Maura Smith - Partnerize
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Publishers Are Doing 3.84x More Work Than Your Affiliate Program Can See
The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’s rapidly changing landscape, understanding and measuring the intricate details of consumer behavior is critical.
RELEASE: eMarketer and Partnerize Study Shows AI Discovery Is Outpacing…
New research finds marketers risk losing visibility and partner influence as AI-driven discovery changes how commercial value is measured.
The Zero-Click Dark Space: Why Your Best Marketing is Going Completely…
The traditional purchase funnel is collapsing into a "zero-click dark space." Consumers are no longer wandering through a predictable sequence of banner ads and search pages. Instead, their decisions are made in a fluid and fragmented manner.
ICYMI: Creators Are Not the Future of Affiliate Marketing, and That’s a…
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. However, this may not be as straightforward.
The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven…
Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than alternative channels.
Beyond the Click—Restoring Economic Truth for Publishers in the AI Era
For twenty years, the "click" was the undisputed proof of life for digital media. Analyzing how consumer behavior is captured has become complex with the advent of AI and machine learning.
The Invisible Half: Partnerize Research Reveals Publishers Influence 2×…
Managing affiliate programs based purely on last-click conversions is likely undervaluing premium publishers, missing out on their broader impact on sales.
Partnerize Launches VantagePoint™, the First GenAI Conversion…
VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance, emphasizing the need for updated metrics in partnership marketing.
The Next Great Shift in Marketing: Why Zero-Click Demands Urgent Action
Consumer journeys are changing faster than marketers can keep pace. Generative AI is collapsing boundaries and creating new paths in marketing.
AEO Explained: The New Frontier of Digital Visibility
The explosive growth of AI has disrupted traditional paths to purchase, creating a new "zero-click" reality where established metrics are fundamentally altered.
Beyond the Click: Capturing New Conversions in the Age of AI
The explosion of generative AI has rendered traditional last-click attribution models obsolete for measuring modern marketing channel effectiveness.
RELEASE: Partnerize Acquires Konnecto and Establishes the AI-Powered Future…
Partnerize announced its acquisition of Konnecto, an AI-powered disruptor in the affiliate marketing technology space, reinforcing their commitment to harnessing AI in partnership strategies.
Sharing Success: Introducing the Partnerize Referral Program
Joining is easy! Sign up for the referral program to benefit from Partnerize’s resources and expand your marketing capabilities.
Partnership Marketing in Uncertain Times
Despite current economic challenges, partnership marketing presents a powerful opportunity for marketers, leveraging collaboration to drive success.
AVAILABLE NOW: Partnership Growth Indices for Q4 2022 + the U.S. Affiliate…
Download the latest indices to explore regional revenue growth and insights into affiliate performance dynamics.
Peak Holiday Shopping by the Numbers: Cyber 5 2022
Key performance highlights illustrate the impressive retail performance across Cyber 5 for Partnerize.
Partnerships May Be Retailers’ Greatest Gift This Holiday Shopping…
Research indicates the efficacy and efficiency of the affiliate channel shines through during the holiday season.
Partnership Day NYC: Join Us In Person for Prioritizing Partnerships:…
Industry leaders will discuss the critical keys that breed partnership success in today's market.
You’re Invited: Partnership Day NYC
An invitation to explore the macro conditions affecting partnerships in the marketing landscape.
Survey: U.S. Affiliate Marketing Spending Reached $9.1B in 2021: But…
Insights from the PMA study highlight the evolving role of content partners in driving value in affiliate marketing.
Data Deep Dive: Driving Incrementality with Path to Purchase Optimization
Assessing the impact of partner touchpoints on transaction outcomes is essential for optimizing marketing strategies.
It's Time to Turn Your Partnerships Into a Profit Center
Marketers must leverage partnerships as a pivotal component in their growth strategies to optimize engagement and conversion rates.
Why “A Better Way to Partner” is More than a Tagline
Partnerize emphasizes its commitment to becoming a leader in partnership automation, aligning with the broader industry’s future.
Partnerize Honored with Recent Industry Awards & Accolades
Awards and recognitions validate the effectiveness of Partnerize's approaches and innovations in the partnership space.
A Partnerize Exclusive: Introducing the Partner Program Assessment for…
Helping marketers reach new heights of partnership mastery through structured assessments and targeted feedback.
Spotlight on Partnerize People & Performance
Recognizing the achievements of noteworthy individuals within Partnerize showcases the team’s dedication to client success.
6 Easy Yet Powerful Ways to Boost Your Holiday ROI
Marketers can capitalize on the growing e-commerce landscape with effective partnership strategies built for holiday success.
10 Things to Do Now to Get Your Partnership Program Holiday Ready!
Preparation ahead of the holiday season can dramatically impact the performance of partnership programs.