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Jim Nichols
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Jim Nichols
Jul 16, 2021
The State and Future of Partnerships Survey recently fielded. This massive study, which solicited the opinions of 1,200 senior marketers , was developed to give the industry a better sense of marketer ...
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Jim Nichols
Jun 15, 2021
Retailers are becoming increasingly dependent on partnership and affiliate to deliver aggressive growth. I’d wager that your targets and goals are accelerating faster than those for other teams in ...
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Jim Nichols
Nov 11, 2020
2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months.
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Jim Nichols
Sep 29, 2020
We are very pleased to announce that Partnerize has won the Martech Breakthrough Award for Best Marketing Performance Technology.
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Jim Nichols
Apr 30, 2020
Despite these uncertain times, Partnerize continues to focus on investing to ensure that the platform you rely on is constantly improving and delivering the best possible results. As part of ...
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Jim Nichols
Apr 08, 2020
In the partner marketing world, lots of articles are published on the channel’s value to marketing and business development leaders. But for chief financial officers (CFOs), not so much. ...
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Jim Nichols
Apr 03, 2020
As we all face the current situation, many companies are making decisions about the allocation of marketing resources. One issue that partner marketers face is that some senior leaders in ...
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Jim Nichols
Apr 01, 2020
Many people have asked about what we are seeing in the aggregated data for partner and affiliate programs worldwide and by category of advertiser. To find out, we’ve examined ...
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Jim Nichols
Mar 23, 2020
We know lots of companies are facing the challenge of how to provide value while being sensitive to uncertain circumstances that surround us. The most important thing we can all ...
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Jim Nichols
Mar 23, 2020
It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on ...
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Jim Nichols
Jan 31, 2020
Affiliate Summit West, one of the biggest annual events in our industry, has come and gone for 2020. Clearly, this was the most heavily attended (~6,000+ attendees!) with more hot button topics ...
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Jim Nichols
Jan 22, 2020
We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, he is leading efforts to build the Partnerize partner ...
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Jim Nichols
Jan 08, 2020
We are proud to announce a $50 million growth financing round led by Accel-KKR.
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Jim Nichols
Dec 18, 2019
We’re delighted to announce a new feature in the Partnerize Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners connect.
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Jim Nichols
Dec 06, 2019
We’re proud to report that Partnerize has been short-listed in the Northern Digital Awards for Best Martech.
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Jim Nichols
Sep 11, 2019
Partnerize and our clients/agency partners have been shortlisted 11 times for 9 International Performance Marketing Awards. The International PMAs recognize the very best in global performance marketing and celebrate innovation, creativity ...
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Jim Nichols
Sep 05, 2019
Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year. 21 new retail campaign wins contributed to this massive growth.
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Jim Nichols
Aug 26, 2019
Recently, Partnerize has had three big reasons to celebrate. Our platform and team have been honored with three different awards! Here’s a quick rundown.
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Jim Nichols
Aug 20, 2019
Partnerize and our AI-powered Partnerize Partner Automation Platform has been selected as the Digiday Technology Awards Best Affiliate Network.
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Jim Nichols
Aug 20, 2019
Partnerize has been awarded top spot in the UK business journal BusinesCloud’s ranking of the top 50 tech companies in the Northeast.
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Jim Nichols
Jun 26, 2019
We are pleased to announce that we have hired Anshu Khurana as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, ...
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Jim Nichols
Apr 29, 2019
Partnerize's third US Innovation Day event is coming up soon, and this year's program promises to be our best ever.
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Jim Nichols
Apr 25, 2019
Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power...
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Jim Nichols
Dec 13, 2018
We are pleased to announce that we have hired Anshu Khurana as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, ...
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Jim Nichols
Nov 13, 2018
We are pleased to announce that we have hired Mike Lemberg as our new Chief Financial Officer. As our new CFO, he will oversee the finance, legal and HR functions ...
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Jim Nichols
Nov 06, 2018
Today we are proud to announce $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm. The ...
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Jim Nichols
Aug 08, 2018
Since the debut of Partnerize on July 10, more than 5,000 new publishers and brands have been integrated into our community of partners, so that our total number of integrated partners now ...
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Jim Nichols
Jul 25, 2018
Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China. Here's a excerpt to ...
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Jim Nichols
Jul 17, 2018
Martech Advisor just published the first byline from our company entitled Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter. This article by Partnerize VP ...
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Jim Nichols
Jul 17, 2018
In this, the final blog post in our partner and affiliate marketing research series, we will summarize the number of partnerships brands make, and their key priorities to drive growth ...
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Jim Nichols
Jul 13, 2018
The State and Future of Partnerships study solicited the opinions of 1,200 senior marketers and leading brands. It was developed to give the partnerships industry a better sense of marketer attitudes ...
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Jim Nichols
Jul 12, 2018
Partnerize commissioned this massive global study about partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available to ...
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Jim Nichols
Jul 10, 2018
How AI is Helping Brands Fight Partner Fraud
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Jim Nichols
Jul 10, 2018
Stephanie Colley's byline on the ascendance of real-time data for best partner marketing programs. The piece explains how important timely insight is for the affiliate segment of partnership as well ...
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Jim Nichols
Jul 10, 2018
We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, over time actions by the leading browsers ...
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Jim Nichols
Jul 10, 2018
By reframing affiliate as partner marketing, we can expand the appeal of our industry, open up new brands, and innovate new deal types. We can move what we do into ...
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Jim Nichols
Jun 01, 2018
It's International Donut Day around the world, and in the 10 offices of our company, we defintiely got into the spriit. . But as we enjoyed our crullers, we also remembered the ...
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Jim Nichols
May 31, 2018
Watch a brief highlights video of Performance Horizon's 2018 Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities ...
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Jim Nichols
May 04, 2018
Registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities ...
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Jim Nichols
May 02, 2018
Delacon and Performance Horizon today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.
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Jim Nichols
May 01, 2018
Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to ...
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Jim Nichols
Apr 23, 2018
Fast-growing digital marketing firm Performance Horizon is determined to become a global leader in the US and Asia Pacific but insists it will stay true to its Newcastle heritage. Founded ...
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Jim Nichols
Mar 14, 2018
Today’s leading merchants are taking a more comprehensive approach to collecting and using data — to understand users, track and optimize buyer flows, and determine the specific role that partnerships ...
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Jim Nichols
Mar 09, 2018
Today, Australia's renowned trade journal Mumbrella did a piece highlighting our growth in APAC and how our company believes in establishing local teams to support its clients.
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Jim Nichols
Mar 08, 2018
We all know that many of the major marketing initiatives at big companies are about deploying technology. Here are six concepts that guide how successful marketers and tech teams are ...
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Jim Nichols
Mar 08, 2018
Very few successful companies arise in a vacuum. Many are built on the strength of great partnerships, which provide access to greater reach, new customers, innovative ideas and, ultimately, new ...
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Jim Nichols
Mar 07, 2018
Performance Horizon was part of a group of partner marketing solution providers that sent a communication to EU-based publishers last week regarding GDPR. GDPR is a very important topic for ...
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Jim Nichols
Feb 23, 2018
Affiliate marketing is an incredibly powerful and efficient marketing channel for driving incremental sales. Like any sales channel, getting the most from affiliate marketing requires a continued commitment to learn ...
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Jim Nichols
Feb 15, 2018
As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines what the Chrome ad blocker/filter ...
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Jim Nichols
Feb 12, 2018
With more and more granular data, brands can be smarter about partner marketing and where they invest their resources. Using CLV analysis as a means of understanding and rewarding user ...
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Jim Nichols
Feb 02, 2018
Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix. Here are five key strategies to help keep your partners happy and ...
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Jim Nichols
Jan 29, 2018
The affiliate space is an incredibly dynamic one, and its steady growth rate and continued healthy contribution to the bottom line are the result of constant innovation and evolution. Here ...
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Jim Nichols
Jan 25, 2018
Your answers to these five questions can help you decide if partnership can be a great driver for your business and revenue.
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Jim Nichols
Jan 17, 2018
If you are concerned about the potential impact of media consolidation on your marketing efficiency, it may make sense to look at partner marketing as a hedge. While partner marketing ...
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Jim Nichols
Jan 12, 2018
Some people erroneously assume that partnership and affiliate is a fairly constant world, but this segment of digital is changing rapidly, in powerful and profound ways. Here are four data ...
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Jim Nichols
Jan 02, 2018
CMO Jim Nichols discusses how partnerships allow your brand to become a connected platform capable of drawing in droves of new customers in this blog post.
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Jim Nichols
Jan 02, 2018
An application program interface, or API, helps applications talk to each other without human intervention. It allows a program or application to essentially bring data and functionality to users without ...
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Jim Nichols
Dec 27, 2017
Read about why our company was chosen as one of the top businesses in partner and affiliate marketing.
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Jim Nichols
Dec 22, 2017
Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation ...
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Jim Nichols
Dec 10, 2017
We are very happy to be included in this year’s Deloitte Technology Fast 500 rankings for EMEA.
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Jim Nichols
Dec 05, 2017
This year, Performance Horizon was very proud to participate in the Hotels.com Fairway to Wellness Charity Golf Tournament as a Platinum sponsor.
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Jim Nichols
Nov 30, 2017
Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today.
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Jim Nichols
Nov 29, 2017
Partnerships are the ultimate instance of brands as connected platforms. Partnerships are also almost always at the top of channel ROI and profitability rankings. Their remarkable sales effectiveness and efficiency ...
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Jim Nichols
Nov 13, 2017
After the recent Client Roundtable in San Francisco, CMO Jim Nichols looks at the key themes that were discussed in his latest Performance Horizon blog post.
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Jim Nichols
Sep 29, 2017
Today on Forbes, Murray Newlands wrote published a great interview and post about our AI offerings, and how AI capabilities represent the next phase for our industry.
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