Chrissy Kammerer - Partnerize

Partnerize blog.

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Chrissy Kammerer

Director of Content

Chrissy Kammerer

Apr 14, 2026

Beyond the Transaction: How a Luxury Culinary Brand Achieved a 535% Revenue…

In the luxury lifestyle space, growth isn't just about more clicks—it’s about higher-quality influence. By moving away from a traditional affiliate model toward a precision-based strategy, a high-end ...

Chrissy Kammerer

Mar 17, 2026

What is Agentic Affiliate Marketing? & Why Your Current Program is…

Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human ...

Chrissy Kammerer

Mar 15, 2026

Algorithmic Invisibility: The Hidden AI Risk Erasing Your Affiliate Revenue

Stop affiliate channel revenue loss from Algorithmic Invisibility. Learn how AI discovery layers filter partners and how predictive intelligence secures your market share.

Chrissy Kammerer

Mar 12, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring.

Chrissy Kammerer

Feb 17, 2026

Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here

We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...

Chrissy Kammerer

Jan 26, 2026

Why Food Category Brands Can't See Their Most Valuable Marketing Channel

Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...

Chrissy Kammerer

Jan 19, 2026

3 New Problems Brands Must Solve with Their Affiliate Platforms

3 problems brands must solve with affiliate platforms in 2026. Learn why legacy networks fail at tracking, attribution, and profitability.

Chrissy Kammerer

Jan 15, 2026

ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and…

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value

Chrissy Kammerer

Jan 13, 2026

Home Improvement Publishers Drive 2.71× More Influence Than Last-Click…

When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...

Chrissy Kammerer

Jan 05, 2026

Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)

PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.

Chrissy Kammerer

Dec 26, 2025

5 Trending Features Your Affiliate Platform Needs in 2026

Affiliate platforms need to advance to catch up with the gen ai marketing world we now live in. Here are the trending features you'll need to have in your stack ...

Chrissy Kammerer

Dec 19, 2025

The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate…

Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.

Chrissy Kammerer

Dec 17, 2025

ICYMI: Partnerize Research Reveals Publishers Influence 2× More…

Machine-mediated market study highlights how AI is reshaping affiliate measurement.

Chrissy Kammerer

Dec 08, 2025

Beyond the Click: How GenAI Is Redefining Retail Attribution

New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.

Chrissy Kammerer

Nov 07, 2025

[Downloads] Your Last-Minute Playbook to Capture Record Holiday E-Commerce…

The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (...

Chrissy Kammerer

Nov 05, 2025

Singles' Day is Here: Your Last-Minute Partnership Optimization Checklist

Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are ...

Chrissy Kammerer

Oct 28, 2025

[Holiday Hub Page] 2025 Holiday Shopping Season: How to Adapt to Shifting…

The 2025 holiday shopping season is poised to be both unique and challenging for retailers11. With a slowdown in overall growth expected—U.S. retail sales are only forecasted to increase ...

Chrissy Kammerer

Aug 28, 2025

Last-Minute Planning & Optimizations: Back-to-School Partnership…

The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...

Chrissy Kammerer

Aug 01, 2025

The Pros & Cons of AI's Popularity in the Affiliate Marketing Ecosystem

Thanks to AI the affiliate marketing ecosystem is changing faster than ever before, and it's not just for advertisers, it's changing for publishers and affiliate platforms, too. AI brings with ...

Chrissy Kammerer

Jul 29, 2025

The 5 Most Important Things to Have in an Affiliate Resource Hub

Here are the 5 Important things to include in your affiliate resource hubs - Learn why your hubs matters and the five most important things it must include to make your ...

Chrissy Kammerer

Jun 23, 2025

The Five Benefits of the Partnerize Affiliate Marketing Platform

Here are the main benefits to using our affiliate marketing platform.

Chrissy Kammerer

May 19, 2025

The Best Canadian Affiliate Programs You Need to Know

These are the top affiliate marketing programs in Canada to know. This is a curated list of Canadian partner opportunities, from photography gear to unique collectibles.

Chrissy Kammerer

Feb 18, 2025

5 Steps to Building Powerful Cross-Brand Collaborations

Learn the 5 proven steps to building powerful cross-brand collaborations, boosting growth, expanding reach, and creating mutual benefits for both brands.

Chrissy Kammerer

Feb 13, 2025

The 5 Most Popular Affiliate Marketing Tips for Advertisers

Here are the 5 most popular affiliate marketing tips for advertisers for 2025.

Chrissy Kammerer

Jan 27, 2025

[On-Demand Webinar] Partner Perspective: Upsellit

Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...

Chrissy Kammerer

Jan 02, 2025

The 3 Benefits of Alliance Marketing

Learn how alliance marketing partnerships can drive exponential growth for your business. See the benefits, challenges, and best practices of building successful strategic partners.

Chrissy Kammerer

Dec 31, 2024

Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in…

As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success ...

Chrissy Kammerer

Nov 05, 2024

[On-Demand Webinar] Partner Perspective: Rakuten Rewards

Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...

Chrissy Kammerer

Nov 01, 2024

Best Affiliate Programs in Dubai

Here are the top-rated affiliate programs in Dubai. Find high-paying programs for success in the UAE.

Chrissy Kammerer

Oct 29, 2024

[eBook] Key Considerations: Adapting to Shifting Consumer Trends in the…

Looking ahead to the 2024 holiday season, U.S. retail e-commerce sales are projected to reach $271.58 billion—a 9.5% increase from 2023—with mobile commerce expected to contribute nearly 28% to this growth. With ...

Chrissy Kammerer

Oct 28, 2024

Singles' Day 2024: How to Prepare

When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more!

Chrissy Kammerer

Oct 08, 2024

Affiliate Marketing vs. Digital Marketing: A Head-to-Head Comparison

Learn the differences and similarities between digital and affiliate marketing.

Chrissy Kammerer

Sep 18, 2024

Finding the Right Partnership Marketing Agency for Your Brand

Finding the right partnership marketing agency can help amplify your brand voice, generate leads, and surpass sales goals.

Chrissy Kammerer

Sep 14, 2024

How to Choose the Best Type of Affiliate Program for Your Company

Learn how to choose an affiliate marketing company that offers the best program for your website in 13 easy steps. This guide will help you build the right program for your ...

Chrissy Kammerer

Sep 14, 2024

5 Holiday Marketing Tips To Drive Sales Fast

Here are 5 holiday marketing tips that you can use to drive sales quickly.

Chrissy Kammerer

Sep 10, 2024

How to Find the Right Tools for Your Influencer Marketing Campaigns

Learn what to consider when you are searching for the right influencer marketing tools for your brand's campaigns.

Chrissy Kammerer

Sep 08, 2024

Partner Marketing Examples That Drove Growth for These Case Studies

Partner marketing is a powerful way to grow your business. Learn from 5 successful examples and see what you can do to replicate their success.

Chrissy Kammerer

Sep 05, 2024

The 8 Most Important Tips for Finding the Best Affiliate Network for You

Here are eight important tips for finding the best affiliate network for you. Consider these points when looking for a network to support your brand.

Chrissy Kammerer

Sep 04, 2024

Influencer Outreach Templates: Email and TikTok DM Examples for Recruitment

Struggling to recruit influencers? Grab these ready-made email & TikTok DM templates to land brand partnerships.

Chrissy Kammerer

Sep 03, 2024

StubHub Affiliate Program Spotlight and Sign-Up Information

Learn about the StubHub affiliate program and how to sign up here.

Chrissy Kammerer

Sep 02, 2024

Fender Affiliate Program Spotlight and Sign Up Information

Learn about the Fender affiliate program and how to sign up here.

Chrissy Kammerer

Aug 22, 2024

The Most Popular Types of Affiliate Partners and Their Benefits

Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.

Chrissy Kammerer

Aug 15, 2024

Influencer Vs Affiliate Marketing: The Main Difference Between the Two

Learn the main differences between affiliate and influencer marketing. This guide unlocks the secrets to both & helps you pick the perfect match for your brand.

Chrissy Kammerer

Aug 14, 2024

[eBook] Your Complete Back-to-School Affiliate Planning Strategy

This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment ...

Chrissy Kammerer

Aug 01, 2024

Co-Branding vs Co-Marketing: The Similarities, Differences, Pros, and Cons

Learn the key differences between co-branding and co-marketing. Discover how these strategies can boost your brand, expand your reach, and drive growth.

Chrissy Kammerer

Aug 01, 2024

6 Successful Affiliate Marketing Campaign Examples

6 examples of successful affiliate marketing campaigns. Learn about their specific goals and the resulting outcomes.

Chrissy Kammerer

Aug 01, 2024

5 Excellent Examples of Affiliate Marketing Program Landing Pages

As you can see, brands use a variety of benefits and approaches on their landing pages to attract partners. By understanding these approaches, you can improve your page's publisher recruitment ...

Chrissy Kammerer

May 16, 2024

[eBook] The Disconnect Between Influencers & Affiliate Marketing

Want to learn more about some of the biggest reasons behind the absence of a definitive playbook and some key considerations for marketers looking to leverage the combined power of ...

Chrissy Kammerer

Apr 11, 2024

What Exactly Is an Affiliate Company

This guide provides an in-depth look at what affiliate company is, how it works, and the benefits of working with an affiliate marketing company.

Chrissy Kammerer

Apr 09, 2024

[Case Study] U BEAUTY Gets a Partnership Program Makeover on the Partnerize…

The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has ...

Chrissy Kammerer

Mar 26, 2024

[Case Study] REVO Sees New Customer Acquisition Success Via Partnerize's…

With an eye on increasing overall website traffic driven by affiliate sources, industry leaders, and NASA-based polarized lens technologists, REVO, had a primary goal of growing and diversifying their affiliate ...

Chrissy Kammerer

Feb 06, 2024

From the Grounds Up: How Driftaway Coffee Brewed Partnership Success with…

Through the eAccountable team’s help and the Partnerize platform’s technology, Driftaway Coffee was able to professionalize, stabilize, and grow their partnership channel.

Chrissy Kammerer

Jan 19, 2024

[REPORT] Affiliate Marketing: More Than a Conversion-Driving Channel

For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites ...

Chrissy Kammerer

Jan 03, 2024

10 Tips to Find an Influencer Marketing Platform That Skyrockets Your…

Ditch low engagement. Here are 10 tips to help you choose the perfect influencer marketing platform for skyrocketing brand success.

Chrissy Kammerer

Jan 02, 2024

The Best Growth Driving Affiliate Marketing Tools for Brands

Level up your affiliate marketing with these 9 best growth driving affiliate tools. Attract hordes of targeted traffic, convert like a pro, & watch your earnings soar.

Chrissy Kammerer

Dec 31, 2023

The 11 Most Important Affiliate Marketing Metrics: KPIs Every Program…

The 11 affiliate marketing metrics every program manager must track with formulas, industry benchmarks, and guidance on which KPIs to prioritize at each stage of program growth.

Chrissy Kammerer

Dec 22, 2023

[DOWNLOAD] Expert Affiliate and Partnership Marketing Predictions for 2024

To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts' predictions for what they see coming down the pike ...

Chrissy Kammerer

Dec 08, 2023

PMA Announces 2024 Board of Directors, Welcomes Partnerize VP Global…

The Performance Marketing Association (PMA) recently announced the appointment of six new members to join the board that oversees the organization’s direction and operation. The new members will take ...

Chrissy Kammerer

Dec 04, 2023

[Webinar Sign Up] Partner Perspective: OpenSponsorship

Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...

Chrissy Kammerer

Nov 09, 2023

[Webinar Sign-Up] Partner Perspective: Karma Shopping

Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...

Chrissy Kammerer

Oct 24, 2023

Singles’ Day 2023: How to Prepare

For Partnerize's part, our clients' previous year's performance is a good indication of what we can expect for the current year and that can help inform our clients' and partners' ...

Chrissy Kammerer

Oct 09, 2023

What Is Co-Marketing? Here Is Everything to Know.

Co-marketing is a marketing strategy where two or more businesses collaborate on a marketing campaign. This can be a great way to reach a wider audience, save money on marketing ...

Chrissy Kammerer

Sep 21, 2023

Partnership Marketing 101: Definition & Info for Beginners

Partnership marketing is an incredible channel to improve sales. Read our definitive guide to partner marketing and learn everything you need to know to grow your brand.

Chrissy Kammerer

Aug 08, 2023

11 B2B Partner Marketing Strategies That Will Supercharge Your Business

Here are 11 B2B partner marketing strategies that will help you reach new customers, increase brand awareness, and boost sales.

Chrissy Kammerer

Aug 01, 2023

The Importance of Partnership Marketing in Driving eCommerce Growth

Partnership marketing is a powerful way to grow your eCommerce business Learn how to find the right partners, create successful campaigns, and measure your results.

Chrissy Kammerer

Jun 23, 2023

4 Tips to Prevent Affiliate Marketing Fraud

Affiliate marketing fraud can be costly, but it's preventable. Learn 4 tips to protect your affiliate program from fraud and ensure your marketing efforts are successful.

Chrissy Kammerer

Jun 22, 2023

[eBook] Your Comprehensive Guide to Building and Nurturing Profitable…

Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and ...

Chrissy Kammerer

May 05, 2023

27 Best Affiliate Programs in the USA (2026) Verified Rates & Insider…

Compare 27 of the top USA affiliate programs with commission rates, cookie windows, and insider performance data from the Partnerize network. Find the best programs for your niche from travel to ...

Chrissy Kammerer

May 03, 2023

The Full Affiliate Marketing Checklist for Program Management

Here is the complete checklist for managing you affiliate programs. See for yourself how well your partner and affiliate marketing programs stack up against industry best practices.

Chrissy Kammerer

Apr 12, 2023

How to Motivate and Engage Your Affiliate Partners

Learn the best strategies for motivating and engaging affiliates to help maximize your affiliate marketing program. Get tips on how to optimize your program to ensure success.

Chrissy Kammerer

Mar 31, 2023

Empowering Voices: Spotlighting Some of the Most Influential Women of…

As we close out Women’s History month, I wanted to reach out to a few of the leading women in the partnership space to gauge their honest thoughts on ...

Chrissy Kammerer

Mar 19, 2023

Influencer Marketing Tactics That Drive Sales Growth

This article provides 13 easy-to-implement tactics for leveraging influencers to help drive sales growth. Learn how to identify the right influencers for your brand here.

Chrissy Kammerer

Mar 15, 2023

Partner Marketing 2.0: 6 Strategies for Sales Growth in the New Era

Here are 6 partner marketing strategies to set your program and marketing team up for success. Use these easy to follow strategies to drive sales in 2025.

Chrissy Kammerer

Mar 08, 2023

7 Partnership Loyalty Program Tips for Success in 2025

Partnership Loyalty Program Tips for Success: Learn how to create a successful partnership loyalty program that rewards your customers and partners, and drives growth for your business.

Chrissy Kammerer

Feb 22, 2023

Brand to Brand Partnerships: Strategies & Everything You Need to Know

Here is everything to know about brand to brand partnerships. In this guide we cover strategies and tips for building your brand to brand partnerships.

Chrissy Kammerer

Feb 16, 2023

[Webinar Sign-Up] Partner Perspective: SKINSKOOL

Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...

Chrissy Kammerer

Feb 02, 2023

[DOWNLOAD] 5 Strategies to Make the Most of Your Partnerships

With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up ...

Chrissy Kammerer

Jan 17, 2023

[Webinar Sign-Up] Partner Perspective: FMTC

To learn more about FMTC, register to attend our upcoming Partner Perspective webinar!

Chrissy Kammerer

Dec 26, 2022

[DOWNLOAD] Expert Affiliate Marketing Predictions for 2023

Now as we head into yet another new year, we continue to look optimistically at the future. To this end, we wanted to tap some of the industry’s top ...

Chrissy Kammerer

Dec 13, 2022

[Download] Partnership Planning: Your Last-Minute Holiday Cheat Sheet

To help you navigate this holiday season, we’ve collected key trends, statistics, and tips to fuel some last-minute changes for your campaigns. You can download our last-minute holiday cheat ...

Chrissy Kammerer

Nov 14, 2022

7 Excellent Benefits of Affiliate Marketing in 2025

Here are the 7 vital benefits to affiliate marketing. If you are looking to expand your marketing into the affiliate space, share these core reasons with your boss.

Chrissy Kammerer

Nov 10, 2022

Singles' Day 2022: What to Expect

For Partnerize's part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients' and partners' holiday strategy and execution plans. ...

Chrissy Kammerer

Nov 07, 2022

12 Tips for Financial Brands to Find an Affiliate Management Software…

Here are 12 tips for finding the best affiliate management solution for financial brands.

Chrissy Kammerer

Nov 02, 2022

Benefits & Challenges of Migrating Your Brand's Affiliate Program to a…

Here is a step by step guide for how to migrate your brand's affiliate program to new network in under 30 days. Switching platforms can be a daunting task, this guide ...

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