affiliate marketing research | Partnerize
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Tag: affiliate marketing research
Maura Smith
Dec 16, 2025
If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers ...
Kate Ellis
Oct 23, 2024
Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...
Maura Smith
Jul 25, 2024
One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as "...
Chrissy Kammerer
Jan 19, 2024
For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites ...
Leeanne Boulton
Dec 19, 2023
A new report shows marketers trust partnership and affiliate marketing to drive business growth, yet feel constrained by legacy network technology. Meanwhile, companies are continuing to commit the lion’s ...
Leeanne Boulton
Jun 26, 2023
Download the whitepaper, produced by London Research in association with partnership management solution Partnerize, that explores how marketers are overcoming the challenges that have prevented affiliate and partnership marketing from ...
Maura Smith
Aug 02, 2022
For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, ...