Partnerize blog

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Matt Gilbert
CEO

The New Competitive Battleground Is “Share of Shortlist™”

Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across ...

When Influence Becomes Invisible, Measurement Becomes Infrastructure

AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. ...

VantagePoint™: Debunking the Affiliate Incrementality Myth

The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated ...

The Earned Media Value in Affiliate Marketing ROAS

One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...

Partnerize comments on the failure of Silicon Valley Bank

Given the headlines pertaining to the failure of Silicon Valley Bank, we wanted to take a moment to assure all of our ecosystem that Partnerize has no direct exposure to ...

Don’t Fall for the Shiny Object: Readying Your Brand for Partnership…

When you stand back and look at it objectively, the temptation to enter the channel early has always been strong for emerging brands. The channel is outcome based, low risk ...

Actions Amid the Ongoing War in Ukraine

As global citizens, Partnerize will continue to pay close attention to the rapidly changing events in the region and take all steps required to ensure we are both operating in ...

Protectionist behavior & isolationism in affiliate marketing harm the…

Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem.