Partnerize blog.
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Kate Ellis
EMEA Marketing Director
AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid.
For a long time, publishers were told that visibility and revenue were the same. If their content ranked well, they’d earn traffic. And this traffic could be monetized with ...
The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...
Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 ...
Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...
As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...
The IAB Evolving Search Journeys 2025 report makes one thing abundantly clear: search isn’t dead—it’s transforming faster than at any point in its 20+ year history. For marketers, this ...
The partnership industry is evolving faster than ever — and on 1st July 2026, Partnerize is bringing together the brightest minds in affiliate and performance marketing for an unforgettable day of insight, ...
The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...
The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later" (...
Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (...
It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, ...
It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic ...
Parkdean Resorts, powered by Partnerize, enabled 5,000 families to enjoy a staycation in 2024 through the Partner channel's January Sale, achieving a +394% increase in traffic and a +185% increase in revenue. The campaign ...
With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement.
The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a ...
The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are ...
Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...
Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...
As digital and commercial landscapes shift, the ability to respond quickly and effectively becomes paramount. Recently, at Partnership Day London (PDLDN), sessions were held to tackle the strategic shifts brands ...
The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints.
Partnerize provided the efficiencies Trip.com sought to stimulate partner growth and control marketing expenditure through strategic commissioning.
The Parterize team was in full throttle at the Darling Harbour wharf to kick off Partnership Day Sydney, Partnerize’s premier industry event, on board the Starship Sydney yacht. Hosting 150 ...
Petstock achieved its highest conversion rate with Partnerize compared to any other digital channel. With flexible commissioning and advanced partner discovery powered by Partnerize, PetStock was able to achieve a ...
Partnerize as a whole continues to generate significant global momentum, with APAC playing an increasing part in its performance, contributing steady wins, results and with these leadership additions expected to ...
Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue stream for publishers. In fact, the IAB Australia ...
Partnerize works with some of the most successful and influential publisher partners, brands, agencies, and solution providers in the industry. As an extension of our Partner Perspective series, we recently ...
Since 2012, the partnership channel has evolved. A channel that was once encompassed of one-size-fits-all programs has grown to become a true table sake in the digital marketing mix. Modern-day partnerships ...
Unlike their larger, more heavily followed macro influencers (500K-1M followers) and mega influencers (1M+ followers), nano and micro influencers actually make up a considerable percentage of overall influencers.