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Partnerize

Jan 18, 2022

5 Partner Marketing Strategies and Ideas For Finance Companies

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence.

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Maura Smith

Jul 20, 2021

Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner…

Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner Marketing Recruitment and Activation

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Matt Simmonds

Dec 15, 2020

2020 Product Retrospective - Simplicity, Automation and Optimization

As we reflect back on 2020, it has been an eventful and at times, challenging year for many of our customers and partners. Despite these challenges, we’ve made some important, ...

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Mike Halloran

Nov 12, 2020

New! Enhanced Partner Profiles

Partnerize releases enhanced Partner Profiles for superior partner management and data insights.

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Samantha Purcell

Nov 03, 2020

Charlotte Tilbury and Partnerize Shortlisted for the Drum DADI Best Use of…

Charlotte Tilbury and Partnerize have been shortlisted as nominees for the “Best Use of Affiliate” award at this year’s Drum DADI Awards.

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Samantha Purcell

Oct 21, 2020

Partnerize Shortlisted for Eight International Performance Marketing Awards

Partnerize has been shortlisted for 8 awards and we’re enthusiastically looking forward to hearing the results on the night! In addition to two regional and three vertical awards, we are ...

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Mike Halloran

Aug 27, 2020

Enhanced Fraud Manager: Improved Machine Learning Delivers More Detection…

Since its launch, our data science team has been hard at work making major improvements to Fraud Manager, and we are pleased to share that the latest update provides more ...

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Mike Halloran

Jul 10, 2020

Our New Partnerize Resource Center Has Launched

At Partnerize, we work hard to provide the best technology for advertisers and partners to maximize profitable growth, automate processes, and make partnership a primary business channel. In addition to ...

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George Tabet

Apr 13, 2020

Explore The Improved Partnerize Platform

The Partnerize Partnership Automation Platform connects over 300 leading global brands with thousands of partners, driving extraordinary growth for all involved. The AI-powered platform delivers data-driven intelligence and industry-leading management tools ...

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Miriam Tremelling

Jan 27, 2020

Announcing our Upcoming Features to Accelerate Scale and Improve…

We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, mitigate fraud, and streamline time-consuming workflows.

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Jim Nichols

Dec 18, 2019

Partnerize Launches Game-Changer: Brand Discovery!

We’re delighted to announce a new feature in the Partnerize Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners connect.

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Angus Sladden

Dec 10, 2019

Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner…

When it comes to selecting a platform to manage and automate your partnerships, there are a number of key questions to ask. Angus Sladden provides a better understanding of how ...

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Miriam Tremelling

Oct 21, 2019

TWO-PEAT! Partnerize Wins IPMA Tech Award For Second Year in A Row

We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held last night in London.

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Partnerize

Oct 16, 2019

Meet Our Reimagined Content Management Suite and Other Exciting New…

We've recently launched several major product enhancements to help brands and their partners streamline and automate their performance partnerships.

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Miriam Tremelling

Aug 13, 2019

Partnerize Wins the Pinnacle Award for Best Affiliate Marketing Innovation!

Announcing that the Partnerize Partner Automation Platform has been named the Best Affiliate Marketing Innovation Award at the 2019 Pinnacle Awards.

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Partnerize

Aug 08, 2019

Announcing New Capabilities to Automate More Types of Partnership

The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive...

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Miriam Tremelling

Jul 15, 2019

New Partnerize Features Including Mobile UI and Single Sign-On

Our latest feature releases are aimed at making it even easier to achieve growth, whether by partnering more smartly or managing campaigns on-the-go.

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Miriam Tremelling

Jun 28, 2019

IPMA Q&A: Partnerize on Winning Best Performance Marketing Technology

Partnerize Co-founder and VP Revenue Sean Sewell was recently interviewed by PerformanceIn as part of their IPMA Takeover Week.

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Partnerize

May 28, 2019

Announcing Our Enhanced App Tracking Capabilities For Partner Marketing

We are please to announce the launch of new groundbreaking capabilities to our app tracking suite — the availability of our new SDK for Android and...

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Miriam Tremelling

May 22, 2019

AiThority Interview with Matt Simmonds, Chief Product Officer at Partnerize

Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how...

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Miriam Tremelling

May 02, 2019

New Byline: How AI Will Transform Partnerships

Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent...

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Miriam Tremelling

Apr 17, 2019

New Byline: Intelligent Partner Discovery and How the 'Best Next' Principle…

Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery.

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Miriam Tremelling

Apr 11, 2019

Intelligent Partner Discovery Has Arrived

We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner...

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Partnerize

Apr 03, 2019

Exciting New Partnerize Features for Advertisers and Partners

We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback seriously and many of these we influenced by that feedback. As ...

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Miriam Tremelling

Mar 21, 2019

Introducing Advanced Mobile Capabilities For Partner Marketing

The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure ...

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Richard Mcilvenna

Feb 21, 2019

AP-Why? The Benefits of API Tracking in the Partner Channel

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking ...

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Partnerize

Nov 26, 2018

The Evolution & History Of Couponing

Alexander Hold of Global Savings Group looks at the evolution of the coupon in this Partnerize Guest Blog. Discover the journey of the coupon and how it's now evolved into ...

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Partnerize

Nov 26, 2018

Introducing Enhanced Notifications and Automated Anomaly Detection

This week, we launched two important product updates, Enhanced Notifications and Automated Anomaly Detection.

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Miriam Tremelling

Oct 16, 2018

Partnerize Named Best Performance Marketing Technology at the IPMAs

We are proud to announce that we were named Best Performance Marketing Technology of the year at last night's International Performance Marketing Awards. The marquee event of PI Live, which ...

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Miriam Tremelling

Oct 02, 2018

Announcing Our Enhanced Commissions Suite

The latest major enhancements to the commissioning capabilities give advertisers greater flexibility to define and implement their commissioning strategies and dramatically enhance workflows. The new suite empowers advertisers to structure ...

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Jim Nichols

Feb 15, 2018

What You Need to Know About Chrome's New Ad Blocking/Filtering

As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines what the Chrome ad blocker/filter ...

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Jim Nichols

Dec 22, 2017

Check Out Our Forbes Byline on Pixel Tracking

Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation ...

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Jim Nichols

Nov 30, 2017

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today.

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Partnerize

Oct 18, 2017

How Granular Analytics By Placement Type Helps Make Both Advertisers and…

Find out how granular analytics by placement type helps make both advertisers and publishers more successful

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Angus Sladden

Jul 18, 2017

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Angus Sladden discusses the 3 questions marketers need to ask to see the true value in data and ultimately improve marketing decisions.

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Partnerize

May 09, 2017

New Book - First Real Look at Affiliate Marketing

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships!

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Stefanie Colley

Apr 28, 2017

Transformational Partnerships: The Next Step in Partner Marketing

The latest blog from Stefanie Colley looking at Transformational Partnerships and the next step from affiliate marketing to partner marketing.

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Partnerize

Apr 07, 2017

Partner Marketing 101: Differentiation Through Data

If everyone relies on the same data set, how can you achieve differentiation and an edge over your competitors?

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Partnerize

Mar 30, 2017

Why Partner Marketing Needs Customer Success, Not Account Management

Brands are shifting towards technology to manage their partnerships and affiliates--which means the service required to support these them has evolved too.

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Partnerize

Mar 24, 2017

How Pandora Drove Growth With Innovative Partnerships

How did Pandora carve—and cement—a space for itself in a new market? By forging innovative partnerships that drove growth for the brand.

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Partnerize

Mar 09, 2017

3 Ways Retailers Can Measure ROI with Brand Partnerships

The focus on online sales is as important as ever for Australian retailers. Alix Satchell looks into 3 ways retailers can measure ROI with brand partnerships.

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Partnerize

Feb 09, 2017

Four Performance Marketing Trends to Watch in 2017

As brands embrace “digital transformation” in 2017, the performance marketing landscape continues to evolve. We identified a few trends to keep an eye out for.

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Partnerize

Jan 27, 2017

How Omni-Channel Brands can Optimize Online & Offline Measurement

Online to offline measurement will be increasingly important for any company with physical retail locations that generate significant revenue offline.

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Partnerize

Jan 20, 2017

#ASW17: How to Develop Standardized Partnerships at Scale

At ASW, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of expanding performance-based partnerships globally.

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Partnerize

Jan 06, 2017

How CompareTV Optimized Partner Marketing with Performance Horizon

For publishers, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.

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Partnerize

Dec 15, 2016

How Virgin Australia Opened New Revenue Streams with Partner Marketing

For travel brands, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.

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Partnerize

Dec 02, 2016

Black Friday: 2015 vs. 2016 Stats & Trends

To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity in 2015 & 2016.

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Partnerize

Dec 01, 2016

Cyber Monday vs. Black Friday

Black Friday and Cyber Monday were huge this year - we looked at the real-time data in our data warehouse and compared partner marketing activity on both dates.

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Partnerize

Nov 28, 2016

Black Friday Recap: Key Stats

Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies.

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Partnerize

Nov 23, 2016

Black Friday & Cyber Monday Sales Trends to Watch

For retailers who have taken control of their partner and affiliate marketing programs, it can be daunting to execute a successful Black Friday strategy.

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Partnerize

Nov 17, 2016

3 Stages for Mobile Success in Partner Marketing

With the emergence of new channels and marketing partners, it's critical to outline what success and measurement looks like an a mobile-first world.

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Partnerize

Nov 10, 2016

How ebookers.com Optimized Partner and Affiliate Marketing & Increased…

For travel brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.

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Partnerize

Nov 02, 2016

4 Key Takeaways From The Bleeding Edge of Partner Marketing

Our educational event on the bleeding edge of partner marketing featured speakers from LiveRamp, Universal Basket Silicon Valley Bank, and Performance Horizon.

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Partnerize

Nov 01, 2016

3 Performance Marketing Takeaways From PMI: London

Last week at PMI: London, we learned about the past, present, and future of partner and affiliate marketing and the increasingly complex industry.

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Partnerize

Oct 20, 2016

Top Digital Marketing Trends and Predictions Redux

We compare articles from 2015 and 2016 that predicted what digital marketing trends would be big in the coming year and evaluate how things have progressed.

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Partnerize

Oct 12, 2016

5 Tips For Building A Technology-led Marketing Strategy

There's no doubt that data and technology are key drivers of marketing success. Here are some key tips marketers can implement to remain in the know.

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Partnerize

Oct 06, 2016

How The Iconic Evolved its Affiliate Marketing & Lifted Revenue

For fashion brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.

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Partnerize

Sep 29, 2016

Great North Snowdogs Trail Raises Funds for St Oswald’s Children’s…

The Great North Snowdogs Trail is an interactive public art event and fundraiser organized by St Oswald's Children's Hospice in conjunction with Wild in Art.

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Partnerize

Sep 15, 2016

How iProspect & adidas Drove Massive Affiliate Channel Growth

For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.

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Partnerize

Sep 07, 2016

Eight Priorities for Advertisers Investing in Analytics Technology

There are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.

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Partnerize

Aug 23, 2016

Affiliates Are Evolving into Marketing Partners: Are You Ready?

The affiliate marketing channel is evolving into digital partner marketing, and technology is aiding in its development.

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Partnerize

Aug 17, 2016

Using Data Visualization to Maximize Customer LTV & Performance Marketing…

Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.

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Partnerize

Aug 11, 2016

Trust & Transparency in Digital Partner Marketing

Digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.

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Partnerize

Aug 04, 2016

How BA Took Its Affiliate Marketing & Meta Search Partners Sky High

For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.

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Partnerize

Jul 15, 2016

How AO.com Successfully Migrated its Digital Partner Marketing Program

In today's complex digital partner marketing landscape, migrating and onboarding thousands of partners can be painful without the right technology and support.

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Partnerize

Jul 06, 2016

3 Reasons Your Affiliate Marketing Program Has Stalled

Has your affiliate marketing program stalled? Here are three possible reasons and ways to put the focus back on driving margins and growth.

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Malcolm Cowley

Jun 17, 2016

Optimize Performance Marketing ROI with Value Attribution

For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.

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Malcolm Cowley

Jun 01, 2016

Three Data Factors That Drive Value in Performance Marketing

Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.

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Partnerize

May 25, 2016

How Travel Brands Can Drive Performance Marketing Growth With APIs

Booking APIs that are changing where and how consumers book travel. They are also changing performance marketing for the entire travel industry.

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Partnerize

May 19, 2016

Performance Horizon Recruits for Performance Marketing Tech Talent

Performance Horizon exhibited at the Great North East Tech Talent jobs and skills fair to educate talent on what it's like to work in performance marketing.

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Partnerize

May 13, 2016

Performance Marketing Awards 2016: What Winning Means to Us

The Performance Horizon team celebrated achievement and innovation alongside other industry leaders at the annual Performance Marketing Awards in London.

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Malcolm Cowley

May 09, 2016

3 Considerations When Taking Control of Performance Marketing Programs

The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.

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