Katie Spurkeland - Partnerize
Partnerize blog.
Showing posts by:
Katie Spurkeland
Director of Product Marketing
Blog Home
Change author
Katie Spurkeland
Jul 15, 2026
Partnerize is leading the charge in future-proofing your program. While our underlying infrastructure is already built to withstand ongoing browser changes, true resilience requires a complimentary solution to safeguard against ...
Read more >
Katie Spurkeland
Jul 09, 2026
Operate from a holistic view of results with the Partnerize Mobile SDK, a mobile app event tracking solution that empowers brands with mobile apps to capture in-app events–insight that ...
Read more >
Katie Spurkeland
Jul 01, 2026
Partnerize puts the reporting you need in your inbox when you need it most with the ability to schedule reports, the latest enhancement to the platform’s reporting suite.
Read more >
Katie Spurkeland
Jun 23, 2026
Partnerize eliminates the friction of manual link updates with easily-implemented functionality that automates tedious tasks and offers immediate payoffs so that you can stay focused on driving results.
Read more >
Katie Spurkeland
May 27, 2026
Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward ...
Read more >
Katie Spurkeland
May 12, 2026
As the digital landscape continues to make seismic shifts, the pressure on partners to maintain persistent tracking and relevant content has never been higher.
Read more >
Katie Spurkeland
May 07, 2026
For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ...
Read more >
Katie Spurkeland
May 04, 2026
In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...
Read more >
Katie Spurkeland
Apr 01, 2026
Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...
Read more >
Katie Spurkeland
Mar 10, 2026
In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ...
Read more >
Katie Spurkeland
Sep 22, 2025
The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the ...
Read more >
Katie Spurkeland
Sep 17, 2025
In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...
Read more >
Katie Spurkeland
Jun 04, 2025
Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you ...
Read more >
Katie Spurkeland
May 15, 2025
Accelerate activation of brand-to-brand partnerships with Sovendus, a brand partnership provider that supports post-purchase promotion sharing across a curated network of complementary brands.
Read more >
Katie Spurkeland
May 06, 2025
Expanding partner makeup to include complimentary brands is easier than ever with the Partnerize x Tyviso integration, a turnkey brand-to-brand partnerships via the Partnerize Tag.
Read more >
Katie Spurkeland
Apr 22, 2025
Partnerize supports advertisers in diversifying their partnerships to include brands with BrandSwap, the latest addition to our integrated partner ecosystem.
Read more >
Katie Spurkeland
Apr 08, 2025
The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...
Read more >
Katie Spurkeland
Apr 02, 2025
Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of ...
Read more >
Katie Spurkeland
Feb 12, 2025
With Partnerize dynamic commissioning, the brand saw immediate results with their target partner during their 30-day test period including a 436% increase in YoY conversions and a 66% increase in YoY traffic ...
Read more >
Katie Spurkeland
Jan 14, 2025
In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have ...
Read more >
Katie Spurkeland
Jan 06, 2025
Dedicated to creating an optimal experience for partners as they promote their favorite brands, Partnerize teamed up with PartnerBoost to make tracking links for more than 500K+ products and 2K ...
Read more >
Katie Spurkeland
Dec 11, 2024
Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.
Read more >
Katie Spurkeland
Dec 05, 2024
Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners.
Read more >
Katie Spurkeland
Nov 25, 2024
Prepare for this year’s unprecedented holiday shopping season with Partnerize's Be a Holiday Hero: 2024 Q4 Partnership Playbook, the holiday shopping prep guide that puts you on track to maximize ...
Read more >
Katie Spurkeland
Nov 15, 2024
Make the most of each partner category with optimizations that are catered to the strengths of each partner type. Partnerizes helps you develop this plan in our guide, Spread the ...
Read more >
Katie Spurkeland
Oct 09, 2024
Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our ...
Read more >
Katie Spurkeland
Oct 08, 2024
In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy.
Read more >
Katie Spurkeland
Sep 17, 2024
More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...
Read more >
Katie Spurkeland
Sep 03, 2024
Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships.
Read more >
Katie Spurkeland
Aug 02, 2024
Partnerize is helping you with your homework with our Back-to-School Content Hub, your one-stop-shop for building and deploying a strategy that helps you toP make the most of the back-to-school ...
Read more >
Katie Spurkeland
Jul 23, 2024
Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class of tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when ...
Read more >
Katie Spurkeland
Jul 16, 2024
Set your partnerships up for success by downloading our latest eBook to understand ‘musts’ that allow you to maximize revenue in the coming months, prioritize action items that posture your ...
Read more >
Katie Spurkeland
Jul 02, 2024
Consumers are projected to spend 3% more year-over-year preparing students for the upcoming school season with sales reaching $81B. As brands across apparel, technology, accessory and office categories prepare to capture ...
Read more >
Katie Spurkeland
Jun 12, 2024
Advertisers using the Partnerize Tag can easily integrate with tvScientific on a performance-based model–a payment structure for 15-30 second TV ads that is exclusive to tvScientific.
Read more >
Katie Spurkeland
Apr 30, 2024
Partnerize supports marketers in automating their personalization strategy with our latest integrated partnership: Pushly.
Read more >
Katie Spurkeland
Apr 24, 2024
Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on ...
Read more >
Katie Spurkeland
Apr 03, 2024
Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience.
Read more >
Katie Spurkeland
Apr 02, 2024
Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider.
Read more >
Katie Spurkeland
Mar 19, 2024
While the partner channel gives marketers necessary payment flexibility to achieve omnipresence, evolving beyond the channel’s historical last-click payment model is the secret sauce for maximizing the benefits of ...
Read more >
Katie Spurkeland
Nov 08, 2023
Partnerize continues to support brands facing consumer conversion challenges with the latest addition to our integrated partner ecosystem, Envolve–technology that deploys an on-site virtual shopping assistant providing consumers with 24/7 ...
Read more >
Katie Spurkeland
Nov 02, 2023
To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no ...
Read more >
Katie Spurkeland
Oct 27, 2023
Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their ...
Read more >
Katie Spurkeland
Sep 21, 2023
Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking–a critical foundation to any partnership ...
Read more >
Katie Spurkeland
Sep 14, 2023
Partnerize gives marketers the single destination reporting and visuals they need to quickly and easily get a pulse check on unique goals with the KPI dashboard, a real-time tracking hub ...
Read more >
Katie Spurkeland
Aug 30, 2023
When developing your back to school strategy, make the most of each partner category with optimizations that are catered to the strengths of each partner type.
Read more >
Katie Spurkeland
Aug 22, 2023
To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Learn more about Partnerize’s tracking solutions ...
Read more >
Katie Spurkeland
Aug 08, 2023
Because delivering relevant, accurate creative is a brands’ accountability to serve partners of all types across all verticals, ensure that you are serving up content that fuels partner campaigns with ...
Read more >
Katie Spurkeland
Jul 27, 2023
Here are 5 strategies to scale your influencer marketing program. If you're looking for influencer tips to improve your revenue, read this.
Read more >
Katie Spurkeland
Jul 20, 2023
Partnerize has responded to mobile’s rise to becoming an integral part of daily routines with a mobile app experience–functionality that lets you keep a pulse on your partnerships ...
Read more >
Katie Spurkeland
Jul 05, 2023
As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...
Read more >
Katie Spurkeland
Jun 13, 2023
Reserve your spot now for Partnerize’s session on Wednesday, June 21st at 10 AM EST. You can also sign up to catch presentations from Summer Camp participants and leading digital ...
Read more >
Katie Spurkeland
Jun 07, 2023
There's good news for travel marketers new to the channel or languishing on another partnership management platform: Partnerize offers innovative software solutions that make managing your travel partnerships easy.
Read more >
Katie Spurkeland
May 17, 2023
Marketers need easy access to the tools necessary for finding, recruiting and optimizing influencers as a part of their diversified partner makeup. The Partnerize platform enables marketers to maximize the ...
Read more >
Katie Spurkeland
Apr 19, 2023
Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters ...
Read more >
Katie Spurkeland
Apr 05, 2023
Download our quick guide on maximizing partner channel revenue with persistent tracking across device types to understand the role that mobile app tracking infrastructure plays in making data-driven decisions.
Read more >
Katie Spurkeland
Jan 25, 2023
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...
Read more >
Katie Spurkeland
Jan 20, 2023
As a part of our commitment to creating awareness around this macro-level challenge, we’ve created Preparing for a Cookieless Future, a resource hub that keeps marketers in-the-know when it ...
Read more >
Katie Spurkeland
Jan 09, 2023
Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing ...
Read more >
Katie Spurkeland
Dec 08, 2022
Learn more about how Partnerize supports marketers in overcoming macro-level challenges by downloading 7 Action Items for Combating Inflation and Excess Inventory Challenges, our guide that provides easily-implemented partner optimizations and ...
Read more >
Katie Spurkeland
Dec 05, 2022
Although marketers are facing evolving macro-level challenges that create layers of complexity for 2022 holiday shopping season, traditional steps for partner program Q4 prep cannot be overlooked. To ensure that all ...
Read more >
Katie Spurkeland
Nov 18, 2022
To help the effort, Partnerize has created a holiday planning eBook filled with holiday 2022 considerations, advanced planning strategies, optimization tactics, plus more. You can download the eBook right here.
Read more >
Katie Spurkeland
Oct 26, 2022
Marketers faced with the challenge of disburdening themselves of excess inventory while enticing budget-conscious audiences with their holiday promotions should lean into the partnership channel for its ability to find ...
Read more >
Katie Spurkeland
Oct 17, 2022
Half of consumers intend to kick off their holiday shopping by Halloween–‘holiday creep’ fueled by inflation, inventory challenges and shipping delays among other retailer hurdles. With Partnerize, marketers have ...
Read more >
Katie Spurkeland
Oct 13, 2022
Reserve your spot for our eMarketer Tech Talk webinar on Tuesday, October 18th, and learn the timeline of user-privacy changes in web browsers and mobile devices, how marketers and partners ...
Read more >
Katie Spurkeland
Oct 07, 2022
Worldwide digital buyer growth is projected to increase, as eMarketer suggests, by 3.4% in 2022. Further, consumer behavior shifts paired with an unpredictable climate means that marketers are shouldering more pressure than ...
Read more >
Katie Spurkeland
Sep 30, 2022
Partnerize’s recent event, Partnership Day NYC, served as a meeting of the industry’s best and brightest, examining existing macro conditions and lending expert insight into the critical keys ...
Read more >
Katie Spurkeland
Sep 15, 2022
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...
Read more >
Katie Spurkeland
Feb 14, 2022
When developing partner channel strategies, diversification of partner types is critical to expanding reach and tapping into higher lifetime value consumers. And, reaching and incenting target audiences requires marketers to ...
Read more >
Katie Spurkeland
Feb 07, 2022
As marketers strategize to maximize spend to reach the ever-growing, ever-demanding population of ecommerce shoppers, considering modern challenges (more importantly, solutions) is critical to driving profitable growth. The solution: Partnerize’...
Read more >
Katie Spurkeland
Jan 03, 2022
Consumer-controlled purchase journeys demand that brands to be omnipresent to achieve outcomes or results—a task only exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players ...
Read more >
Katie Spurkeland
Dec 30, 2021
As 2021 quickly draws to a close, we’re celebrating the momentum that we built this year, together. From the enhancement of the Partnerize platform’s products to the expansion of ...
Read more >
Katie Spurkeland
Nov 08, 2021
As consumer favoritism of digital experiences continues to grow, marketers are shouldering the responsibility of achieving omnipresence, battling the rising cost of customer acquisition and delivering a cohesive user experience ...
Read more >
Katie Spurkeland
Nov 03, 2021
There’s good news for marketers leveraging Partnerize. They can adapt to the 2021 holiday shopping season hurdles while accommodating consumers’ desire to spend by implementing these tactics into their holiday ...
Read more >
Katie Spurkeland
Oct 29, 2021
Partnerize makes finding and joining the right programs simple with integrated functionality for discovering, communicating with and receiving payment from your favorite brands. However, maximizing the benefits of partnership functionality ...
Read more >
Katie Spurkeland
Oct 04, 2021
Partners that pull the anchor tag for brands’ textlinks, coupons and banners will now have rel="sponsored" automatically included in their tracking.
Read more >
Katie Spurkeland
Sep 27, 2021
For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates including those found in Safari's ITP, Google Chrome and Firefox.
Read more >
Katie Spurkeland
Sep 16, 2021
The partnership channel affords marketers and partners alike an opportunity to create a new revenue stream to help fuel profitable growth. For our part, we support winning marketers with an ...
Read more >
Katie Spurkeland
Sep 08, 2021
Google ranks first in the United States as the most popular multi-platform web property accounting for nearly 83% of U.S. desktop search traffic—a market share of more than 61% among ...
Read more >
Katie Spurkeland
Sep 02, 2021
Influencer marketing spend is expected to exceed $3B this year—a 34% increase from 2020. As influencer marketing and brand ambassador campaigns continue to gain traction and become a more integral part ...
Read more >
Katie Spurkeland
Aug 12, 2021
Partnerize allows marketers to rapidly deploy custom reengagement solutions with our latest integrated technology partner, Cybba.
Read more >
Katie Spurkeland
Jul 29, 2021
Partnerize enables marketers to effortlessly implement personalized cross-channel touchpoints with UpSellit, the latest addition to our integrated technology solution ecosystem. UpSellit is a remarketing and retargeting provider that designs, develops ...
Read more >
No more results to load
Chat Widget
reCAPTCHA
Recaptcha requires verification.
protected by reCAPTCHA