Malcolm Cowley - Partnerize
Partnerize blog.
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Malcolm Cowley
CEO and co-founder
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Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many ...
It is with great excitement that today, we announce we are launching our new brand name, Partnerize. Our decision to change branding reflects both our single-minded focus on enabling partnerships ...
For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.
Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.
The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.