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Michael Carr
Senior Director of Demand Generation

The Definitive Framework for Measuring AI-Driven Conversions

Explore frameworks and tools marketers use to quantify AI-driven conversions, including unified data layers, advanced tracking, and multi-touch modeling.

How to Turn AI Search Visibility Into Measurable Marketing ROI

Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes.

The 5 Most Effective Ways to Manage Affiliate Programs With AI

To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...

The Performance Economics Gap: Why Your Current System is Missing 80% of…

But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...

Architecting for Influence: How AI Transitioned from a Diagnostic Tool to…

AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...

The Incrementality Gap: Why Scale is Meaningless Without a System of Record…

Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...