Tara Thomas - Partnerize

Partnerize blog.

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Tara Thomas
Director of Analytics and Insights


YoY Data Tells an Important Story About a Shift from Traffic to Revenue

Date: Jan 25, 2022
For more context, when you look at YoY performance data across Partnerize (2020-2021), there is an important story that unfolds when you consider revenue drivers—specifically inside the affiliate channel.


Partnerize's 2021 Cyber 5 Performance

Date: Dec 16, 2021
Partnerize continues to offer its holiday shopping season performance reports highlighting some of the standouts during this period in our Holiday Stats 2021: Cyber 5 infographic available for immediate download.


Cyber 5 Holiday 2021: Last-Minute Tips

Date: Nov 22, 2021
And if Partnerize’s 2020 performance will be any indication of 2021’s performance, we’re sure it won’t disappoint!


Now Available: Q3 Partnership Growth Index for the Americas!

Date: Nov 11, 2021
We’ll keep a vigilant pulse on Q4 performance, but in the meantime, you can check out all of Partnerize’s partnership performance data in the Americas for Q3.


Sales Index: Let Data Be Your Holiday Planning Guide

Date: Oct 27, 2021
When we look at two key areas, YoY revenue and commission rates, the YoY data supports that there is a definite ramping happening among Partnerize advertisers.


Strong Back-to-School Shopping Season Reflective in Partnerize Platform Data

Date: Sep 17, 2021
For the Partnerize platform’s part, we certainly saw a bump in year over year (YoY) revenue growth in August with a 17% increase.


Performance Index: Brand Awareness and Its Consequence on New Customer Revenue

Date: Aug 26, 2021
What seems to be the basic foundation for every successful CMO, the task of building the right kind of brand awareness is anything but simple.


Content Partners are Still King, but Competition is Fierce: Here’s What to Do

Date: Jul 30, 2021
Partnerize announced its integrated partnership with Button, a mobile-first technology provider that delivers mobile optimization technology.