Craig Edgson - Partnerize

Partnerize blog.

Posts by Craig Edgson

New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking…

Jun 19, 2025
Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the ...
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New to Partnerize: On-Demand Path-to-Purchase Visibility for Data-Driven…

Feb 19, 2025
Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics ...
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Marketing Calendar "Musts": 2025 Key Shopping Holidays to Include in Your…

Feb 03, 2025
Partnerize has put together a handy guide to the key shopping holidays for 2025 along with some handy tips for optimizing your holiday promotions.
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How Effective Partner Messaging Can Amplify Your Holiday Promotions

Nov 04, 2024
Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of ...
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New to Partnerize: Customize Your Dashboard for an On-Demand Performance…

Aug 28, 2024
Keeping a pulse on program performance is critical to driving success–insight that is front-and-center with customizable dashboards, the latest enhancement from Partnerize.
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Simplify your Back-to-School Planning with Partnerize’s Analytics

Jul 30, 2024
With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization. To develop your back-to-school strategy, tap into ...
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New to Partnerize: Dynamic, Personalized Newsletters that Keep Your…

Apr 19, 2024
Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion.
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Build Out Your Q1 Marketing Campaigns with Key Shopping Holidays

Feb 28, 2024
Partnerize has put together a handy guide to the key shopping holidays 2024, along with some useful tips for optimizing your holiday promotions.
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Let Analytics Help Drive Your Holiday Strategy

Nov 20, 2023
Marketers need easily-digestible reporting to make data-driven decisions. Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered.
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Drive Your Partner Program with KPIs to Measure Success

May 31, 2023
Establish moderate goals for the channel to accurately reflect on performance and evaluate overall success. To get started, set at least one monthly goal monthly, and evaluate performance and updating ...
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5 Ways Your Affiliate Management Software Can Unlock Growth

Mar 21, 2023
Here are five ways you affiliate management software can unlock your growth. If you are looking to take a fresh approach to your affiliate program, read this.
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Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize

Jan 03, 2023
Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend. For partners in particular, it’s ...
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Affiliate and Partnership Tracking Transcends Digital Boundaries

Jul 21, 2022
Affiliate and partnership marketing are no longer relegated to just digital. Learn more about code-based tracking on our blog!
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[Ebook] Influencers, Make the Partnership Channel Your Newest Revenue Stream

Dec 13, 2021
Influencers are an essential component of a diversified partner program, enabling brands to expand their reach and tap into engaged, high-intent audiences. However, partnership channel benefits are not limited to ...
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Best-Fit Partner Recruitment for the Holidays and Beyond!

Dec 03, 2021
It’s not too late to recruit partners that can play a role in your success story throughout Q4 and beyond! Discover, the Partnerize platform’s recruitment engine, automates tedious ...
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Drive Results with Branded, Event-Based Partner Communications

Nov 24, 2021
For marketers, building mutually beneficial relationships with partners and keeping them engaged with your campaigns is a vital part of driving profitable growth.  Keeping partners up to date with your ...
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How Partnerize Empowers Marketers to Maximize the Benefits of Their…

Oct 13, 2021
The easiest way to make the most of your campaigns is to recruit right-fit partners to promote your content--a traditionally cumbersome undertaking automated by the platform’s integrated recruitment and ...
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Let Data Guide Your Decisioning: Actionable Insights Made Possible by…

Aug 25, 2021
For marketers,  gaining transparency into partner performance is essential to strategic optimization. To provide you the visibility necessary to optimize partnerships, Partnerize is committed to continuously delivering reporting enhancements that ...
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[Download] Discover: Recruitment And Optimization Efficiencies That Fuel…

Jun 17, 2021
With traditional affiliate networks, recruiting right-fit partners can feel like a time-consuming and manual task, but with Partnerize, it’s easy!  Discover, the Partnerize platform’s recruitment and activation engine, ...
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10 Things Your Affiliate Network Can’t (or Won’t) Provide

Jun 03, 2021
Today’s digital marketing landscape is sophisticated and nuanced. Modern marketers rely on relationships that are built on the sturdy foundation of data-driven performance.
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Discover Prospects: Limitless Recruitment from the Broader Digital Ecosystem

May 12, 2021
The partnership and affiliate channels enable marketers to expand to new markets by providing an attractive pay-for-outcome model, automation and scale, enabling continued revenue growth for both marketers and partners
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