
Partnerize supports advertisers in diversifying their partnerships to include brands with BrandSwap, the latest addition to our integrated partner ecosystem.
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Georgia Hudson
Apr 14, 2025
Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results. To kick off their program successfully, the ...
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Katie Spurkeland
Apr 08, 2025
The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...
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Katie Spurkeland
Apr 02, 2025
Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of ...
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Amber Sweeney
Mar 27, 2025
Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...
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Heather Zuleba
Mar 25, 2025
Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...
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Shaniece Whale
Mar 24, 2025
Partnerize recognizes the power of mentorship, leadership, and inclusion in shaping the future of partnership marketing. Throughout history, women have played pivotal roles in driving innovation, breaking barriers, and inspiring ...
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Andy Crossen
Mar 19, 2025
As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...
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Partnerize
Mar 17, 2025
Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region
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Shaniece Whale
Mar 17, 2025
In the fast-evolving world of partnerships, success isn’t just about data and performance metrics—it’s about fostering relationships, challenging norms, and creating opportunities for growth.
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Shaniece Whale
Mar 10, 2025
In candid conversations with Shaniece Whale, Marketing Associate at Partnerize, influential leaders Lauren Leisk and Carolina Paradas share their insights, and advice for women rising through the ranks—offering powerful ...
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Shaniece Whale
Mar 05, 2025
As we celebrate Women’s History Month 2025, Partnerize proudly continues our Women of Partnership series, shining a light on the voices of women who are shaping the future of our ...
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Faria Huq
Feb 27, 2025
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
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Craig Edgson
Feb 19, 2025
Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics ...
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Chrissy Kammerer
Feb 18, 2025
Learn the 5 proven steps to building powerful cross-brand collaborations, boosting growth, expanding reach, and creating mutual benefits for both brands.
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Chrissy Kammerer
Feb 13, 2025
Here are the 5 most popular affiliate marketing tips for advertisers for 2025.
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Katie Spurkeland
Feb 12, 2025
With Partnerize dynamic commissioning, the brand saw immediate results with their target partner during their 30-day test period including a 436% increase in YoY conversions and a 66% increase in YoY traffic ...
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Heather Zuleba
Feb 05, 2025
According to the latest benchmarks that feature travel brands across Partnerize, the travel sector saw a 45% increase in 2024 revenue year-over-year (YoY), supported by significant improvements in traffic and average order ...
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Craig Edgson
Feb 03, 2025
Partnerize has put together a handy guide to the key shopping holidays for 2025 along with some handy tips for optimizing your holiday promotions.
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Chrissy Kammerer
Jan 27, 2025
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
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Leeanne Boulton
Jan 22, 2025
Dollar Shave Club is a disruptive razor subscription service with millions of members. As part of their on-going marketing strategy to achieve vertical-leading customer lifetime value, the brand challenged their ...
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Kate Ellis
Jan 16, 2025
Parkdean Resorts, powered by Partnerize, enabled 5,000 families to enjoy a staycation in 2024 through the Partner channel's January Sale, achieving a +394% increase in traffic and a +185% increase in revenue. The campaign ...
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Katie Spurkeland
Jan 14, 2025
In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have ...
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Heather Zuleba
Jan 10, 2025
Last year, the Americas retail holiday 2024 season ran from Oct 1, 2024 – Jan 1, 2025 with the partnership channel showing an impressive 9% growth in revenue YoY over this full time frame. This growth exceeded ...
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Kate Ellis
Jan 09, 2025
With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement.
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Katie Spurkeland
Jan 06, 2025
Dedicated to creating an optimal experience for partners as they promote their favorite brands, Partnerize teamed up with PartnerBoost to make tracking links for more than 500K+ products and 2K ...
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Chrissy Kammerer
Jan 02, 2025
Learn how alliance marketing partnerships can drive exponential growth for your business. See the benefits, challenges, and best practices of building successful strategic partners.
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Chrissy Kammerer
Dec 31, 2024
As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success ...
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Georgia Hudson
Dec 23, 2024
Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class ...
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Kate Ellis
Dec 17, 2024
The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a ...
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Leeanne Boulton
Dec 13, 2024
By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M. The diversified partner mix not only reduced risk but also unlocked new growth ...
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Katie Spurkeland
Dec 11, 2024
Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.
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Heather Zuleba
Dec 06, 2024
As the dust settles on the peak of 2024 holiday season, it’s clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. ...
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Katie Spurkeland
Dec 05, 2024
Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners.
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Mandy O'Brien
Dec 02, 2024
By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons, brands can survive and thrive during Q4 and beyond. Now is the time to ...
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Georgina Gray
Nov 27, 2024
While financial conditions may be improving for shoppers, they remain selective. This gives luxury retailers the chance to shine through thoughtful, customer-centric approaches that maintain brand integrity while driving meaningful ...
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Leeanne Boulton
Nov 26, 2024
By redefining retail partnerships with data-driven tools, Frasers Group outperformed its revenue objectives, solidifying the affiliate channel as a cornerstone for future growth.
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Katie Spurkeland
Nov 25, 2024
Prepare for this year’s unprecedented holiday shopping season with Partnerize's Be a Holiday Hero: 2024 Q4 Partnership Playbook, the holiday shopping prep guide that puts you on track to maximize ...
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Faria Huq
Nov 20, 2024
As more Gen Zers continue to enter the workforce and increase their spending power, CMOs face the challenge of decoding this generation and their purchasing habits to create an opportunity ...
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Faria Huq
Nov 18, 2024
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
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Katie Spurkeland
Nov 15, 2024
Make the most of each partner category with optimizations that are catered to the strengths of each partner type. Partnerizes helps you develop this plan in our guide, Spread the ...
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Faria Huq
Nov 13, 2024
In this instalment we were joined by Yury Glikin, Head of Partnerships and Business Development from Thanks. The Thanks experience is engineered to drive brand love and revenue. Once a ...
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Maura Smith
Nov 12, 2024
Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions ...
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Chrissy Kammerer
Nov 05, 2024
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
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Craig Edgson
Nov 04, 2024
Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of ...
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Chrissy Kammerer
Nov 01, 2024
Here are the top-rated affiliate programs in Dubai. Find high-paying programs for success in the UAE.
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Vanja Wilson
Oct 30, 2024
Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners ...
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Kate Ellis
Oct 30, 2024
The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are ...
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Chrissy Kammerer
Oct 29, 2024
Looking ahead to the 2024 holiday season, U.S. retail e-commerce sales are projected to reach $271.58 billion—a 9.5% increase from 2023—with mobile commerce expected to contribute nearly 28% to this growth. With ...
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Chrissy Kammerer
Oct 28, 2024
When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more!
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Kate Ellis
Oct 23, 2024
Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...
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Faria Huq
Oct 18, 2024
Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. ...
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Maura Smith
Oct 16, 2024
Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most ...
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Erin Kristyniak
Oct 10, 2024
As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria
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Katie Spurkeland
Oct 09, 2024
Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our ...
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Katie Spurkeland
Oct 08, 2024
In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy.
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Chrissy Kammerer
Oct 08, 2024
Learn the differences and similarities between digital and affiliate marketing.
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Heather Zuleba
Oct 07, 2024
As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ...
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Kate Ellis
Sep 30, 2024
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
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Matt Gilbert
Sep 25, 2024
One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...
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Chrissy Kammerer
Sep 18, 2024
Finding the right partnership marketing agency can help amplify your brand voice, generate leads, and surpass sales goals.
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Katie Spurkeland
Sep 17, 2024
More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...
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Chrissy Kammerer
Sep 14, 2024
Learn how to choose an affiliate marketing company that offers the best program for your website in 13 easy steps. This guide will help you build the right program for your ...
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Chrissy Kammerer
Sep 14, 2024
Here are 5 holiday marketing tips that you can use to drive sales quickly.
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Leeanne Boulton
Sep 13, 2024
The Global Performance Marketing Awards celebrate innovation, creativity, and success within the performance marketing industry.
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Dom Principato
Sep 11, 2024
Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...
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Chrissy Kammerer
Sep 10, 2024
Learn what to consider when you are searching for the right influencer marketing tools for your brand's campaigns.
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Chrissy Kammerer
Sep 08, 2024
Partner marketing is a powerful way to grow your business. Learn from 5 successful examples and see what you can do to replicate their success.
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Chrissy Kammerer
Sep 05, 2024
Here are eight important tips for finding the best affiliate network for you. Consider these points when looking for a network to support your brand.
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Sarah Kelly
Sep 04, 2024
See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool
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Chrissy Kammerer
Sep 04, 2024
Struggling to recruit influencers? Grab these ready-made email & TikTok DM templates to land brand partnerships.
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Katie Spurkeland
Sep 03, 2024
Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships.
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Chrissy Kammerer
Sep 03, 2024
Learn about the StubHub affiliate program and how to sign up here.
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Chrissy Kammerer
Sep 02, 2024
Learn about the Fender affiliate program and how to sign up here.
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Craig Edgson
Aug 28, 2024
Keeping a pulse on program performance is critical to driving success–insight that is front-and-center with customizable dashboards, the latest enhancement from Partnerize.
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Georgia Hudson
Aug 27, 2024
In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and ...
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Chrissy Kammerer
Aug 22, 2024
Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.
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Emily Bedford
Aug 22, 2024
Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges ...
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Georgia Hudson
Aug 19, 2024
Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events ...
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Chrissy Kammerer
Aug 15, 2024
Learn the main differences between affiliate and influencer marketing. This guide unlocks the secrets to both & helps you pick the perfect match for your brand.
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Chrissy Kammerer
Aug 14, 2024
This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment ...
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Georgia Hudson
Aug 13, 2024
Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new ...
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Leeanne Boulton
Aug 12, 2024
Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.
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Faria Huq
Aug 07, 2024
In this installment of our Partner Perspective series, Arthur Malkoun, Senior Merchant Development Manager, ANZ, from Skimlinks sat down with us and here's what he had to say.
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Katie Spurkeland
Aug 02, 2024
Partnerize is helping you with your homework with our Back-to-School Content Hub, your one-stop-shop for building and deploying a strategy that helps you toP make the most of the back-to-school ...
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Chrissy Kammerer
Aug 01, 2024
Learn the key differences between co-branding and co-marketing. Discover how these strategies can boost your brand, expand your reach, and drive growth.
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Chrissy Kammerer
Aug 01, 2024
As you can see, brands use a variety of benefits and approaches on their landing pages to attract partners. By understanding these approaches, you can improve your page's publisher recruitment ...
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Chrissy Kammerer
Aug 01, 2024
6 examples of successful affiliate marketing campaigns. Learn about their specific goals and the resulting outcomes.
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Craig Edgson
Jul 30, 2024
With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization. To develop your back-to-school strategy, tap into ...
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Maura Smith
Jul 25, 2024
One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as "...
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Katie Spurkeland
Jul 23, 2024
Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class of tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when ...
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Georgia Hudson
Jul 17, 2024
As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel and guide their education.
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Katie Spurkeland
Jul 16, 2024
Set your partnerships up for success by downloading our latest eBook to understand ‘musts’ that allow you to maximize revenue in the coming months, prioritize action items that posture your ...
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Aftab Aslam
Jul 11, 2024
The allure of luxury brands captivates consumers with promises of exclusivity, sophistication and timeless elegance. Yet, behind the polished façade lies a complex web of challenges unique to luxury ...
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Katie Spurkeland
Jul 02, 2024
Consumers are projected to spend 3% more year-over-year preparing students for the upcoming school season with sales reaching $81B. As brands across apparel, technology, accessory and office categories prepare to capture ...
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Kate Ellis
Jun 24, 2024
As digital and commercial landscapes shift, the ability to respond quickly and effectively becomes paramount. Recently, at Partnership Day London (PDLDN), sessions were held to tackle the strategic shifts brands ...
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Faria Huq
Jun 18, 2024
If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive ...
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Aftab Aslam
Jun 13, 2024
Emerging tech capabilities are giving travel brands greater transparency and control when it comes to understanding which types of partnerships and campaigns are making the greatest contributions to their short- ...
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Katie Spurkeland
Jun 12, 2024
Advertisers using the Partnerize Tag can easily integrate with tvScientific on a performance-based model–a payment structure for 15-30 second TV ads that is exclusive to tvScientific.
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Michael Hallman
Jun 06, 2024
Lolli’s CEO and Founder Alex Adelman will discuss how Lolli is innovating to meet the needs of merchant partners with omni-channel loyalty, innovative multi-currency offerings, and gamifying rewards to ...
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Partnerize
Jun 01, 2024
Affiliate and partner marketers are familiar with the influencer model -- compensate a ‘partner’ in return for promoting your brand and offers. However, with thousands of influencers across so many ...
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Erin Kristyniak
May 29, 2024
The key takeaway of Google’s spam update is to provide unique value to the end user, as the update underscores Google’s mission to provide the most relevant content ...
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Michael Hallman
May 23, 2024
Partnerize works with some of the industry's most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up ...
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Chrissy Kammerer
May 16, 2024
Want to learn more about some of the biggest reasons behind the absence of a definitive playbook and some key considerations for marketers looking to leverage the combined power of ...
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Michael Hallman
May 07, 2024
Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...
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Katie Spurkeland
Apr 30, 2024
Partnerize supports marketers in automating their personalization strategy with our latest integrated partnership: Pushly.
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Katie Spurkeland
Apr 24, 2024
Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on ...
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Craig Edgson
Apr 19, 2024
Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion.
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Heather Zuleba
Apr 18, 2024
Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (...
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Chrissy Kammerer
Apr 11, 2024
This guide provides an in-depth look at what affiliate company is, how it works, and the benefits of working with an affiliate marketing company.
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Chrissy Kammerer
Apr 09, 2024
The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has ...
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Katie Spurkeland
Apr 03, 2024
Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience.
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Katie Spurkeland
Apr 02, 2024
Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider.
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Chrissy Kammerer
Mar 26, 2024
With an eye on increasing overall website traffic driven by affiliate sources, industry leaders, and NASA-based polarized lens technologists, REVO, had a primary goal of growing and diversifying their affiliate ...
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Katie Spurkeland
Mar 19, 2024
While the partner channel gives marketers necessary payment flexibility to achieve omnipresence, evolving beyond the channel’s historical last-click payment model is the secret sauce for maximizing the benefits of ...
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Shaniece Whale
Mar 11, 2024
Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos
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Shaniece Whale
Mar 07, 2024
According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023. Despite this progress, significant disparities persist, painting ...
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Craig Edgson
Feb 28, 2024
Partnerize has put together a handy guide to the key shopping holidays 2024, along with some useful tips for optimizing your holiday promotions.
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Kate Ellis
Feb 22, 2024
The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints.
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Kate Ellis
Feb 13, 2024
Partnerize provided the efficiencies Trip.com sought to stimulate partner growth and control marketing expenditure through strategic commissioning.
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Chrissy Kammerer
Feb 06, 2024
Through the eAccountable team’s help and the Partnerize platform’s technology, Driftaway Coffee was able to professionalize, stabilize, and grow their partnership channel.
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Partnerize
Feb 04, 2024
Learn all about influencer marketing in our definitive guide. This explains what influencer marketing is and everything you need to know.
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Shaniece Whale
Feb 02, 2024
The Association for the Study of African American Life and History’s 2024 theme for black history month is “African Americans and the Arts”. The rhythm of celebration echoes through the ...
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Faria Huq
Jan 31, 2024
Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation.
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Chrissy Kammerer
Jan 19, 2024
For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites ...
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Faria Huq
Jan 08, 2024
The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but ...
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Chrissy Kammerer
Jan 03, 2024
Ditch low engagement. Here are 10 tips to help you choose the perfect influencer marketing platform for skyrocketing brand success.
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Chrissy Kammerer
Jan 02, 2024
Level up your affiliate marketing with these 9 best growth driving affiliate tools. Attract hordes of targeted traffic, convert like a pro, & watch your earnings soar.
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Chrissy Kammerer
Dec 31, 2023
The 11 affiliate marketing metrics every program manager must track with formulas, industry benchmarks, and guidance on which KPIs to prioritize at each stage of program growth.
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Aftab Aslam
Dec 27, 2023
Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment like today. But where there is more money to be made, affiliate marketers must utilize ...
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Chrissy Kammerer
Dec 22, 2023
To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts' predictions for what they see coming down the pike ...
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Leeanne Boulton
Dec 19, 2023
A new report shows marketers trust partnership and affiliate marketing to drive business growth, yet feel constrained by legacy network technology. Meanwhile, companies are continuing to commit the lion’s ...
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Heather Zuleba
Dec 15, 2023
We were pleased to report that Partnerize retail clients had shattered these expectations showcasing an astounding 15% YoY increase in sales revenue on Black Friday alone underscoring exceptional peak performance for ...
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Chrissy Kammerer
Dec 08, 2023
The Performance Marketing Association (PMA) recently announced the appointment of six new members to join the board that oversees the organization’s direction and operation. The new members will take ...
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Chrissy Kammerer
Dec 04, 2023
Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...
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Hamza Syed
Dec 01, 2023
Partnerize retail clients shattered expectations showcasing a remarkable 15% YoY increase in sales revenue on historically, one of the biggest shopping day of the year. This achievement, in stark contrast between ...
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Heather Zuleba
Nov 27, 2023
Globally, same store client revenue grew 12% YoY between November 1st and November 23rd, a whopping 19% YoY in the four days before Thanksgiving day, and a solid 7% YoY on Thanksgiving day ...
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Craig Edgson
Nov 20, 2023
Marketers need easily-digestible reporting to make data-driven decisions. Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered.
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Heather Zuleba
Nov 16, 2023
In the ever-evolving landscape of e-commerce, key shopping events like Singles’ Day stand as pivotal moments, offering a glimpse into the trends within the broader partnership marketing sphere. And there ...
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Leeanne Boulton
Nov 14, 2023
In this installment, Partnerize caught up with Aleksandra Ronkiewicz from Shoparize for a chat ahead of our upcoming Partner Perspective webinar with special guest Burcu Togat, Partner Development Manager at ...
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Chrissy Kammerer
Nov 09, 2023
Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...
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Katie Spurkeland
Nov 08, 2023
Partnerize continues to support brands facing consumer conversion challenges with the latest addition to our integrated partner ecosystem, Envolve–technology that deploys an on-site virtual shopping assistant providing consumers with 24/7 ...
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Leeanne Boulton
Nov 06, 2023
As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics ...
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Katie Spurkeland
Nov 02, 2023
To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no ...
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Kate Ellis
Oct 30, 2023
The Parterize team was in full throttle at the Darling Harbour wharf to kick off Partnership Day Sydney, Partnerize’s premier industry event, on board the Starship Sydney yacht. Hosting 150 ...
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Katie Spurkeland
Oct 27, 2023
Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their ...
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Chrissy Kammerer
Oct 24, 2023
For Partnerize's part, our clients' previous year's performance is a good indication of what we can expect for the current year and that can help inform our clients' and partners' ...
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Leeanne Boulton
Oct 17, 2023
Discover the best affiliate programs in Ireland! Explore our top 5 picks for lucrative Irish affiliate marketing opportunities..
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Leeanne Boulton
Oct 12, 2023
Founded 12 years ago in London, Lyst is the world’s biggest and most intelligent shopping platform. Instead of browsing different stores one by one, the customer can see and shop ...
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Maura Smith
Oct 10, 2023
While there are many reasons why partnerships are gifts that keep on giving for retailers during the holiday season, the truth is that they efficiently provide extended reach, cost-effective marketing, ...
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Chrissy Kammerer
Oct 09, 2023
Co-marketing is a marketing strategy where two or more businesses collaborate on a marketing campaign. This can be a great way to reach a wider audience, save money on marketing ...
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Tyler Shanahan
Sep 28, 2023
The partnership channel is one of collaboration, and outcome-based performance and below, we outline six of our most highly-suggested practices to ensure things are running smoothly during what can be ...
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Katie Spurkeland
Sep 21, 2023
Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking–a critical foundation to any partnership ...
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Chrissy Kammerer
Sep 21, 2023
Partnership marketing is an incredible channel to improve sales. Read our definitive guide to partner marketing and learn everything you need to know to grow your brand.
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Leeanne Boulton
Sep 19, 2023
Partnerize is honored to be shortlisted in eight categories at the Seventh Global Peformance Marketing Awards (GPMAs), achieving finalist status with our clients and agency partners in Europe, Australia and ...
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Katie Spurkeland
Sep 14, 2023
Partnerize gives marketers the single destination reporting and visuals they need to quickly and easily get a pulse check on unique goals with the KPI dashboard, a real-time tracking hub ...
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Maura Smith
Sep 11, 2023
Despite B2C’s historical dominance in the affiliate channel, B2B programs have experienced significant growth with some reporting nearly 120% GMV growth 2021-2022, signaling a huge opportunity for B2...
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Georgia Hudson
Sep 10, 2023
Here are the best 10 affiliate programs in Australia. Here we cover the top programs by each category.
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Katie Spurkeland
Aug 30, 2023
When developing your back to school strategy, make the most of each partner category with optimizations that are catered to the strengths of each partner type.
Read more >
Katie Spurkeland
Aug 22, 2023
To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Learn more about Partnerize’s tracking solutions ...
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Heather Zuleba
Aug 17, 2023
As a marketer, it’s your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement. Make the case for an agnostic ...
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Kate Ellis
Aug 14, 2023
Petstock achieved its highest conversion rate with Partnerize compared to any other digital channel. With flexible commissioning and advanced partner discovery powered by Partnerize, PetStock was able to achieve a ...
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Chrissy Kammerer
Aug 08, 2023
Here are 11 B2B partner marketing strategies that will help you reach new customers, increase brand awareness, and boost sales.
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Katie Spurkeland
Aug 08, 2023
Because delivering relevant, accurate creative is a brands’ accountability to serve partners of all types across all verticals, ensure that you are serving up content that fuels partner campaigns with ...
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Leeanne Boulton
Aug 02, 2023
We’ve assembled a panel of our top publisher partners to provide a fresh perspective on the tactics, strategies, partnerships, and initiatives setting brands up for success in the second ...
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Chrissy Kammerer
Aug 01, 2023
Partnership marketing is a powerful way to grow your eCommerce business Learn how to find the right partners, create successful campaigns, and measure your results.
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Katie Spurkeland
Jul 27, 2023
Here are 5 strategies to scale your influencer marketing program. If you're looking for influencer tips to improve your revenue, read this.
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Amber Sweeney
Jul 25, 2023
Armed with a desire to realize better results, Karen Millen upgraded to Partnerize because of its partner discovery, tracking, reporting and payment capabilities enabling the brand to deploy a more ...
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Katie Spurkeland
Jul 20, 2023
Partnerize has responded to mobile’s rise to becoming an integral part of daily routines with a mobile app experience–functionality that lets you keep a pulse on your partnerships ...
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Amber Sweeney
Jul 12, 2023
Discover the success story of Leatherman as they unlocked new horizons by migrating to Partnerize. Download the case study to learn how their content and content syndication partner traffic skyrocketed, ...
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Katie Spurkeland
Jul 05, 2023
As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...
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Leeanne Boulton
Jul 01, 2023
Learn about the UK's top affiliate programmes for aspiring marketers. Turn your passion into profit with lucrative commissions and diverse product offerings.
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Leeanne Boulton
Jun 26, 2023
Download the whitepaper, produced by London Research in association with partnership management solution Partnerize, that explores how marketers are overcoming the challenges that have prevented affiliate and partnership marketing from ...
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Chrissy Kammerer
Jun 23, 2023
Affiliate marketing fraud can be costly, but it's preventable. Learn 4 tips to protect your affiliate program from fraud and ensure your marketing efforts are successful.
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Chrissy Kammerer
Jun 22, 2023
Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and ...
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Partnerize
Jun 15, 2023
Bottomline: CLTV is a crucial metric in partnership marketing and understanding the long-term value of the customers brought in by your partners, can help inform smarter decisions about how much ...
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Maura Smith
Jun 14, 2023
Joining is easy! Simply sign up for the referral program and get your unique referral link here: https://partnerize.com/referral-program
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Katie Spurkeland
Jun 13, 2023
Reserve your spot now for Partnerize’s session on Wednesday, June 21st at 10 AM EST. You can also sign up to catch presentations from Summer Camp participants and leading digital ...
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Laura Morris
Jun 08, 2023
At Partnerize, it is crucial we promote allyship to harbour an inclusive and equal space for all, regardless of somebody’s race, gender, sexuality, background etc.
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Katie Spurkeland
Jun 07, 2023
There's good news for travel marketers new to the channel or languishing on another partnership management platform: Partnerize offers innovative software solutions that make managing your travel partnerships easy.
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Craig Edgson
May 31, 2023
Establish moderate goals for the channel to accurately reflect on performance and evaluate overall success. To get started, set at least one monthly goal monthly, and evaluate performance and updating ...
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Leeanne Boulton
May 31, 2023
Partnerize's Alex Webb has been awarded the prestigious title of Global Performance Pioneer of 2023 at this week's Global Performance Marketing Awards, winning praise from the panel of judges for his ...
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Maura Smith
May 22, 2023
Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers.
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Katie Spurkeland
May 17, 2023
Marketers need easy access to the tools necessary for finding, recruiting and optimizing influencers as a part of their diversified partner makeup. The Partnerize platform enables marketers to maximize the ...
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Kate Ellis
May 08, 2023
Partnerize as a whole continues to generate significant global momentum, with APAC playing an increasing part in its performance, contributing steady wins, results and with these leadership additions expected to ...
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Chrissy Kammerer
May 05, 2023
Compare 27 of the top USA affiliate programs with commission rates, cookie windows, and insider performance data from the Partnerize network. Find the best programs for your niche from travel to ...
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Chrissy Kammerer
May 03, 2023
Here is the complete checklist for managing you affiliate programs. See for yourself how well your partner and affiliate marketing programs stack up against industry best practices.
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Kate Ellis
Apr 27, 2023
Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue stream for publishers. In fact, the IAB Australia ...
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Leeanne Boulton
Apr 24, 2023
Partnerize has been included in the 2023 2023 E2E Tech 100 list in association with The Independent and in partnership with IWG plc as the strategic founding partner. The list, which was ...
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Katie Spurkeland
Apr 19, 2023
Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters ...
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Chrissy Kammerer
Apr 12, 2023
Learn the best strategies for motivating and engaging affiliates to help maximize your affiliate marketing program. Get tips on how to optimize your program to ensure success.
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Katie Spurkeland
Apr 05, 2023
Download our quick guide on maximizing partner channel revenue with persistent tracking across device types to understand the role that mobile app tracking infrastructure plays in making data-driven decisions.
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Chrissy Kammerer
Mar 31, 2023
As we close out Women’s History month, I wanted to reach out to a few of the leading women in the partnership space to gauge their honest thoughts on ...
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Leeanne Boulton
Mar 27, 2023
The first quarter of the year kicked off nicely for the EMEA team and our clients and partners, with a busy events calendar activated across the UK and the Netherlands....
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Craig Edgson
Mar 21, 2023
Here are five ways you affiliate management software can unlock your growth. If you are looking to take a fresh approach to your affiliate program, read this.
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Amber Sweeney
Mar 21, 2023
Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher ...
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Chrissy Kammerer
Mar 19, 2023
This article provides 13 easy-to-implement tactics for leveraging influencers to help drive sales growth. Learn how to identify the right influencers for your brand here.
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Chrissy Kammerer
Mar 15, 2023
Here are 6 partner marketing strategies to set your program and marketing team up for success. Use these easy to follow strategies to drive sales in 2025.
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Amber Sweeney
Mar 14, 2023
With an aim of making life easier through problem solving and good design, performance bag company, Dagne Dover, wanted to work/focus specifically with content partners who were adept at ...
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Matt Gilbert
Mar 11, 2023
Given the headlines pertaining to the failure of Silicon Valley Bank, we wanted to take a moment to assure all of our ecosystem that Partnerize has no direct exposure to ...
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Shaniece Whale
Mar 09, 2023
It is in this spirit that Partnerize brings women in leadership forward to share their stories, perspectives, insights, and opinions so that together, we can acknowledge and celebrate differences. Without ...
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Chrissy Kammerer
Mar 08, 2023
Partnership Loyalty Program Tips for Success: Learn how to create a successful partnership loyalty program that rewards your customers and partners, and drives growth for your business.
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Mandy O'Brien
Mar 03, 2023
To help you negotiate through the booking process, the following was designed to give you an overview of the 3 key, easy steps and considerations when booking successful placements. Taking the ...
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Amber Sweeney
Feb 24, 2023
Partnerize delivered a thoughtful, tailor-made affiliate experience through the combination of software and service. You can learn more about how this experience enabled a 150% increase in AOV from content partners ...
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Chrissy Kammerer
Feb 22, 2023
Here is everything to know about brand to brand partnerships. In this guide we cover strategies and tips for building your brand to brand partnerships.
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Chrissy Kammerer
Feb 16, 2023
Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...
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Maura Smith
Feb 09, 2023
You can download the latest versions right here to learn more about your region’s quarterly revenue growth on the Partnerize platform, as well as other data including average order ...
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