# partnerize.com > AI-optimized mirror of partnerize.com containing 1668 pages totalling 791,922 words of clean markdown content, structured data, and semantic HTML. Original source: https://partnerize.com. Last updated: 2026-07-18T05:06:41.985Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Partnerize | The All-in-One Affiliate Automation Platform](/content/site-root.html): Partnerize is an AI-powered affiliate automation platform that helps businesses manage, track, and pay their online sales partners, affiliates, and influencers. (262 words) ## Articles & Blog Posts - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_july_2025-1-20-1-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_july_2025-1-20-1-pdf.html) (747 words) - [PA_SalesIndex_January_2025](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_january_2025-20-1-pdf.html) (635 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_august_2025-compressed-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_august_2025-compressed-pdf.html) (749 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_november_2025-compressed-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_november_2025-compressed-pdf.html) (705 words) - [PA_SalesIndex_February_2025](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_february_2025-pdf.html) (588 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_june_2025_compressed-20-1-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_june_2025_compressed-20-1-pdf.html) (795 words) - [PA_SalesIndex_Decedmber_2024](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_december_2024-pdf.html) (556 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_september_2025-compressed-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_september_2025-compressed-pdf.html) (633 words) - [PA_SalesIndex_April_2025](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_april_2025-pdf.html) (567 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_december_2025-compressed-20-1-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_december_2025-compressed-20-1-pdf.html) (588 words) - [PA_SalesIndex_May_2025](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_may_2025-pdf.html) (580 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_october_2025-compressed-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_october_2025-compressed-pdf.html) (708 words) - [PA_SalesIndex_March_2025](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_march_2025-pdf.html) (521 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_february_2026-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_february_2026-pdf.html) (503 words) - [go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_january_2026-pdf.html](/content/go/hubfs/1-20partnerize/2-20amr/u-s-20retail-20sales-20index/pa_salesindex_january_2026-pdf.html) (382 words) - [2026 Clickless Affiliation™ Index Report | VantagePoint™ by Partnerize](/content/go/clickless-affiliation-index-report-download/index.html): New research across six U.S. consumer categories reveals publishers drive 3.84x more influence than click-based measurement captures. Download the report. (146 words) - [Partnership Exchange interview with Blue Light Card | Partnerize](/content/go/partnership-exchange-blue-light-card-ty-0/index.html): Partnership Exchange interview with Blue Light Card (37 words) - [PGI-APAC_Q2_2024](/content/go/hubfs/1-20partnerize/4-20apac/pgi/pgi-apac_q2_2024-pdf.html) (654 words) - [PGI-APAC_Q1_2025](/content/go/hubfs/1-20partnerize/4-20apac/pgi/pgi-apac_q1_2025-pdf.html) (682 words) - [PGI_APAC_Q1_2024](/content/go/hubfs/1-20partnerize/4-20apac/pgi/pgi_apac_q1_2024-pdf.html) (612 words) - [Partnership Exchange interview with News Corp | Partnerize](/content/go/partnership-exchange-news-au/index.html): Partnership Exchange interview with News Corp (36 words) - [Partnership Exchange interview with LTK | Partnerize](/content/go/partnership-exchange-ltk/index.html): Partnership Exchange interview with LTK (35 words) - [Partnership Exchange interview with Unidays | Partnerize](/content/go/partnership-exchange-unidays/index.html): Partnership Exchange interview with Unidays (43 words) - [Partnership Exchange interview with ShopBack | Partnerize](/content/go/partnership-exchange-shopback-ty/index.html): Partnership Exchange interview with ShopBack (35 words) - [Partnership Exchange interview with GROUPON | Partnerize](/content/go/partnership-exchange-groupon-ty-0/index.html): Partnership Exchange interview with GROUPON (35 words) - [Webinar | Partner Perspective | cashrewards](/content/go/partner-perspective-cashrewards/index.html): Cashreward is Australia's #1 cashback platform. Collaborating with over 1700 brands on board - including Apple, David Jones, The Iconic and more, they have provided their 2+ million members the opportunity to get real money back on their purchases. (118 words) - [ Partner Perspective: How Karma Shopping uses autonomy to remove friction from the shopping journey ](/content/videos/webinar/fa7ec3bc55d3c274/index.html): "In this transformative webinar, experts from Karma Shopping delve into the effective strategies for enhancing the online shopping experience. They will illustrate how their platform offers a comprehensive range of end-to-end shopping tools, designed to elevate the entire shopping experience and reduce friction for consumers. Discover how Karma Shopping can be a versatile addition to your brand's ecosystem, driving conversions and fostering long-term customer relationships."Karma Shopping is a global shopping assistant with 5 million active users worldwide and is growing by 150,000 users per month.The platform has a comprehensive range of end-to-end shopping tools designed to elevate the entire shopping experience from inspiration to transaction.Karma Shopping can customize their service according to the brand's needs, offering opportunities for brand awareness, new customer acquisition, and segmentation possibilities. (183 words) - [Partnership Exchange interview with Are Media | Partnerize](/content/go/partnership-exchange-are-media-ty/index.html): Partnership Exchange interview with Are Media (36 words) - [Partnership Exchange interview with PokitPal and Furthr | Partnerize](/content/go/partnership-exchange-pokitpal-and-furthr-ty-0/index.html): Partnership Exchange interview with PokitPal and Furthr (37 words) - [Partnership Exchange interview with Honey by Paypal | Partnerize](/content/go/partnership-exchange-honey-ty/index.html): Partnership Exchange interview with Honey by Paypal. (37 words) - [ Partner Perspective Webinar: The Full 101 from OpenSponsorship on Working with Athlete Influencers ](/content/videos/webinar/acffb1bc5555ae74/index.html): In this video, the speakers from Open Sponsorship discuss the power and effectiveness of working with athlete influencers in marketing campaigns. They delve into the benefits of athlete influencers, including their authentic following, regional influence, and the diverse types of sponsorships they can engage in. The speakers also provide valuable tips on how to choose the right athlete for your brand based on audience demographics, platform success, and specific interests.Our goal is to connect brands and athletes to create successful marketing campaigns.We have over 18,000 athletes in our network. proud to say, I think 70% are in the US, 30% globally.The use of data in finding the perfect athlete for brands and how it helps in reviewing metrics. (162 words) - [go/hubfs/1-20partnerize/4-20apac/pgi/pgi_apac_q2_2025-20-1-pdf.html](/content/go/hubfs/1-20partnerize/4-20apac/pgi/pgi_apac_q2_2025-20-1-pdf.html) (415 words) - [Webinar | Partner Perspective | heymax](/content/go/partner-perspective-heymax/index.html): In this Partner Perspective webinar, heymax gives an insight into their journey post launch, plans for 2024 and how to drive sales with heymax’s affiliate program. (77 words) - [ Partner Perspective: Using Lyst Fashion Trend Data to Power Growth ](/content/videos/webinar/6b6ac0bc5550bf74/index.html): (50 words) - [Ensure persistent tracking despite growing popularity of ad blockers](/content/go/custom-tracking-partners/index.html) (451 words) - [Services_ebook_042921](/content/go/hubfs/1-20partnerize/1-20global/12-20ebooks/services_ebook_042921-20-1-pdf.html) (1,338 words) - [5 Customer Acquisition Strategies You May Be Missing | Partnerize](/content/go/1820/5-customer-acquisition-strategies-you-may-be-missing.html): If you’re looking to identify new ways to drive additional customer acquisition for your brand through affiliate marketing, these 5 often forgotten tactics may be just what you need to get the job done. (225 words) - [partnerize_discover_10Things](/content/go/hubfs/1-20partnerize/1-20global/10-20whitepapers/partnerize_discover_10things-pdf.html) (614 words) - [go/hubfs/1-20partnerize/1-20global/12-20ebooks/travel-20index/travel_pgi_q2_2025-compressed-20-2-pdf.html](/content/go/hubfs/1-20partnerize/1-20global/12-20ebooks/travel-20index/travel_pgi_q2_2025-compressed-20-2-pdf.html) (763 words) - [Travel_PGI_Q1_2025](/content/go/hubfs/1-20partnerize/1-20global/12-20ebooks/travel-20index/travel_pgi_q1_2025-pdf.html) (636 words) - [go/hubfs/1-20partnerize/1-20global/12-20ebooks/travel-20index/travel_pgi_q1_2026-pdf.html](/content/go/hubfs/1-20partnerize/1-20global/12-20ebooks/travel-20index/travel_pgi_q1_2026-pdf.html) (511 words) - [About the terms](/content/terms/index.html) (854 words) - [20180709_-_partnerize_publisher_terms_and_conditions_1_6_-_brazilian_entity_-_pt-br.html](/content/20180709_-_partnerize_publisher_terms_and_conditions_1_6_-_brazilian_entity_-_pt-br.html) (5,420 words) - [20250331-partnerize-publisher-terms-and-conditions-1-8-japanese-entity-en-min.html](/content/20250331-partnerize-publisher-terms-and-conditions-1-8-japanese-entity-en-min.html) (5,526 words) - [20250331-partnerize-publisher-terms-and-conditions-1-8-uk-entity-min.html](/content/20250331-partnerize-publisher-terms-and-conditions-1-8-uk-entity-min.html) (5,748 words) - [20250331-partnerize-publisher-terms-and-conditions-1-8-au-entity-min.html](/content/20250331-partnerize-publisher-terms-and-conditions-1-8-au-entity-min.html) (5,692 words) - [PGI-APAC_Q4_2024](/content/go/hubfs/1-20partnerize/4-20apac/pgi/pgi-apac_q4_2024-pdf.html) (552 words) - [ Partner Perspective with Shoparize and Google | Supercharge Sales with the CSS Ecosystem: Everything You Need to Know About Shoparize Managed Services on Partnerize ](/content/videos/webinar/8961babc555db874/index.html): In this video, Melissa, the Director of Partnerships at Partnerize, is joined by Alexandra from Shoprise and Bersher from Google to discuss the CSS (Comparison Shopping Services) ecosystem and the benefits of Shoprise's managed services. Alexandra elaborates on how Shoprise uses its own data and campaign management system to boost sales for retailers, while Bersher provides a detailed explanation of the CSS ecosystem, its benefits, and how it works. The video concludes with a Q&A session where they answer questions about CPA levels, Local Inventory Ads, and the differences per market with CSS.Shopping ads are a powerful tool for promoting a merchant's products and brand to potential customers.The line between online and offline shopping is blurring, with 63% of users looking up products online before buying them in a physical store.Working with a Comparison Shopping Service (CSS) like Shoprise can help merchants optimize their campaigns, improve their product feeds, and ultimately boost their sales. (209 words) - [On-Demand Partner Media Hub | Partnerize](/content/go/partner-media-hub/index.html): Partner-generated content showcasing partner capabilities that captivate audiences, broaden reach, and drive conversions. (388 words) - [20250401-partnerize-publisher-terms-and-conditions-v1-8-chinese-entity-cn-min.html](/content/20250401-partnerize-publisher-terms-and-conditions-v1-8-chinese-entity-cn-min.html) (255 words) - [The Definitive Guide to US Partnerships On-Demand Webinar | Partnerize](/content/go/definitive-guide-to-us-partnerships-webinar/index.html): Tune in to hear Mike Winand, Partnerize’s Director of Managed Client Services, as he explores: The US partnership landscape, Key US market differentiators, Partnership strategies for 2023, And much more! (248 words) - [Learning Resources | Partnerize](/content/learning-resources/index.html) (450 words) - [AI-Influenced Commissions: Compensation for the Zero-Click Era](/content/go/ai-influenced-commissions-compensation-for-the-zero-click-era.html): Reward zero-click influence with AI-Influenced Commissions by Partnerize — governed, AAM-certified, and built into your existing workflows. (225 words) - [The Definitive Partnership Guide to Europe | Partnerize](/content/go/definitive-partnership-guide-to-europe/index.html): Everything you need to achieve affiliate success in 2021. Download the eBook today! (146 words) - [Ensure persistent tracking despite growing popularity of ad blockers](/content/go/custom-tracking-advertisers/index.html) (795 words) - [Partnerize | It's Time To Jump Off The Discounting Rollercoaster](/content/go/discounting-rollercoaster-webinar/index.html): Take a ride with Partnerize and Silverbean as they explored the ups and downs of the discounting rollercoaster and presented strategies for success. (162 words) - [wp-content/uploads/2020/12/partnerize_global_holidays_2021-pdf.html](/content/wp-content/uploads/2020/12/partnerize_global_holidays_2021-pdf.html) (83 words) - [Partnerize Partnership Exchange with Unidays](/content/go/partnership-exchange-unidays-download/index.html): Tune in for an insightful conversation with Harry Black of Unidays in the Partnerize Partnership Exchange video series. (110 words) - [Download | Partnership Growth Index™: APAC Edition](/content/go/partnership-growth-index-apac/index.html): Download our Partnership Growth Index™: APAC Edition today! (156 words) - [How To Take Partnership Global MAD//Anywhere](/content/go/how-to-take-partnership-global/index.html): If you are looking for ways to drive faster and stronger brand sales as part of an international expansion, stream this session and learn the best practices that should inform your efforts. (196 words) - [Webinar | The Cookieless Future Is Here. Is Your Performance Tracking Ready? | Partnerize](/content/go/the-cookieless-future-is-here-download/index.html): During this Tech-Talk Webinar, our guest from Partnerize discussed how you can address your tracking to align with the inevitable move toward a cookieless future. (130 words) - [Taking Partnerships Global: Key Areas to Focus on When Expanding Cross-Regionally](/content/go/taking-partnerships-global-download/index.html): Download our recent webinar Taking Partnerships Global: Key Areas to Focus on When Expanding Cross-Regionally! (165 words) - [Page not found | Partnerize](/content/resources/blog/5-winning-affiliate-marketing-strategies-that-get-sales-in-2022-e2-80-b3.html) (14 words) - [Partnerize On-Demand Webinar | ITP: A Year On](/content/go/itp-a-year-on/index.html): Discover everything you need to know about ITP and how to mitigate the recent changes.  Download today. (158 words) - [The Ins and Outs of ITP | Partnerize On-Demand Webinar](/content/go/apac/the-ins-and-outs-of-itp/southeastasia/on-demand/index.html): One year on from our ITP roadshow, we're hosting a virtual event to look at ITP and iOS updates and what SEA marketers have been doing to stay ahead. (154 words) - [[DOWNLOAD] Prepare For a Cookie-Less Future With Partnerize](/content/go/cookie-less-future-download/index.html): Download our recent thought leadership webinar "Prepare For a Cookie-Less Webinar" and learn more! (126 words) - [Partnerize Partnership Exchange with LTK](/content/go/partnership-exchange-ltk-download/index.html): Tune in for an insightful conversation between Partnerize's Sydney, AU team, and the LTK team. (96 words) - [Partner Perspective Webinar with OpenSponsorship](/content/go/partner-perspective-open-sponsorship-download/index.html): Download our recent Partner Perspective webinar with OpenSponsorship (101 words) - [Partnerize and eMarketer's State of Affiliate Marketing Roundtable Discussion, Part 1](/content/go/partnerize-and-emarketers-state-of-affiliate-marketing-roundtable-discussion-part-1.html): Watch the playback of Partnerize-hosted roundtable in partnership with eMarketer. (64 words) - [Parkdean Case Study](/content/go/parkdean-case-study/index.html): With Partnerize technology and the support of award-winning account strategists, Parkdean Resorts leveraged full-funnel partnerships and exceeded traffic and revenue goals for the January sales period. (417 words) - [Sign Up to leisurepass Affiliate Program](/content/signup/signup/en/leisurepass/index.html): Apply to the leisurepass affiliate program and start earning commission right away. (149 words) - [Exposed: What you need to know about influencers in affiliate marketing](/content/go/influencers-in-affiliate-marketing/index.html): Our exclusive webinar will explore the significant gap between the common perceptions of influencer effectiveness and the actual experiences of brands utilizing them in their affiliate programs. (171 words) - [Partnerize and eMarketer's State of Affiliate Marketing Roundtable Discussion Part 2](/content/go/partnerize-and-emarketers-state-of-affiliate-marketing-roundtable-discussion-part-2.html): Listen in to the insights from Partnerize-hosted roundtable with eMarketer. (75 words) - [The great affiliate embrace: How marketers turn partnerships into profit centers.](/content/go/great-affiliate-embrace-download/index.html): Download our recent webinar The great affiliate embrace: How marketers turn partnerships into profit centers and (99 words) - [Webinar | PI Live Panel with Leaders from Charlotte Tilbury & Harvey Nichols](/content/go/pi-live-panel-charlotte-tilbury-harvey-nichols/index.html): Join top leaders from Charlotte Tilbury & Harvey Nichols at PI Live Europe to explore consumer behavior, partner diversification, and multichannel success. Watch now! (73 words) - [Partnerize eBook | Six Partnerize Advantages For Partners](/content/go/2015/growing-together/six-partnerize-advantages-for-partners/index.html): If you're an affiliate or partner, this ebook will show you six key advantages of working with Partnerize to boost your performance. (164 words) - [Video | Get to know Andy Crossen, Chief Product Officer at Partnerize!](/content/go/meet-cpo-andy-crossen/index.html): Watch our exclusive Q&A and discover how AI is transforming partnership marketing to one of the industry's leading innovators. Tune in now! (81 words) - [Partner Perspective Webinar with Student Beans](/content/go/partner-perspective-webinar-with-student-beans-download.html): Partnerize is very excited to welcome Simon Eder, Commercial Director at Student Beans, as he walks us through how Gen Z really feels about key marketing channels. (117 words) - [Partner Perspective Webinar with FMTC](/content/go/partner-perspective-webinar-with-fmtc-download/index.html): Join data-feed solutions provider, FMTC, as they explore how they help brands with their affiliate programs and streamline their deal feed. (461 words) - [Partner Diversification Strategies](/content/go/partner-diversification-strategies-webinar-download.html): Watch our PI Live panel as we discuss Partner Diversification Strategies. (96 words) - [Webinar | Partnership Marketing in an Uncertain Time](/content/go/partnership-marketing-a-winning-strategy-for-profitable-growth-download.html): With Apple’s App Tracking Transparency (ATT) framework exacerbating complexities for marketers and ecommerce professionals’, they are faced with overwhelming odds. Find out how to beat the odds by watching our recent webinar Partnership Marketing: A Winning Strategy for Profitable Growth. (95 words) - [Webinar | Partnership Marketing in an Uncertain Time](/content/go/partnership-marketing-in-an-uncertain-time-download.html): If you're a performance marketer who is looking to turn the tables on market challenges and advance opportunities into actual revenue growth through the partnership channel, you won't want to miss our on-demand webinar! (119 words) - [Supercharge Sales with the CSS Ecosystem: Everything You Need to Know About Shoparize Managed Services on Partnerize](/content/go/supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize.html): Short description: Partnerize hosts Shoparize and Google in a short educational webinar on the CSS ecosystem and Shoparize managed services, tailored for Partnerize affiliate platform partners. With last minute hints and tips for peak season trading. (172 words) - [Webinar | Partner Perspective | Lolli](/content/go/partner-perspective-lolli/index.html): Watch this on-demand webinar and learn how you can access the network that offers in-store and online rewards as cashback and bitcoin. (86 words) - [Partnerize acquires Konnecto: Ushering in the AI-powered future of partnerships](/content/go/partnerize-acquires-konnecto-ushering-in-the-ai-powered-future-of-partnerships.html): Discover how Partnerize’s acquisition of Konnecto brings a bold vision to life, ushering in a machine-mediated market where AI is at the core. Discover how predictive insights, automated scaling, and smarter performance are transforming what your partnerships can achieve today. (80 words) - [go/hubfs/1-20partnerize/1-20global/12-20ebooks/affilite-summit-v5-20-1-20-1-20-1-pdf.html](/content/go/hubfs/1-20partnerize/1-20global/12-20ebooks/affilite-summit-v5-20-1-20-1-20-1-pdf.html) (1,217 words) - [Webinar | Leveraging Affiliates, Ambassadors, & Partners in a Multi-Dimensional Influencer Strategy | Partnerize](/content/go/leveraging-affiliates-ambassadors-partners-in-a-multi-dimensional-influencer-strategy.html): Listen in as Partnerize CMO, Maura Smith, and featured speaker, Kelsey Chickering from Forrester, break down the origins of the modern-day influencer. (80 words) - [Webinar | Partner Perspective | intent.ly](/content/go/intently-partner-perspective/index.html): In this installment of our Partner Perspective series, we had the lovely Emini Jaggan, Global Partnerships Director from intent.ly, a performance-based shopper journey optimisation platform. She shared insights into intent.ly's core products, successful brand case studies and opportunities for their affiliate programs. (71 words) - [Webinar | Partner Perspective | Afterpay](/content/go/afterpay-partner-perspective/index.html): Afterpay is transforming the way people shop. They offer a payment method that empowers their users with financial flexibility to shop online or in-store and split purchases into 4 payments, without incurring any interest. (93 words) - [Emirates | Partnerize Case Study](/content/go/emirates-pz-case-study/index.html): Learn how Partnerize enabled Emirates to realize 118% affiliate revenue growth through partnership channel tracking and flexible commissioning. (129 words) - [AirAsia | Partnerize Case Study](/content/go/airasia-case-study/index.html): Partnerize helps AirAsia reach new heights with introduction of innovative new product offerings. (93 words) - [Forrester Wave Report](/content/go/forrester-wave-report-download/index.html) (156 words) - [Product Features | Partnerize](/content/resources/type/product-features/index.html) (27 words) - [新生フィナンシャル株式会社](/content/go/shinsei-financial-case-study/index.html): 透明性あるアフィリエイトへ パブリッシャーと広告主が一気通貫で情報共有、Web広告運用の「見える化」を実現 (16 words) - [Webinar | Partner Perspective | Skimlinks](/content/go/partner-perspective-skimlnks/index.html): Listen in to Partnerize's Partner Perspective webinar series featuring Skimlinks as they discuss powering up with affiliate marketing, how they're helping connect advertisers to partners in a single destination, as well as sharing some of their best channel practices! (93 words) - [2025 Holiday Planning: Adapt Your Strategy for Peak Season Success](/content/go/holiday-planning-adapt-your-strategy-for-peak-season-success.html): 2025 Holiday Planning: Adapt Your Strategy for Peak Season Success The 2025 holiday shopping season presents new challenges, but also new opportunities. (186 words) - [29 Tips to improve your partner and affiliate performance today. | Partnerize](/content/go/29-tips-to-improve-download/index.html): Download the 29 Tips to improve your partner and affiliate performance today. eBook! 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(166 words) - [8 “Musts” to set your partnerships up for success](/content/go/8-musts/index.html): Set your partnerships up for success by downloading our ebook to: -Understand ‘musts’ that allow you to maximize revenue in the coming months -Prioritize action items that posture your partnerships for growth -See how Partnerize technology features can be incorporated into your back-to-school and holiday shopping season strategy (170 words) - [Pizza Hut | Partnerize Case Study](/content/go/case-study-pizza-hut/index.html): Download this case study to learn how Pizza Hut Delivery worked with their agency, Navigate Digital to leverage the Partnerize Platform to drive partnership growth during 2020 quarantines. 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Download today! (119 words) - [The Women of Partnership: Interview Series](/content/go/the-women-of-partnership-interview-series-clare-conway.html): The Women of Partnership: Interview Series (60 words) - [The Women of Partnership: Interview Series](/content/go/the-women-of-partnership-interview-series-jessica-henig.html): The Women of Partnership: Interview Series (51 words) - [The Women of Partnership: Interview Series](/content/go/the-women-of-partnership-interview-series-mary-anzalone.html): The Women of Partnership: Interview Series (52 words) - [Partnership Day NYC Virtual | Partnerize](/content/partnership-day-nyc-virtual/index.html): Last year, Partnerize curated the industry’s first ever, 24-hour event dedicated to partnership marketing, Global Partnership Day (GPD). 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Check out our ebook to learn more about data-driven decisioning via tracking solutions that enable advertisers to attribute transactions and ensure equitable rewards, how path to purchase insights can guide decisioning for implementing the right tracking and attribution methods and actionable takeaways that can be easily implemented to maximize the benefits of partnerships. (170 words) - [How To Choose a Partner Management Solution For Travel | Partnerize](/content/go/how-to-chose-a-partner-management-solution-for-travel.html): Download the Partnerize How To Choose a Partner Management Solution For Travel eBook today! (154 words) - [Singles' Day 2023: How to Prepare | One-Sheeter | Partnerize](/content/go/singles-day-2023-how-to-prepare/index.html): For Partnerize's part, our clients' previous year's performance is a good indication of what we can expect for the current year and that can help inform our clients' and partners' holiday strategy and execution plans. 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It was an instant (221 words) - [Sign Up to mandmdirect Affiliate Program](/content/join/mandmdirect/en/index.html): Apply to the mandmdirect affiliate program and start earning commission right away. (152 words) - [Holiday Marketing Cheat Sheet | Partnerize](/content/go/last-minute-holiday-cheat-sheet-download/index.html): Download the Last Minute Holiday Cheat Sheet whitepaper today! (98 words) - [Why Micro & Nano Influencers Deserve More of Your Time | Partnerize](/content/go/micro-nano-influencers-download/index.html): Download Why Micro & Nano Influencers Deserve More of Your Time eBook today! (111 words) - [5 Steps to Maximize Your Travel Partner Marketing Program | Partnerize](/content/go/maximize-your-travel-partner-program-in-five-easy-steps-download.html): Download our Maximize Your Travel Partner Program In Five Easy Steps eBook today! 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(3,058 words) - [PD NYC 2022: What is the Cost of Underestimating the Affiliate Channel? | Partnerize](/content/go/gpd-emarketer-presents-working-with-content-partners-in-the-affiliate-channel.html) (810 words) - [PD NYC 2022 | eMarketer: Affiliate Marketing in 2022: The Strategies of a New Normal | Partnerize](/content/go/pd-nyc-affiliate-marketing-in-2022-download/index.html): Learn how recent trends within the industry including brands using affiliate to drive upper and lower funnel KPIs, consumers’ growing comfort with affiliate marketing, are (and aren’t) helping move the channel closer to the middle of the conversation about digital ad spending. 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In this session, join Gary Kibel, partner at Davis & Gilbert LLP and specialist in all things digital privacy as he breaks down the long list of acronyms including CCPA, GDPR, ITP, iOS 14.4 and 14.5, 3rd party cookies and gets to the heart of what you need to stay safe and secure. (75 words) - [Closing Address: Looking ahead in APAC](/content/go/gpd-closing-address-apac/index.html): In this session, join Partnerize JAPAC GM Adam Brownstein as he delivers an engaging closing address, looking at what’s ahead for the APAC region when it comes to partnership, wrapping up this one of a kind 24-hour event. (44 words) - [Beyond growth: Unlocking the true value of your partnership program](/content/go/gpd-beyond-growth-unlocking-the-true-value-of-your-partnership-program.html): Growth is undeniably one of the most salient metrics when it comes to partnerships. 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(41 words) - [ITP（インテリジェントトラッキング）概要と対策について](/content/go/gpd-the-ins-and-outs-of-itp-in-japan/index.html): In this session, one of our Japan team takes us through the Ins and Outs of ITP explaining the latest browser updates and what this means for Japanese marketers and digital agencies. (41 words) - [For Affiliate Marketers, Brand Safety is the Always-On Cornerstone of Every Successful Program](/content/go/gpd-for-affiliate-marketers-brand-safety-is-always-on.html): Thanks to a powerful performance model that lends to notable cost efficiencies, affiliate marketing has grown into a successful primary sales channel for savvy marketers. Offering reliable operating leverage, and omnipresence while helping mitigate cost across the wider mix of consumer touch points (read paid channels), with affiliate in the mix, marketers are free to drive profitable growth. Yet, with this omnipresence, comes the very real yet less-welcome odds for potential brand threats to safety and integrity, channel conflict and bad actors within the channel. This makes the need for an always-on brand safety solution imperative to combatting these bad actors while keeping the rules of partnership engagement in harmony. In this session, join BrandVerity Co-Founder, Dave Naffziger, as he breaks down what marketers need to do to ensure brand safety is an integral part of their affiliate foundation and their overall approach to partnerships. (158 words) - [Sideqik Presents: Why Are Influencers Turning to Affiliate?](/content/go/gpd-sideqik-presents-why-are-influencers-turning-to-affiliate.html): As consumers demand more authenticity and marketers need a positive ROI, influencers are increasingly finding new channels through affiliate marketing. In this session, join Simon Cowart from Sideqik as he shares insights and recommendations for how retailers and e-commerce brands can better leverage influencer relationships to result in driving business results. (59 words) - [Martech Record Hosts: The State of Affiliate Marketing and What’s Ahead](/content/go/gpd-martech-record-hosts-state-of-affiliate-marketing.html): Affiliate marketing is changing and marketers need to be prepared for both the long and the short term. Tune in to this session as we hear from industry leaders and our agency partners, who are close to the cause in elevating affiliate marketing across all channels and mediums. (59 words) - [Button Presents: Re-thinking Your Mobile Approach to Partnerships](/content/go/gpd-button-presents-rethinking-your-mobile-approach-to-partnerships.html): Stay ahead of the learning curve for major mobile commerce disruptors by tuning in to hear the latest mobile performance trends and insights from Button Chief Innovation Officer, Chris Maddern, and how to re-think your approach to partnerships when it comes to mobile experiences. (52 words) - [Holiday performance stats 2022: Cyber 5 | Partnerize](/content/go/holiday-performance-stats-ty/index.html): Partnerize continues its holiday shopping season performance report series with one of the most anticipated times of the year, or the key shopping days known as Cyber 5 including Thanksgiving and Black Friday through to Cyber Monday (11/24-11/28). Once again this year, Partnerize performance on the Tuesday before Thanksgiving is deserving of attention, so we've also included a look at the insights gleaned from this day (11/22)! (78 words) - [The Hidden Value of Partnership](/content/go/gpd-the-hidden-value-of-partnership/index.html): Listen as Partnerize’s EMEA Customer Success Team Lead, Carys Roche, is joined by experts from these industry-leading brands to discuss how partnership has been pivotal in supporting their organizations through the landmine of events in 2020. Learn how these online-only businesses have sustained and realigned partnership programs through effective management, partner recruitment and extensive reporting, to truly unearth the operating leverage the partnership category affords. (97 words) - [Untapped and Untouchable: UNiDAYS explains how to target Gen Z](/content/go/gpd-untapped-and-untouchable-targeting-gen-z-with-unidays.html): With brands no longer able to ignore the power of the Gen Z consumer, we sit down with UNiDAYS to understand trends and how partnerships can be leveraged to target this influential audience. (43 words) - [2026 Expert Affiliate Channel Predictions](/content/go/2026-expert-affiliate-channel-predictions/index.html): Partnerize has gathered insights from some of the brightest minds in the affiliate and partnership space. Discover their expert predictions today and get ahead of the trends shaping 2026! (182 words) - [The Role of Partnerships at Every Phase in the Buyer Journey](/content/go/gpd-the-role-of-partnerships-at-every-phase-in-the-buyer-journey.html): In this session, join watch as our expert panel of partners who represent different, yet equally critical components of the partnership ecosystem, discuss first-hand the truth behind some partnership channel myths and how to optimize the channel through rich and diverse partners at every stage of the buyer journey. (60 words) - [Partnership - The Road to Recovery for Travel & Tourism](/content/go/gpd-partnership-the-road-to-recovery-for-travel-tourism.html): In this session, we are joined by representatives from leading travel and tourism brands to discuss the upwards trajectory for their industries as we emerge from the upheaval of the pandemic. Key themes will focus on rebuilding consumer trust, adapting to the new normal and ensuring that partnership is a profit center as they navigate this exciting journey. (115 words) - [The Partner Perspective ](/content/go/gpd-the-partner-perspective/index.html): Director of Partner Growth for Partnerize, Callum Ridley, joins our panellists from a diverse array of partner types as they discuss the unique challenges they have faced, how they have worked with brands during these unprecedented times and how they plan to navigate the future of the channel in this ‘new normal’. (83 words) - [Realising the Power of Partnership with MandM Direct](/content/go/gpd-realising-the-power-of-partnership-with-mandm-direct.html): MandM Direct have approached partnership as a primary sales and marketing channel for the brand and have had exceptional success in doing so. In this session, we are joined by Phil Twigg and April Roberts from MandM to discuss the journey they’ve been on to have partnership embraced by the wider organisation and poised to deliver ongoing success at scale. This case study in true channel prowess provides a great example of how brands can realise the true power of partnership and ultimately gain the buy-in it deserves. (96 words) - [Mobile-First Partnerships: How to create app-ealing partnerships](/content/go/gpd-mobile-first-partnerships/index.html): In this session, we are bringing some of the industry’s most exciting fintechs and tech solutions together to discuss all things mobile. As consumers become more app-friendly, we explore what role mobile will play in the affiliate customer journey and the importance of accurate and seamless tracking. (54 words) - [Take a Break with Swisse: Mindfulness & Meditation](/content/go/gpd-take-a-break-with-swisse-mindfulness-and-meditation.html): In this session, we slow down with Swisse with this short mindfulness break. We take you through a relaxing guided breathing session with a professional instructor to reset and recharge. (50 words) - [An Ask-Me-Anything with Matt Gilbert](/content/go/gpd-an-ama-with-matt-gilbert/index.html): In this session, join Matt Gilbert for an Ask Me Anything session addressing the most relevant questions in the industry today. (26 words) - [The CLO Opportunity](/content/go/gpd-the-clo-opportunity/index.html): Join this session and learn why CLO partners are gaining traction so quickly, how to integrate them into your own programs, their approach to provide seamless benefits to consumers and the opportunity they offer to gain a greater insight into consumer behaviour. (108 words) - [Artemis Ads | Quick start guide](/content/go/artemis-ads-quick-start-guide/index.html): Easily promote your favorite products via Amazon, the force responsible for 13% of worldwide ecommerce revenue, with the Partnerize x Artemis Ads integrated partnership. (129 words) - [Holiday Planning 2023 | eBook | Partnerize](/content/go/holiday-planning-2023/index.html): Everything you need to set your partnership program up for holiday success from key shopping dates, to considerations for this coming shopping season, to the latest on retail trends and economic shifts! (65 words) - [Take a break with Swisse – Yoga with Swisse experts Lize Millsom and Ashleigh Bott](/content/go/gpd-take-a-break-with-swisse-yoga/index.html): In this session, we slow down with Swisse with this short mindfulness break. Swisse experts Lize Millsom and Ashleigh Bott will take you through a relaxing yoga session. (51 words) - [Key Shopping Holidays](/content/go/key-shopping-holidays/index.html) (85 words) - [Partnerize Ebook: 6 Quick Wins For Your Retail Partnership Strategy](/content/go/6-quick-wins-for-your-retail-partnership-strategy-download.html): If you are a retail marketing leader, this eBook is for you. It outlines six easy wins that can make a material difference in your business results. (228 words) - [Choose your own finish line: Measuring success with Partnerize's KPI dashboard | eBook | Partnerize](/content/go/choose-your-own-finish-line-measuring-success-with-partnerizes-kpi-dashboard.html): Measuring success is a critical component of partnership marketing lifecycle management, particularly when it comes to identifying actionable insights that support repeated successes. (115 words) - [Q4 Partnership Playbook, Partner Edition | eBook | Partnerize](/content/go/holiday-hero-2023-partner-edition/index.html): 2023 Q4 Partnership Playbook is a holiday shopping prep guide that puts you on track to maximize this year’s unprecedented holiday shopping season. (65 words) - [Holiday Shopping Season Checklist](/content/go/holiday-shopping-season-checklist/index.html): Q4 and the holiday shopping season are once again here! And with plenty of revenue potential at stake, it's never too soon to start planning for how your partnership program can play a significant role in ensuring your brand earns a piece of the retail pie! (90 words) - [Your complete back-to-school affiliate planning strategy APAC Edition](/content/go/your-complete-back-to-school-affiliate-planning-strategy-apac-edition.html): The start of a new year means it’s back-to-school season, purchasing the checklist items of school supplies, new school uniforms, and shoes for the new school year when bank balances are nearly depleted from Christmas shopping. (121 words) - [How VantagePoint™ Works ](/content/go/how-vantagepoint-works/index.html): See the six-step process for how VantagePoint helps advertisers and publishers identify hidden AI-driven influence and measure and monetize it. (94 words) - [Affiliate Marketing: As Ecommerce Swells, Affiliate Inches Closer to Digital Mainstream | Partnerize](/content/go/emarketer-affiliate-marketing-report-download/index.html): Download the Insider Intelligence eMarketer Affiliate Marketing: As Ecommerce Swells, Affiliate Inches Closer to Digital Mainstream report today! (116 words) - [Future-Proofed Tracking That Drives Success Even After the Cookie Has Crumbled | Partnerize](/content/go/the-partnerize-tag-download/index.html): Download The Partnerize Tag: Future-Proofed Tracking That Drives Success Even After the Cookie Has Crumbled eBook today! (156 words) - [Turnkey conversion optimization via the Partnerize Tag | Feature Sheet | Partnerize](/content/go/intently-one-sheeter/index.html): intent.ly enables brands to unlock their audience potential with personalized, intent-based solutions that increase revenue by supercharging conversion rates, driving higher average order value and reducing basket abandonment–functionality made turnkey with the Partnerize Tag. (70 words) - [Convergence of Brand and Performance Marketing | Partnerize](/content/go/convergence-of-brand-and-performance-marketing-download.html): Download Partnerize’s Convergence of brand and performance marketing eBook today! (175 words) - [100 Partner Marketing Strategy Tips & Best Practices | Partnerize](/content/go/affiliate-summit-report-download/index.html): Download the "Affiliate Summit Report: 100 US Advertisers Share How Their Partnership Marketing Channel Strategy Has Developed Over the Last 18 Months" today! (124 words) - [eMarketer Report: Affiliate Marketing 2023 | Partnerize ](/content/go/emarketer-report/index.html): Download eMarketer’s exclusive Affiliate Marketing 2023 report brought to you by Partnerize, where you’ll glean insights into the growing impact of affiliate partners in every stage of the buyer’s journey. (219 words) - [Partnerize x Sideqik Integrated Partnership](/content/go/partnerize-x-sideqik-integrated-partnership/index.html): Learn more about our easily-implemented integration that supports marketers in driving profitable growth by downloading our quick guide. (48 words) - [Singles Day 2022: What to Expect | Partnerize](/content/go/singles-day-2022-download/index.html): Download our 2022 Singles Day infographic today to learn everything you can expect this year. (132 words) - [Preparing Your Partnerships for Success | Partnerize](/content/go/preparing-your-partnerships-for-success-download/index.html): Make this year your best year yet and prepare your partnerships for significant growth. Download our Preparing your partnerships for success checklist today! (105 words) - [DC360 Marketing: Plan a Digital Marketing Strategy That Works in a Rapidly Changing Environment | Partnerize](/content/go/dc360-marketing-plan-a-digital-marketing-strategy-that-works-in-a-rapidly-changing-environment-download.html): Check out Digital Commerce 360's recent report Marketing: Plan a Digital Marketing Strategy That Works in a Rapidly Changing Environment today! 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(75 words) - [Brand Insights and Partner Perspectives| Partnerize](/content/go/era-of-uncertainty-brand-insights-download/index.html): This eBook is tailored for marketers who want to turn market challenges into opportunity and realise revenue growth through the partnership channel (95 words) - [CaseStudy_Revo](/content/go/hubfs/1-20partnerize/1-20global/2-20case-20studies/case-20study-20-20revo/casestudy_revo-pdf.html) (335 words) - [CaseStudy_Leatherman](/content/go/hubfs/1-20partnerize/1-20global/2-20case-20studies/case-20study-20-20leatherman/casestudy_leatherman-pdf.html) (450 words) - [Acceptable Use Policy (AUP)](/content/wp-content/uploads/2023/05/acceptable-use-policy-client-version-v1-1-may-2023-pdf.html) (829 words) - [CaseStudy_trip](/content/go/hubfs/1-20partnerize/1-20global/2-20case-20studies/case-20study-20-20trip-com/casestudy_trip-pdf.html) (379 words) - [Fender](/content/go/hubfs/1-20partnerize/1-20global/2-20case-20studies/case-20study-20-20fender/partnerize_fender_case_study-pdf.html) (246 words) - [PDSYD 2023 Content - The Rise of Affiliates: Why Affiliate Continues to Grow and What’s on the Horizon for 2024](/content/go/the-rise-of-affiliates-why-affiliate-continues-to-grow-and-whats-on-the-horizon-for-2024.html) (201 words) - [CaseStudy_Karen Millen](/content/go/hubfs/1-20partnerize/1-20global/2-20case-20studies/case-20study-20-20karen-20millen/casestudy_karen-20millen-pdf.html) (322 words) - [PD SYD 2022 | Leaning Into Partnerships in Any Economic Climate | Partnerize](/content/go/leaning-into-partnerships-in-any-economic-climate-ty.html) (95 words) - [PD NYC 2022 | From Last Click to First Click: Declaring the High Ground for Affiliate | Partnerize](/content/go/pd-syd-fireside-beyond-roas-ty/index.html): Michaella Naicker, Senior Media & Social Proof Manager from Koala, joined Partnerize's Senior Director of Customer Success, Saskia Keller, to chat on Beyond ROAS: Focusing on the Metrics that Matter. 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(276 words) - [Partnerize Webinar | Appsflyer Mobile Insights](/content/go/appsflyer-mobile-insights/index.html): Discover Australian mobile insights from Appsflyer and Partnerize to help you with considerations for your next mobile conversation. Download today. (145 words) - [Page not found | Partnerize](/content/en/learning-center/index.html) (14 words) - [go/hubfs/1-20partnerize/1-20global/6-20newsletter-20assets/partner-20profile-20-20bestpracticeguide-pdf.html](/content/go/hubfs/1-20partnerize/1-20global/6-20newsletter-20assets/partner-20profile-20-20bestpracticeguide-pdf.html) (1,310 words) - [Quick start guide: Partnerize for Partners | eBook | Partnerize](/content/go/quick-start-guide-partnerize-for-partners/index.html): Partners that are new to Partnerize or the partnerships channel can easily get started with our step-by-step quick guide. (70 words) - [Here is your Partnerize eBook!](/content/go/micro-nano-influencers-ty/index.html): Download Why Micro & Nano Influencers Deserve More of Your Time eBook today! (53 words) - [Machine-Mediated Market Thesis | VantagePoint™ | Partnerize](/content/go/machine-mediated-market-thesis-vantagepoint-partnerize.html) (1,027 words) - [Partnerize Webinar | Partner Perspectives: Pivoting Your Partnerships](/content/go/partner-perspective-1-pivoting-your-partnerships/index.html): Unprecedented changes this year have forced us to pivot. Download our latest webinar to learn from those who help us the most - our partners. (210 words) - [Partnerize Webinar | Adapting Affiliate Strategies to the New Normal](/content/go/adapting-affiliate-strategies-to-the-new-normal/index.html): See what the latest data from BrandVerity and Partnerize reveals about affiliate industry trends and the new normal. Watch this webinar today. (164 words) - [ Innovation Day San Francisco 2018 ](/content/videos/innovation-day-san-francisco-2018/index.html) (45 words) - [Partnership Service Solutions](/content/go/partnership-service-solutions/index.html): Download our recent Partnership Service Solutions whitepaper! (137 words) - [Partnerize Webinar | Growing Together in Uncertain Times in APAC](/content/go/apac-growing-together/index.html): Please join the discussion and download this webinar to learn how to get the most out of partnership. (258 words) - [Partnerize Ebook: The Partner Marketer's Guide to China's Fapiao Payments System](/content/go/1836/the-partner-marketers-guide-to-chinas-fapiao-payments-system.html): If you want to explore partner and affiliate marketing opportunities in China, but don’t understand the fapiao system, it’s time to learn more. Download this informative ebook and learn what you need to know about fapiao -- all in about 15 minutes. (234 words) - [PD NYC 2022: eMarketer: Affiliate Marketing in 2022: The Strategies of a New Normal | Partnerize](/content/go/pd-nyc-emarketer-affiliate-marketing-the-strategies-of-a-new-normal-ty.html): Gain full access to the eMarketer: Affiliate Marketing in 2022: The Strategies of a New Normal presentation from Partnership Day NYC 2022! (38 words) - [5 Must-Take Actions for Retailers in the Second Half](/content/go/webinar-download-5-must-take-actions-for-retailers/index.html): Watch as industry experts discuss how to maximize performance for partnerships during this critical time of year. (212 words) - [ The Power of Finance Partnerships ](/content/videos/the-power-of-finance-partnerships/index.html): (33 words) - [Partnerize Webinar | Growing Together in Uncertain Times](/content/go/amr-growing-together/index.html): Please join the discussion and download this webinar to learn how to get the most out of partnershi (213 words) - [PD NYC 2022: What is the Cost of Underestimating the Affiliate Channel? | Partnerize](/content/go/pd-nyc-what-is-the-cost-of-underestimating-the-affiliate-channel-ty.html): Gain access to the full agency panel "What is the Cost of Underestimating the Affiliate Channel?" from Partnership Day NYC 2022! (9 words) - [ Partner Perspectives: Growing Together in the New Normal](/content/go/partner-perspective-2-growing-together/index.html): Join the conversation as Partnerize discusses strategies for moving forward with some of APAC's top partners. (213 words) - [PD NYC 2022: Partnering for a Cause with St. Jude | Partnerize](/content/go/pd-nyc-st-jude-partnering-for-a-cause-ty/index.html): Gain full access to the St. Jude Partnering for a Cause presentation from Partnership Day NYC 2022! (33 words) - [PD NYC 2022 | From Last Click to First Click: Declaring the High Ground for Affiliate | Partnerize](/content/go/pd-nyc-from-last-click-to-first-click-ty/index.html): Here is access to the full session featuring Joseph Jaffe as he presents "From Last Click to First Click: Declaring the High Ground for Affiliate" from Partnership Day NYC 2022! (16 words) - [Download This Partnerize Webinar | Partner Perspectives: Growing Together in Uncertain Times](/content/go/webinar-partner-perspective/index.html): Download our latest webinar to learn how to get the most out of your partnership programs. (208 words) - [The Current State of Play For Partnership](/content/go/webinar-download-apac-current-state-of-play-for-partnership.html): Continue the conversation with Partnerize. We presented the results from our customer and partner surveys about the current state of play for partnership. (181 words) - [Partnerize Partner Profile: Dealmoon](/content/go/partner-profile-dealmoon-watch/index.html) (29 words) - [PD NYC 2022: The Most Effective Partnership Strategies Go Full-Funnel | Partnerize](/content/go/pd-nyc-the-most-effective-partnership-strategies-go-full-funnel-ty.html): Gain access to the full agency panel "The Most Effective Partnership Strategies Go Full-Funnel" from Partnership Day NYC 2022! (34 words) - [Sign Up to partnerizereferralprogram Affiliate Program](/content/signup/signup/en/partnerizereferralprogram/index.html): Apply to the partnerizereferralprogram affiliate program and start earning commission right away. (306 words) - [Partnerize Webinar | TEI of Partnerize Presentation](/content/go/webinar/global-forrester-tei-of-partnerize-presentation/index.html): Please join the discussion and download this webinar to learn how to switching to Partnerize can drive 330% ROI for your partnership program. (97 words) - [Partner Programme Migration 101 | Download this Partnerize Webinar](/content/go/partner-programme-migration-101/index.html): Hear from Georgia Nield, Migration Manager at Partnerize and Dipa Shah of AP, as they discuss how to successfully migrate an affiliate programme. (171 words) - [Check out our MAD//Fest Session | How The Grinch Stole Your Traffic ](/content/go/bvmadfest/index.html): This Holiday season bad actors may attempt to hijack your paid search and affiliate traffic and take credit for sales that rightfully belong to you. Don't wait for fraudsters' hearts to grow three sizes -learn how to stop those Grinches in their tracks. (40 words) - [Sign Up to instaremglobal Affiliate Program](/content/join/instaremglobal/en_au/index.html): Apply to the instaremglobal affiliate program and start earning commission right away. (150 words) - [ Partnerize & PerformanceIn Webinar: Automation, Amplification, Recognition ](/content/videos/partnerize-performancein-webinar-automation-amplification-recognition.html): In this video, digital marketing experts from Performance In, Partnerize, and top-tier brands delve into the state of digital partner marketing, reflecting on 2019's achievements and projecting 2020's trends. Key topics discussed include the role of automation, data-driven marketing strategies, and recognition as a driver of brand growth. The panel also explores real-life examples of how these key themes have been implemented in their respective organizations, providing valuable insights for marketers in the digital space.The importance of maintaining profitability in products while working with partners.The potential for technology to automate and streamline the process of running affiliate marketing campaigns.The importance of leveraging data and integrating it with CRM for more personalized customer experiences. (152 words) - [Neo SEA Partner Perspectives | Download this Partnerize Webinar](/content/go/a-conversation-with-neo-media-world/index.html): Discover insights from Neo's Mark Turner on the affiliate/partner landscape in Southeast Asian in light of recent events. Download the webinar today. (195 words) - [Sign Up to visualsoft Affiliate Program](/content/signup/signup/en/visualsoft/index.html): Apply to the visualsoft affiliate program and start earning commission right away. (127 words) - [PI Global Partnerize Panel | The Style & Fit for Luxury Brand Partnerships](/content/go/the-style-and-fit-for-luxury-brand-partnerships/index.html): With affiliate platforms offering more partner diversity and flexibility, luxury retailers are taking a second look. Join us as we discuss how luxury fashion brands are leveraging partnership for growth in sales and brand perceptions. (185 words) - [PD NYC 2022: How Brands Win with Affiliate Amid Challenging Environments | Partnerize](/content/go/pd-nyc-how-brands-win-with-affiliate-amid-challenging-environments-ty.html): Gain full access to the How Brands Win with Affiliate Amid Challenging Environments presentation from Partnership Day NYC 2022! (8 words) - [ Partnerize London Innovation Day 2019 ](/content/videos/innovation-day-london/index.html) (45 words) - [Check out our MAD//Fest Session | Don’t get FOMO on Affiliate Growth ](/content/go/pzmadfestvideo/index.html): In this session, Sean Sewell discusses how partnership is becoming a major profit centre for many brands. Listen as he shares the incredible results brands can expect to see when they stop outsourcing affiliate management and take control. (37 words) - [Partnerize Webinar | Styling Your Partnerships for Success with Pomelo](/content/go/webinar/apac-styling-your-partnerships-pomelo/index.html): Please join the discussion and download this webinar to learn how to get the most out your partner program. (144 words) - [ What is Partner Marketing ](/content/videos/what-is-partner-marketing/index.html) (32 words) - [Partnerize Webinar | The Power of Retail Partnerships](/content/go/webinar/apac-power-retail/index.html): Please join the discussion and download this webinar to learn how to get the most out of retail partnerships. (189 words) - [ The Power of Travel Partnership ](/content/videos/the-power-of-retail-travel-partnership/index.html): (33 words) - [Partnerize Webinar | Growing Together in Uncertain Times ](/content/go/emea-growing-together/index.html): Please join the discussion and download this webinar to learn how to get the most out of partnership. (250 words) - [ Innovation Day NYC 2019 ](/content/videos/innovation-day-new-york-city/index.html) (32 words) - [Partnerize Webinar | 6 Pillars of Retail Affiliate Growth](/content/go/webinar/amr-six-pillars-of-retail-affiliate-growth/index.html): Please join the discussion and download this webinar to learn how to get the most out of your partnerships. (132 words) - [Partnerize Webinar | The Past, Present & Future of Partnership](/content/go/webinar/emea-what-the-dickens/index.html): Please join the discussion and download this webinar to learn how to get the most out of the past, present, and future of partnership. (192 words) - [A Conversation With Influencer Partner Sideqik](/content/go/conversation-with-influencer-partner-sideqik/index.html): Listen to a short conversation with Sideqik, our integrated influencer platform partner, about industry trends and leveraging influencer accountability. 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(195 words) - [ Virtual Partner Discovery: Unlocking Growth with Zukaz ](/content/videos/unlocking-growth-with-zukaz/index.html): (34 words) - [Time to Jump Off The Discount Rollercoaster eBook | Partnerize](/content/go/time-to-jump-off-the-discount-rollercoaster-ebook/index.html): Download our recent eBook to discover the factors accelerating discounting behavior in 2020 and how you can look to address this with partnership in 2021. (202 words) - [Sign Up to parkdean Affiliate Program](/content/join/parkdean/en/index.html): Apply to the parkdean affiliate program and start earning commission right away. (127 words) - [ Virtual Partner Discovery: Unlocking Growth with Super Rewards ](/content/videos/unlocking-growth-with-super-rewards/index.html): (36 words) - [ Virtual Partner Discovery: Unlocking Growth with Aklamio ](/content/videos/unlocking-growth-with-aklamio/index.html) (107 words) - [Expert affiliate marketing predictions 2024](/content/go/expert-affiliate-marketing-predictions-2024/index.html): Marketers, was 2023 your brand's big year? Or, is 2024 your year to shine? Partnerize sat down with some of the industry’s top minds to gauge their affiliate and partnership predictions for 2024. (39 words) - [Holiday Planning 2021 ](/content/go/holiday-planning-2021-webinar-gated/index.html): Download our recent webinar: Peak partnership trends & performance insights: Holiday edition 2021 (201 words) - [[DOWNLOAD} Partner Perspective with Student Beans](/content/go/partner-perspective-student-beans/index.html): Download our recent Partner Perspective webinar with Student Beans! 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(151 words) - [Time to Jump Off The Discount Rollercoaster](/content/go/time-to-jump-off-the-discount-rollercoaster/index.html): Stream the webinar now and accelerate your partner programs beyond the dips and dives of discounting and discover a better way to partner. (279 words) - [ Prevent Protect Perform with Anura ](/content/videos/prevent-protect-perform-with-anura/index.html): (32 words) - [ Prevent Protect Perform with Branch ](/content/videos/prevent-protect-perform-with-branch/index.html): (33 words) - [Partnerize Ebook: 4 Strategies To Grow Partnership And Affiliate Apparel Sales](/content/go/1928/4-strategies-to-grow-partnership-and-affiliate-apparel-sales.html): This informative and fast-ready document will help you master partnership strategies in the apparel space in about 20 minutes. 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(121 words) - [ Prevent Protect Perform with BrandVerity ](/content/videos/prevent-protect-perform-with-brandverity/index.html): (33 words) - [Lighthouse Program | VantagePoint™ | Partnerize](/content/go/influence-compensation-lighthouse-program/index.html): Join the Influence Compensation Lighthouse Program to explore AI-influenced commissioning, validating a new economic model for compensating all contributors to consumer purchasing decisions. 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(90 words) - [go/1821/5-special-commission-strategies-to-grow-your-affiliate-program-today.html](/content/go/1821/5-special-commission-strategies-to-grow-your-affiliate-program-today.html) (147 words) - [FORRESTER](/content/go/hubfs/1-20partnerize/1-20global/4-20forrester/total_economic_impact_of_partnerize_infographic-pdf.html) (166 words) - [Webinar | Partner Perspective | Rakuten rewards](/content/go/rakuten-rewards-partner-perspective/index.html): Join Rakuten Rewards' Chief Revenue Officer, Julie Van Ullen, for insights, strategies, and solutions for a successful Q4! (87 words) - [What to Know About Diversifying Your Affiliate Partnerships](/content/go/what-to-know-about-diversifying-your-affiliate-partnerships.html): Please join the discussion and download this webinar to learn how to diversify your affiliate partnerships. 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(249 words) - [Australian Affiliate Marketing Industry Review 2023 | Research | Partnerize](/content/go/austrialian-affiliate-marketing-industry-review-2023.html): A comprehensive report exploring experiences and plans with affiliate and partnership marketing in Australia. (232 words) - [Partnerize Influencer ebook](/content/go/partnerize-influencer-ebook-download/index.html): Authenticity is key when it comes to influencer marketing. Check out our eBook with Power Retail on building long-term relationships with influencers. (128 words) - [Sign Up to expedia Affiliate Program](/content/join/vrbo/index.html): Apply to the expedia affiliate program and start earning commission right away. (310 words) - [Partner Marketing Mobile Trends and Insights | Partnerize](/content/go/button-must-read-mobile-trends-and-insights/index.html): Download our recent eBook to learn more about how Partnerize connects the dots across the mobile path to purchase with Button! 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(92 words) - [Partnership Day LDN Live | Partnerize](/content/partnership-day-ldn-live/index.html): Wednesday, July 1st, 2026 Convene, London Register now Partnership Day 2026 is nearly here!   Final ticket release is now available. 1st July 2026, this (157 words) - [7 Steps to Drive Revenue with Influencer Marketing | Partnerize](/content/go/influencers-getting-started-guide/index.html) (106 words) - [The Zero-Click Economy: How GenAI Is Redefining Affiliate Influence](/content/go/zero-click-commerce-index/index.html): New research across six U.S. consumer categories reveals publishers drive 3.84x more influence than click-based measurement captures. Download the report. (144 words) - [It's Time To Turn Your Partnerships Into a Profit Center | Partnerize](/content/go/its-time-to-turn-your-partnerships-into-a-profit-center-download.html): Download the It's Time To Turn Your Partnerships Into a Profit Center eBook today and learn how to be the hero your company needs by leveraging the partnership channel to create operating leverage and improve ROI. 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(130 words) - [Driving incrementality with path to purchase optimization](/content/go/path-to-purchase-download/index.html): Seeking cost-controlled customer acquisition, marketers are leaning into the partnership channel as a scalable alternative to subsidize their primary sales and marketing channels. Download the eBook to learn more. (76 words) - [Audit your approach to partnership](/content/go/audit-your-approach-to-partnership/index.html): To accelerate your partnerships, start by understanding how your data can fuel performance and accelerate partnership growth. This checklist helps you unlock hidden potential within your affiliate programs by identifying key data gaps and strategies to leverage for success. (104 words) - [Master Your Marketing Calendar: 2022 Key Shopping Holidays ](/content/go/master-your-marketing-calendar-2022-key-shopping-holidays.html): Download our infographic today and master your 2022 marketing calendar! (87 words) - [Guide to Privacy In Partnership Marketing | Partnerize](/content/go/everything-you-need-to-know-about-privacy-in-partnerships-download.html): Download our Everything You Need To Know About Privacy In Partnerships eBook today! (137 words) - [Partnerize Platform for Affiliates & Influencer Partners](/content/platform/index.html): The Partnerize platform is an all in one affiliate partnership management software that automates how brands find, track, and pay affiliates and influencers. (503 words) - [eMarketer One-on-One: An interview with Partnerize CEO Matt Gilbert](/content/go/emarketer-one-on-one-with-matt-gilbert-pz/index.html): Download our recent one on one interview with eMarketer and Partnerize CEO Matt Gilbert. (93 words) - [Partnership Program Holiday Planning 2021 | Partnerize](/content/go/holiday-planning-ebook/index.html): Download the Partnerize Partnership Program Holiday Planning eBook today! (51 words) - [Webinar | Partner Perspective | Trendii](/content/go/trendii-partner-perspective/index.html): In this video, Brian at Trendii discusses how the company is revolutionizing the way brands drive quality traffic through premium content environments. (85 words) - [Partnerize for Affiliates | High-Growth Affiliate Programs](/content/partners/affiliates/index.html): Affiliates, Partnerize powers more than more than a half billion dollars in annual commissions. The Partnerize platform drives conversions that grow your revenue. 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(95 words) - [Beautycounter | Partnerize Case Study](/content/go/beautycounter-case-study/index.html): Download our case study with Beautycounter to learn how Discover helped them double the number of revenue generating partners in their program! (87 words) - [Saatva | Partnerize Case Study](/content/go/case-study-saatva/index.html): Download the Partnerize case study on Saatva online mattresses to see how their partner program grew revenue 62% YOY. (70 words) - [MandM Direct | Partnerize Case Study](/content/go/case-study-mandm/index.html): Download this Partnerize case study on leading online off-price retailer MandM Direct and see how they migrated their affiliate seamlessly with exceptional results. (89 words) - [Charlotte Tilbury | Partnerize Case Study](/content/go/charlotte-tilbury-case-study/index.html): Download this case study to learn how Charlotte Tilbury leveraged the Partnerize Platform and its precision tracking and automation capabilities, to turn makeup artists into valuable affiliates with their Magic Makeup Stars program. (119 words) - [Sprint | Partnerize Case Study](/content/go/sprint-case-study/index.html): Download our case study with Sprint to learn how they were able to grow the channel across new and existing partners to unprecedented levels. (90 words) - [Clarks | Partnerize Case Study](/content/go/clarks-case-study/index.html): Download our case study with Clarks to learn how they unlocked the value of content partner growth with our Partner Management Platform & channel expertise. 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(288 words) - [Sakara | Partnerize Case Study](/content/go/sakara-case-study/index.html): Download our case study with Sakara to learn how they tapped the Partnership Management Platform to uncover and activate new, right-fit partnerships. (65 words) - [Everlane | Partnerize Case Study](/content/go/everlane-case-study/index.html): Download the Partnerize case study with Everlane and learn how implementing a solid publisher diversification strategy increased revenue growth relative to spend. (59 words) - [Partnerize migration fuels Protein Works partnership success.](/content/go/partnerize-migration-fuels-protein-works-partnership-success.html) (280 words) - [Leatherman | Case Study | Partnerize](/content/go/made-of-mettle/index.html): Download our case study with Leatherman to learn how since migrating to Partnerize and implementing recruitment and attribution tools, content and content syndication partner traffic and revenue contribution have both increased. (431 words) - [Dream results: Pillow Talk finds a 15% higher conversion rate with Partnerize](/content/go/pillow-talk-case-study/index.html): After a strategic move from Rakuten, Pillow Talk launched on Partnerize in 2024. The results were immediate: leveraging Partnerize’s full-service support solution, Maximize, Pillowtalk experienced a conversion rate a staggering 15% higher than their previous network. (207 words) - [Affiliate Marketing Fuels Lucky Brand’s New Customer Acquisition Challenge | Case Study | Partnerize](/content/go/lucky-brand-case-study/index.html) (492 words) - [The Iconic](/content/go/case-study-24-the-iconic/index.html): Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new capabilities. (224 words) - [Luxury retailer achieves affiliate excellence with Partnerize migration](/content/go/luxury-retailer-achieves-affiliate-excellence-with-partnerize-migration.html): A globally renowned luxury brand aimed to optimize and diversify its affiliate programs by expanding into new e-commerce engines and driving incremental sales. The retailer had outgrown the tracking limitations of its legacy providers and sought advanced platform capabilities with full-service migration support. (485 words) - [CAMILLA](/content/go/case-study-camilla/index.html): Download our case study to learn how CAMILLA leveraged their affiliate program to expand overseas, with expert support on campaign ideation, execution, partner recruitment, and reporting, with Partnerize’s Maximise Services support. 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(359 words) - [Taking Flight: How Flight Centre Engineered a World-Class Affiliate Program](/content/go/taking-flight-how-flight-centre-engineered-a-world-class-affiliate-program.html): Learn how Flight Centre built a high-performing, diverse affiliate program that is now a global benchmark for travel brands entering the space. (427 words) - [Partnerize Helped Dagne Dover Achieve 83% YoY Growth in Partner Revenue | Case Study | Partnerize](/content/go/dagne-dover-case-study/index.html): Read Partnerize's case study on Dagne Dover to learn how the partnership automation platform helped the fashion and accessories brand achieve impressive year-over-year growth in partner revenue, and how it can help your business do the same. (246 words) - [Dealmoon | Partnerize Case Study](/content/go/dealmoom-case-study-download/index.html): Dealmoon sees 35% uplift in sales from its heavily mobile audience. (96 words) - [Kat the Label | Case Study | Partnerize](/content/go/kat-the-label/index.html): Uncover how Kat the Label increased their new customer acquisition with Partnerize, culminating in 38% YoY revenue growth driven by partnerships. (457 words) - [Trip.com case study](/content/go/trip-case-study/index.html): Trip.com has experienced strong YoY growth in the APAC region with the travel industry gaining huge momentum post-Covid. (333 words) - [AIM/Netsuite Case Study](/content/go/aim/netsuite-case-study-ungated/index.html): Oracle NetSuite, the world's leading integrated cloud business software suite, All-Inclusive Marketing (AIM), and Partnerize have been collaborating to deliver growth in the affiliate channel across North America since 2020. (304 words) - [Affiliate channel proves the perfect outlet for Otrium & AMPC on the Partnerize platform.](/content/go/affiliate-channel-proves-the-perfect-outlet-for-otrium-ampc-on-the-partnerize-platform.html): Download our recent case study and find out why the affiliate channel proved the perfect outlet for Otrium & AMPC on the Partnerize platform. (107 words) - [StubHub | Partnerize Case Study](/content/go/stubhub-case-study/index.html): Download the Partnerize case study with StubHub and find out why Partnerize is just the ticket StubHub needs for partnership software and services. (63 words) - [Burrow](/content/go/hubfs/1-20partnerize/1-20global/2-20case-20studies/case-20study-20-20burrow/burrow-1-pdf.html) (286 words) - [Pair Eyewear | Case Study | Partnerize](/content/go/pair-eyewear/index.html): After migrating from ShareASale to Partnerize for greater efficiency, Growth HQ optimized Pair Eyewear’s affiliate program through a gap analysis and strategic overhaul. 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(126 words) - [It’s game on for direct.playstation.com’s affiliate channel launch.](/content/go/its-game-on-for-direct-playstation-coms-affiliate-channel-launch.html): Learn how with limited affiliate marketing experience and resources, direct.playstation.com partnered with Partnerize to provide partner management software and access to award-winning account management. (360 words) - [Destination success: How Trip.com landed huge outcomes by scaling its partner portfolio](/content/go/destination-success/index.html): Trip.com's campaign success was powered by a forward-thinking and collaborative approach using the Partnerize platform. (357 words) - [Inspiring Vacations | Case Study | Partnerize](/content/go/inspiring-vacations-case-study-partnerize/index.html): Inspiring Vacations looked to affiliate to drive awareness locally and abroad as a trusted travel brand and achieved significant revenue growth in the process. Want the full story? Dive into our latest blog and case study now: (91 words) - [Culinary Lifestyle Brand Case Study | Partnerize](/content/go/culinary-lifestyle-brand/index.html): The collaboration between a high-end culinary lifestyle brand and Partnerize represents a strategic shift toward a data-driven partnership approach. (200 words) - [Partnership Marketing Of-the-Moment Trends](/content/go/gpd-partnership-marketing-of-the-moment-trends/index.html): In this session, join Partnerize’s Director of Analytics & Insights, Tara Thomas, as she walks us through some of Partnerize’s insights that helped drive data-driven decisions for marketers through some of the most uncertain economic times and they’ll continue to help go-forward. 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Joseph Jaffe Keynote View Executive (95 words) - [Partnerize | Easily Facilitate Global Partner Payments at Scale](/content/platform/pay/index.html): Pay powers effortless payment process execution for both you and your partners. (443 words) - [Partnerize | Why Partnerize?](/content/why-partnerize/index.html): A better way to partner. Ultimate partnership optionality The partnerize platform is the only of its kind to deliver a fully integrated, comprehensive (855 words) - [Partnerize Consultation | Partnerize](/content/consultation/index.html): Successfully scale your partnerships without relying on legacy networks and technology. Plus, migrate your program in 30 days or less! Request a 30-minute (1,020 words) - [Videos | Partnerize](/content/resources/type/videos/index.html) (159 words) - [The Machine-Mediated Market: AI-Powered Affiliate Marketing | Partnerize](/content/the-machine-mediated-market/index.html): We've entered a machine-mediated market where AI based affiliate marketing is the architect of consumer attention. The rules of customer acquisition and content monetization are changing. (578 words) - [VantagePoint™ for Advertisers | Partnerize](/content/vantagepoint-advertisers/index.html): Measure partner influence across the full funnel — not just last click. VantagePoint™ helps you pay fairly and build stronger partner relationships. (792 words) - [Partnerize | Press](/content/company/press/index.html): Partnerize frequently releases news and perspective on the key issues in the partnership industry. (533 words) - [Partnership Day LDN Content Hub | Partnerize](/content/partnership-day-ldn-content-hub/index.html): Partnership Day London Content Hub View catalogue Please enjoy this catalogue of content from Partnership Day London 2025.Click a session for more (161 words) - [Partnerize | Careers](/content/company/careers/index.html): Our employees are carefully selected to be a part of our company because they emulate a carefully crafted and practiced set of core values that define us and our business. (1,241 words) - [Partnership Day SYD | Partnerize](/content/partnership-day-syd-live/index.html): How to win in the machine-mediated market. Wednesday, April 29, 2026 ACO On The Pier Register now Welcome to the Zero-Click Era—a crucial turning point in (484 words) - [Webinars | Partnerize](/content/resources/type/webinars/index.html) (130 words) - [Partnerize | For Influencers](/content/partners/influencer/index.html): Earn commission by sharing brands and products you love. Partnerize makes it easy for brands to equitably reward for the value you bring. (424 words) - [Resources | Partnerize](/content/resources/index.html): Featured resources View more View more View more View more View more View more Previous Next Resources for everyone Partnerize offers this extensive (163 words) - [Partnerize | D2C & Subscription Services Partnership Management](/content/marketers/subscriptions-and-d2c/index.html): D2C & Subscription can automate and diversify partnership programs, and gain sustainable operational leverage for maximum profitable growth. (372 words) - [VantagePoint™ | Partnerize](/content/vantagepoint/index.html): VantagePoint™ measures the full influence of every partner across clickless, AI-mediated shopping journeys. (512 words) - [Partnerize | A Better Way to Partner](/content/partners/index.html): Gain access to the world's leading affiliate and partnership programs across retail, travel, financial services, D2C and subscription verticals. (501 words) - [Partnerize | Modern Slavery and Human Trafficking Statement 2022](/content/legal/modern-slavery-and-human-trafficking-statement/index.html): At Performance Horizon Group Limited t/a Partnerize (“Partnerize”), our values guide everything we do. We believe that treating everyone with integrity and respect is critical to our success both as an employer to our global workforce and as a partner to the thousands of well-respected brands and partners we do business with. (612 words) - [Content Affiliates & Publishers | Partnerize Platform](/content/partners/content/index.html): Content partners earn more with Partnerize. Learn about our platform that connects publishers with leading brands to drive strong performance revenue. (318 words) - [Partnerize | パートナーシップソフトウェアと専門サービス](/content/ja/index.html): Partnerizeは、多様で適切なパートナーシップの検索、採用、最適化を行う柔軟性を提供します。 パートナーシップチャネルは、マーケターが支払えるコストで遍在性を可能にします。 (70 words) - [Partnerize | Request a Demo](/content/request-a-demo/index.html): Contact Partnerize for a live platform demonstration with an in-house partner automation expert. (372 words) - [Partnerize | Travel Partnership Management](/content/marketers/travel/index.html): Partnerize helps the world's top travel brands maximize their partner marketing profitability and automate their partnership programs. (410 words) - [Partnerize | Terms](/content/legal/terms/index.html): Terms and conditions Access to and use of 'www.partnerize.com' both within the UK and internationally is provided by Performance Horizon Group Limited (853 words) - [Pepperjam Affiliate Network Is Now Ascend by Partnerize | Partnerize](/content/pepperjam-ascend-by-partnerize/index.html): The Pepperjam team, platform, and powerful affiliate network are now Ascend by Partnerize. Get end-to-end partnership management functionality in one place. (340 words) - [Partner Spotlight Application | Partnerize](/content/resources/partner-spotlight-application/index.html): Partner Spotlight Submission Form Make yourself stand out among other partners with supplementary details about your site, collaboration opportunities, (362 words) - [Manage & Optimize Affiliate Partner Programs | Partnerize Platform](/content/platform/manage/index.html): Manage partnerships with Partnerize. Learn about our flexible automation tools for partner communication, collaboration, and dynamic commissioning structure. (372 words) - [Partnerize | Retail Partnership Management](/content/marketers/retail/index.html): Retail marketers need partnership technology built to discover, engage and convert audiences, at scale, while maintaining brand safety and control. (477 words) - [wp-content/uploads/2020/09/20180709_-_partnerize_publisher_terms_and_conditions_1_6_-_brazilian_entity_-_en_-pdf.html](/content/wp-content/uploads/2020/09/20180709_-_partnerize_publisher_terms_and_conditions_1_6_-_brazilian_entity_-_en_-pdf.html) (4,495 words) - [Partnerize | Financial Services Partnership Management](/content/marketers/finance/index.html): Partnerize simplifies partnership marketing and maintains brand safety for financial services. (489 words) - [Interactive Assessments | Partnerize](/content/interactive-assessments/index.html): INTERACTIVE ASSESSMENTS Smarter partnerships start with better decisions. Explore Partnerize’s interactive assessments to evaluate partnership (150 words) - [Pricing | Partnerize](/content/pricing/index.html): Pricing optionality. Pricing built for your needs. Partnerize understands how important determining the right pricing structure can be to your overall (395 words) - [Partnerize | Agency Services](/content/agencies/index.html): Drive faster growth for your clients with a more advanced partner marketing and affiliate technology. (280 words) - [Partnerize | For Affiliates](/content/ja/partners/affiliates/index.html): Partnerizeプラットフォームは、年間合計5億ドル以上の成果報酬が支払われており、収益を増やすコンバージョンを促進しています。 (27 words) - [Why Affiliate Partnerships? Scale Your Brand With Partnerize](/content/why-partnerships/index.html): Learn about the power of partnerships. See why leading brands use partnership marketing to achieve omnipresence and drive profitable growth at scale. (271 words) - [Partnerize | Flexible Tracking that Powers Partner Channel Insights](/content/platform/track/index.html): The Partnerize platform enables you to capture data necessary to maximize channel growth and scale your unit economics. (350 words) - [Page not found | Partnerize](/content/brands-and-partners-join-together-at-innovation-day-san-francisco.html) (14 words) - [Partnerize and BrandVerity | Brand Protection](/content/platform/protect/index.html): Partnerize's Protect is the partnership channel's leading comprehensive brands safety and fraud prevention solution. (323 words) - [Partnerize | Leadership Team](/content/company/leadership/index.html): The Partnerize team is led by a rich, diverse group whose experience spans decades across ecommerce, affiliate and partnerships. (37 words) - [Blog Subscribe | Partnerize](/content/resources/blog-subscribe/index.html): Subscribe to our content. Receive content updates, event announcements, product updates, and so much more delivered right to your inbox. Latest blog posts (126 words) - [Partnerize | Partner Terms and Conditions](/content/legal/partner-terms-and-conditions/index.html): Our Partner Terms and Conditions vary depending upon the geographic location of your business. Click to find out more. (14 words) - [Partner Program Assessment Retail Edition Intro | Partnerize](/content/partner-program-assessment-retail-edition-intro/index.html): The Partner Program Assessment tool is for retailers to analyze their performance in affiliate and compare it to others in the industry. (113 words) - [Prevent Protect Perform Videos | Partnerize](/content/prevent-protect-perform-videos/index.html): Watch the latest videos from our Protect, Prevent, Perform series featuring Anura, Branch, BrandVerity and TrafficGuard. 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(537 words, Jul 15, 2026) - [Publishers Are Doing 3.84x More Work Than Your Affiliate Program Can See | Partnerize](/content/resources/blog/publishers-are-doing-3-84x-more-work-than-your-affiliate-program-can-see.html): The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’s machine-mediated market.  (1,437 words, Jul 14, 2026) - [Bring Mobile App Events into the Partnership Fold with the New Mobile SDK from Partnerize | Partnerize](/content/resources/blog/bring-mobile-app-events-into-the-partnership-fold-with-the-new-mobile-sdk-from-partnerize.html): Operate from a holistic view of results with the Partnerize Mobile SDK, a mobile app event tracking solution that empowers brands with mobile apps to capture in-app events–insight that is critical to full-picture results. (294 words, Jul 9, 2026) - [Insights in Your Inbox: How Partnerize Scheduled Reports Streamlines Global Alignment and Optimization | Partnerize](/content/resources/blog/insights-in-your-inbox-how-partnerize-scheduled-reports-streamlines-global-alignment-and-optimization.html): Partnerize puts the reporting you need in your inbox when you need it most with the ability to schedule reports, the latest enhancement to the platform’s reporting suite. (688 words, Jul 1, 2026) - [Plug the Leaks: How to Stop Losing Partnership Channel Revenue to Broken Links and Outdated Creative | Partnerize](/content/resources/blog/plug-the-leaks-how-to-stop-losing-partnership-channel-revenue-to-broken-links-and-outdated-creative.html): Partnerize eliminates the friction of manual link updates with easily-implemented functionality that automates tedious tasks and offers immediate payoffs so that you can stay focused on driving results. (556 words, Jun 23, 2026) - [Optimizing Your Affiliate Partner Mix: Laying the Groundwork for Programmatic Strategy | Partnerize](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy.html): Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys and the diversity of partner types. (787 words, Jun 17, 2026) - [The Execution Gap: What Happens to Your Brand Voice After the Creative Brief? | Partnerize](/content/resources/blog/the-execution-gap-what-happens-to-your-brand-voice-after-the-creative-brief.html): Long-term trust is earned by the actual placement your customer sees on their screen, not the static proof you approved on paper. In a complex partner ecosystem, true brand integrity requires moving past blind trust and moving toward automated, continuous verifiability. (507 words, Jun 11, 2026) - [The Definitive Framework for Measuring AI-Driven Conversions | Partnerize](/content/resources/blog/the-definitive-framework-for-measuring-ai-driven-conversions.html): Explore frameworks and tools marketers use to quantify AI-driven conversions, including unified data layers, advanced tracking, and multi-touch modeling. (1,123 words, Jun 10, 2026) - [Why Every Partner Dispute Costs You (Even the Ones You Win) | Partnerize](/content/resources/blog/why-every-partner-dispute-costs-you-even-the-ones-you-win.html): Deploying automated verification transforms partner management from an adversarial art into a programmatic science. By establishing a shared, deterministic record of the digital storefront, you protect both your margins and your market authority while your competitors remain trapped in manual data reconciliation. (530 words, Jun 4, 2026) - [[RELEASE]: eMarketer and Partnerize Study Shows AI Discovery Is Outpacing Marketing Measurement | Partnerize](/content/resources/blog/release-emarketer-and-partnerize-study-shows-ai-discovery-is-outpacing-marketing-measurement.html): New research finds marketers risk losing visibility and partner influence as AI-driven discovery changes how commercial value is measured. (891 words, Jun 2, 2026) - [Why Manual Verification Is Failing Your Program | Partnerize](/content/resources/blog/why-manual-verification-is-failing-your-program/index.html): The average enterprise partnership program now operates within a complex, machine-mediated market across high-authority editorial sites, creator feeds, video reviews, newsletters, and generative AI recommendations. (504 words, May 29, 2026) - [Redefining Partner Incentives: Why the Click is No Longer Your System of Record | Partnerize](/content/resources/blog/redefining-partner-incentives-why-the-click-is-no-longer-your-system-of-record.html): Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward upstream value, you risk losing partner priority to competitors who can. (692 words, May 27, 2026) - [The Zero-Click Dark Space: Why Your Best Marketing is Going Completely Unrewarded | Partnerize](/content/resources/blog/the-zero-click-dark-space-why-your-best-marketing-is-going-completely-unrewarded.html): The traditional purchase funnel is collapsing into a "zero-click dark space." Consumers are no longer wandering through a predictable sequence of banner ads and search pages. Instead, their decisions are being shaped upstream by Answer Engines—like ChatGPT, Perplexity, and Google AI Overviews—as well as highly curated social feeds and authoritative editorial content. (688 words, May 20, 2026) - [How to Turn AI Search Visibility Into Measurable Marketing ROI | Partnerize](/content/resources/blog/ai-search-visibility-marketing-roi/index.html): Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes. (1,176 words, May 19, 2026) - [Partnerize Appoints David Dowd to Lead Global Sales for VantagePoint™ | Partnerize](/content/resources/blog/partnerize-appoints-david-dowd-to-lead-global-sales-for-vantagepoint.html): The appointment of David Dowd reinforces growing enterprise momentum behind AI-era measurement and compensation infrastructure. (674 words, May 18, 2026) - [Why the Partnerize Tag is Partners’ Secret Sauce for Programmatic Growth | Partnerize](/content/resources/blog/why-the-partnerize-tag-is-partners-secret-sauce-for-programmatic-growth.html): As the digital landscape continues to make seismic shifts, the pressure on partners to maintain persistent tracking and relevant content has never been higher. (441 words, May 12, 2026) - [The New Competitive Battleground Is “Share of Shortlist™” | Partnerize](/content/resources/blog/the-new-competitive-battleground-is-share-of-shortlist.html): Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across paid media, search rankings, social feeds, and publisher reach. If your brand appeared more often and more prominently than competitors, you increased the probability of influencing demand (915 words, May 11, 2026) - [Beyond the Last Click: Rethinking Incrementality for the Modern Marketer | Partnerize](/content/resources/blog/beyond-the-last-click-rethinking-incrementality-for-the-modern-marketer.html): For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting transactions isn't enough. Marketers are now facing a significant visibility gap: the inability to distinguish between partners who merely "claim" a sale and those who truly drive incremental value by influencing the original decision to buy. (308 words, May 7, 2026) - [The Partnership Audit: Why Strategic Level-Setting is the First Step to Mastery | Partnerize](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery.html): In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no longer sufficient to prove the true value of your partnership channel. (353 words, May 4, 2026) - [The 5 Most Effective Ways to Manage Affiliate Programs With AI | Partnerize](/content/resources/blog/the-5-most-effective-ways-to-manage-affiliate-programs-with-ai.html): To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; it helps you find opportunities that would be impossible to see on your own. (1,200 words, Apr 29, 2026) - [ICYMI: Creators Are Not the Future of Affiliate Marketing, and That’s a Good Thing | Partnerize](/content/resources/blog/icymi-creators-are-not-the-future-of-affiliate-marketing-and-thats-a-good-thing.html): For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is tempting. Both involve third-party partners. Both thrive on digital platforms. Both have been swept into the same vendor pitches and industry conference tracks. (717 words, Apr 27, 2026) - [The Performance Economics Gap: Why Your Current System is Missing 80% of Your Best Partners | Partnerize](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners.html): But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally move us beyond last-click attribution. (1,435 words, Apr 24, 2026) - [Architecting for Influence: How AI Transitioned from a Diagnostic Tool to an Outcome System | Partnerize](/content/resources/blog/architecting-for-influence-how-ai-transitioned-from-a-diagnostic-tool-to-an-outcome-system.html): AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI helps manage affiliate programs by handling these complex tasks faster and more accurately than manual methods. (1,289 words, Apr 22, 2026) - [From Measurable to Compensable: The Influence Compensation Lighthouse Program Is Here | Partnerize](/content/resources/blog/from-measurable-to-compensable-the-influence-compensation-lighthouse-program-is-here.html): AI-driven discovery has reshaped how consumers find, evaluate, and purchase products. Whether it’s a recommendation surfaced in an AI-generated answer, publisher content that shapes a decision before any search begins, or a creator whose voice moves a buyer closer to a purchase without ever generating a trackable event, these moments drive influence and ultimately revenue. The economics of digital marketing can no longer afford to ignore them. (511 words, Apr 21, 2026) - [The Incrementality Gap: Why Scale is Meaningless Without a System of Record for Influence | Partnerize](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence.html): Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner influence even when consumers never click an affiliate link. (1,142 words, Apr 17, 2026) - [The 7 Placement Errors That Happen Without You Knowing | Partnerize](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing.html): Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize comes in. It helps teams stay on top of things by capturing live proof, checking accuracy, and spotting any issues, so brands can manage partnerships with confidence and make every move count. (325 words, Apr 16, 2026) - [Beyond the Transaction: How a Luxury Culinary Brand Achieved a 535% Revenue Surge | Partnerize](/content/resources/blog/beyond-the-transaction-how-a-luxury-culinary-brand-achieved-a-535-revenue-surge.html): In the luxury lifestyle space, growth isn't just about more clicks—it’s about higher-quality influence. By moving away from a traditional affiliate model toward a precision-based strategy, a high-end culinary brand transformed its annual shopping event into a benchmark for excellence. (151 words, Apr 14, 2026) - [Q1 2026: Pacesetters APAC Affiliate Board Inaugural Insights Report | Partnerize](/content/resources/blog/q1-2026-pacesetters-apac-affiliate-board-inaugural-insights-report.html): The inaugural meeting of Pacesetters took place on February 26, 2026. It established a clear consensus on the channel’s evolution; affiliate is moving from a last-click performance model to a strategic, full-funnel influence driver. (1,131 words, Apr 9, 2026) - [Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate Success | Partnerize](/content/resources/blog/commission-with-precision-how-parameter-level-data-unlocks-sub-affiliate-success.html): Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve beyond flat payouts by commissioning on specific parameters passed through the path to purchase. Whether it’s a premium homepage placement, a specific featured collection, or a high-value sub-affiliate click, you can now align your spend directly with the strategic value provided. (327 words, Apr 1, 2026) - [AI Is Changing How Publishers Get Credit for Their Content, and Advertisers Should Care Too | Partnerize](/content/resources/blog/ai-is-changing-how-publishers-get-credit-for-their-content-and-advertisers-should-care-too.html): AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid. (481 words, Mar 30, 2026) - [Google’s AI Overviews Are Hiding Publisher Value — and the CMA Just Confirmed It | Partnerize](/content/resources/blog/googles-ai-overviews-are-hiding-publisher-value-and-the-cma-just-confirmed-it.html): For a long time, publishers were told that visibility and revenue were the same. If their content ranked well, they’d earn traffic. And this traffic could be monetized with their advertising partners. (505 words, Mar 26, 2026) - [The New Performance Benchmark: Are You Winning the Answer Share War? | Partnerize](/content/resources/blog/the-new-performance-benchmark-are-you-winning-the-answer-share-war.html): The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. And if discovery changes, how we measure and optimize affiliate performance has to change with it. (724 words, Mar 23, 2026) - [What is Agentic Affiliate Marketing? & Why Your Current Program is Algorithmically Invisible | Partnerize](/content/resources/blog/what-is-agentic-affiliate-marketing/index.html): Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human intervention. (838 words, Mar 17, 2026) - [The Shift to Social & Science: Key Lessons from the UK 2025 Beauty Advent Season | Partnerize](/content/resources/blog/the-shift-to-social-science-key-lessons-from-the-uk-2025-beauty-advent-season.html): The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M between September and November, the way consumers discovered and purchased these high-value sets shifted significantly toward social-native research and extreme price sensitivity. (616 words, Mar 16, 2026) - [Algorithmic Invisibility: The Hidden AI Risk Erasing Your Affiliate Revenue | Partnerize](/content/resources/blog/hidden-risk-of-algorithmic-invisibility-ai-affiliate-marketing.html): Stop affiliate channel revenue loss from Algorithmic Invisibility. Learn how AI discovery layers filter partners and how predictive intelligence secures your market share. (773 words, Mar 15, 2026) - [The 5 Most Effective Ways to Manage Affiliate Programs With AI  | Partnerize](/content/resources/blog/5-effective-ways-to-manage-affiliate-programs-with-ai.html): Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring. (911 words, Mar 12, 2026) - [From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to Address AI Attribution Gaps | Partnerize](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps.html): Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. Without that economic layer, visibility is just a metric. And metrics don't pay publishers. That's the gap Partnerize and Profound are working to close. (577 words, Mar 12, 2026) - [[Download] The Rise of Strategic Waiting: Winning the 2026 Promotional Calendar | Partnerize](/content/resources/blog/download-the-rise-of-strategic-waiting-winning-the-2026-promotional-calendar.html): In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key shopping holidays by preparing a marketing calendar that prioritizes their unique brand goals. (164 words, Mar 10, 2026) - [First to Market: Automated Placement Verification | Partnerize](/content/resources/blog/first-to-market-automated-placement-verification/index.html): Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, brands are still burdened by manual validation of paid placements and featured exposure, which can be both time-consuming and flawed.  (522 words, Mar 2, 2026) - [Turning Up the Heat: How Pillow Talk Dreamed Up a 15% Conversion Lift | Partnerize](/content/resources/blog/turning-up-the-heat-how-pillow-talk-dreamed-up-a-15-conversion-lift.html): By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can outperform every other digital medium. (239 words, Feb 25, 2026) - [Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here | Partnerize](/content/resources/blog/beyond-the-prediction-how-the-2026-zero-click-reality-is-already-here.html): We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the click, you’re missing nearly 30% of your performance data. (249 words, Feb 17, 2026) - [The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven Purchases Hide True Publisher Value | Partnerize](/content/resources/blog/the-invisible-influence-behind-gift-basket-sales-when-occasion-driven-purchases-hide-true-publisher-value.html): Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than brands with traditional “last click” tracking tools can measure.  (702 words, Feb 10, 2026) - [When Influence Becomes Invisible, Measurement Becomes Infrastructure | Partnerize](/content/resources/blog/when-influence-becomes-invisible-measurement-becomes-infrastructure.html): AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. And across the open web, creators and media companies are asking the same fundamental question: (1,443 words, Feb 2, 2026) - [Why Food Category Brands Can't See Their Most Valuable Marketing Channel | Partnerize](/content/resources/blog/why-food-category-brands-cant-see-their-most-valuable-marketing-channel.html): Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, but because the entire research journey now happens inside AI tools that don't generate affiliate clicks. (672 words, Jan 26, 2026) - [3 New Problems Brands Must Solve with Their Affiliate Platforms | Partnerize](/content/resources/blog/3-new-affiliate-platform-problems-for-brands-to-solve.html): 3 problems brands must solve with affiliate platforms in 2026. Learn why legacy networks fail at tracking, attribution, and profitability. (993 words, Jan 19, 2026) - [ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and Monetize Influence Beyond the Click | Partnerize](/content/resources/blog/icymi-partnerize-brings-vantagepoint-to-publishers-to-quantify-and-monetize-influence-beyond-the-click.html): New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value (883 words, Jan 15, 2026) - [Beyond the Click—Restoring Economic Truth for Publishers in the AI Era | Partnerize](/content/resources/blog/beyond-the-click-restoring-economic-truth-for-publishers-in-the-ai-era.html): For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter how vital—remained invisible. But we have entered the machine-mediated market. Today, research shows nearly 80% of searches end without a single click because AI agents and Large Language Models (LLMs) synthesize answers directly for the consumer. This has created a massive attribution gap—an "economic heist" where publishers provide the authority that fuels AI recommendations, but legacy tracking systems see $0 in return. (381 words, Jan 14, 2026) - [Home Improvement Publishers Drive 2.71× More Influence Than Last-Click Attribution Captures | Partnerize](/content/resources/blog/home-improvement-publishers-drive-2-71x-more-influence-than-last-click-attribution-captures.html): When a homeowner searches "How do I fix a leaky faucet?" and gets an AI-generated answer via a Google summary that synthesizes recommendations from The (665 words, Jan 13, 2026) - [Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You) | Partnerize](/content/resources/blog/your-best-tech-publishers-arent-getting-credit-and-why-thats-costing-you.html): PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics. (917 words, Jan 5, 2026) - [5 Trending Features Your Affiliate Platform Needs in 2026 | Partnerize](/content/resources/blog/5-trending-features-your-affiliate-platform-needs/index.html): Affiliate platforms need to advance to catch up with the gen ai marketing world we now live in. Here are the trending features you'll need to have in your stack for 2026. (853 words, Dec 26, 2025) - [The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate Influence | Partnerize](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence.html): Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care. (693 words, Dec 19, 2025) - [ICYMI: Partnerize Research Reveals Publishers Influence 2× More Conversions Than Traditional Attribution Captures | Partnerize](/content/resources/blog/icymi-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures.html): Machine-mediated market study highlights how AI is reshaping affiliate measurement. (502 words, Dec 17, 2025) - [The Invisible Half: Partnerize Research Reveals Publishers Influence 2× More Conversions Than Traditional Attribution Captures | Partnerize](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures.html): If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers who drive research and consideration while overvaluing bottom-funnel affiliates who capture existing intent. (778 words, Dec 16, 2025) - [Golden Quarter 2025: What Affiliate Marketers Need to Know to Maximize Q4 Revenue | Partnerize](/content/resources/blog/golden-quarter-2025-what-affiliate-marketers-need-to-know-to-maximize-q4-revenue.html): Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 Golden Quarter Report by Reward Gateway—based on responses from 5,500 UK employees—reveals new behaviors and opportunities that affiliate marketers can’t afford to ignore. (587 words, Dec 11, 2025) - [Peak 2025: Cyber 5 Performance Summary | Partnerize](/content/resources/blog/peak-2025-cyber-5-performance-summary/index.html): The affiliate benchmark group's overall peak performance (Nov 1 - Dec 2) remains positive, showing a +3% year-over-year (YoY) revenue increase for global retail (less food & drink), largely driven by a 5% higher average order value (AOV) and an 18% increase in clicks. This positive revenue trend occurred despite a significant 17% decline in the conversion rate, suggesting shoppers are less likely to purchase but spend more when they do. (495 words, Dec 9, 2025) - [Beyond the Click: How GenAI Is Redefining Retail Attribution | Partnerize](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution.html): New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog. (596 words, Dec 8, 2025) - [The Hidden Half of Affiliate Revenue: How Zero-Click & VantagePoint™ Finally Reveal True Incrementality | Partnerize](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality.html): VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether a click occurred. (859 words, Dec 5, 2025) - [Beyond the Buzz: What Consumers Really Expect from AI-Powered Personalization in Retail | Partnerize](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail.html): Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer expectations are rising just as fast. (882 words, Dec 3, 2025) - [Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday | Partnerize](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday.html): The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is (568 words, Dec 1, 2025) - [Decoding Peak 2025: Key Retail Trends from October 1st – November 11th | Partnerize](/content/resources/blog/decoding-peak-2025-key-retail-trends-from-october-1st-november-11th.html): So far, the narrative for peak 2025 is clear: the path to purchase requires more traffic and delivers fewer conversions, but the conversions that do happen are far more valuable. Brands must now prioritize partners—especially Influencers and BNPL—that drive high-value traffic and high AOV, rather than focusing solely on conversion rate optimization. (526 words, Nov 25, 2025) - [Envolve Tech’s Gemini-Powered Shopping Assistant Ushers in a New Era of Performance-Based AI | Partnerize](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai.html): As we move into the busiest shopping season of the year, solutions like Envolve’s  VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn browsing into buying with unprecedented personalization, intelligence, and accountability. (432 words, Nov 19, 2025) - [Beyond AI: Broader Innovation in the Partner Ecosystem | Partnerize](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem.html): While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem. (966 words, Nov 19, 2025) - [Search Isn’t Dead—It’s Evolving: How Affiliate Partnerships Future-Proof Your Brand in 2025 | Partnerize](/content/resources/blog/search-isnt-dead-its-evolving-how-affiliate-partnerships-future-proof-your-brand-in-2025.html): The IAB Evolving Search Journeys 2025 report makes one thing abundantly clear: search isn’t dead—it’s transforming faster than at any point in its 20+ year history. For marketers, this transformation isn’t just about adapting SEO tactics; it’s about rethinking how consumers discover, evaluate, and ultimately purchase products in an AI-native world. (689 words, Nov 17, 2025) - [[Downloads] Your Last-Minute Playbook to Capture Record Holiday E-Commerce Growth | Partnerize](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth.html): The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (forecasted at just 2.9% to 3.4% ), the digital market is surging 7% to 9%, driven by mobile commerce. Don't wait for Black Friday. Use these last-minute steps from our Holiday Hero Playbook to secure your revenue share in the final hours. (479 words, Nov 7, 2025) - [Singles' Day is Here: Your Last-Minute Partnership Optimization Checklist | Partnerize](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist.html): Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are still critical, last-minute optimizations you can deploy to capture maximum value. Last year's performance across the Partnerize platform proves the immense potential of this day—and the need for surgical precision in your partnership strategy. (560 words, Nov 5, 2025) - [Partnership Day 2026: The Ultimate Celebration of Growth, Collaboration & Performance | Partnerize](/content/resources/blog/partnership-day-2026-the-ultimate-celebration-of-growth-collaboration-performance.html): The partnership industry is evolving faster than ever — and on 1st July 2026, Partnerize is bringing together the brightest minds in affiliate and performance marketing for an unforgettable day of insight, innovation, and inspiration. Welcome to Partnership Day 2026 — bigger, bolder, and built for the future of partnerships. (461 words, Nov 4, 2025) - [[Holiday Hub Page] 2025 Holiday Shopping Season: How to Adapt to Shifting Consumer Trends | Partnerize](/content/resources/blog/holiday-hub-page-2025-holiday-shopping-season-how-to-adapt-to-shifting-consumer-trends.html): The 2025 holiday shopping season is poised to be both unique and challenging for retailers11. With a slowdown in overall growth expected—U.S. retail sales are only forecasted to increase by 2.9%$ to 3.4%—brands must adapt their strategies to address consumer caution and evolving habits. (665 words, Oct 28, 2025) - [VantagePoint™: Debunking the Affiliate Incrementality Myth | Partnerize](/content/resources/blog/vantagepoint-debunking-the-affiliate-incrementality-myth.html): The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated last-click attribution (LCA) model. This model systematically undervalues the crucial, top, and mid-funnel influence of content-rich affiliates, reducing their role to a final transaction capture and obscuring their genuine contribution to the customer journey. (812 words, Oct 27, 2025) - [The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships, and Accountability | Partnerize](/content/resources/blog/the-uk-digital-adspend-2025-a-turning-point-for-performance-partnerships-and-accountability.html): The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels that prove performance and drive real business growth. At Partnerize, this is the world we live in every day. And this year’s IAB UK Digital Adspend report shows exactly why performance-driven partnerships are becoming the backbone of modern marketing. (706 words, Oct 22, 2025) - [[RELEASE] Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market | Partnerize](/content/resources/blog/release-partnerize-launches-vantagepoint-the-first-genai-conversion-attribution-solution-for-the-machine-mediated-market.html): Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance. (821 words, Oct 21, 2025) - [The Next Great Shift in Marketing: Why Zero-Click Demands Urgent Action | Partnerize](/content/resources/blog/the-next-great-shift-in-marketing-why-zero-click-demands-urgent-action.html): Consumer journeys are changing faster than most marketers can keep pace with. Generative AI is collapsing once-clear paths into compressed experiences, where discovery, evaluation, and recommendation happen in a single consolidated AI synopsis - no click-thru needed. (533 words, Oct 20, 2025) - [AEO Explained: The New Frontier of Digital Visibility | Partnerize](/content/resources/blog/aeo-explained-the-new-frontier-of-digital-visibility.html): The explosive growth of AI has disrupted the familiar path to purchase, creating a new "zero-click" reality where established metrics are fundamentally changed. The chart below compares the traditional click-based journey to the zero-click marketing journey to help you better understand how the crucial moments of conversion have shifted from explicit clicks to untracked authority and citation. (474 words, Oct 13, 2025) - [Beyond the Click: Capturing New Conversions in the Age of AI | Partnerize](/content/resources/blog/beyond-the-click-capturing-new-conversions-in-the-age-of-ai.html): The explosion of generative AI and advanced Large Language Models (LLMs) has ushered in an era of zero-click discovery, rendering traditional last-click attribution models obsolete for measuring modern marketing channel performance. (949 words, Oct 8, 2025) - [Report Builder: Transform Data into Decisions Faster with the Latest Enhancement to the Partnerize Reporting Suite | Partnerize](/content/resources/blog/report-builder-transform-data-into-decisions-faster-with-the-latest-enhancement-to-the-partnerize-reporting-suite.html): Turning results into actionable insights is essential for powering an effective, data-driven strategy. With the launch of Report Builder, the latest advancement to the Partnerize reporting suite, you can unlock data-driven insights faster and with greater flexibility than ever before. (259 words, Oct 6, 2025) - [Destination Success: How Trip.com Landed Aggressive Growth in APAC | Partnerize](/content/resources/blog/destination-success-how-trip-com-landed-aggressive-growth-in-apac.html): Trip.com’s success story proves that with the right technology, sophisticated data utilization, and a collaborative approach, the affiliate channel is powerful enough to drive aggressive, multi-vertical growth in complex global markets. (563 words, Oct 3, 2025) - [[Case Study] How Healthylife Exceeded ROAS Targets by 18% with Smarter Affiliate Tactics | Partnerize](/content/resources/blog/case-study-how-healthylife-exceeded-roas-targets-by-18-with-smarter-affiliate-tactics.html): Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: drive significant affiliate revenue while exceeding minimum return on ad spend (ROAS) benchmarks. (380 words, Sep 25, 2025) - [[DOWNLOAD] Get Ready to Win Q4: Your Holiday Partnership Program Checklist | Partnerize](/content/resources/blog/download-get-ready-to-win-q4-your-holiday-partnership-program-checklist.html): The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the retail pie, a strong partnership program is essential. Partnerize has created a simple program checklist to help you ensure the foundational elements are in place for strategic optimization in the coming months. (325 words, Sep 22, 2025) - [[DOWNLOAD] Rethinking Incrementality in Affiliate Measurement | Partnerize](/content/resources/blog/download-rethinking-incrementality-in-affiliate-measurement.html): In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to a risk of misallocating ad spend and jeopardizing long-term success. (381 words, Sep 17, 2025) - [ICYMI: On-Demand Insights from Partnership Day London 2025 | Partnerize](/content/resources/blog/icymi-on-demand-insights-from-partnership-day-london-2025.html): The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future of growth in partnerships. (239 words, Sep 9, 2025) - [Navigating the Storm: Why Partnerships are Crucial in Today’s Economic Climate | Partnerize](/content/resources/blog/navigating-the-storm-why-partnerships-are-crucial-in-todays-economic-climate.html): In an unpredictable economic climate where every dollar must work harder, partnerships has emerged as a recession-resilient growth engine delivering ROI, reach, and growth in one of the most challenging retail landscapes Australia (and elsewhere)has encountered. Brands adapting now will own the next decade of growth and influence.  (1,683 words, Sep 2, 2025) - [Last-Minute Planning & Optimizations: Back-to-School Partnership Playbooks | Partnerize](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks.html): The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers to get a piece of the pie. Shoppers are already getting a head start, with two-thirds of consumers beginning their shopping by early July to beat price increases and snag the best deals during key events like Prime Day. (400 words, Aug 28, 2025) - [An Australian Perspective: Brand Safety in Digital and Affiliate Marketing | Partnerize](/content/resources/blog/an-australian-perspective-brand-safety-in-digital-and-affiliate-marketing.html): For Australian marketers, the path forward is clear: you must balance audience reach with brand reputation. With a proactive strategy and the right technology, you can protect your brand while driving effective, sustainable growth. (1,095 words, Aug 26, 2025) - [Affiliate Advantage: Unlocking Growth in Japan’s Unique Market | Partnerize](/content/resources/blog/affiliate-advantage-unlocking-growth-in-japans-unique-market.html): While affiliate marketing revenue growth has slowed slightly recently, the Japanese affiliate market remains a high-value opportunity for global brands. Competition is intensifying, making localized strategies, AI-driven insights, and strong affiliate partnerships essential for success. (667 words, Aug 18, 2025) - [[Case Study] Aesop + Partnerize: Elevating Partner Marketing with Precision and Performance | Partnerize](/content/resources/blog/case-study-aesop-partnerize-elevating-partner-marketing-with-precision-and-performance.html): This strategic shift, powered by a data-driven partnership approach, aimed to maximize revenue growth, enhance partner engagement, and optimize media investment. (441 words, Aug 14, 2025) - [Soaring to Success: How Flight Centre Engineered a World-Class Affiliate Program | Partnerize](/content/resources/blog/soaring-to-success-how-flight-centre-engineered-a-world-class-affiliate-program.html): Travel is back, and with it, a huge opportunity for brands to connect with consumers through strategic partnerships. But for a global brand like Flight Centre, how do you successfully enter the affiliate channel and build a program that's not just good, but best-in-class? The Flight Centre team partnered with Partnerize to do just that, and their journey is a masterclass in how to launch a scalable, results-driven affiliate program. (263 words, Aug 5, 2025) - [The Pros & Cons of AI's Popularity in the Affiliate Marketing Ecosystem | Partnerize](/content/resources/blog/the-pros-cons-of-ai-in-affiliate-marketing-ecosystem.html): Thanks to AI the affiliate marketing ecosystem is changing faster than ever before, and it's not just for advertisers, it's changing for publishers and affiliate platforms, too. AI brings with it some cutting edge tech, and that means change that can be both good and bad so this article will cover both aspects. This article covers both. (1,970 words, Aug 1, 2025) - [[Client Success Story] Inspiring Vacations + Partnerize: Tripling Affiliate Returns in Just Six Months | Partnerize](/content/resources/blog/client-success-story-inspiring-vacations-partnerize-tripling-affiliate-returns-in-just-six-months.html): Our latest success story exemplifies the power of strategic partnerships and effective execution in the travel sector. Inspiring Vacations, a leading Australian tour operator, was new to affiliate and chose Partnerize to embark on their remarkable journey with in June of 2024. (313 words, Jul 29, 2025) - [The 5 Most Important Things to Have in an Affiliate Resource Hub | Partnerize](/content/resources/blog/important-things-in-affiliate-resource-hubs/index.html): Here are the 5 Important things to include in your affiliate resource hubs - Learn why your hubs matters and the five most important things it must include to make your affiliates' lives easier. (1,050 words, Jul 29, 2025) - [Partnerize & Growth HQ Build a Stronger Content Partner Strategy for Pair Eyewear | Partnerize](/content/resources/blog/partnerize-growth-hq-build-a-stronger-content-partner-strategy-for-pair-eyewear.html): Customizable eyewear brand Pair Eyewear partnered with agency Growth HQ to evolve its affiliate strategy. The result? A 135% increase in new user sales, major content partnerships, and a scalable new growth engine. (405 words, Jul 22, 2025) - [The New Frontier of Affiliate: Elevating Luxury Through Full-Funnel Partnerships | Partnerize](/content/resources/blog/the-new-frontier-of-affiliate-elevating-luxury-through-full-funnel-partnerships.html): The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later" (BNPL) and content, and crucially, safeguarding program integrity. (1,056 words, Jul 15, 2025) - [PDLDN: Cracking the Code: Unpacking the Power of CSS in Your Marketing Mix | Partnerize](/content/resources/blog/pdldn-cracking-the-code-unpacking-the-power-of-css-in-your-marketing-mix.html): Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (Visualsoft), and Rob Longmate (Genie Shopping). This is an area that consistently generates interest, yet often comes with questions. (959 words, Jul 11, 2025) - [Navigating the New Horizon: Unpacking Partnership Strategies in Travel | Partnerize](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel.html): It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, and Lucy Hetherington from On The Beach, they delved into the profound shifts in consumer behaviour and how these are reshaping the way we approach collaborations. (994 words, Jul 9, 2025) - [PDLDN: The Future is Now: Unpacking Partnerships in Fashion & Beauty through AI, Influence, and Innovation | Partnerize](/content/resources/blog/pdldn-the-future-is-now-unpacking-partnerships-in-fashion-beauty-through-ai-influence-and-innovation.html): It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic fashion and beauty industries. The conversation, featuring Hollie Macdonald from Dr. Barbara Sturm, Matilda Kousa from Fenwick, and Rebecca Betteridge from Selfridges, offered invaluable insights into how our sector is evolving at lightning speed. (1,048 words, Jul 2, 2025) - [[On-Demand Webinar] Partner Perspective: Linkby | Partnerize](/content/resources/blog/on-demand-webinar-partner-perspective-linkby/index.html): Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with Pete Richardson, Head of Partnerships at Linkby and here’s what he had to say. (658 words, Jul 1, 2025) - [RELEASE: Partnerize Acquires Konnecto and Establishes the AI-Powered Future of Partnerships, Sets Sights on 3X Category Growth | Partnerize](/content/resources/blog/release-partnerize-acquires-konnecto-and-establishes-the-ai-powered-future-of-partnerships-sets-sights-on-3x-category-growth.html): Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores commitment to innovation and global scale (686 words, Jun 26, 2025) - [The Five Benefits of the Partnerize Affiliate Marketing Platform | Partnerize](/content/resources/blog/the-four-benefits-of-the-partnerize-affiliate-marketing-platform.html): Here are the main benefits to using our affiliate marketing platform. (860 words, Jun 23, 2025) - [New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking Update | Partnerize](/content/resources/blog/new-to-partnerize-persistent-tracking-amid-googles-parallel-tracking-update.html): Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the world’s leading brands and access our step-by-step guide for parallel tracking support implementation. (280 words, Jun 19, 2025) - [Diversification as Strategy Shaper in Partnership Marketing | Partnerize](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing.html): Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers. (895 words, Jun 11, 2025) - [Partners, Strengthen Your Collaboration Negotiations with Dynamic Payment Capabilities | Partnerize](/content/resources/blog/partners-strengthen-your-collaboration-negotiations-with-dynamic-payment-capabilities.html): Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you to negotiate featured placement and collaborations beyond standard commission increases or flat-fee payments.  (683 words, Jun 4, 2025) - [[DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth | Partnerize](/content/resources/blog/download-beyond-last-click-unlocking-full-funnel-affiliate-growth.html): Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution. (494 words, May 29, 2025) - [[On-Demand Webinar] Partner Perspective: intent.ly | Partnerize](/content/resources/blog/on-demand-webinar-partner-perspective-intent-ly/index.html): Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the (862 words, May 20, 2025) - [The Best Canadian Affiliate Programs You Need to Know | Partnerize](/content/resources/blog/the-top-canadian-affiliate-programs-you-need-to-know.html): These are the top affiliate marketing programs in Canada to know. This is a curated list of Canadian partner opportunities, from photography gear to unique collectibles. (1,205 words, May 19, 2025) - [New to the Partnerize Tag: Deliver on Your New Customer Acquisition Goals with Brand-to-Brand Opportunities via Sovendus | Partnerize](/content/resources/blog/new-to-the-partnerize-tag-deliver-on-your-new-customer-acquisition-goals-with-brand-to-brand-opportunities-via-sovendus.html): Accelerate activation of brand-to-brand partnerships with Sovendus, a brand partnership provider that supports post-purchase promotion sharing across a curated network of complementary brands. (230 words, May 15, 2025) - [Boost AOV: Introducing Integrated Brand Partnerships in Partnerize via Tyviso | Partnerize](/content/resources/blog/boost-aov-introducing-integrated-brand-partnerships-in-partnerize-via-tyviso.html): Expanding partner makeup to include complimentary brands is easier than ever with the Partnerize x Tyviso integration, a turnkey brand-to-brand partnerships via the Partnerize Tag. (226 words, May 6, 2025) - [Mastering the Art and Science of Partnership Marketing | Partnerize](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing.html): Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth. (647 words, May 1, 2025) - [New Integrated Partner: Easily Unlock a Brand-to-Brand Revenue Stream with BrandSwap | Partnerize](/content/resources/blog/new-integrated-partner-easily-unlock-a-brand-to-brand-revenue-stream-with-brandswap.html): Partnerize supports advertisers in diversifying their partnerships to include brands with BrandSwap, the latest addition to our integrated partner ecosystem. (240 words, Apr 22, 2025) - [[Case Study] Underneath It All: Kat the Label’s Strategic Affiliate Wins with Partnerize | Partnerize](/content/resources/blog/case-study-underneath-it-all-kat-the-labels-strategic-affiliate-wins-with-partnerize.html): Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results. To kick off their program successfully, the team enlisted the support of Partnerize’s services team for three months, during which they set out specific goals to set them up for success. (344 words, Apr 14, 2025) - [[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning | Partnerize](/content/resources/blog/download-last-click-vs-spend-allocation-leveraging-path-to-purchase-visibility-for-data-driven-decisioning.html): The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced.  (230 words, Apr 8, 2025) - [Partnerize Expands Integrated Partner Ecosystem to Include Amazon Revenue Opportunities for Partners | Partnerize](/content/resources/blog/partnerize-expands-integrated-partner-ecosystem-to-include-amazon-revenue-opportunities-for-partners.html): Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of Amazon products. (236 words, Apr 2, 2025) - [Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS | Partnerize](/content/resources/blog/is-your-affiliate-program-getting-shortchanged-rethinking-incremental-roas.html): Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click models and incorporate MTA, and EMV. By recognizing the full role affiliate partners play in the customer journey, marketers can make smarter budget decisions—and ensure their affiliate program gets the credit it deserves. (665 words, Mar 27, 2025) - [Untangling Affiliate Measurement: Why It’s Different & How to Approach It | Partnerize](/content/resources/blog/untangling-affiliate-measurement-why-its-different-how-to-approach-it.html): Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution models, and A/B testing are well-established—affiliate marketing operates under different mechanics. This makes it harder to fit into standard measurement frameworks and explain its value within the broader marketing mix. (1,096 words, Mar 25, 2025) - [Women of Partnerships: A Conversation with Partnerize’s Vanja Wilson | Partnerize](/content/resources/blog/women-of-partnerships-a-conversation-with-partnerizes-vanja-wilson.html): Partnerize recognizes the power of mentorship, leadership, and inclusion in shaping the future of partnership marketing. Throughout history, women have played pivotal roles in driving innovation, breaking barriers, and inspiring the next generation of leaders. (990 words, Mar 24, 2025) - [The Misconceptions Holding Back Incrementality: A Call for a Rethink in Measurement Practices | Partnerize](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices.html): As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing so, we can ensure that affiliate marketing is not just seen as a complementary channel but as a cornerstone of the modern media mix. (1,192 words, Mar 19, 2025) - [[RELEASE] Partnerize Appoints Vanja Wilson as Vice President and General Manager for APAC | Partnerize](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac.html): Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region (279 words, Mar 17, 2025) - [Breaking Barriers and Redefining Success: A Conversation with Ashley Franqui | Partnerize](/content/resources/blog/breaking-barriers-and-redefining-success-a-conversation-with-ashley-franqui.html): In the fast-evolving world of partnerships, success isn’t just about data and performance metrics—it’s about fostering relationships, challenging norms, and creating opportunities for growth. (714 words, Mar 17, 2025) - [Moving Forward Together: Women Shaping the Future of Partnerships: Carolina Paradas | Partnerize](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships-carolina-paradas.html): In candid conversations with Shaniece Whale, Marketing Associate at Partnerize, influential leaders Lauren Leisk and Carolina Paradas share their insights, and advice for women rising through the ranks—offering powerful perspectives on how we can all move forward, together. Below, we highlight Carolina's story.  (560 words, Mar 10, 2025) - [Moving Forward Together: Women Shaping the Future of Partnerships: Lauren Leisk | Partnerize](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships.html): As we celebrate Women’s History Month 2025, Partnerize proudly continues our Women of Partnership series, shining a light on the voices of women who are shaping the future of our industry. This year’s theme, Moving Forward Together! Women Educating and Inspiring Generations, pays tribute to the remarkable impact of women who foster growth, share wisdom, and lead with purpose in the partnerships' ecosystem. (543 words, Mar 5, 2025) - [Partner Perspective: Trendii | Partnerize](/content/resources/blog/partner-perspective-trendii/index.html): Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with Trendii’s Commerical Director, Bryan Christman, and here’s what he had to say. (603 words, Feb 27, 2025) - [New to Partnerize: On-Demand Path-to-Purchase Visibility for Data-Driven Partnership Insights | Partnerize](/content/resources/blog/new-to-partnerize-on-demand-path-to-purchase-visibility-for-data-driven-partnership-insights.html): Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics suite. (365 words, Feb 19, 2025) - [5 Steps to Building Powerful Cross-Brand Collaborations | Partnerize](/content/resources/blog/5-steps-to-building-powerful-cross-brand-collaborations.html): Learn the 5 proven steps to building powerful cross-brand collaborations, boosting growth, expanding reach, and creating mutual benefits for both brands. (1,125 words, Feb 18, 2025) - [The 5 Most Popular Affiliate Marketing Tips for Advertisers | Partnerize](/content/resources/blog/popular-affiliate-marketing-tips-for-advertisers/index.html): Here are the 5 most popular affiliate marketing tips for advertisers for 2025. (923 words, Feb 13, 2025) - [[Case Study] Dynamic Commissioning is the Gift that Keeps on Giving for Leading UK Gifting & Subscription Brand | Partnerize](/content/resources/blog/dynamic-commissioning-is-the-gift-that-keeps-on-giving-for-leading-uk-gifting-subscription-brand.html): With Partnerize dynamic commissioning, the brand saw immediate results with their target partner during their 30-day test period including a 436% increase in YoY conversions and a 66% increase in YoY traffic to the site due to placements provided in exchange for escalated rewards.   (269 words, Feb 12, 2025) - [Global Travel Benchmarks 2024: Insights and Opportunities | Partnerize](/content/resources/blog/global-travel-benchmarks-2024-insights-and-opportunities.html): According to the latest benchmarks that feature travel brands across Partnerize, the travel sector saw a 45% increase in 2024 revenue year-over-year (YoY), supported by significant improvements in traffic and average order value (AOV). (339 words, Feb 5, 2025) - [Marketing Calendar "Musts": 2025 Key Shopping Holidays to Include in Your Promotional Plans | Partnerize](/content/resources/blog/marketing-calendar-musts-2025-key-shopping-holidays-to-include-in-your-promotional-plans.html): Partnerize has put together a handy guide to the key shopping holidays for 2025 along with some handy tips for optimizing your holiday promotions. (193 words, Feb 3, 2025) - [[On-Demand Webinar] Partner Perspective: Upsellit | Partnerize](/content/resources/blog/on-demand-webinar-partner-perspective-upsellit/index.html): Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this instalment, we sat down with Adam Kottler, Partnership Executive at Upsellit, and here's what he had to say.  (818 words, Jan 27, 2025) - [Dollar Shave Club's Razor-Sharp Acquisition and Retention, Powered by Partnerize. | Partnerize](/content/resources/blog/dollar-shave-clubs-razor-sharp-acquisition-and-retention-powered-by-partnerize.html): Dollar Shave Club is a disruptive razor subscription service with millions of members. As part of their on-going marketing strategy to achieve (341 words, Jan 22, 2025) - [Partnerize Dynamic Commissioning and Optimized Publisher Mix Boosts Parkdean Resorts’ Sale Results | Partnerize](/content/resources/blog/partnerize-dynamic-commissioning-and-optimized-publisher-mix-boosts-parkdean-resorts-sale-results.html): Parkdean Resorts, powered by Partnerize, enabled 5,000 families to enjoy a staycation in 2024 through the Partner channel's January Sale, achieving a +394% increase in traffic and a +185% increase in revenue. The campaign saw strong support and performance across most placements. (281 words, Jan 16, 2025) - [Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure for Your Brand | Partnerize](/content/resources/blog/last-click-vs-spend-allocation-finding-the-right-partner-reward-structure-for-your-brand.html): In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced. Let’s discuss how commission is earned and rewarded in the channel. (645 words, Jan 14, 2025) - [Partnerize Advertisers and Partners Outperformed Overall eCommerce Holiday Results in 2024 | Partnerize](/content/resources/blog/partnerize-advertisers-and-partners-outperformed-overall-ecommerce-holiday-results-in-2024.html): Last year, the Americas retail holiday 2024 season ran from Oct 1, 2024 - Jan 1, 2025 with the partnership channel showing an impressive 9% growth in (381 words, Jan 10, 2025) - [Partnerize Migration Fuels Protein Works' Partnership Success. | Partnerize](/content/resources/blog/partnerize-migration-fuels-protein-works-partnership-success.html): With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement. (268 words, Jan 9, 2025) - [Partners, Unlock Amazon Revenue Opportunities Directly in Partnerize | Partnerize](/content/resources/blog/partners-unlock-amazon-revenue-opportunities-directly-in-partnerize.html): Dedicated to creating an optimal experience for partners as they promote their favorite brands, Partnerize teamed up with PartnerBoost to make tracking links for more than 500K+ products and 2K Amazon sellers accessible directly in the platform. (261 words, Jan 6, 2025) - [The 3 Benefits of Alliance Marketing | Partnerize](/content/resources/blog/the-benefits-of-alliance-marketing/index.html): Learn how alliance marketing partnerships can drive exponential growth for your business. See the benefits, challenges, and best practices of building successful strategic partners. (1,263 words, Jan 2, 2025) - [Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in 2025 | Partnerize](/content/resources/blog/looking-ahead-key-predictions-for-affiliate-partnership-marketing-in-2025.html): As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success in 2025? Partnerize tapped some of the best and brightest leaders in our industry to share their insights on what to expect—from navigating shifts in publisher traffic to embracing new technology and data-driven strategies. (257 words, Dec 31, 2024) - [[Case Study] How Adore Beauty Uncovered a Highly Efficient Marketing Channel with Partnerize. | Partnerize](/content/resources/blog/case-study-how-adore-beauty-uncovered-a-highly-efficient-marketing-channel-with-partnerize.html): Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class delivery service, Adore Beauty has established a cult-like following. They needed a scalable, ROI-centric channel with measurable results to match their operational excellence. Enter affiliate. (408 words, Dec 23, 2024) - [Client Success Story: It’s Game On for direct.playstation.com’s Affiliate Channel Launch on Partnerize | Partnerize](/content/resources/blog/client-success-story-its-game-on-for-direct-playstation-coms-affiliate-channel-launch-on-partnerize.html): The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a further +97% QoQ revenue uplift. (283 words, Dec 17, 2024) - [Seraphine’s Path to Affiliate Success with Partnerize | Partnerize](/content/resources/blog/seraphines-path-to-affiliate-success-with-partnerize.html): By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M. The diversified partner mix not only reduced risk but also unlocked new growth opportunities, setting a strong foundation for sustained success. (277 words, Dec 13, 2024) - [New Integrated Partner: Prescient AI Equips Advertisers with Advanced AI-powered Models to Deliver a 20% Lift in Return on Ad Spend | Partnerize](/content/resources/blog/new-integrated-partner-prescient-ai-equips-advertisers-with-advanced-ai-powered-models-to-deliver-a-20-lift-in-return-on-ad-spend.html): Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success. (404 words, Dec 11, 2024) - [Cyber 12: Key Partnerize Insights from 2024’s Holiday Shopping Period | Partnerize](/content/resources/blog/cyber-12-key-partnerize-insights-from-2024s-holiday-shopping-period.html): As the dust settles on the peak of 2024 holiday season, it’s clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. Over the Cyber 12 key holiday period, encompassing the 7 days prior to Thanksgiving through Cyber Monday, we observed an impressive 13% year-over-year (YoY) growth in retail revenue. (403 words, Dec 6, 2024) - [For this Fortune 500 Company, Partnership Management is Not One-Size-Fits-All | Partnerize](/content/resources/blog/for-this-fortune-500-company-partnership-management-is-not-one-size-fits-all.html): Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners. (216 words, Dec 5, 2024) - [The Power of Diversification in Affiliate Marketing: Lessons for Q4 and Beyond | Partnerize](/content/resources/blog/the-power-of-diversification-in-affiliate-marketing-lessons-for-q4-and-beyond.html): By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons, brands can survive and thrive during Q4 and beyond. Now is the time to make strategic decisions to set the tone for 2025. (748 words, Dec 2, 2024) - [Luxury Retail Trends and Black Friday 2024: A Landscape in Transition | Partnerize](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition.html): While financial conditions may be improving for shoppers, they remain selective. This gives luxury retailers the chance to shine through thoughtful, customer-centric approaches that maintain brand integrity while driving meaningful engagement during the peak holiday season. (541 words, Nov 27, 2024) - [Retail, Rethought: Frasers Group Migration to Partnerize. Affiliates Without Limits. | Partnerize](/content/resources/blog/retail-rethought-frasers-group-migration-to-partnerize-affiliates-without-limits.html): By redefining retail partnerships with data-driven tools, Frasers Group outperformed its revenue objectives, solidifying the affiliate channel as a cornerstone for future growth. (289 words, Nov 26, 2024) - [[Download] Be a Holiday Hero with Advertiser and Partner Pro Tips from Partnerize | Partnerize](/content/resources/blog/download-be-a-holiday-hero-with-advertiser-and-partner-pro-tips-from-partnerize.html): Prepare for this year’s unprecedented holiday shopping season with Partnerize's Be a Holiday Hero: 2024 Q4 Partnership Playbook, the holiday shopping prep guide that puts you on track to maximize this year’s unprecedented holiday shopping season. (269 words, Nov 25, 2024) - [Cracking the Code: How Gen Z is Redefining Holiday Shopping Trends | Partnerize](/content/resources/blog/cracking-the-code-how-gen-z-is-redefining-holiday-shopping-trends.html): As more Gen Zers continue to enter the workforce and increase their spending power, CMOs face the challenge of decoding this generation and their purchasing habits to create an opportunity to connect with them to create more targeted campaigns.   (778 words, Nov 20, 2024) - [[On-Demand Webinar] Partner Perspective: Pokitpal | Partnerize](/content/resources/blog/on-demand-webinar-partner-perspective-pokitpal/index.html): Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this instalment, we sat down with Pokitpal’s CEO, Gary Cobain, and here’s what he had to say. (760 words, Nov 18, 2024) - [[Download] Lean into Partner Type-Specific Strategy for Cyber Weekend Success | Partnerize](/content/resources/blog/download-lean-into-partner-type-specific-strategy-for-cyber-weekend-success.html): Make the most of each partner category with optimizations that are catered to the strengths of each partner type. Partnerizes helps you develop this plan in our guide, Spread the joy: Lean into all partner types to make the most of your holiday shopping strategy. (212 words, Nov 15, 2024) - [Partner Perspective: How Thanks Turns Thank You Into Revenue | Partnerize](/content/resources/blog/partner-perspective-how-thanks-turns-thank-you-into-revenue.html): In this instalment we were joined by Yury Glikin, Head of Partnerships and Business Development from Thanks. The Thanks experience is engineered to drive brand love and revenue. Once a customer finishes a transaction, instead of saying goodbye Thanks helps to grow long term brand love, customer value and revenue, with their engaging and fun experience to further enhance the customer's moment of joy. Here’s what Yury had to say about Thanks. (625 words, Nov 13, 2024) - [[RELEASE] Partnerize Welcomes New Chief Product Officer and Launches Customer Advisory Council to Shape the Future of Partnership Marketing | Partnerize](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing.html): Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions underscore the company's dedication to enabling profitable growth for brands and partners, solving mission-critical customer challenges, and pushing the boundaries of the partnership marketing category. (679 words, Nov 12, 2024) - [[On-Demand Webinar] Partner Perspective: Rakuten Rewards | Partnerize](/content/resources/blog/on-demand-webinar-partner-perspective-rakuten-rewards.html): Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with Rakuten Rewards' Chief Revenue Officer, Julie Van Ullen, and here's what she had to say.  (856 words, Nov 5, 2024) - [How Effective Partner Messaging Can Amplify Your Holiday Promotions | Partnerize](/content/resources/blog/how-effective-partner-messaging-can-amplify-your-holiday-promotions.html): Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of the partnership channel. (473 words, Nov 4, 2024) - [Best Affiliate Programs in Dubai | Partnerize](/content/resources/blog/best-affiliate-programs-in-dubai/index.html): Here are the top-rated affiliate programs in Dubai. Find high-paying programs for success in the UAE. (1,800 words, Nov 1, 2024) - [Partnership Day Sydney 2024: Pro Tips from Our Masterclasses | Partnerize](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses.html): Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners for a day of insightful discussions, actionable strategies, and valuable networking. (1,049 words, Oct 30, 2024) - [Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on Affiliate Partnerships & Driving Success Through Diversification & Collaboration | Partnerize](/content/resources/blog/recap-pi-live-europe-2024-with-harvey-nicols-charlotte-tilbury-on-affiliate-partnerships-driving-success-through-diversification-collaboration.html): The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are leading the way by diversifying their portfolios and embedding affiliate strategies across internal teams and the wider marketing mix to drive long-term success. For more information on how Partnerize can support your affiliate marketing goals, contact us here. (817 words, Oct 30, 2024) - [[eBook] Key Considerations: Adapting to Shifting Consumer Trends in the Holiday Shopping Season & Beyond | Partnerize](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond.html): Looking ahead to the 2024 holiday season, U.S. retail e-commerce sales are projected to reach $271.58 billion—a 9.5% increase from 2023—with mobile commerce expected to contribute nearly 28% to this growth. With more consumers shopping on their phones, mobile optimization will be critical for retailers aiming to capitalize on this trend. Nearly 27% of U.S. and UK adults plan to start their holiday shopping in October, giving brands an extended window to capture early sales before the peak period. (381 words, Oct 29, 2024) - [Singles' Day 2024: How to Prepare | Partnerize](/content/resources/blog/singles-day-2024-how-to-prepare/index.html): When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more! (195 words, Oct 28, 2024) - [[REPORT] State of the Nation 2024: Affiliate and Partner Marketing | Partnerize](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing.html): Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. In an age where advertisers are vying for efficiency and measurable outcomes, what’s not to like about a channel that delivers this kind of value? (510 words, Oct 23, 2024) - [Retail Ushers in a New Era: 7 Tips to Kickstart Your Strategy as Peak Holiday Shopping Shifts to October | Partnerize](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october.html): Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. In response, 2023 saw retailers start their seasonal campaigns earlier and extend sales periods, giving shoppers more time to take advantage of discounts. (1,183 words, Oct 18, 2024) - [Unwrap 5 Reasons Retailers Should Lean Into Partnerships This Holiday Shopping Season | Partnerize](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season.html): Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most of their marketing budgets and resources. Let’s unwrap five reasons why partnerships should be your secret weapon this holiday season: (507 words, Oct 16, 2024) - [ICO Updates: Overriding Cookie Consent for Cashback/Loyalty Partners | Partnerize](/content/resources/blog/ico-updates-overriding-cookie-consent-for-cashback-loyalty-partners.html): As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria (434 words, Oct 10, 2024) - [First to Market: Partnerize Shopify App Update Solves Affiliate Tracking Loss Related to Checkout Extensibility and Drives 50% Increases in Attributed Channel Revenue | Partnerize](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue.html): Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our Shopify app is an easily-implemented tracking solution designed to deliver accurate, persistent affiliate tracking.  (1,170 words, Oct 9, 2024) - [Partnership Optimization: 5 Ways to Combat 2024 Holiday Shopping Season Challenges | Partnerize](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges.html): In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy. (742 words, Oct 8, 2024) - [Affiliate Marketing vs. Digital Marketing: A Head-to-Head Comparison | Partnerize](/content/resources/blog/affiliate-vs-digital-marketing/index.html): Learn the differences and similarities between digital and affiliate marketing. (740 words, Oct 8, 2024) - [Holiday 2024 Global Partnership Marketing Spend | Partnerize](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html): As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by (964 words, Oct 7, 2024) - [[On-Demand Webinar] Partner Perspective: Uniqodo | Partnerize](/content/resources/blog/partner-perspective-uniqodo/index.html): Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with Uniquodo's, Chris Boud, and here’s what he had to say. (499 words, Sep 30, 2024) - [The Earned Media Value in Affiliate Marketing ROAS | Partnerize](/content/resources/blog/the-earned-media-value-in-affiliate-marketing-roas/index.html): One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes to measuring the effectiveness of affiliate marketing programs, the calculation is typically limited to the gross value of conversions generated divided by the aggregate fees paid to achieve those conversions. (361 words, Sep 25, 2024) - [Finding the Right Partnership Marketing Agency for Your Brand | Partnerize](/content/resources/blog/find-a-partner-marketing-agency-tips/index.html): Finding the right partnership marketing agency can help amplify your brand voice, generate leads, and surpass sales goals. (746 words, Sep 18, 2024) - [[Download] Incrementality and Partnerships: Measure Affiliate Success on Your Own Terms | Partnerize](/content/resources/blog/download-incrementality-and-partnerships-measure-affiliate-success-on-your-own-terms.html): More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of promotions or content. (169 words, Sep 17, 2024) - [How to Choose the Best Type of Affiliate Program for Your Company | Partnerize](/content/resources/blog/how-to-choose-the-best-type-of-affiliate-program-for-your-website.html): Learn how to choose an affiliate marketing company that offers the best program for your website in 13 easy steps. This guide will help you build the right program for your niche, products, and goals. (1,179 words, Sep 14, 2024) - [5 Holiday Marketing Tips To Drive Sales Fast | Partnerize](/content/resources/blog/5-holiday-marketing-tips-to-drive-sales-fast/index.html): Here are 5 holiday marketing tips that you can use to drive sales quickly. (954 words, Sep 14, 2024) - [Partnerize Shortlists for Four Categories at the Global Performance Marketing Awards (GPMAs) | Partnerize](/content/resources/blog/partnerize-shortlists-for-four-categories-at-the-global-performance-marketing-awards-gpmas.html): The Global Performance Marketing Awards celebrate innovation, creativity, and success within the performance marketing industry. (364 words, Sep 13, 2024) - [Affiliate’s “It” Partner: Everything You Need to Know About Working with Buy-Now-Pay-Later Publishers | Partnerize](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers.html): Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you can enhance your affiliate marketing efforts and drive better results. (1,341 words, Sep 11, 2024) - [How to Find the Right Tools for Your Influencer Marketing Campaigns | Partnerize](/content/resources/blog/how-to-find-the-right-tools-for-your-influencer-marketing-campaigns.html): Learn what to consider when you are searching for the right influencer marketing tools for your brand's campaigns. (1,248 words, Sep 10, 2024) - [Partner Marketing Examples That Drove Growth for These Case Studies | Partnerize](/content/resources/blog/partner-marketing-examples/index.html): Here are partner marketing examples of case studies that drove explosive growth with lessons for how you can do the same. (2,153 words, Sep 8, 2024) - [The 8 Most Important Tips for Finding the Best Affiliate Network for You | Partnerize](/content/resources/blog/tips-for-finding-the-right-affiliate-network/index.html): Here are eight important tips for finding the best affiliate network for you. Consider these points when looking for a network to support your brand. (1,110 words, Sep 5, 2024) - [Affiliate Marketing Benchmarks: Compare Your Conversion Rate Here | Partnerize](/content/resources/blog/partnership-and-affiliate-benchmarks-partnerize-launches-retail-benchmarker.html): See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool (1,303 words, Sep 4, 2024) - [Influencer Outreach Templates: 3 Email and TikTok DM Examples for Recruitment](/content/resources/blog/influencer-outreach-templates-email-and-tiktok-dm-examples-for-recruitment.html): Struggling to recruit influencers? Grab these ready-made email & TikTok DM templates to land brand partnerships. (1,163 words, Sep 4, 2024) - [New to Partnerize: Create a Branded Experience at Partners’ First Touchpoint with Custom Sign-Up Pages | Partnerize](/content/resources/blog/new-to-partnerize-create-a-branded-experience-at-partners-first-touchpoint-with-custom-sign-up-pages.html): Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships. (289 words, Sep 3, 2024) - [StubHub Affiliate Program Spotlight and Sign-Up Information | Partnerize](/content/resources/blog/stubhub-affiliate-program-spotlight-and-sign-up-information.html): Learn about the StubHub affiliate program and how to sign up here. (757 words, Sep 3, 2024) - [Fender Affiliate Program Spotlight and Sign Up Information | Partnerize](/content/resources/blog/fender-affiliate-program-spotlight-and-sign-up-information.html): Learn about the Fender affiliate program and how to sign up here. (856 words, Sep 2, 2024) - [New to Partnerize: Customize Your Dashboard for an On-Demand Performance Overview of Your Key Metrics | Partnerize](/content/resources/blog/new-to-partnerize-customize-your-dashboard-for-an-on-demand-performance-overview-of-your-key-metrics.html): Keeping a pulse on program performance is critical to driving success–insight that is front-and-center with customizable dashboards, the latest enhancement from Partnerize. (314 words, Aug 28, 2024) - [Inspired by Travel: How CAMILLA Built a Better Global Affiliate Program Through Partnerize Service & Support | Partnerize](/content/resources/blog/inspired-by-travel-how-camilla-built-a-better-global-affiliate-program-through-partnerize-service-support.html): In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and reporting, which the Partnerize team provided. (327 words, Aug 27, 2024) - [The Most Popular Types of Affiliate Partners and Their Benefits | Partnerize](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits.html): Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy. (1,406 words, Aug 22, 2024) - [A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters | Partnerize](/content/resources/blog/a-tale-of-two-journeys-how-travel-and-luxury-partnership-marketers-have-fared-in-tough-economic-waters.html): Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges have varied by vertical (747 words, Aug 22, 2024) - [[Case Study] How Implementing App Tracking Helped THE ICONIC Increase Sales and Garner Richer Data | Partnerize](/content/resources/blog/case-study-how-implementing-app-tracking-helped-the-iconic-increase-sales-and-garner-richer-data.html): Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events driven by partners without slowing down the consumers' in-app experience. (319 words, Aug 19, 2024) - [Influencer Vs Affiliate Marketing: The Main Difference Between the Two | Partnerize](/content/resources/blog/influencer-vs-affiliate-marketing-the-main-difference-between-the-two.html): Learn the main differences between affiliate and influencer marketing. This guide unlocks the secrets to both & helps you pick the perfect match for your brand. (1,962 words, Aug 15, 2024) - [[eBook] Your Complete Back-to-School Affiliate Planning Strategy | Partnerize](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy.html): This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment rife with cost-of-living increases. Yet despite this, there is still $31.3B up for grabs in potential sales this back-to-school shopping season. (244 words, Aug 14, 2024) - [[Case Study] Partnerships Prove a Perfect Fit for Online Retail Giant, THE ICONIC | Partnerize](/content/resources/blog/case-study-partnerships-prove-a-perfect-fit-for-online-retail-giant-the-iconic.html): Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new capabilities. (201 words, Aug 13, 2024) - [Global Expansion Puts P1 Travel in Pole Position on Partnerize | Partnerize](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize.html): Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves. (404 words, Aug 12, 2024) - [[On-Demand Partner Perspective] Skimlinks: Optimizing Commerce Content to Accelerate Affiliate Revenue Growth | Partnerize](/content/resources/blog/on-demand-partner-perspective-skimlinks-optimizing-commerce-content-to-accelerate-affiliate-revenue-growth.html): In this installment of our Partner Perspective series, Arthur Malkoun, Senior Merchant Development Manager, ANZ, from Skimlinks sat down with us and here's what he had to say. (856 words, Aug 7, 2024) - [[Content Hub] Head Back to the Classroom with Partnerize | Partnerize](/content/resources/blog/content-hub-head-back-to-the-classroom-with-partnerize.html): Partnerize is helping you with your homework with our Back-to-School Content Hub, your one-stop-shop for building and deploying a strategy that helps you toP make the most of the back-to-school shopping season.  (162 words, Aug 2, 2024) - [Co-Branding vs Co-Marketing: The Similarities, Differences, Pros, and Cons | Partnerize](/content/resources/blog/co-branding-vs-co-marketing-the-similarities-differences-pros-and-cons.html): Learn the key differences between co-branding and co-marketing. Discover how these strategies can boost your brand, expand your reach, and drive growth. (1,232 words, Aug 1, 2024) - [5 Excellent Examples of Affiliate Marketing Program Landing Pages | Partnerize](/content/resources/blog/4-excellent-examples-of-affiliate-marketing-program-landing-pages.html): As you can see, brands use a variety of benefits and approaches on their landing pages to attract partners. By understanding these approaches, you can improve your page's publisher recruitment rate. (847 words, Aug 1, 2024) - [6 Successful Affiliate Marketing Campaign Examples | Partnerize](/content/resources/blog/5-examples-of-successful-affiliate-marketing-campaigns.html): 6 examples of successful affiliate marketing campaigns. Learn about their specific goals and the resulting outcomes. (721 words, Aug 1, 2024) - [Simplify your Back-to-School Planning with Partnerize’s Analytics | Partnerize](/content/resources/blog/simplify-your-back-to-school-planning-with-partnerizes-analytics.html): With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization. To develop your back-to-school strategy, tap into recent reporting and analytics updates from Partnerize. (355 words, Jul 30, 2024) - [[Report] Affiliate Content Ranks as One of the Least Intrusive Types of Advertising, Trusted by Consumers | Partnerize](/content/resources/blog/report-affiliate-content-ranks-as-one-of-the-least-intrusive-types-of-advertising-trusted-by-consumers.html): One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as "very intrusive." This low intrusiveness contributes to a more positive consumer experience, crucial for maintaining engagement and trust while presenting little risk of alienating consumers. Respondents rated affiliate ads favorably compared to banner ads and found them roughly equal to most video ads. Affiliate ads were regarded as less intrusive than native display ads or right-rail banner ads and much less negatively than mid-roll ads, floating display ads, or pre-roll video ads. (854 words, Jul 25, 2024) - [What the Google Third-Party Cookie Deprecation Pivot Means for You | Partnerize](/content/resources/blog/what-the-google-third-party-cookie-deprecation-pivot-means-for-you.html): Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class of tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources.  (346 words, Jul 23, 2024) - [[Case Study] MILKRUN’s Affiliate Strategy: A Quick Ride to Success with Partnerize | Partnerize](/content/resources/blog/case-study-milkruns-affiliate-strategy-a-quick-ride-to-success-with-partnerize.html): As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel and guide their education. (336 words, Jul 17, 2024) - [[Download] 8 “Musts” to Set Your Partnerships Up for Success | Partnerize](/content/resources/blog/download-8-musts-to-set-your-partnerships-up-for-success.html): Set your partnerships up for success by downloading our latest eBook to understand ‘musts’ that allow you to maximize revenue in the coming months, prioritize action items that posture your partnerships for growth, and see how Partnerize technology features can be incorporated into your back-to-school and holiday shopping season strategy. (187 words, Jul 16, 2024) - [How Luxury Brands Can Improve Return on Ad Spend with Partnerships | Partnerize](/content/resources/blog/how-luxury-brands-can-improve-return-on-ad-spend-with-partnerships.html): The allure of luxury brands captivates consumers with promises of exclusivity, sophistication and timeless elegance. Yet, behind the polished façade lies a complex web of challenges unique to luxury advertisers striving to optimize their return on ad spend (ROAS) within partnership and affiliate programs. (795 words, Jul 11, 2024) - [[Download] Learn How to Deploy an Effective Back-to-School Strategy | Partnerize](/content/resources/blog/download-learn-how-to-deploy-an-effective-back-to-school-strategy.html): Consumers are projected to spend 3% more year-over-year preparing students for the upcoming school season with sales reaching $81B. As brands across apparel, technology, accessory and office categories prepare to capture a piece of this spend, leveraging the partnership channel effectively is critical to tapping into target audiences at a controlled cost–results that require more than a one-size-fits-all strategy. (206 words, Jul 2, 2024) - [[PDLDN Panel Recaps] Adapting to Change and the Ever-Evolving Power of Partnerships Within the Marketing Mix | Partnerize](/content/resources/blog/pdldn-panel-recaps-adapting-to-change-and-the-ever-evolving-power-of-partnerships-within-the-marketing-mix.html): As digital and commercial landscapes shift, the ability to respond quickly and effectively becomes paramount. Recently, at Partnership Day London (PDLDN), sessions were held to tackle the strategic shifts brands are implementing to mitigate risks and optimise performance. (1,560 words, Jun 24, 2024) - [[eBook] The Importance of Diversifying Your Partnership Strategies | Partnerize](/content/resources/blog/the-importance-of-diversifying-your-partnership-strategies.html): If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive success in today's dynamic digital landscape. (268 words, Jun 18, 2024) - [Ways to Improve ROAS with Travel Partnerships | Partnerize](/content/resources/blog/ways-to-improve-roas-with-travel-partnerships/index.html): Emerging tech capabilities are giving travel brands greater transparency and control when it comes to understanding which types of partnerships and campaigns are making the greatest contributions to their short- and long-term goals. (812 words, Jun 13, 2024) - [Reach Target Audiences with 15-30 Second TV Ads Through the Partnerize x tvScientific Integrated Partnership | Partnerize](/content/resources/blog/reach-target-audiences-with-15-30-second-tv-ads-through-the-partnerize-x-tvscientific-integrated-partnership.html): Advertisers using the Partnerize Tag can easily integrate with tvScientific on a performance-based model–a payment structure for 15-30 second TV ads that is exclusive to tvScientific. (229 words, Jun 12, 2024) - [[On-Demand Partner Perspective] Lolli: How CLO and Blockchain are Transforming Loyalty | Partnerize](/content/resources/blog/on-demand-partner-perspective-lolli-how-clo-and-blockchain-are-transforming-loyalty.html): Lolli’s CEO and Founder Alex Adelman will discuss how Lolli is innovating to meet the needs of merchant partners with omni-channel loyalty, innovative multi-currency offerings, and gamifying rewards to drive higher incremental revenue and new customer acquisition. (867 words, Jun 6, 2024) - [Influencer Marketing Benefits, Tips, & Stats by Social Channel for 2024](/content/resources/blog/maximizing-the-benefits-of-influencers-by-platform/index.html): Learn the benefits of influencer marketing for your brand. Here we cover best practice tips and statistics by social platform. (1,245 words, Jun 1, 2024) - [Partnerize POV: Google's Reputation Update & How It Affects Publishers | Partnerize](/content/resources/blog/partnerize-pov-googles-reputation-update-how-it-affects-publishers.html): The key takeaway of Google’s spam update is to provide unique value to the end user, as the update underscores Google’s mission to provide the most relevant content of the highest quality. Partners must diversify their monetization strategies beyond discounts to provide engaging, informative content that enriches the user experience–content that builds credibility in the eyes of both consumers and search engines. (623 words, May 29, 2024) - [Partner Perspective: Collective Voice: Adding Influencer to Your Affiliate Strategy | Partnerize](/content/resources/blog/partner-perspective-collective-voice-adding-influencer-to-your-affiliate-strategy.html): Partnerize works with some of the industry's most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. (849 words, May 23, 2024) - [[eBook] The Disconnect Between Influencers & Affiliate Marketing | Partnerize](/content/resources/blog/ebook-the-disconnect-between-influencers-affiliate-marketing.html): Want to learn more about some of the biggest reasons behind the absence of a definitive playbook and some key considerations for marketers looking to leverage the combined power of affiliate marketing and influencers inside the affiliate/partnership channel? (236 words, May 16, 2024) - [[On-Demand Webinar] Partner Perspective: tvScientific | Partnerize](/content/resources/blog/on-demand-webinar-partner-perspective-tvscientific/index.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with tvScientific's Director of Growth & Partnerships, Vikki Danielson, and here’s what she had to say. (594 words, May 7, 2024) - [Partnerize x Pushly Integrated Partnership: Easily Reach and Convert Consumers Directly on Their Personal Device | Partnerize](/content/resources/blog/partnerize-x-pushly-integrated-partnership-easily-reach-and-convert-consumers-directly-on-their-personal-device.html): Partnerize supports marketers in automating their personalization strategy with our latest integrated partnership: Pushly. (222 words, Apr 30, 2024) - [Google Chrome Extends Cookie Deprecation Deadline. What Does This Mean for You? | Partnerize](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you.html): Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on the back burner, now more than ever is the time to take action. (393 words, Apr 24, 2024) - [New to Partnerize: Dynamic, Personalized Newsletters that Keep Your Partners In-the-Know | Partnerize](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know.html): Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion. (351 words, Apr 19, 2024) - [Navigating the Maze: Understanding Google Analytics vs Affiliate Platform Reporting | Partnerize](/content/resources/blog/navigating-the-maze-understanding-google-analytics-vs-affiliate-platform-reporting.html): Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (GA) and affiliate tracking platforms, discrepancies often arise, leaving brands puzzled and seeking clarity. (522 words, Apr 18, 2024) - [What Exactly Is an Affiliate Company | Partnerize](/content/resources/blog/what-is-an-affiliate-company/index.html): This guide provides an in-depth look at what affiliate company is, how it works, and the benefits of working with an affiliate marketing company. (1,639 words, Apr 11, 2024) - [[Case Study] U BEAUTY Gets a Partnership Program Makeover on the Partnerize Platform | Partnerize](/content/resources/blog/case-study-u-beauty-gets-a-partnership-program-makeover-on-the-partnerize-platform.html): The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has seen a 67% increase in revenue YoY, and a 3% increase in return on ad spend (ROAS) YoY. (217 words, Apr 9, 2024) - [Build Out Your Q2 Marketing Campaigns with Key Shopping Holidays | Partnerize](/content/resources/blog/build-out-your-q2-marketing-campaigns-with-key-shopping-holidays.html): Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience. (341 words, Apr 3, 2024) - [Evaluate the True Impact of Partnerships in Your Reporting Source of Truth with the Partnerize x Funnel Integration | Partnerize](/content/resources/blog/evaluate-the-true-impact-of-partnerships-in-your-reporting-source-of-truth-with-the-partnerize-x-funnel-integration.html): Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider. (219 words, Apr 2, 2024) - [[Case Study] REVO Sees New Customer Acquisition Success Via Partnerize's Recruitment, Activation, and Dynamic Reward Functionality | Partnerize](/content/resources/blog/case-study-revo-sees-new-customer-acquisition-success-via-partnerizes-recruitment-activation-and-dynamic-reward-functionality.html): With an eye on increasing overall website traffic driven by affiliate sources, industry leaders, and NASA-based polarized lens technologists, REVO, had a primary goal of growing and diversifying their affiliate program’s partner roster to reach their target audience with the most relevant content and create greater interest in driving this audience to the REVO site.  (228 words, Mar 26, 2024) - [[Download] Evolve Beyond Last Click with Spend Allocation Tools from Partnerize | Partnerize](/content/resources/blog/download-evolve-beyond-last-click-with-spend-allocation-tools-from-partnerize.html): While the partner channel gives marketers necessary payment flexibility to achieve omnipresence, evolving beyond the channel’s historical last-click payment model is the secret sauce for maximizing the benefits of partnerships–a progression easily achieved with the Partnerize platform’s suite of spend allocation tools.  (188 words, Mar 19, 2024) - [Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos | Partnerize](/content/resources/blog/revolutionizing-beauty-inside-skinskools-journey-with-monieka-bos.html): Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos (791 words, Mar 11, 2024) - [This Month & Every Month: Empowering Women in Their Roles and Beyond | Partnerize](/content/resources/blog/this-month-every-month-empowering-women-in-their-roles-and-beyond.html): According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023. Despite this progress, significant disparities persist, painting a picture of ongoing gender bias and barriers to advancement. (805 words, Mar 7, 2024) - [Build Out Your Q1 Marketing Campaigns with Key Shopping Holidays | Partnerize](/content/resources/blog/build-out-your-q1-marketing-campaigns-with-key-shopping-holidays.html): Partnerize has put together a handy guide to the key shopping holidays 2024, along with some useful tips for optimizing your holiday promotions. (195 words, Feb 28, 2024) - [[eBook] Building Long-Term Influencer Partnerships for Lasting Growth | Partnerize](/content/resources/blog/ebook-building-long-term-influencer-partnerships-for-lasting-growth.html): The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints. (285 words, Feb 22, 2024) - [Destination Success: How Trip.com Lands Huge Outcomes by Increasing Their Partner Portfolio | Partnerize](/content/resources/blog/destination-success-how-trip-com-lands-huge-outcomes-by-increasing-their-partner-portfolio.html): Partnerize provided the efficiencies Trip.com sought to stimulate partner growth and control marketing expenditure through strategic commissioning. (193 words, Feb 13, 2024) - [From the Grounds Up: How Driftaway Coffee Brewed Partnership Success with Partnerize | Partnerize](/content/resources/blog/from-the-grounds-up-how-driftaway-coffee-brewed-partnership-success-with-partnerize.html): Through the eAccountable team’s help and the Partnerize platform’s technology, Driftaway Coffee was able to professionalize, stabilize, and grow their partnership channel. (214 words, Feb 6, 2024) - [Influencer Marketing Guide: What is it / How to do it](/content/resources/blog/the-definitive-guide-to-influencer-marketing/index.html): Learn all about influencer marketing in our definitive guide. This explains what influencer marketing is and everything you need to know. (1,808 words, Feb 4, 2024) - [African Americans and the Arts: Celebrating Black History Month 2024 | Partnerize](/content/resources/blog/african-americans-and-the-arts-celebrating-black-history-month-2024.html): The Association for the Study of African American Life and History’s 2024 theme for black history month is “African Americans and the Arts”. The rhythm of (367 words, Feb 2, 2024) - [Ready or Not: The Cookieless Future is Coming in 2025 | Partnerize](/content/resources/blog/ready-or-not-the-cookieless-future-is-coming-in-2024.html): Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation. (1,151 words, Jan 31, 2024) - [[REPORT] Affiliate Marketing: More Than a Conversion-Driving Channel | Partnerize](/content/resources/blog/report-affiliate-marketing-more-than-a-conversion-driving-channel.html): For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites to deliver — exclusively — on converting customers. (507 words, Jan 19, 2024) - [Australians Break Records with Black Friday-Cyber Monday Sales + Boxing Day Sales Continued to Climb! | Partnerize](/content/resources/blog/australians-break-records-with-black-friday-cyber-monday-sales-boxing-day-sales-continued-to-climb.html): The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but in reality, Australians have spent nearly AU$9 billion, a 22% YoY increase, all thanks to retailers offering value-for money deals and driving strategic digital engagement to boost their sales.  (807 words, Jan 8, 2024) - [10 Tips to Find an Influencer Marketing Platform That Skyrockets Your Engagement | Partnerize](/content/resources/blog/10-tips-to-find-an-influencer-marketing-platform-that-skyrockets-your-engagement.html): Ditch low engagement. Here are 10 tips to help you choose the perfect influencer marketing platform for skyrocketing brand success. (989 words, Jan 3, 2024) - [The Best Growth Driving Affiliate Marketing Tools for Brands | Partnerize](/content/resources/blog/the-best-growth-driving-tools-for-affiliate-marketers-and-brands.html): Level up your affiliate marketing with these 9 best growth driving affiliate tools. Attract hordes of targeted traffic, convert like a pro, & watch your earnings soar. (896 words, Jan 2, 2024) - [The 11 Most Important Affiliate Marketing Metrics: KPIs Every Program Manager Must Track | Partnerize](/content/resources/blog/the-most-important-affiliate-marketing-kpis-for-successful-program-management.html): The 11 affiliate marketing metrics every program manager must track with formulas, industry benchmarks, and guidance on which KPIs to prioritize at each stage of program growth. (1,208 words, Dec 31, 2023) - [Maximizing Social Media Influencer Programs with Dynamic Commissioning | Partnerize](/content/resources/blog/maximizing-social-media-influencer-programs-with-dynamic-commissioning.html): Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment like today. But where there is more money to be made, affiliate marketers must utilize every tool available to ensure every drop of juice is squeezed from their affiliate partners, and dynamic commissioning should be one of the tools in your kitchen.   (793 words, Dec 27, 2023) - [[DOWNLOAD] Expert Affiliate and Partnership Marketing Predictions for 2024 | Partnerize](/content/resources/blog/download-expert-affiliate-and-partnership-marketing-predictions-for-2024.html): To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts' predictions for what they see coming down the pike in 2024. (234 words, Dec 22, 2023) - [New Research: Is Legacy Network Technology Holding Back Affiliate Marketing Growth? | Partnerize](/content/resources/blog/new-research-is-legacy-network-technology-holding-back-affiliate-marketing-growth.html): A new report shows marketers trust partnership and affiliate marketing to drive business growth, yet feel constrained by legacy network technology. Meanwhile, companies are continuing to commit the lion’s share of their marketing budgets to search and display advertising, despite increasing costs and ever-decreasing value from these channels.  (716 words, Dec 19, 2023) - [Partnerize Client Performance Still Going Strong for Peak Holiday Shopping Season | Partnerize](/content/resources/blog/partnerize-client-performance-still-going-strong-for-peak-holiday-shopping-season.html): We were pleased to report that Partnerize retail clients had shattered these expectations showcasing an astounding 15% YoY increase in sales revenue on Black Friday alone underscoring exceptional peak performance for Partnerize clients. (505 words, Dec 15, 2023) - [PMA Announces 2024 Board of Directors, Welcomes Partnerize VP Global Partnerships, Erin Kristyniak | Partnerize](/content/resources/blog/pma-announces-2024-board-of-directors-welcomes-partnerize-vp-global-partnerships-erin-kristyniak.html): The Performance Marketing Association (PMA) recently announced the appointment of six new members to join the board that oversees the organization’s direction and operation. The new members will take office in January, joining seven current members who are serving the second year of their two-year terms. Making this year's selection is Partnerize VP or Global Partnerships, Erin Kristyniak. (378 words, Dec 8, 2023) - [[Webinar Sign Up] Partner Perspective: OpenSponsorship | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-opensponsorship.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with OpenSponsorship's CEO and Co-Founder, Ishveen Jolly, and here’s what she had to say.To learn more about OpenSponsorship, register to attend our upcoming Partner Perspective webinar on December 7th at 2pm EST right here.  (703 words, Dec 4, 2023) - [Amid Consumer Behavior Shifts, Partnerize Clients Show Significantly Stronger Performance Than Industry Experts Predicted for this Cyber Holiday Shopping Period | Partnerize](/content/resources/blog/amid-consumer-behavior-shifts-partnerize-clients-show-significantly-stronger-performance-than-industry-experts-predicted-for-this-cyber-holiday-shopping-period.html): Partnerize retail clients shattered expectations showcasing a remarkable 15% YoY increase in sales revenue on historically, one of the biggest shopping day of the year. This achievement, in stark contrast between the industry projected and realized growth rates, underscores the exceptional performance exhibited by Partnerize clients. (646 words, Dec 1, 2023) - [Harvesting Success: A Look at Client Performance Pre-Thanksgiving and Thanksgiving Day on the Partnerize Platform | Partnerize](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform.html): Globally, same store client revenue grew 12% YoY between November 1st and November 23rd, a whopping 19% YoY in the four days before Thanksgiving day, and a solid 7% YoY on Thanksgiving day across the Partnerize platform. (431 words, Nov 27, 2023) - [Let Analytics Help Drive Your Holiday Strategy | Partnerize](/content/resources/blog/let-analytics-help-drive-your-holiday-strategy/index.html): Marketers need easily-digestible reporting to make data-driven decisions. Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered. (406 words, Nov 20, 2023) - [Partnerize Sees an 8% Lift in YoY Revenue Growth for Clients Across the Globe on Singles’ Day | Partnerize](/content/resources/blog/partnerize-sees-an-8-lift-in-yoy-revenue-growth-for-clients-across-the-globe-on-singles-day.html): In the ever-evolving landscape of e-commerce, key shopping events like Singles’ Day stand as pivotal moments, offering a glimpse into the trends within the broader partnership marketing sphere. And there was good news for Partnerize clients across the globe as they experienced an 8% YoY lift in revenue on November 11th, 2023. (440 words, Nov 16, 2023) - [[Webinar Sign-Up] Partner Perspective: Supercharge Sales with the CSS Ecosystem + Everything You Need to Know About Shoparize Managed Services on Partnerize | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize.html): In this installment, Partnerize caught up with Aleksandra Ronkiewicz from Shoparize for a chat ahead of our upcoming Partner Perspective webinar with special guest Burcu Togat, Partner Development Manager at Google. Shoparize is a premium Google CSS Partner offering Managed and Self-Service CSS with a high traffic Comparison Shopping website listing. The intelligent e-commerce platform is built to grow business for advertisers and drive incremental revenue by giving shoppers the best online shopping experience. (1,213 words, Nov 14, 2023) - [[Webinar Sign-Up] Partner Perspective: Karma Shopping | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-karma-shopping/index.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sat down with Karma Shopping's Head of Sales & Partnerships, Joshua Pinchasi, and here's what he had to say. (468 words, Nov 9, 2023) - [Partnerize x Envolve Integration Partnership | Partnerize](/content/resources/blog/partnerize-x-envolve-integration-partnership/index.html): Partnerize continues to support brands facing consumer conversion challenges with the latest addition to our integrated partner ecosystem, Envolve–technology that deploys an on-site virtual shopping assistant providing consumers with 24/7 personalized product recommendations and support. (172 words, Nov 8, 2023) - [On-Demand: Partnership Day London 2023 | Partnerize](/content/resources/blog/on-demand-partnership-day-london-2023/index.html): As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics and highlights from the event. These data insights, critical considerations and learnings will be highly relevant to marketers during these key partner strategy planning months in Q4. (735 words, Nov 6, 2023) - [Be a Holiday Hero: Your 2023 Q4 Partnership Playbook | Partnerize](/content/resources/blog/be-a-holiday-hero-your-2023-q4-partnership-playbook.html): To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no stone is left unturned when it comes to holiday shopping season success. (308 words, Nov 2, 2023) - [ICYMI: Partnership Day Sydney 2023 Recap | Partnerize](/content/resources/blog/icymi-partnership-day-sydney-2023-recap/index.html): The Parterize team was in full throttle at the Darling Harbour wharf to kick off Partnership Day Sydney, Partnerize’s premier industry event, on board the Starship Sydney yacht. Hosting 150 of the industry’s latest and greatest advertisers, agencies and publishers, the event highlighted thought-provoking panels, expert keynotes and rich discussions of the future of the category.  (1,725 words, Oct 30, 2023) - [Partnerize x Soreto Integrated Partnership: Easily Turn Customers Into Brand Advocates | Partnerize](/content/resources/blog/partnerize-x-soreto-integrated-partnership-easily-turn-customers-into-brand-advocates.html): Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their favorite brands and products with their networks to cultivate a community of brand advocates. (641 words, Oct 27, 2023) - [Singles’ Day 2023: How to Prepare | Partnerize](/content/resources/blog/singles-day-2023-how-to-prepare/index.html): For Partnerize's part, our clients' previous year's performance is a good indication of what we can expect for the current year and that can help inform our clients' and partners' holiday strategy and execution plans. So, let's take a look at 2022's Singles' Day performance across Partnerize to help better predict and be prepared for what's ahead. (239 words, Oct 24, 2023) - [The Top Affiliate Marketing Programs in Ireland | Partnerize](/content/resources/blog/the-top-affiliate-marketing-programs-in-ireland/index.html): Discover the best affiliate programs in Ireland! Explore our top 5 picks for lucrative Irish affiliate marketing opportunities.. (1,194 words, Oct 17, 2023) - [[WEBINAR] Partner Perspective: Using Lyst Fashion Trend Data to Power Growth | Partnerize](/content/resources/blog/webinar-partner-perspective-using-lyst-fashion-trend-data-to-power-growth.html): Founded 12 years ago in London, Lyst is the world’s biggest and most intelligent shopping platform. Instead of browsing different stores one by one, the customer can see and shop all of fashion, all at once. Our 200 million members span the globe and are a mix of deep fashion insiders, plus a much broader group of highly committed, curious fashion shoppers who shop often and are always open to inspiration. We partner with our customers' favorite fashion stores to offer over 12,000 brands, including everything from High Street to High-End Luxury. (892 words, Oct 12, 2023) - [7 Reasons Why Partnerships are a Gift to Retailers this Holiday Shopping Season + 2023’s Holiday Hub Page Access | Partnerize](/content/resources/blog/7-reasons-why-partnerships-are-a-gift-to-retailers-this-holiday-shopping-season-2023s-holiday-hub-page-access.html): While there are many reasons why partnerships are gifts that keep on giving for retailers during the holiday season, the truth is that they efficiently provide extended reach, cost-effective marketing, enhanced credibility, diverse audience targeting, scalability, data-driven insights, and reduced risk. (857 words, Oct 10, 2023) - [What Is Co-Marketing? Here Is Everything to Know. | Partnerize](/content/resources/blog/what-is-co-marketing-here-is-everything-to-know/index.html): Co-marketing is a marketing strategy where two or more businesses collaborate on a marketing campaign. This can be a great way to reach a wider audience, save money on marketing costs, and increase brand awareness. (2,180 words, Oct 9, 2023) - [6 Easy Steps to Get Your Partnership Program Holiday Ready | Partnerize](/content/resources/blog/6-easy-steps-to-get-your-partnership-program-holiday-ready.html): The partnership channel is one of collaboration, and outcome-based performance and below, we outline six of our most highly-suggested practices to ensure things are running smoothly during what can be described as a busy time for some, and a hectic time for others.   (732 words, Sep 28, 2023) - [[Download] Partnerize Tracking Solutions: Power Your Partnership Channel Insights with Scalable, Flexible Tracking Infrastructure | Partnerize](/content/resources/blog/download-partnerize-tracking-solutions-power-your-partnership-channel-insights-with-scalable-flexible-tracking-infrastructure.html): Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking–a critical foundation to any partnership program to support performance measurement, accurate attribution and transparency into performance. (194 words, Sep 21, 2023) - [Partnership Marketing 101: Definition & Info for Beginners | Partnerize](/content/resources/blog/partnership-marketing-101-the-simplified-guide/index.html): Partnership marketing is a powerful way to grow your business. Learn the definition, benefits, and strategies for to begin your marketing journey. (1,163 words, Sep 21, 2023) - [Partnerize Shortlists For Eight Global Performance Marketing Awards | Partnerize](/content/resources/blog/partnerize-shortlists-for-eight-global-peformance-marketing-awards.html): Partnerize is honored to be shortlisted in eight categories at the Seventh Global Peformance Marketing Awards (GPMAs), achieving finalist status with our clients and agency partners in Europe, Australia and North America, as well as three accolades in the prestigious Teams and Techologies categories. (299 words, Sep 19, 2023) - [Choose Your Own Finish Line: Measuring Success with Partnerize's KPI Dashboard | Partnerize](/content/resources/blog/choose-your-own-finish-line-measuring-success-with-partnerizes-kpi-dashboard.html): Partnerize gives marketers the single destination reporting and visuals they need to quickly and easily get a pulse check on unique goals with the KPI dashboard, a real-time tracking hub for metrics that matter most to your business. The KPI dashboard allows marketers to customize goals, monitor performance and optimize partnerships.  (172 words, Sep 14, 2023) - [[WEBINAR] Maximizing B2B Affiliate Performance: Unleashing the Potential of Oracle NetSuite's North American Affiliate Program on the Partnerize Platform | Partnerize](/content/resources/blog/webinar-maximizing-b2b-affiliate-performance-unleashing-the-potential-of-oracle-netsuites-north-american-affiliate-program-on-the-partnerize-platform.html): Despite B2C’s historical dominance in the affiliate channel, B2B programs have experienced significant growth with some reporting nearly 120% GMV growth (208 words, Sep 11, 2023) - [The 10 Best Australian Affiliate Programs | Partnerize](/content/resources/blog/the-10-best-australian-affiliate-programs/index.html): Here are the best 10 affiliate programs in Australia. Here we cover the top programs by each category. (1,374 words, Sep 10, 2023) - [[Download] School's in Session: Learn How to Deploy an Effective Back-to-School Strategy | Partnerize](/content/resources/blog/download-schools-in-session-learn-how-to-deploy-an-effective-back-to-school-strategy.html): When developing your back to school strategy, make the most of each partner category with optimizations that are catered to the strengths of each partner type. (172 words, Aug 30, 2023) - [Must-Know Details Surrounding Ongoing Browser Changes that Help Performance Marketers Mitigate Tracking Risk | Partnerize](/content/resources/blog/must-know-details-surrounding-ongoing-browser-changes-that-help-performance-marketers-mitigate-tracking-risk.html): To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Learn more about Partnerize’s tracking solutions that protect your partner program from ongoing browser updates on our hub, Preparing for a Cookie-less Future.    (512 words, Aug 22, 2023) - [About Google Analytics 4 (GA4) and Why Marketers Should Care | Partnerize](/content/resources/blog/about-google-analytics-4-ga4-and-why-marketers-should-care.html): As a marketer, it’s your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement. Make the case for an agnostic marketing measurement tool that will enable unbiased decision making for cross channel budget allocation and your organization will be better for it.  (1,158 words, Aug 17, 2023) - [Petstock Upgrades Their Affiliate Provider in Favor of Partnerize’s Partner Discovery & Flexible Commissioning | Partnerize](/content/resources/blog/petstock-upgrades-their-affiliate-provider-in-favor-of-partnerizes-partner-discovery-flexible-commissioning.html): Petstock achieved its highest conversion rate with Partnerize compared to any other digital channel. With flexible commissioning and advanced partner discovery powered by Partnerize, PetStock was able to achieve a strong ROAS, also higher than other online channels.  (352 words, Aug 14, 2023) - [11 B2B Partner Marketing Strategies That Will Supercharge Your Business | Partnerize](/content/resources/blog/b2b-partner-marketing-strategies-that-drive-sales/index.html): Here are 11 B2B partner marketing strategies that will help you reach new customers, increase brand awareness, and boost sales. (2,340 words, Aug 8, 2023) - [Affiliate Best Practice: 6 Pro Tips for Serving Up Creative Content that Drives Profitable Growth | Partnerize](/content/resources/blog/affiliate-best-practice-6-pro-tips-for-serving-up-creative-content-that-drives-profitable-growth.html): Because delivering relevant, accurate creative is a brands’ accountability to serve partners of all types across all verticals, ensure that you are serving up content that fuels partner campaigns with these pro tips:  (471 words, Aug 8, 2023) - [[In-Person Event] Publisher Presents: Partnership Strategies for Winning Consumer Brands, The Manchester Edition | Partnerize](/content/resources/blog/in-person-event-publisher-presents-partnership-strategies-for-winning-consumer-brands-the-manchester-edition.html): We’ve assembled a panel of our top publisher partners to provide a fresh perspective on the tactics, strategies, partnerships, and initiatives setting brands up for success in the second half of 2023, and into the new financial year. (255 words, Aug 2, 2023) - [The Importance of Partnership Marketing in Driving eCommerce Growth | Partnerize](/content/resources/blog/importance-of-partnership-marketing-for-ecommerce/index.html): Partnership marketing is a powerful way to grow your eCommerce business Learn how to find the right partners, create successful campaigns, and measure your results. (805 words, Aug 1, 2023) - [5 Strategies to Turn Influencers into Sales Machines](/content/resources/blog/strategies-to-scale-your-influencer-marketing-program.html): Here are 5 strategies to scale your influencer marketing program. If you're looking for influencer tips to improve your revenue, read this. (1,254 words, Jul 27, 2023) - [[Client Success Story] Software & Service Combination Dresses Up Karen Millen’s Affiliate Program | Partnerize](/content/resources/blog/client-success-story-software-service-combination-dresses-up-karen-millens-affiliate-program.html): Armed with a desire to realize better results, Karen Millen upgraded to Partnerize because of its partner discovery, tracking, reporting and payment capabilities enabling the brand to deploy a more sophisticated strategy. (159 words, Jul 25, 2023) - [It's Here: On-the-Go Partner Management via the Partnerize Mobile App | Partnerize](/content/resources/blog/its-here-on-the-go-partner-management-via-the-partnerize-mobile-app.html): Partnerize has responded to mobile’s rise to becoming an integral part of daily routines with a mobile app experience–functionality that lets you keep a pulse on your partnerships from anywhere. (212 words, Jul 20, 2023) - [[Case Study] Made of Mettle: How the King of Multipurpose Tools Taps the Partnerize Platform for Right-Fit Partner Discovery & Recruitment | Partnerize](/content/resources/blog/case-study-made-of-mettle-how-the-king-of-multipurpose-tools-taps-the-partnerize-platform-for-right-fit-partner-discovery-recruitment.html): Discover the success story of Leatherman as they unlocked new horizons by migrating to Partnerize. Download the case study to learn how their content and content syndication partner traffic skyrocketed, while revenue contribution soared to new heights.  (372 words, Jul 12, 2023) - [[On-Demand Event] Incrementality and Partnerships: Measure Success on Your Own Terms | Partnerize](/content/resources/blog/on-demand-event-incrementality-and-partnerships-measure-success-on-your-own-terms.html): As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel that offsets costs of primary sales and marketing channels? According to a recent Forrester study, surveyed marketers indicated one of the primary concerns for affiliate marketing as a lack of stakeholder understanding when it comes to quantifying incremental impact on revenue, which begs the question: what is incrementality?  (215 words, Jul 5, 2023) - [The Best Affiliate Programmes in the UK | Partnerize](/content/resources/blog/the-best-affiliate-programs-in-the-uk/index.html): Learn about the UK's top affiliate programmes for aspiring marketers. Turn your passion into profit with lucrative commissions and diverse product offerings. (3,273 words, Jul 1, 2023) - [[Whitepaper] Putting the Strategy Into Affiliate and Partnership Marketing | Partnerize](/content/resources/blog/whitepaper-putting-the-strategy-into-affiliate-and-partnership-marketing.html): Download the whitepaper, produced by London Research in association with partnership management solution Partnerize, that explores how marketers are overcoming the challenges that have prevented affiliate and partnership marketing from assuming the strategic importance it deserves. (165 words, Jun 26, 2023) - [4 Tips to Prevent Affiliate Marketing Fraud | Partnerize](/content/resources/blog/4-tips-to-prevent-affiliate-marketing-fraud/index.html): Affiliate marketing fraud can be costly, but it's preventable. Learn 4 tips to protect your affiliate program from fraud and ensure your marketing efforts are successful. (666 words, Jun 23, 2023) - [[eBook] Your Comprehensive Guide to Building and Nurturing Profitable Partnerships | Partnerize](/content/resources/blog/ebook-your-comprehensive-guide-to-building-and-nurturing-profitable-partnerships.html): Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and client acquisition with everything they need to build a solid partnership foundation for reliable and repeatable success. (486 words, Jun 22, 2023) - [6 Strategies to Maximize Customer Lifetime Value | Partnerize](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html): Bottomline: CLTV is a crucial metric in partnership marketing and understanding the long-term value of the customers brought in by your partners, can help inform smarter decisions about how much to invest in the channel, who to partner with, and which products or services to promote. All this will ultimately lead to greater profitability and more sustainable partnerships. (671 words, Jun 15, 2023) - [Sharing Success: Introducing the Partnerize Referral Program | Partnerize](/content/resources/blog/sharing-success-introducing-the-partnerize-referral-program.html): Joining is easy! Simply sign up for the referral program and get your unique referral link here: https://partnerize.com/referral-program (279 words, Jun 14, 2023) - [Reserve Your Spot: Explore Incrementality and Partnerships with Partnerize and Rockerbox | Partnerize](/content/resources/blog/reserve-your-spot-explore-incrementality-and-partnerships-with-partnerize-and-rockerbox.html): Reserve your spot now for Partnerize’s session on Wednesday, June 21st at 10 AM EST. You can also sign up to catch presentations from Summer Camp participants and leading digital marketers at Fairing, Pencil, Bamboo, Reddit, Snap, and more. (185 words, Jun 13, 2023) - [Pride in the UK | Partnerize](/content/resources/blog/pride-in-the-uk/index.html): At Partnerize, it is crucial we promote allyship to harbour an inclusive and equal space for all, regardless of somebody’s race, gender, sexuality, background etc. (702 words, Jun 8, 2023) - [Destination Success: Partnerize Software Enables Travel Brands to Go the Distance with Their Partner Programs | Partnerize](/content/resources/blog/destination-success-partnerize-software-enables-travel-brands-to-go-the-distance-with-their-partner-programs.html): There's good news for travel marketers new to the channel or languishing on another partnership management platform: Partnerize offers innovative software solutions that make managing your travel partnerships easy. (360 words, Jun 7, 2023) - [Drive Your Partner Program with KPIs to Measure Success | Partnerize](/content/resources/blog/drive-your-partner-program-with-kpis-to-measure-success.html): Establish moderate goals for the channel to accurately reflect on performance and evaluate overall success. To get started, set at least one monthly goal monthly, and evaluate performance and updating goals monthly to accurately reflect any changes in your strategy.  (290 words, May 31, 2023) - [Partnerize's Alex Webb Named Global Performance Marketing Awards Leader of the Year | Partnerize](/content/resources/blog/partnerizes-alex-webb-named-global-performance-marketing-awards-leader-of-the-year.html): Partnerize's Alex Webb has been awarded the prestigious title of Global Performance Pioneer of 2023 at this week's Global Performance Marketing Awards, winning praise from the panel of judges for his passion and for making a strong and tangible impact in the business and within the category. (630 words, May 31, 2023) - [Partnership Marketing in Uncertain Times | Partnerize](/content/resources/blog/partnership-marketing-in-uncertain-times/index.html): Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers. (543 words, May 22, 2023) - [7 Tips To Make Influencer Partnership Programs Successful | Partnerize](/content/resources/blog/7-tips-to-make-influencer-partnership-programs-successful.html): Marketers need easy access to the tools necessary for finding, recruiting and optimizing influencers as a part of their diversified partner makeup. The Partnerize platform enables marketers to maximize the benefits of influencers with automated tools that foster mutually beneficial partnerships (498 words, May 17, 2023) - [JAPAC Client Revenue Increase Demonstrates Channel Efficacy in Evolving Economic Climates, Earns Sales & Client Success Team Expansion | Partnerize](/content/resources/blog/japac-client-revenue-increase-demonstrates-channel-efficacy-in-evolving-economic-climates-earns-sales-client-success-team-expansion.html): Partnerize as a whole continues to generate significant global momentum, with APAC playing an increasing part in its performance, contributing steady wins, results and with these leadership additions expected to further accelerate this momentum as the partnership category thrives.  (467 words, May 8, 2023) - [The Full Affiliate Marketing Checklist for Program Management | Partnerize](/content/resources/blog/the-complete-affiliate-program-management-checklist.html): Get the completed affiliate marketing checklist for managing your affiliate programs. Learn how to drive revenue from your partners here. (3,117 words, May 3, 2023) - [[SURVEY] Affiliate Marketing in Australia: A Growing Revenue Stream for Brands and Publishers | Partnerize](/content/resources/blog/survey-affiliate-marketing-in-australia-a-growing-revenue-stream-for-brands-and-publishers.html): Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue (324 words, Apr 27, 2023) - [Partnerize Ranked as One of Britain's Top 100 Businesses in the E2E Tech 100 List in Association with The Independent | Partnerize](/content/resources/blog/partnerize-ranked-as-one-of-britains-top-100-businesses-in-the-e2e-tech-100-list-in-association-with-the-independent.html): Partnerize has been included in the 2023 2023 E2E Tech 100 list in association with The Independent and in partnership with IWG plc as the strategic founding partner. The list, which was independently verified by data from Experian and Go Live Data, celebrates the UK's fastest-growing tech companies according to their revenues over the past two years along with a minimum annual turnover of £10 million.  (726 words, Apr 24, 2023) - [Quick Guide: Ensure Sub-Affiliate Partners are Equitably Rewarded for the Value They Provide | Partnerize](/content/resources/blog/quick-guide-ensure-sub-affiliate-partners-are-equitably-rewarded-for-the-value-they-provide.html): Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters on partner links, brands can gain transparency into the referral destination for transactions and automate deployment of dynamic rewards to individual sub-affiliate network partners to ensure equitable rewards. (413 words, Apr 19, 2023) - [How to Motivate and Engage Your Affiliate Partners | Partnerize](/content/resources/blog/how-to-motivate-and-engage-your-affiliate-partners/index.html): Learn the best strategies for motivating and engaging affiliates to help maximize your affiliate marketing program. Get tips on how to optimize your program to ensure success. (1,132 words, Apr 12, 2023) - [Empowering Voices: Spotlighting Some of the Most Influential Women of Partnerships | Partnerize](/content/resources/blog/empowering-voices-spotlighting-some-of-the-most-influential-women-of-partnerships.html): As we close out Women’s History month, I wanted to reach out to a few of the leading women in the partnership space to gauge their honest thoughts on everything from role models to career achievements to parity in the partnership industry and more, and here’s what Executive Director, LA Office Lead and Head of Affiliate Marketing & Partnerships at GroupM/Mindshare, Patricia Marange, PMA Executive Director, Tricia Meyer, and Senior Director, Publisher Development at Acceleration Partners, Michelle Morgan, had to say. (1,544 words, Mar 31, 2023) - [Q1 EMEA Recap: Helping Brands Flourish Through Retail Chaos | Partnerize](/content/resources/blog/q1-emea-recap-helping-brands-flourish-through-retail-chaos.html): The first quarter of the year kicked off nicely for the EMEA team and our clients and partners, with a busy events calendar activated across the UK and the Netherlands.Notably, we recently enjoyed a busy few days in Amsterdam, bringing together clients from across Europe for the first Partnerize Connects roundtable of the year. (1,061 words, Mar 27, 2023) - [5 Ways Your Affiliate Management Software Can Unlock Growth | Partnerize](/content/resources/blog/5-ways-your-affiliate-management-software-can-unlock-growth.html): Here are five ways you affiliate management software can unlock your growth. If you are looking to take a fresh approach to your affiliate program, read this. (1,241 words, Mar 21, 2023) - [[Case Study] Goalie Monkey Scores Big by Making Bottom to Top-Funnel Partner Switch with Partnerize | Partnerize](/content/resources/blog/case-study-goalie-monkey-scores-big-by-making-bottom-to-top-funnel-partner-switch-with-partnerize.html): Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher status. (176 words, Mar 21, 2023) - [Influencer Marketing Tactics That Drive Sales Growth | Partnerize](/content/resources/blog/influencer-marketing-tactics-that-drive-sales-growth.html): This article provides 13 easy-to-implement tactics for leveraging influencers to help drive sales growth. Learn how to identify the right influencers for your brand here. (888 words, Mar 19, 2023) - [Partner Marketing 2.0: 6 Strategies for Sales Growth in 2025](/content/resources/blog/5-partner-marketing-strategies-that-will-drive-sales.html): Here are 6 partner marketing strategies to set your program and marketing team up for success. Use these easy to follow strategies to drive sales in 2025. (1,710 words, Mar 15, 2023) - [[Client Success Story] Dagne Dover Bags Its Legacy Affiliate Provider to Drive Content Partner Growth with Partnerize | Partnerize](/content/resources/blog/client-success-story-dagne-dover-bags-its-legacy-affiliate-provider-to-drive-content-partner-growth-with-partnerize.html): With an aim of making life easier through problem solving and good design, performance bag company, Dagne Dover, wanted to work/focus specifically with content partners who were adept at sharing their brand story and key information about their products while engaging their audiences at all phases of the funnel. (199 words, Mar 14, 2023) - [Partnerize comments on the failure of Silicon Valley Bank | Partnerize](/content/resources/blog/partnerize-comments-on-the-failure-of-silicon-valley-bank.html): Given the headlines pertaining to the failure of Silicon Valley Bank, we wanted to take a moment to assure all of our ecosystem that Partnerize has no direct exposure to the situation. We do not have a banking relationship with SVB. (168 words, Mar 11, 2023) - [Women's History Month: A Spotlight on Women in Leadership | Partnerize](/content/resources/blog/womens-history-month-a-spotlight-on-women-in-leadership.html): It is in this spirit that Partnerize brings women in leadership forward to share their stories, perspectives, insights, and opinions so that together, we can acknowledge and celebrate differences. Without any further ado, let’s hear from some dynamic women leaders on the  Partnerize team: Jennifer Kilmartin, Vice President Information Security & Compliance, Jessica Henig, Senior Director, Partnerships, and Miranda Pokoy, Senior Vice President, People Success. (571 words, Mar 9, 2023) - [7 Partnership Loyalty Program Tips for Success in 2025 | Partnerize](/content/resources/blog/7-partnership-loyalty-program-tips-for-success/index.html): Partnership Loyalty Program Tips for Success: Learn how to create a successful partnership loyalty program that rewards your customers and partners, and drives growth for your business. (1,623 words, Mar 8, 2023) - [[DOWNLOAD] Everything You Need to Know About Booking Placements in Partner Marketing | Partnerize](/content/resources/blog/download-everything-you-need-to-know-about-booking-placements-in-partner-marketing.html): To help you negotiate through the booking process, the following was designed to give you an overview of the 3 key, easy steps and considerations when booking successful placements. Taking the time to learn the proper process now will let you reap the benefits of successful placements in the future. (309 words, Mar 3, 2023) - [[Client Success Story] Partnerize & Mitchell Gold + Bob Williams: High-End Affiliate Outcomes Through Content | Partnerize](/content/resources/blog/client-success-story-partnerize-mitchell-gold-bob-williams-high-end-affiliate-outcomes-through-content.html): Partnerize delivered a thoughtful, tailor-made affiliate experience through the combination of software and service. You can learn more about how this experience enabled a 150% increase in AOV from content partners plus so much more by downloading our latest case study right here. (209 words, Feb 24, 2023) - [B2B Partnership Strategies & Opportunities for 2025 | Partnerize](/content/resources/blog/brand-to-brand-partnerships-strategies-everything-you-need-to-know.html): Level up your B2B strategy in 2025. Explore the latest partnership strategies and opportunities to drive growth and success. (1,085 words, Feb 22, 2023) - [[Webinar Sign-Up] Partner Perspective: SKINSKOOL | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-skinskool/index.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight partner, SKINSKOOL, with the help of their co-founder and CEO, Monieka Bos. (423 words, Feb 16, 2023) - [AVAILABLE NOW: Partnership Growth Indices for Q4 2022 + the U.S. Affiliate Marketing Sales Index | Partnerize](/content/resources/blog/available-now-partnership-growth-indices-for-q4-2022-the-us-affiliate-marketing-sales-index.html): You can download the latest versions right here to learn more about your region’s quarterly revenue growth on the Partnerize platform, as well as other data including average order value (AOV), commission, conversion attributes and customer behavior. You can also access the latest U.S. Retail Affiliate Marketing Sales Index right here. (246 words, Feb 9, 2023) - [[DOWNLOAD] 5 Strategies to Make the Most of Your Partnerships | Partnerize](/content/resources/blog/download-5-strategies-to-make-the-most-of-your-partnerships.html): With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up for maximum success.   (215 words, Feb 2, 2023) - [The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales Channels | Partnerize](/content/resources/blog/the-partnership-channel-a-scalable-alternative-to-subsidize-primary-sales-channels.html): With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution. (327 words, Jan 25, 2023) - [Introducing Partnerize’s Future-Proofed Tracking Hub, Preparing for a Cookieless Future | Partnerize](/content/resources/blog/introducing-partnerizes-future-proofed-tracking-hub-preparing-for-a-cookieless-future.html): As a part of our commitment to creating awareness around this macro-level challenge, we’ve created Preparing for a Cookieless Future, a resource hub that keeps marketers in-the-know when it comes to evolving browser changes. (270 words, Jan 20, 2023) - [[Webinar Sign-Up] Partner Perspective: FMTC | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-fmtc/index.html): To learn more about FMTC, register to attend our upcoming Partner Perspective webinar! (513 words, Jan 17, 2023) - [[Download] The Partnerize Tag: Future-Proofed Tracking that Drives Success Even After the Cookie has Crumbled | Partnerize](/content/resources/blog/download-the-partnerize-tag-future-proofed-tracking-that-drives-success-even-after-the-cookie-has-crumbled.html): Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing marketers with cost-effective customer acquisition and the ability to foster consumer loyalty. The channel enables brands to find and convert target audiences at scale for marketers leveraging future-proofed tracking, necessary infrastructure for maintaining persistent tracking that ensures accurate data amidst ongoing browser changes. (253 words, Jan 9, 2023) - [Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize | Partnerize](/content/resources/blog/partners-maximize-your-promotional-capabilities-in-2023-with-partnerize.html): Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend. For partners in particular, it’s important to ensure that they are maximizing their ability to promote the brands they work with– something that can be achieved by leveraging Partnerize capabilities such as:  (388 words, Jan 3, 2023) - [How the Unification of Software and Managed Services is Elevating Partnerships | Partnerize](/content/resources/blog/how-the-unification-of-software-and-managed-services-is-elevating-partnerships.html): As managed services within the affiliate and partner marketing space take hold, the improved return on investment seen in the channel—on top of affiliate’s already-strong ROAS—will help to drive increased ad spend when compared to more-traditional digital channels (660 words, Dec 29, 2022) - [[DOWNLOAD] Expert Affiliate Marketing Predictions for 2023 | Partnerize](/content/resources/blog/download-expert-affiliate-marketing-predictions-for-2023.html): Now as we head into yet another new year, we continue to look optimistically at the future. To this end, we wanted to tap some of the industry’s top minds on their predictions as to what they see coming down the pike for affiliate and the partnership channel at large in 2023 and you can download these expert affiliate predictions right here to learn more about what they had to say. (194 words, Dec 26, 2022) - [[Download] Partnership Planning: Your Last-Minute Holiday Cheat Sheet | Partnerize](/content/resources/blog/download-partnership-planning-your-last-minute-holiday-cheat-sheet.html): To help you navigate this holiday season, we’ve collected key trends, statistics, and tips to fuel some last-minute changes for your campaigns. You can download our last-minute holiday cheat sheet right here to learn more. (142 words, Dec 13, 2022) - [[DOWNLOAD] Actionable Takeaways for Pushing Excess Inventory on Free Shipping Day | Partnerize](/content/resources/blog/download-actionable-takeaways-for-pushing-excess-inventory-on-free-shipping-day.html): Learn more about how Partnerize supports marketers in overcoming macro-level challenges by downloading 7 Action Items for Combating Inflation and Excess Inventory Challenges, our guide that provides easily-implemented partner optimizations and actionable takeaways for moving excess inventory this holiday season and beyond. (202 words, Dec 8, 2022) - [Be a Holiday Hero: Q4 Pro Tips for Brands & Partners | Partnerize](/content/resources/blog/be-a-holiday-hero-q4-pro-tips-for-brand-partners/index.html): Although marketers are facing evolving macro-level challenges that create layers of complexity for 2022 holiday shopping season, traditional steps for partner program Q4 prep cannot be overlooked. To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no stone is left unturned when it comes to holiday shopping season success. Available in tailored editions for brands and partners, the holiday hero playbooks will:  (251 words, Dec 5, 2022) - [Peak Holiday Shopping by the Numbers: Cyber 5 2022 | Partnerize](/content/resources/blog/peak-holiday-shopping-by-the-numbers-cyber-5-2022/index.html): For our part, U.S. retail performance for Partnerize across Cyber 5 is considerably impressive and to demonstrate this, we’ve gathered some key performance highlights during this period in our Holiday Stats 2022 Cyber 5 sheet available for immediate download. You’ll want to check out some major year-over-year performance including revenue, traffic, average order value as well as new customer growth and revenue. Worth nothing, we’ve also included a glimpse of the Tuesday before Thanksgiving’s performance. (287 words, Dec 2, 2022) - [In the Spotlight: Skimlinks | Partnerize](/content/resources/blog/in-the-spotlight-skimlinks/index.html): Partnerize works with some of the most successful and influential publisher partners, brands, agencies, and solution providers in the industry. As an extension of our Partner Perspective series, we recently sat down with Name, Title, at Skimlinks to learn more about how partners can work with Skimlinks, benefits of working with Skimlinks as well as what’s ahead for this commerce content solution provider.    (1,375 words, Nov 21, 2022) - [[Download] Holiday Planning 2022: Setting Your Partnership Program Up for Success | Partnerize](/content/resources/blog/download-holiday-planning-2022-setting-your-partnership-program-up-for-success.html): To help the effort, Partnerize has created a holiday planning eBook filled with holiday 2022 considerations, advanced planning strategies, optimization tactics, plus more. You can download the eBook right here. (175 words, Nov 18, 2022) - [Partnerships May Be Retailers’ Greatest Gift This Holiday Shopping Season: The Partnerize Holiday Hub | Partnerize](/content/resources/blog/partnerships-may-be-retailers-greatest-gift-this-holiday-shopping-season-the-partnerize-holiday-hub.html): While the holidays and the macro-economic challenges that are attached to it may shine a light on the efficacy and efficiency of the affiliate channel. When you examine the research, the data and the fact that the affiliate channel consistently delivers a 12:1 ROAS, leveraging the affiliate channel for profitable growth could be a gift that continues to give throughout the new year and beyond. (700 words, Nov 14, 2022) - [7 Excellent Benefits of Affiliate Marketing in 2025 | Partnize](/content/resources/blog/the-7-excellent-benefits-of-affiliate-marketing/index.html): Here are the 7 vital benefits to affiliate marketing. If you are looking to expand your marketing into the affiliate space, share these core reasons with your boss. (835 words, Nov 14, 2022) - [Singles' Day 2022: What to Expect | Partnerize](/content/resources/blog/singles-day-2022-what-to-expect/index.html): For Partnerize's part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients' and partners' holiday strategy and execution plans. So, let's take a look at 2021's Singles' Day performance across Partnerize and using YoY data (11.11.20-11.11.21) to help better predict and be prepared for what's ahead. (186 words, Nov 10, 2022) - [12 Tips for Financial Brands to Find an Affiliate Management Software Solution | Partnerize](/content/resources/blog/affiliate-management-software-solutions-for-financial-brands.html): Here are 12 tips for finding the best affiliate management solution for financial brands. (1,783 words, Nov 7, 2022) - [How to Get Partnerships Up and Running Faster | Partnerize](/content/resources/blog/how-to-get-partnerships-up-and-running-faster/index.html): Partner marketing presents itself as a massive and growing sales channel for many brands. However, too often, new partnership arrangements are slow to implement due to unclear lines of authority and responsibility. This can be changed by focusing on these 5 key principles. (267 words, Nov 3, 2022) - [Benefits & Challenges of Migrating Your Brand's Affiliate Program to a New Network | Partnerize](/content/resources/blog/benefits-challenges-of-migrating-your-brands-affiliate-program-to-a-new-network.html): Here is a step by step guide for how to migrate your brand's affiliate program to new network in under 30 days. Switching platforms can be a daunting task, this guide makes it simple. (1,510 words, Nov 2, 2022) - [How AI is Upgrading Affiliate Marketing](/content/resources/blog/how-ai-is-upgrading-affiliate-marketing/index.html): Here us how artificial intelligence is upgrading affiliate marketing strategy. (1,865 words, Nov 1, 2022) - [7 Action Items for Combating Inflation and Excess Inventory Challenges with Partnerize | Partnerize](/content/resources/blog/7-action-items-for-combating-inflation-and-excess-inventory-challenges-with-partnerize.html): Marketers faced with the challenge of disburdening themselves of excess inventory while enticing budget-conscious audiences with their holiday promotions should lean into the partnership channel for its ability to find and convert target audiences at scale. Specific to Partnerize, the platform’s end-to-end partner activation and optimization toolset lets marketers automate dynamic payments for a cost-controlled way to push excess inventory. (707 words, Oct 26, 2022) - [6 Growth-Driving Affiliate Marketing Strategies That Get Sales in 2025 | Partnerize](/content/resources/blog/5-winning-affiliate-marketing-strategies-that-get-sales.html): Use these excellent affiliate marketing strategies to earn growth for your brand in 2025. These will get you sales. (1,720 words, Oct 26, 2022) - [12 Tips to Help Ecommerce Brands Find the Right Affiliate Platform | Partnerize](/content/resources/blog/affiliate-platform-for-ecommerce-brands/index.html): Here is an easy-to-use checklist for retail marketing leaders. These are the 12 things to consider for ecommerce brands looking to find the perfect affiliate platform solution. (1,785 words, Oct 25, 2022) - [12 Tips to Help Travel Brands Find the Right Affiliate Network | Partnerize](/content/resources/blog/affiliate-networks-for-travel-brands/index.html): Here is an easy-to-use checklist for travel marketing leaders to help you find the right affiliate network. (1,801 words, Oct 24, 2022) - [Available Now: Partnership Day NYC On-Demand Content | Partnerize](/content/resources/blog/available-now-partnership-day-nyc-on-demand-content.html): Partnership Day NYC served as a meeting of the industry’s best and brightest, examining existing macro conditions and lending expert insight into the critical keys that breed partnership success. Below, we’re sharing with you some of the day's biggest takeaways and considerations as you move through Q4. Interested in listening to some or all of the day's content? You can watch the on-demand recordings, at your leisure, right here. (831 words, Oct 20, 2022) - [Holiday Season Prep: 5 Tips for Staying Engaged with Your Partners | Partnerize](/content/resources/blog/holiday-season-prep-5-tips-for-staying-engaged-with-your-partners.html): Half of consumers intend to kick off their holiday shopping by Halloween–‘holiday creep’ fueled by inflation, inventory challenges and shipping delays among other retailer hurdles. With Partnerize, marketers have the flexibility to quickly reach their target audiences with holiday-specific messaging and promotions through their partnerships. However, leveraging partners to capture share of consumer purchases shouldn’t be a one-size-fits-all approach. Stay engaged with your partners during Q4 and beyond by employing these pro tips. (769 words, Oct 17, 2022) - [[Webinar] The Cookieless Future Is Here. Is Your Performance Tracking Ready? | Partnerize](/content/resources/blog/webinar-the-cookieless-future-is-here-is-your-performance-tracking-ready.html): Reserve your spot for our eMarketer Tech Talk webinar on Tuesday, October 18th, and learn the timeline of user-privacy changes in web browsers and mobile devices, how marketers and partners have been responding to restrictions, what changes we've seen in the past 12 months, and how you can address your partnership tracking to align with the inevitable move towards a cookie-less future. (231 words, Oct 13, 2022) - [3 Influencer Marketing Campaign Tips that Will Drive Sales in 2025](/content/resources/blog/influencer-marketing-campaign-tips-that-drive-sales.html): Follow these influencer marketing campaign management tips to hold your influencers accountable and drive sales this year. (910 words, Oct 13, 2022) - [The Partner Lifecycle: A Single-Destination Solution to Marketers’ Challenges | Partnerize](/content/resources/blog/the-partner-lifecycle-a-single-destination-solution-marketers-challenges.html): Worldwide digital buyer growth is projected to increase, as eMarketer suggests, by 3.4% in 2022. Further, consumer behavior shifts paired with an (117 words, Oct 7, 2022) - [ICYMI: Key Learnings from Partnership Day NYC 2022 | Partnerize](/content/resources/blog/icymi-key-learnings-from-partnership-day-nyc-2022/index.html): Partnerize’s recent event, Partnership Day NYC, served as a meeting of the industry’s best and brightest, examining existing macro conditions and lending expert insight into the critical keys that breed partnership success. As a recap, we’re sharing key takeaways and considerations that can be immediately implement into partnership strategies: (834 words, Sep 30, 2022) - [Partnership Day NYC: Join Us In Person for Prioritizing Partnerships: What’s It Going to Take? | Partnerize](/content/resources/blog/partnership-day-nyc-join-us-in-person-for-prioritizing-partnerships-whats-it-going-to-take.html): Register to secure your in-person spot and join accomplished digital marketing leader and acclaimed Professor of Marketing, Greg Coleman, as he moderates a panel of industry executives and CEOs including Sarah Carhart, Former AVP Digital, L'Oreal, Matt Gilbert of Partnerize, Mike Jaconi of Button and David Perpich of the New York Times/The Athletic for a candid discussion on what needs to happen to increase profile, credibility, distribution, and budgets for the partner channel.  (349 words, Sep 19, 2022) - [Driving Incrementality with Path to Purchase Optimization | Partnerize](/content/resources/blog/driving-incrementality-with-path-to-purchase-optimization.html): With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution. (324 words, Sep 15, 2022) - [Partnerize Software Enables Signify’s Global Partnership Program for Philips Hue | Partnerize](/content/resources/blog/partnerize-software-enables-signifys-global-partnership-program-for-philips-hue.html): Enabling partnerships for the company’s Philips Hue brand, the move to Partnerize will allow the global market leader in Lighting to focus on creating long term partner relationships on a global scale, while seamlessly integrating with local D2C e-commerce teams and building upon tactical gains made via local affiliate networks.  (468 words, Sep 7, 2022) - [You’re Invited: Partnership Day NYC | Partnerize](/content/resources/blog/youre-invited-partnership-day-nyc/index.html): Partnership Day NYC will examine existing macro conditions and lend expert insight into the critical keys that breed partnership success. As such, we cordially invite you to attend Partnership Day NYC virtually from the comfort of your desk. You’ll hear from thought leaders both inside the industry as well as from those who stand just outside objectively looking in at the channel’s value. (343 words, Sep 2, 2022) - [Affiliate Trends for the Back-to-School Shopping Season](/content/resources/blog/affiliate-trends-takeaways-for-back-to-school-shopping-season.html): Here are the 2023 affiliate trends for the back to school shopping season. Learn what makes a back-to-school partnership promotion strategy successful here. (199 words, Aug 26, 2022) - [7 Methods for Taking Your Affiliate Advertising International | Partnerize](/content/resources/blog/7-methods-for-taking-your-affiliate-advertising-international.html): Here are 7 tips for taking your brand's affiliate advertising international. If you're looking to expand globally, read this. (1,788 words, Aug 12, 2022) - [5 Ways to Make the Most of Your Partnership Strategy | Partnerize](/content/resources/blog/5-ways-to-make-the-most-of-your-partnership-strategy.html): With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up for maximum success.   (218 words, Aug 10, 2022) - [Instagram Cancels Its Native Affiliate Program but Content Creators Find Great Success in the Partnership Channel | Partnerize](/content/resources/blog/instagram-cancels-its-native-affiliate-program-but-content-creators-find-great-success-in-the-partnership-channel.html): For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, content partners' gross revenue YoY growth rate was up 36% over the same month the prior year, while their share of spend stood at 47%. Further, revenue share from new customers for content publishers is at 54% in May—higher than coupon, loyalty, and cashback. (484 words, Aug 4, 2022) - [[Survey] U.S. Affiliate Marketing Spending Reached $9.1B in 2021: But There’s More to the Story | Partnerize](/content/resources/blog/survey-us-affiliate-marketing-spending-reached-9-1b-in-2021-but-theres-more-to-the-story.html): For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, content partners’ gross revenue YoY growth rate was up 36% over the same month prior year while their share of spend stood at 47%. Further, revenue share from new customers for content publishers is at 54% in May—higher than coupon, loyalty and cashback. For additional insights and context, you can download our U.S. Affiliate Marketing Sales Index updated through May right here. (577 words, Aug 2, 2022) - [13 Ways to Accelerate Influencer Growth with Partnerize | Partnerize](/content/resources/blog/13-ways-to-accelerate-influencer-growth-with-partnerize.html): Partnership marketing's outcome-based pricing model enables brands to easily expand into new markets as as increase exposure in existing markets at a cost they can control. One of the best ways to expand reach is to curate a diversified makeup of partners that share similar target audiences and brand values. the newest and most exciting partner category to bring this to the table is influencers. (181 words, Jul 27, 2022) - [Partnership Marketing Has a Critical Role to Play in Your Marketing Mix | Partnerize](/content/resources/blog/partnership-marketing-has-a-critical-role-to-play-in-your-marketing-mix.html): Re-strategizing marketing tactics and leveraging pay-for-outcome models that support the new trading environment will get us ahead of the challenges that stand in front of us, and will be the key to protecting margins and revenue. (243 words, Jul 25, 2022) - [Affiliate and Partnership Tracking Transcends Digital Boundaries | Partnerize](/content/resources/blog/affiliate-and-partnership-tracking-transcends-digital-boundaries.html): Affiliate and partnership marketing are no longer relegated to just digital. Learn more about code-based tracking on our blog! (752 words, Jul 21, 2022) - [How Brand-to-Brand Partnerships Accelerate Growth | Partnerize](/content/resources/blog/how-brand-to-brand-partnerships-accelerate-growth-2.html): Since 2012, the partnership channel has evolved. A channel that was once encompassed of one-size-fits-all programs has grown to become a true table sake in the digital marketing mix. Modern-day partnerships include mediums such as digital, print, podcasts, radio, social channels, and much more. These transformational partnerships enable marketers to reach loyal, engaged audiences with a cross-promotional message. (314 words, Jul 20, 2022) - [6 Simple Wins for Your Affiliate Program Strategy](/content/resources/blog/6-simple-wins-for-your-affiliate-program-strategy/index.html): Here are 6 simple things you can do today to drive growth in your affiliate marketing program strategy. (1,872 words, Jul 19, 2022) - [5 Growth Drivers for Your Influencer Marketing Campaigns](/content/resources/blog/influencer-marketing-growth-driving-tips/index.html): Here are five tips to drive growth to your influencer marketing campaigns in 2022. . Take the wheel of your campaigns to ensure your brand's success today. (800 words, Jul 18, 2022) - [Why the Time for Brand Partnerships is Now | Partnerize](/content/resources/blog/why-the-time-for-brand-partnerships-is-now/index.html): Partner marketing is incredibly important to any brand’s success and bringing brand partnerships into your ecosystem is a sure way to accelerate that success. It doesn’t matter if you are a small emerging brand or have a global presence such as Nike or Samsung, brand partnerships can drive revenue, increase awareness or simply create an exciting buzz within the industry. If you’d like to learn more about brand partnerships and how they can diversify your affiliate program, download our eBook today!  (618 words, Jul 13, 2022) - [Amazon: Competitors are Primed to Cash In | Partnerize](/content/resources/blog/amazon-competitors-are-primed-to-cash-in/index.html): One way to compete is to get creative and run your own brand-wide promotion day. There are some big competitors hitting back this year including Walmart, Target and Best Buy that will run deals in tandem with Prime Day, July 12th and 13th. (609 words, Jul 12, 2022) - [Develop Your Affiliate Expertise in Less Than 12 Months | Partnerize](/content/resources/blog/develop-your-affiliate-expertise-in-less-than-12-months.html): For many marketers, the thought of managing an affiliate program in-house, is highly appealing as it allows brands to retain control of all the day-to-day aspects of program management. From strategy to execution—you’re in the driver’s seat. Although appealing in theory, the thought of hiring an experienced in-house affiliate expert coupled with the internal stakeholders’ own limited knowledge of the channel, may make outsourcing affiliate program management seem like the only viable option. (256 words, Jul 6, 2022) - [Clarifying the Complex: How to Select the Right Affiliate Marketing and Partnership Service for Your Brand | Partnerize](/content/resources/blog/how-to-select-the-right-affiliate-marketing-and-partnership-service-for-your-brand.html): Download our eBook: Selecting the Right Affiliate Marketing and Partnership Service: Bringing Clarity to the Complex and get answers to some of the most fundamental questions marketers have when it comes to choosing the best affiliate/partnership service model that will garner the greatest outcomes.  (237 words, Jun 29, 2022) - [Affiliate Marketing Trends & 6 Tips to Keep Profits Without Discounting](/content/resources/blog/affiliate-marketing-trends-6-tips-to-keep-profits-without-discounting.html): The pandemic changed consumer behavior. Here are some core affiliate marketing trends and 6 tips to keep your brand's profits without discounting. (3,587 words, Jun 23, 2022) - [[eBook] Why Micro & Nano Influencers Deserve More of Your Time | Partnerize](/content/resources/blog/micro-nano-influencers-deserve-more-of-your-time/index.html): Unlike their larger, more heavily followed macro influencers (500K-1M followers) and mega influencers (1M+ followers), nano and micro influencers actually make up a considerable percentage of overall influencers. (275 words, Jun 22, 2022) - [29 Tips to Improve Your Partnership & Affiliate Performance Today | Partnerize](/content/resources/blog/29-tips-to-improve-your-partnership-affiliate-performance-today.html): So, if you're a marketer looking for some quick wins that will help drive growth for your affiliate or partnership program, download our eBook to learn 29 simple concepts to do just that. These aren’t pie in the sky ideas, either. Each idea is something that you can make significant headway on, today. Some you can start and finish in a morning while others will take more than one day to complete but you can still make significant progress in one day. (239 words, Jun 15, 2022) - [5 Special Commission Strategies That Can Grow Your Partnership Program | Partnerize](/content/resources/blog/5-special-commission-strategies-that-can-grow-your-affiliate-program.html): Affiliate marketing is experiencing explosive growth. Chances are, your brand is already involved in performance marketing campaigns with affiliates, in which your brand pays a commission to referring companies that drive incremental traffic and sales. In fact, a recent survey of more than 1,200 senior marketers showed that 95% of leading retail, travel and personal finance brands had performance partner programs in place. Further, a variety of industry studies show that the affiliate channel is experiencing double digit growth. (293 words, Jun 8, 2022) - [How to Choose the Right Partner Management Solution for Travel Marketers | Partnerize](/content/resources/blog/how-to-choose-the-right-partner-management-solution-for-travel-marketers.html): Download our guide, How to choose a partner management solution for travel and access an easy-to-use checklist that explores 12 questions to consider as you go through the process of procuring a better partner management solution for your travel brand. (183 words, Jun 2, 2022) - [How to Choose a Partner Management Solution for Retail | Partnerize](/content/resources/blog/how-to-choose-a-partner-management-solution-for-retail.html): If you’re considering a new partner management platform, you’re not alone. Many retailers are exploring their management options as they increase their partner marketing investments. Like any other major software purchase, making the right choice can be a lot simpler if you know what’s important and what questions to ask. Naturally, things like price, robust security, and great usability are critical considerations when you are buying partner management tools. (291 words, May 25, 2022) - [Data Deep Dive: Driving Incrementality with Path to Purchase Optimization | Partnerize](/content/resources/blog/data-deep-dive-driving-incrementality-with-path-to-purchase-optimization.html): While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated purely from a lack of transparency. Marketers that continue to subscribe to this falsehood are victims of the status quo, viewing channel data in a silo, rewarding partners with uniform commission and forgoing innovation that enables them to scale. (347 words, May 12, 2022) - [Don’t Fall for the Shiny Object: Readying Your Brand for Partnership Marketing | Partnerize](/content/resources/blog/dont-fall-for-the-shiny-object-readying-your-brand-for-partnership-marketing.html): When you stand back and look at it objectively, the temptation to enter the channel early has always been strong for emerging brands. The channel is outcome based, low risk and high reward. It is this unique combination alone that often drives unrealistic revenue expectations for the channel. Channel efficacy and expectations are further fueled by macro-level forces. (940 words, May 4, 2022) - [It's Time to Turn Your Partnerships Into a Profit Center | Partnerize](/content/resources/blog/its-time-to-turn-your-partnerships-into-a-profit-center.html): While not necessarily a “secret” to the many smart marketers who have been tapping its power successfully for years now, even today, the partnership channel is often overlooked by even the most seasoned Marketing and eCommerce VPs and CMOs. The partnership channel’s proprietary strength, even within digital itself, is that it spans all forms of marketing like editorial content to search ads, to influencers, to everything in between. (766 words, May 3, 2022) - [[Webinar Sign-Up] Partner Perspective: Student Beans | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-student-beans/index.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight partner, Student Beans, with the help of their head of Demand Generation, Matthew Mortimer. (762 words, Apr 21, 2022) - [Understanding the Difference Between Affiliate V.S Partner Marketing: A Clear Explanation](/content/resources/blog/affiliate-vs-partner-marketing/index.html): Confused by affiliate marketing v.s partner marketing? This overview breaks down the key differences and similarities between the two approaches. (739 words, Apr 19, 2022) - [Why “A Better Way to Partner” is More than a Tagline | Partnerize](/content/resources/blog/why-a-better-way-to-partner-is-more-than-a-tagline/index.html): Partnerize takes the role of being a leader in partnership automation seriously. But this didn’t just click overnight—and it certainly wasn’t happenstance. It progressed naturally through witnessing decades of challenges inside the affiliate channel, all the while knowing there had to be a better way to comprehensively manage partnerships. It was this drive to do better for marketers that led us to create a model that was unavailable elsewhere in the market: A meeting point that intersected software and services. (953 words, Apr 13, 2022) - [Strength in Numbers: Women’s History Month Wrap-Up | Partnerize](/content/resources/blog/strength-in-numbers-womens-history-month-wrap-up/index.html): Beyond just words, Partnerize is committed to action where diversity and inclusion are concerned. We put our values at the heart of everything we do, and they consistently serve as our guideposts for decision making. We closed out the month with a company-wide roundtable discussion focused on women's representation in the technology sector and the role we all play in continuing to attract, retain and grow that representation. We recognize the role all of our employees play in fostering an equitable and inclusive culture  across our global organization to drive the  future success of Partnerize and more importantly the ability to help our employees grow as humans. (397 words, Mar 31, 2022) - [Partnerize Named a Strong Performer in 2022 Channel Incentive Management Analyst Report | Partnerize](/content/resources/blog/partnerize-named-a-strong-performer-in-2022-channel-incentive-management-analyst-report.html): Partnerize, the leader in partnership automation for B2B2C brands and partners, today announced it has been identified as a “Strong Performer” in the recently launched report, The Forrester Wave™: Channel Incentive Management, Q1 2022. (500 words, Mar 29, 2022) - [Partnerize Honored with Recent Industry Awards & Accolades | Partnerize](/content/resources/blog/partnerize-honored-with-recent-industry-awards-accolades.html): One of the best indications that you’re on the right path is third-party industry validation which often comes by way of awards, acknowledgements, and associated accolades. Recently, Partnerize has been recognized for not one, but four industry recognitions. (498 words, Mar 25, 2022) - [Actions Amid the Ongoing War in Ukraine | Partnerize](/content/resources/blog/actions-amid-the-ongoing-war-in-ukraine/index.html): As global citizens, Partnerize will continue to pay close attention to the rapidly changing events in the region and take all steps required to ensure we are both operating in compliance with any sanctions imposed, as well as contributing to humanitarian efforts focused on easing the burden on those innocent victims who are suffering. It is in that spirit that Partnerize has made a donation to UNICEF and that we will continue to seek opportunities to provide additional support. (168 words, Mar 15, 2022) - [[Webinar Sign-Up] Partner Perspective: Increasingly | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-increasingly/index.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight partner, Increasingly, with the help of their Solutions Director, James Page. (758 words, Mar 10, 2022) - [CMO Partnership Series | Partnerize](/content/resources/blog/cmo-partnership-series/index.html): Did you know that 65% of B2C marketers cite an increase in partnership channel spend in 2021? If you're not yet part of the movement, Partnerize has custom curated resources designed to highlight and bring clarity to the channel that so many marketers turn to for brand safety and profitable growth. (67 words, Mar 1, 2022) - [How to Create a Profitable Affiliate Program](/content/resources/blog/how-to-create-an-affiliate-program-for-your-brand/index.html): Learn how to create a profitable affiliate program for your brand. This article covers everything from setting up your program to finding and managing affiliates. (2,318 words, Feb 24, 2022) - [[WEBINAR SIGN UP] Partner Perspective: Wickfire | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-wickfire/index.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight Wickfire featuring BuyersGuide.org and TheCoupon.Co with the help of their Chief Operating Officer, Katy Hall. (787 words, Feb 15, 2022) - [A Partnerize Exclusive: Introducing the Partner Program Assessment for Retail Marketers | Partnerize](/content/resources/blog/a-partnerize-exclusive-introducing-the-partner-program-assessment-for-retail-marketers.html): This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. To this end, Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. (257 words, Feb 15, 2022) - [[eBook] How Brand-to-Brand Partnerships Accelerate Growth | Partnerize](/content/resources/blog/how-brand-to-brand-partnerships-accelerate-growth/index.html): When developing partner channel strategies, diversification of partner types is critical to expanding reach and tapping into higher lifetime value consumers. And, reaching and incenting target audiences requires marketers to maximize the benefits of both traditional and transformational partnerships (143 words, Feb 14, 2022) - [[Download] The Partner Lifecycle: A Single-Destination Solution to Marketers’ Challenges | Partnerize](/content/resources/blog/the-partner-lifecycle-a-single-destination-solution-to-marketers-challenges.html): As marketers strategize to maximize spend to reach the ever-growing, ever-demanding population of ecommerce shoppers, considering modern challenges (more importantly, solutions) is critical to driving profitable growth. The solution: Partnerize’s partner lifecycle. (117 words, Feb 7, 2022) - [[DOWNLOAD] YoY Data Tells an Important Story About a Shift from Traffic to Revenue | Partnerize](/content/resources/blog/download-yoy-data-tells-an-important-story-about-a-shift-from-traffic-to-revenue.html): For more context, when you look at YoY performance data across Partnerize (2020-2021), there is an important story that unfolds when you consider revenue drivers—specifically inside the affiliate channel. In 2020, as everyone adapted to life on the inside, it was clear that traffic was plenty and was a key driver to revenue across the board. Then in 2021, we begin to see a substantial shift making substantial increases in average order value the catalyst for revenue growth. We see a mixed story on conversion rates but we’ll know more as more data unfold. (220 words, Jan 25, 2022) - [[DOWNLOAD] 2022 Expert Affiliate Marketing Predictions | Partnerize](/content/resources/blog/download-2022-expert-affiliate-marketing-predictions.html): As we continue to look optimistically at the future, we wanted to tap some of the industry’s top minds’ on their predictions to what they see coming down the pike for affiliate and the partnership channel at large in 2021. Download our 2022 expert affiliate predictions to learn what they had to say. (214 words, Jan 21, 2022) - [4 Fashion Affiliate Marketing Strategies that Will Drive Sales in 2026](/content/resources/blog/4-fashion-affiliate-marketing-strategies-that-will-drive-sales.html): Get 4 fashion affiliate marketing strategies to capture the $1.17T apparel market. Learn how influencers (22% revenue share), brand bundling, and AR try-on data increase conversion rates and AOV for retail brands in 2026. (1,128 words, Jan 21, 2022) - [PerformanceIN Chats with Partnerize CEO, Matt Gilbert, on the Future of Partnership Marketing | Partnerize](/content/resources/blog/performancein-chats-with-partnerize-ceo-matt-gilbert-on-the-future-of-partnership-marketing.html): PerformanceIN recently managed to grab Matt Gilbert, CEO of Partnerize, for a chat to learn about what he envisions being the greatest trends of 2022, as well as the perception problems surrounding affiliate marketing. (1,642 words, Jan 18, 2022) - [[RELEASE] Partnerize Announces Key Performance Milestones for 2021 | Partnerize](/content/resources/blog/release-partnerize-announces-key-performance-milestones-for-2021.html): NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and a steady clip of new business. This performance demonstrates successful execution of the company’s strategic plan, following two acquisitions, and continued market validation as a category-defining force and authority in expanding the value of partnerships through software automation and flexible service models. Additionally, Van Chappell has been named General Manager of BrandVerity, and Brent Fraser joins as the Senior Vice President of Global Partnerships & Key Accounts. These two leadership appointments reinforce the company’s commitment to further diversify and service the partner ecosystem while championing brand safety across the category. (513 words, Jan 18, 2022) - [5 Partner Marketing Strategies & Ideas for Finance Brands](/content/resources/blog/5-partner-marketing-strategies-for-finance-brands/index.html): Here are 5 partner marketing strategies and concepts for finance brands. When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. (896 words, Jan 18, 2022) - [[Download] Master Your Marketing Calendar with 2022 Key Shopping Holidays | Partnerize](/content/resources/blog/download-master-your-marketing-calendar-with-2022-key-shopping-holidays.html): When curating your strategy for the partnership channel, it's crucial that you are considering holiday-specific optimizations for key shopping holidays throughout the year.  (120 words, Jan 14, 2022) - [[eBook] Learn How to Migrate Your Affiliate Program in 30 Days or Less | Partnerize](/content/resources/blog/ebook-learn-how-to-migrate-your-affiliate-program-in-30-days-or-less.html): The truth is that it’s far more effective, easier, and profit-boosting to make a switch to a new affiliate provider. Download our latest eBook: Migrate Your Affiliate Program in 30 Days or Less to learn about some of the most common misconceptions marketers have when it comes to migrating an affiliate program. (191 words, Jan 12, 2022) - [[Case Study] Partnerize is Just the Ticket StubHub Needs for Partnership Software & Services | Partnerize](/content/resources/blog/case-study-partnerize-is-just-the-ticket-stubhub-needs-for-partnership-software-services.html): By upgrading their partner program to Partnerize, StubHub was able to swiftly automate tasks across the partner management lifecycle in a single destination and immediately create efficiencies that gave them ability to gain control of outcomes during the economic shift. (130 words, Jan 4, 2022) - [4 Ways Brands Can Overcome Affiliate Incrementality Hang-Ups | Partnerize](/content/resources/blog/4-ways-brands-can-overcome-affiliate-incrementality-hang-ups.html): Consumer-controlled purchase journeys demand that brands to be omnipresent to achieve outcomes or results—a task only exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players in the consumer purchase path, marketers need a scalable, cost-effective alternative to subsidize their primary sales and marketing channels to create the operating leverage necessary to fuel growth.  (1,158 words, Jan 3, 2022) - [Thank You for Playing a Role in Partnerize’s 2021 Momentum | Partnerize](/content/resources/blog/thank-you-for-playing-a-role-in-partnerizes-2021-momentum.html): As 2021 quickly draws to a close, we’re celebrating the momentum that we built this year, together. From the enhancement of the Partnerize platform’s products to the expansion of our integrated technology ecosystem and every feature release in between, there is much to reflect on from this year. (418 words, Dec 30, 2021) - [Take a Data Deep Dive with Partnerize’s Reporting Suite | Partnerize](/content/resources/blog/take-a-data-deep-dive-with-partnerizes-reporting-suite.html): Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered. (518 words, Dec 28, 2021) - [Hassle-Free Way to Bonus Your Partners | Partnerize](/content/resources/blog/hassle-free-way-to-bonus-your-partners/index.html): With more consumers turning to online shopping than ever before, ensuring that your partners are rewarded equitably and in a timely manner is critical. Partnerize makes deploying increased commission rates, payments for prominent media placements or bonuses for reaching goal thresholds simple and hassle free with bonus payments tool integrated directly in the platform. (498 words, Dec 23, 2021) - [[Download] Last-Minute Holiday Cheat Sheet For Your Partner Channel | Partnerize](/content/resources/blog/download-last-minute-holiday-cheat-sheet-for-your-partner-channel.html): To help you navigate this holiday season, we’ve collected key trends, statistics, and tips to fuel some last-minute changes for your campaigns. And while there may not be enough time to audit your entire partner ecosystem, identifying your top partners and investing in them can make a huge impact on the return you get from the partnership channel. Although having a large partner ecosystem is a powerful approach to acquiring new customers through the long tail, we’ve found that ~80% of our clients’ channel sales come from ~20% of partners. Taking a page out of the influencer marketing playbook, one of the best ways to both reward and maximize return from top partners is to create unique content from them to promote. (284 words, Dec 17, 2021) - [[Download] Partnerize's 2021 Cyber 5 Performance | Partnerize](/content/resources/blog/download-partnerizes-2021-cyber-5-performance/index.html): Partnerize continues to offer its holiday shopping season performance reports highlighting some of the standouts during this period in our Holiday Stats 2021: Cyber 5 infographic available for immediate download. You’ll want to check out some major year-over-year performance including revenue, average order value as well as the content partner category’s share of spend growth and revenue. Worth nothing, we’ve also included a glimpse of the Tuesday before Thanksgiving’s performance. (147 words, Dec 16, 2021) - [Part Two: Spotlight on Partnerize People and Performance: Mandy O'Brien | Partnerize](/content/resources/blog/part-two-spotlight-on-partnerize-people-and-performance-mandy-obrien.html): Last week, we penned a blog that featured some key Partnerize and BrandVerity team players who were recognized for going above and beyond to ensure great outcomes for our clients. Continuing with that momentum, this time we highlight Senior Director of Managed Services, Mandy O’Brien, who was recently elected onto the Performance Marketing Association’s Board of Directors (PMA). Mandy previously served the PMA on their Coupons and Deals Council. (397 words, Dec 15, 2021) - [[Ebook] Influencers, Make the Partnership Channel Your Newest Revenue Stream | Partnerize](/content/resources/blog/ebook-influencers-make-the-partnership-channel-your-newest-revenue-stream.html): Influencers are an essential component of a diversified partner program, enabling brands to expand their reach and tap into engaged, high-intent audiences. However, partnership channel benefits are not limited to brands. Innovative software enables influencers to be rewarded for the value they provide, ultimately creating a new revenue stream and enabling them to tap into their share of the industry's $7B+ in sales and $600M+ in annual commissions.  (174 words, Dec 13, 2021) - [Partners, Get Your Profiles Ready for the Holiday Season | Partnerize](/content/resources/blog/partners-get-your-profiles-ready-for-the-holiday-season.html): The Partnerize platform puts partners in control of their information that is displayed to brands seeking new partnerships. From adding a logo, to accurately selecting your vertical or including up to date stats in the description, it is imperative to keep these details up to date. (856 words, Dec 10, 2021) - [Spotlight on Partnerize People & Performance | Partnerize](/content/resources/blog/spotlight-on-partnerize-people-performance/index.html): Recently, Partnerize’s VP of Information and Security & Compliance, Jennifer Kilmartin, was nominated and made finalist for a Women in Tech Excellence Awards for Security Leader of the Year while Jessica Henig, Senior Director of Partnerships, was named to both the Performance Marketing Association Council (PMA) as well as being named one of PerformanceIN’s Top 50 which recognizes exceptional individuals and rising stars who are pushing the conventional boundaries to improve the partner and performance marketing channel. On the compliance and monitoring side of our business, BrandVerity General Manager, Van Chappel, was also recently named to the PMA council. (470 words, Dec 9, 2021) - [4 Affiliate Misconceptions & Truths to Knows 2025 | Partnerize](/content/resources/blog/4-affiliate-myths-debunked-how-to-sell-your-boss-on-the-channel.html): Here are the top 4 misconceptions and myths about affiliate marketing. Learn the truth behind each of these so you can sell your boss on the channel. (939 words, Dec 7, 2021) - [Now Available: Your One-Stop Shop for All Things Holiday & Partnership | Partnerize](/content/resources/blog/now-available-your-one-stop-shop-for-all-things-holiday-partnership.html): Partnerize wants to ensure that you are as prepared as possible and on track to make the most of Q4 2021 by offering our dedicated page, 2021 Holiday Shopping Season Resources, as  your one-stop shop for partnership holiday prep, optimization, and last-minute resources. We’re sharing holiday prep must-haves such as advertiser and partner playbooks, on-demand holiday webinars, relevant blog content and more in a single destination to put the pro tips you need right at your fingertips. Check out the Holiday Shopping Season Resources today to maximize the holiday shopping season from start to finish! (214 words, Dec 6, 2021) - [Best-Fit Partner Recruitment for the Holidays and Beyond! | Partnerize](/content/resources/blog/best-fit-partner-recruitment-for-the-holidays-and-beyond.html): It’s not too late to recruit partners that can play a role in your success story throughout Q4 and beyond! Discover, the Partnerize platform’s recruitment engine, automates tedious tasks associated with partner recruitment and simplifies the process of finding and activating right-fit partners. (348 words, Dec 3, 2021) - [Drive Results with Branded, Event-Based Partner Communications | Partnerize](/content/resources/blog/drive-results-with-branded-event-based-partner-communications.html): For marketers, building mutually beneficial relationships with partners and keeping them engaged with your campaigns is a vital part of driving profitable growth.  Keeping partners up to date with your latest product releases, promotions and brand message is an important (and ongoing) task in partner marketing. With Partnerize’s integrated communications tool, marketers can take a hands-off approach to nurturing mutually beneficial relationships with right-fit partners.  (710 words, Nov 24, 2021) - [6 Easy Yet Powerful Ways to Boost Your Holiday ROI | Partnerize](/content/resources/blog/6-easy-yet-powerful-ways-to-boost-your-holiday-roi/index.html): In order to capitalize on the e-commerce growth opportunity this holiday season, marketers need a scalable, diversified, and brand-safe way to reach, engage, and convert customers. And partnership fills that need very well. Further, brands should look to partnership to reach customers at scale and at every stage of the customer journey, from seeding initial awareness and consideration to the moments just before conversion.  (1,427 words, Nov 23, 2021) - [Cyber 5 2021 Holiday Marketing Tips (Infographic)- Partnerize](/content/resources/blog/cyber-5-holiday-2021-last-minute-tips/index.html): Check out these cyber 5 marketing tips for the shopping season. Here we share an infographic with a few last minute tips you can implement easily. (183 words, Nov 22, 2021) - [Content & Affiliate Marketing Report (Latest Industry Stats)](/content/resources/blog/report-in-affiliate-marketing-content-retains-the-throne.html): See the latest report for Content Affiliate Marketing performance industry stats. The partnership channel is much more than a flash, see the stats here. (279 words, Nov 20, 2021) - [[DOWNLOAD] BE A HOLIDAY HERO WITH OUR Q4 2021 PLAYBOOK | Partnerize](/content/resources/blog/download-be-a-holiday-hero-with-our-q4-2021-playbook.html): Partnerize's Be a Holiday Hero: 2021 Q4 Partnership Playbook is a holiday shopping prep guide that puts you on track to maximize this year’s unprecedented holiday shopping season. Inside, we’ll detail 10 pro tips for making the most of your partner program to set yourself up for success in Q4 and beyond.  Partnerize's Be a Holiday Hero: 2021 Q4 Partnership Playbook is a holiday shopping prep guide that puts you on track to maximize this year’s unprecedented holiday shopping season. Inside, we’ll detail 10 pro tips for making the most of your partner program to set yourself up for success in Q4 and beyond.  (153 words, Nov 19, 2021) - [An Embattled Social Giant is Causing Chaos: We Have the Solution | Partnerize](/content/resources/blog/an-embattled-social-giant-is-causing-chaos-we-have-the-solution.html): And if all this seems like enough for marketers to want to call it quits on their very long, very expensive love affair with Facebook, they will still inevitably turn to them as a critical vehicle to maintain omnipresence, or a constant top-of-mind position where their audience is. In other words, as long as their audience remains glued to their screen time inside the app, what choice do they have? (282 words, Nov 19, 2021) - [[Download] Maximize Your Travel Partnership Program in 5 Easy Steps | Partnerize](/content/resources/blog/download-maximize-your-travel-partnership-program-in-5-easy-steps.html): Learn more about how you can ensure your travel partnership program is ready to take off as the world opens up its borders in our ebook, Maximize Your Travel Partnership Program in 5 Easy Steps. (159 words, Nov 15, 2021) - [Now Available: Q3 Partnership Growth Index for the Americas! | Partnerize](/content/resources/blog/now-available-q3-partnership-growth-index-for-the-americas.html): We’ll keep a vigilant pulse on Q4 performance, but in the meantime, you can check out all of Partnerize’s partnership performance data in the Americas for Q3 by downloading our updated quarterly Partnership Growth Index found here. (234 words, Nov 11, 2021) - [[DOWNLOAD] Singles' Day 2021: Last Minute Tips | Partnerize](/content/resources/blog/download-singles-day-2021-last-minute-tips/index.html): While 2020 proved itself to be a year of epic trials and triumphs. It was also most certainly a wild ride for marketers who learned how to navigate palpable uncertainty in real time. And while much of the year was ebb and flow and trial and error, it was also a weighted lesson in both marketer and channel resilience as we saw the affiliate category finally receiving its long overdue credit from marketers in search of protection amid a notable stormier-than-usual climate. (212 words, Nov 10, 2021) - [[eBook] Everything You Need to Know About Privacy Regulations in Partnerships | Partnerize](/content/resources/blog/ebook-everything-you-need-to-know-about-privacy-regulations-in-partnerships.html): As consumer favoritism of digital experiences continues to grow, marketers are shouldering the responsibility of achieving omnipresence, battling the rising cost of customer acquisition and delivering a cohesive user experience across the buyer journey—touchpoint consistency demanded by modern consumers. And these consumer demands have evolved to include expectations for how brands handle their personal information. (191 words, Nov 8, 2021) - [5 Simple Steps to Overcome Holiday Hurdles | Partnerize](/content/resources/blog/5-simple-steps-to-overcome-holiday-hurdles/index.html): There’s good news for marketers leveraging Partnerize. They can adapt to the 2021 holiday shopping season hurdles while accommodating consumers’ desire to spend by implementing these tactics into their holiday strategy. (527 words, Nov 3, 2021) - [10 Things to Do Now to Get Your Partnership Program Holiday Ready! | Partnerize](/content/resources/blog/10-things-to-do-now-to-get-your-partnership-program-holiday-ready.html): While it may feel like holiday time is still a month away, the reality is that we’re squarely in the thick of Q4, which is often the most critical time of year for retailers and consumer brands. But rather than overwhelming yourself with the thought of partnership program holiday prep as a daunting task, think about it in 10 simple steps that you can easily check off your weekly to-do list. And always keep in mind: Holiday preparation can never start too early! (1,281 words, Nov 2, 2021) - [Partner How-To: Negotiating Holiday Collaborations with Your Favorite Brands | Partnerize](/content/resources/blog/partner-how-to-negotiating-holiday-collaborations-with-your-favorite-brands.html): Partnerize makes finding and joining the right programs simple with integrated functionality for discovering, communicating with and receiving payment from your favorite brands. However, maximizing the benefits of partnership functionality also requires negotiation skills to ensure you stand out from other partners during Q4.  (475 words, Oct 29, 2021) - [[RELEASE] Partnerize's Platform and Service Contributions Recognized for Multiple Industry Awards | Partnerize](/content/resources/blog/release-partnerizes-platform-and-service-contributions-recognized-for-multiple-industry-awards.html): Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement. (429 words, Oct 28, 2021) - [[Sales Index] Let Data Be Your Holiday Planning Guide | Partnerize](/content/resources/blog/sales-index-let-data-be-your-holiday-planning-guide.html): When we look at two key areas, YoY revenue and commission rates, the YoY data supports that there is a definite ramping happening among Partnerize advertisers. And this is not to be taken lightly as last year’s Q3 performance was unprecedented. (242 words, Oct 27, 2021) - [[WEBINAR SIGN UP] Partner Perspective: Global Savings Group | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-global-savings-group.html): Partnerize works with some of the most successful and influential publisher partners in the industry. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight Global Savings Group with the help of their Global Commercial Director, Laura Meunier.  (947 words, Oct 22, 2021) - [Holiday Partnership Planning 2021: Set Your Program for Success](/content/resources/blog/holiday-planning-2021-setting-your-partnership-program-up-for-success.html): Check out these holiday partnership planning tips for the shopping season. Here we share targeted tips and insights on holiday shopping dates, partnership marketing, auditing, and more. (300 words, Oct 21, 2021) - [Partnerize Secures 3 Award Wins at 2021 International Performance Marketing Awards | Partnerize](/content/resources/blog/partnerize-secures-3-award-wins-at-2021-international-performance-marketing-awards.html): Leader in partnership automation receives three awards for global performance marketing (290 words, Oct 19, 2021) - [How Partnerize Empowers Marketers to Maximize the Benefits of Their Influencer Campaigns | Partnerize](/content/resources/blog/how-partnerize-empowers-marketers-to-maximize-the-benefits-of-their-influencer-campaigns.html): The easiest way to make the most of your campaigns is to recruit right-fit partners to promote your content--a traditionally cumbersome undertaking automated by the platform’s integrated recruitment and activation functionality.  (874 words, Oct 13, 2021) - [Dynamic Commissioning Rule Builder: Cost-Controlled Customer Acquisition Made Simple | Partnerize](/content/resources/blog/dynamic-commissioning-rule-builder-cost-controlled-customer-acquisition-made-simple.html): Partnerize has expanded its industry-leading functionality to include a step-by-step commission rule builder, functionality that makes curating even the most granular commissioning structures easy. By tapping into the new functionality, marketers across different verticals can maximize opportunities to acquire customers at a controlled cost, regardless of the unique performance objectives that map to their category. (472 words, Oct 6, 2021) - [Partners, Ensure Appropriate Organic Search Rank with an Automated Tag Identifier | Partnerize](/content/resources/blog/partners-ensure-appropriate-organic-search-rank-with-an-automated-tag-identifier.html): Partners that pull the anchor tag for brands’ textlinks, coupons and banners will now have rel="sponsored" automatically included in their tracking. (194 words, Oct 4, 2021) - [Employee Advocacy Advertising Guide: What is it & More](/content/resources/blog/from-employee-to-advocate-how-to-create-your-best-advertising-from-within.html): Learn how to leverage employee advocacy for advertising here. Employee advocacy is the promotion of an organization by its employees through their favorite advertising channels. (807 words, Sep 30, 2021) - [Relying on Cookies? Your Tracking is at Risk. | Partnerize](/content/resources/blog/relying-on-cookies-your-tracking-is-at-risk/index.html): For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates including those found in Safari's ITP, Google Chrome and Firefox. (302 words, Sep 27, 2021) - [It's Showtime: Partnerize Shortlisted for 11 Industry Awards | Partnerize](/content/resources/blog/its-showtime-partnerize-shortlisted-for-11-industry-awards.html): Very often, you can become so engrossed in the work you do with your clients and partners each day, that it can be easy to forget to take time to consider all of the goals you’ve reached or the outcomes you’ve achieved together. This is why we’re delighted to share that Partnerize was recently nominated for 11 awards: nine 2021 International Performance Marketing Awards (IPMAs) and two Drum Awards for Digital Industries (DADIs) nominations! The IPMA awards show will be held in-person on October 18th at the Landmark Hotel, London while The Drum's show will be held virtually on October 14th. (366 words, Sep 24, 2021) - [Strong Back-to-School Shopping Season Reflective in Partnerize Platform Data   | Partnerize](/content/resources/blog/strong-back-to-school-shopping-season-reflective-in-partnerize-platform-data.html): For the Partnerize platform’s part, we certainly saw a bump in year over year (YoY) revenue growth in August with a 17% increase thanks in part to a 23% YoY increase in average order value (AOV) and a 2% uptick in conversion rate (CVR). Higher commission rates and spend rates also indicate more investment and certainty in the back-to-school season when compared to 2020’s season that was punctuated with plenty of unknown variables and outcomes thanks to the pandemic. (259 words, Sep 17, 2021) - [Partners, Don’t Miss Out on Making Performance Marketing a New Revenue Stream | Partnerize](/content/resources/blog/partners-dont-miss-out-on-making-performance-marketing-a-new-revenue-stream.html): The partnership channel affords marketers and partners alike an opportunity to create a new revenue stream to help fuel profitable growth. For our part, we support winning marketers with an end-to-end partnership platform that automates traditionally tedious tasks associated with partner management to help find and convert target audiences at scale. This industry-leading functionality attracts the world’s leading brands and gives partners access to performance-based programs across retail, travel, financial services, D2C and subscription verticals. (470 words, Sep 16, 2021) - [Why Micro Influencers & Nano Influencers Deserve More Time](/content/resources/blog/ebook-why-micro-nano-influencers-deserve-more-of-your-time.html): Learn what micro and nano influencers are, and why they’re worth your time and investment. See why you need to work with this type of influencer (274 words, Sep 13, 2021) - [How to Protect Influencer Marketing Programs from Affiliate Fraud](/content/resources/blog/spotlight-on-influencer-marketing-fraud-and-how-to-protect-your-program.html): Marketers are realizing the value of influencer partnerships. However, with increased influencer marketing investment comes a growing threat of affiliate fraud. (724 words, Sep 12, 2021) - [Affiliate Links & Tips for the Latest Google Search Update | Partnerize](/content/resources/blog/deliver-the-most-relevant-content-to-searchers-amidst-googles-link-spam-update.html): Google recently updated the way it processes affiliate links. Follow these tips to ensure you continue ranking at the top of search results. (496 words, Sep 8, 2021) - [[RELEASE] Partnerize Expands Senior Leadership Team as Global Growth Accelerates | Partnerize](/content/resources/blog/release-partnerize-expands-senior-leadership-team-as-global-growth-accelerates.html): Martech and Sales Leaders Adam Brownstein, Clare Conway, and Mike Grossman assume leadership as GM, Asia Pacific, SVP, Customer Success, and SVP, Inside Sales. (700 words, Sep 7, 2021) - [7 Excellent Tips to Improve Influencer Partnership Programs](/content/resources/blog/7-steps-to-make-the-most-of-influencer-partnerships.html): Here are 7 excellent tips to improve your influencer partnership programs. As influencer marketing and brand ambassador campaigns continue to gain traction, use these tips to improve. (486 words, Sep 2, 2021) - [Instagram Launches Affiliate Marketing for Influencers](/content/resources/blog/what-does-instagrams-launch-of-affiliate-marketing-for-influencers-signal-for-partnership-marketers.html): Learn what Instagram's new launch means for your affiliate marketing program. This announcement is more than a spark in the affiliate news cycle, it’s a boon to credibility. (1,066 words, Aug 30, 2021) - [[Performance Index] Brand Awareness and Its Consequence on New Customer Revenue | Partnerize](/content/resources/blog/performance-index-brand-awareness-and-its-consequence-on-new-customer-revenue.html): What seems to be the basic foundation for every successful CMO, the task of building the right kind of brand awareness is perhaps anything but well, simple. Between message ideation, creation, dissemination and tracking the success of your initiative, there’s a lot of room there for challenges to arise. And while all these factors are critical to building successful brand awareness, perhaps the most crucial is being able to measure your success. After all, if it can’t be measured, it can’t be counted. Yet it seems the measurement aspect is the most difficult for brands to manage and therefore, most often holds them back from achieving brand awareness success. (341 words, Aug 26, 2021) - [Let Data Guide Your Decisioning: Actionable Insights Made Possible by Partnerize's Measure | Partnerize](/content/resources/blog/let-data-guide-your-decisioning-actionable-insights-made-possible-by-partnerizes-measure.html): For marketers,  gaining transparency into partner performance is essential to strategic optimization. To provide you the visibility necessary to optimize partnerships, Partnerize is committed to continuously delivering reporting enhancements that makes real-time actionable insights easily accessible--transparency and optimization efficiencies that support you in driving profitable growth.    (422 words, Aug 25, 2021) - [Affiliate Trends & Takeaways for the 2021 Back-To-School Shopping Season | Partnerize](/content/resources/blog/affiliate-trends-takeaways-for-the-2021-back-to-school-shopping-season.html): In spite of the pandemic, 2020 brought us some record back-to-school shopping milestones and as students once again prepare to fill the hallways across the U.S., 2021 is poised to push back-to-school spending once again to record levels, according to the National Retail Federation (NRF). And pandemic or not, the reverberations of the 2020 fallout only serve as a catalyst for this record spending, as seen in the surge of technology and online learning resources and tools as parents and consumers learn to adapt to this new normal as best as they could. (239 words, Aug 24, 2021) - [Everything You Need to Know About Influencer Marketing | Partnerize](/content/resources/blog/everything-you-need-to-know-about-influencer-marketing.html): In 2021, influencer marketing is operating full steam ahead. In fact, it continues to be one of the biggest top-of-mind initiatives and perhaps a question mark for brands big, small and everywhere in between trying their hand at influencer marketing to keep pace with a rapidly advancing landscape. Yet there are still many of these brands who feel lost in a vast sea of both information and misinformation about influencer marketing. (221 words, Aug 19, 2021) - [Partner’s Guide to Paid Search Marketing | Partnerize](/content/resources/blog/series-a-partners-guide-to-paid-search-marketing/index.html): Grow your business through our series, "A Partner's Guide to paid search.", These strategies enable you to optimize your revenue stream through ppc strategies. (1,012 words, Aug 18, 2021) - [Southeast Asia: A Region Ready to Boom! Part 2: What’s in Store for SEA in 2021? | Partnerize](/content/resources/blog/southeast-asia-a-region-ready-to-boom-part-2-whats-in-store-for-sea-in-2021.html): In the first part of this Southeast Asia series, we looked at the state of the region, specifically when it comes to online shopping behaviors and the role of affiliate marketing. In Part 2, we’ll take a look at what’s ahead, looking at expected trends for the remainder of 2021 across SEA. (761 words, Aug 17, 2021) - [[Webinar Sign-Up] Partner Perspective: 55Haitao | Partnerize](/content/resources/blog/webinar-sign-up-partner-perspective-55haitao/index.html): Partnerize works with some of the most successful and influential publisher partners in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we highlight 55Haitao! (407 words, Aug 13, 2021) - [Automatically Reengage High-Intent Consumers with Partnerize’s Cybba Integration | Partnerize](/content/resources/blog/automatically-reengage-high-intent-consumers-with-partnerizes-cybba-integration.html): Partnerize allows marketers to rapidly deploy custom reengagement solutions with our latest integrated technology partner, Cybba. (211 words, Aug 12, 2021) - [Southeast Asia: A Region Ready to Boom for Affiliate Marketing Growth | Partnerize](/content/resources/blog/southeast-asia-a-region-ready-to-boom/index.html): Southeast Asia is catching up fast when it comes to affiliate marketing growth. In this two-part blog series, we’ll be Southeast Asia as an emerging market growth opportunity. (1,809 words, Aug 10, 2021) - [How to Develop Affiliate Expertise in 12 Months or Less | Partnerize](/content/resources/blog/how-to-develop-affiliate-expertise-in-12-months-or-less.html): For many marketers, the thought of managing an affiliate program in-house, is highly appealing as it allows brands to retain control of all the day-to-day aspects of program management. From strategy to execution—you’re in the driver’s seat. Although appealing in theory, the thought of hiring an experienced in-house affiliate expert coupled with the internal stakeholders‘ own limited knowledge of the channel, may make outsourcing affiliate program management seem like the only viable option. (253 words, Aug 9, 2021) - [Content Partners are Still King, but Competition is Fierce: Here’s What to Do | Partnerize](/content/resources/blog/content-partners-are-still-king-but-competition-is-fierce-heres-what-to-do.html): Partnerize announced its integrated partnership with Button, a mobile-first technology provider that delivers mobile optimization technology to helps marketers increase conversion rates and profitability of paid channels, while enabling them to achieve new outcomes such as driving app installs or launching an SMS marketing strategy. (353 words, Jul 30, 2021) - [Automated Conversion Optimization with Partnerize x UpSellit Integration | Partnerize](/content/resources/blog/automated-conversion-optimization-with-partnerize-x-upsellit-integration.html): Partnerize enables marketers to effortlessly implement personalized cross-channel touchpoints with UpSellit, the latest addition to our integrated technology solution ecosystem. UpSellit is a remarketing and retargeting provider that designs, develops and optimizes personalized conversion experiences for brands. Their award-winning technology enables marketers to automate the traditionally manual task of consumer journey optimization and add value to every site visit. UpSellit’s suite of remarketing and retargeting solutions includes on-site abandonment strategies, lead capture, dynamic promotional messaging, behavior-based recommendations and inventory alerts—all turnkey for Partnerize brands.  (312 words, Jul 29, 2021) - [Partnerize Expands Integrated Technology Ecosystem with Mobile Commerce Leader, Button | Partnerize](/content/resources/blog/partnerize-expands-integrated-technology-ecosystem-with-mobile-commerce-leader-button.html): Partnerize, the global leader in partnership automation, software and services, today announced an integrated partnership with Button. (647 words, Jul 27, 2021) - [Your Definitive Guide to Partnerships: The Americas Edition | Partnerize](/content/resources/blog/your-definitive-guide-to-partnerships-the-americas-edition.html): When it comes to partnership success in the Americas in 2021, whether you are new to the channel or simply looking to accelerate profitable growth from your existing partners, you need to understand exactly how partnerships work here. To this end, we’re pleased to bring you an informative guide, Our Definitive Guide to Partnerships the Americas Edition, to help make your partnership and affiliate programs a success. (333 words, Jul 21, 2021) - [Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner Marketing Recruitment and Activation | Partnerize](/content/resources/blog/partnerize-launches-exclusive-saas-integration-to-lead-industry-on-partner-marketing-recruitment-and-activation.html): Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner Marketing Recruitment and Activation (453 words, Jul 20, 2021) - [Affiliate Marketing Research & Future Outlook Review Stats | Partnerize](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-3-4.html): The State and Future outlook of affiliate marketing survey results are in. See what the future outlook of partnerships and affiliate marketing is here. (451 words, Jul 16, 2021) - [Christmas In July: Why Australian Marketers Should Start Their Holiday Partnership Planning Now | Partnerize](/content/resources/blog/christmas-in-july-why-australian-marketers-should-start-their-holiday-partnership-planning-now.html): For marketers, the scenario should be no different. July marks more than the halfway point of the year, and terrifyingly, only five months until Christmas. This makes it an ideal time for marketers to embrace the July seasonal spirit, and start planning their Christmas partnership activities. Success is all about planning, so if you want to give your partnerships a gift of growth in 2021, here’s how you can approach your holiday partnership strategy now. (956 words, Jul 14, 2021) - [5 Excellent Ways Insurance Brands Can Optimize Affiliate Programs](/content/resources/blog/5-ways-insurance-brands-can-optimise-their-affiliate-partner-programmes.html): Sean Sewell looks at 5 excellent ways insurance brands can optimize their affiliate advertising tech stack with his latest blog. (855 words, Jul 4, 2021) - [Global Partnership Day: Your On-Demand Access! | Partnerize](/content/resources/blog/global-partnership-day-your-on-demand-access/index.html): While traditional acquisition channels like paid search and paid social continue to garner marketers’ attention, the agility and reliability of the (661 words, Jun 28, 2021) - [[Download] Discover: Recruitment And Optimization Efficiencies That Fuel Profitable Growth | Partnerize](/content/resources/blog/download-discover-recruitment-and-optimization-efficiencies-that-fuel-profitable-growth.html): With traditional affiliate networks, recruiting right-fit partners can feel like a time-consuming and manual task, but with Partnerize, it’s easy!  Discover, the Partnerize platform’s recruitment and activation engine, automates the process of finding and recruiting global partners from the platform and beyond--functionality that enables you to find and convert target audiences at scale.  (139 words, Jun 17, 2021) - [[Series] A Partner's Guide to Social Media Marketing | Partnerize](/content/resources/blog/series-a-partners-guide-to-social-media-marketing/index.html): Director of Partner Growth, Callum Ridley, is excited to publish the next blog in our series ‘A Partner's Guide to Marketing Channels’, which takes a deep dive on different marketing channels and how partners can take advantage of these channels to improve site performance as well as to improve performance when working with brands on the Partnerize platform. (903 words, Jun 16, 2021) - [Guest Blog: 7 Reasons to Pursue Personalized Incentives in the New Partnership Economy | Partnerize](/content/resources/blog/guest-blog-7-reasons-to-pursue-personalized-incentives-in-the-new-partnership-economy.html): Retailers are becoming increasingly dependent on partnership and affiliate to deliver aggressive growth. I’d wager that your targets and goals are accelerating faster than those for other teams in your organization. With this as a backdrop, you need every tool and technology you can find to deliver the results you need. Personalization and personalized incentives are a proven and efficient way of achieving strong incremental sales and profit within the channel. (1,691 words, Jun 15, 2021) - [A Tailor-Made Event for Marketers Tired of the Status Quo | Partnerize](/content/resources/blog/a-tailor-made-event-for-marketers-tired-of-the-status-quo.html): For those marketers who are tired of their provider’s antiquated status quo ways and methods, Partnerize has customized a unique, industry first 24-hour global experience, Global Partnership Day. Beginning on the 23rd of June at 9am in London, ending on the 24th June at 6pm in Sydney, sessions range from in-depth discussions on the ecommerce bounce back post-pandemic, to panels featuring top brands, partners and industry thought leaders like eMarketer, Martech Record, Charlotte Tilbury, and Expedia, to name a few. (226 words, Jun 7, 2021) - [10 Things Your Affiliate Network Can’t (or Won’t) Provide | Partnerize](/content/resources/blog/10-things-your-affiliate-network-cant-or-wont-provide.html): Today’s digital marketing landscape is sophisticated and nuanced. Modern marketers rely on relationships that are built on the sturdy foundation of data-driven performance. (673 words, Jun 3, 2021) - [Partnerize Shortlisted for 8 Performance Marketing Awards | Partnerize](/content/resources/blog/partnerize-shortlisted-for-8-performance-marketing-awards.html): Working with a number of our valued clients, agencies and partners, Partnerize has been shortlisted for no less than 8 Performance Marketing Awards. (295 words, May 27, 2021) - [Underscoring Our Commitment to Customer Centricity: Introducing Community | Partnerize](/content/resources/blog/underscoring-our-commitment-to-customer-centricity-introducing-community.html): Partnerize is committed to providing a customer-centric experience to brands, partners and agencies with our support teams, on-demand library of resources and materials, in-platform guided tours and more. Today, we’re pleased to announce the expansion of our support resources with the launch of Community, a members-only communication and collaboration destination.   (191 words, May 26, 2021) - [Affiliate Marketing by the Numbers: Turn Your Advertising Into a Profit Center | Partnerize](/content/resources/blog/affiliate-marketing-by-the-numbers-turn-your-advertising-into-a-profit-center.html): The past year and a half served up a quite the universal conundrum to marketers: Meet the ever-growing demand of consumer expectation—but do so with a significantly tightened ad budget. A tall order that would leave even the most seasoned pros reeling. However, a bright spot exists for marketers to recalibrate the traditional rules—and has existed for decades: affiliate marketing. In fact, one of the most valuable lessons marketers learned in 2020 came because of tightening ad budgets. (257 words, May 24, 2021) - [Discover Prospects: Limitless Recruitment from the Broader Digital Ecosystem | Partnerize](/content/resources/blog/discover-prospects-limitless-recruitment-from-the-broader-digital-ecosystem.html): The partnership and affiliate channels enable marketers to expand to new markets by providing an attractive pay-for-outcome model, automation and scale, enabling continued revenue growth for both marketers and partners (452 words, May 12, 2021) - [[eBook] The Rise and Fall of Affiliate Networks | Partnerize](/content/resources/blog/ebook-the-rise-and-fall-of-affiliate-networks/index.html): Affiliate marketing works, there is no denying that. By 2022, it is expected to be a $8.2B industry. There are still brands, however, that are hesitant to give their brand’s integrity to a third party despite the many regulations and safeguards that have been put into place that protect it. (363 words, May 5, 2021) - [IAB 2020 Digital Adspend Study Details 10% YoY Growth for Affiliate Channel | Partnerize](/content/resources/blog/iab-2020-digital-adspend-study-details-10-yoy-growth-for-affiliate-channel.html): April 21st marked the release of the annual IAB / PWC Digital Adspend Study which looks to measure the value of the digital marketing industry in the UK. IAB UK Digital Adspend has been the official measure of the size of the UK digital advertising market since 1997. It is formed of a census of major UK media owners and intermediaries, and includes smartphone and non-smartphone advertising. (773 words, Apr 21, 2021) - [A Beginner's Guide to Search Engine Optimisation | Partnerize](/content/resources/blog/a-beginners-guide-to-search-engine-optimisation/index.html): Callum recently interviewed Michael Scowcroft, SEO Director at Bring Digital, to talk about all things Search Engine Optimisation! Bring Digital is one of our Partner Agencies. Bring Digital was set up with a clear focus: to deliver an outstanding service to our clients and be as passionate about their growth as they are. (970 words, Apr 21, 2021) - [The Definitive Partnership Guide to Southeast Asia | Partnerize](/content/resources/blog/the-definitive-partnership-guide-to-southeast-asia/index.html): If you’re looking for partnership success in Southeast Asia, you’ve come to the right place! We’re pleased to bring you this informative guide, and extended toolkit, to help you have a successful year ahead. This partnership guide is split into two key sections. Firstly, we’ll give you the run-down on everything Southeast Asia when it comes to managing your affiliate marketing and digital partnerships. (290 words, Apr 16, 2021) - [Migrate Your Affiliate Program in 30 Days or Less | Partnerize](/content/resources/blog/migrate-your-affiliate-program-in-30-days-or-less/index.html): Often, affiliate strategies have a simple goal—to acquire new customers and drive more  revenue for your business. If you’re only seeing fractional improvement and growth in  your affiliate channel year-over-year, you’re missing an opportunity to harness the  channel’s potential—and it doesn’t have to be that way.  (187 words, Apr 13, 2021) - [Is 2021 the Year for Brand-to-Brand Partnerships? It Should Be and Here's Why | Partnerize](/content/resources/blog/is-2021-the-year-for-brand-to-brand-partnerships-it-should-be-and-heres-why.html): The growing adoption of brand partnerships is something we’ve certainly seen in Australia. In this blog, Kelly Guerin looks at how to get started with brand partnerships and things to consider. (797 words, Apr 6, 2021) - [Partner Perspective Q&A with Open Sponsorship CEO Ishveen Anand | Partnerize](/content/resources/blog/partner-perspective-qa-with-open-sponsorship-ceo-ishveen-anand.html): Partnerize works with some of the most successful and influential partners in affiliate. Our Partner Perspective webinar series sets out to learn from the best of the best and pick up a few secrets to their success along the way. (603 words, Apr 6, 2021) - [RingCentral: B2B Partnerships & the Only VOIP Pay-Per-Call Campaign](/content/resources/blog/a-conversation-with-ringcentral-on-b2b-partnerships-the-industrys-only-voip-pay-per-call-campaign.html): Understanding how affiliate programs can drive profitable growth through the VOIP industry’s only pay per call affiliate program by Ring Central. Read here. (705 words, Apr 1, 2021) - [Get Your Definitive Guide to Partnership in Europe | Partnerize](/content/resources/blog/get-your-definitive-guide-to-partnership-in-europe/index.html): Ecommerce in Europe is on track to be worth 717 billion euros in 2021, an increase of 12.7% since 2019. With affiliate marketing making up to 15% of a (214 words, Apr 1, 2021) - [It’s Time to Audit Your Approach to Partnership Data | Partnerize](/content/resources/blog/its-time-to-audit-your-approach-to-partnership-data.html): By the end of 2021, it’s expected that we’ll have created, captured, copied and consumed more than 74 zettabytes of data. For perspective, back in only 2018, that number was less than half of that. For today’s marketer, data is a regular part of life. We all manage data. We see it every day. But those who use it to its fullest potential, are the ones who see success. And that approach is certainly one that’s important when you’re working in partnership or affiliate marketing. (358 words, Mar 29, 2021) - [Referral & Affiliate Marketing Technology Joining Forces | Partnerize](/content/resources/blog/referral-affiliate-marketing-technology-joining-forces.html): We recently chatted with Chief Commercial Officer at Soreto, Ricki Jones, to hear his thoughts on how referral marketing has evolved, and best practices for retail marketers around the world. Check it out in our latest blog! (935 words, Mar 26, 2021) - [A Partner's Guide to Conversion Rate Optimization | Partnerize](/content/resources/blog/a-partners-guide-to-conversion-rate-optimisation/index.html): Conversion rate optimization (CRO) needs to be at the center of your marketing strategy. Here is a partner's guide to conversion rate optimization. (1,139 words, Mar 24, 2021) - [Partnerize Launches Next Generation of its Category Defining Partnership Software for the World’s Leading Brands | Partnerize](/content/resources/blog/partnerize-launches-next-generation-of-its-category-defining-partnership-software-for-the-worlds-leading-brands.html): Partnerize, following its 2020 acquisitions of both Pepperjam and BrandVerity, today announces the next generation of the industry’s only comprehensive partnership automation solution. Empowering marketers around the globe to turn partnerships into profit centers, the unified company provides end-to-end partnership automation software and services in a single destination that afford brands and their agencies the full suite of capabilities required to accelerate profitable growth via their partnerships channel. (586 words, Mar 23, 2021) - [Affiliate Marketing Guide: What is Affiliate & All You Need to Know](/content/resources/blog/the-definitive-affiliate-marketing-guide/index.html): Confused about how affiliate marketing works? Our 2026 affiliate FAQ guide explains everything you will need to know. (967 words, Mar 22, 2021) - [The Affiliate Renaissance: At the Crossroads of Scale and Automation | Partnerize](/content/resources/blog/the-affiliate-renaissance-at-the-crossroads-of-scale-and-automation.html): With traditional digital marketing costs continuing to diverge from their returns, the adoption of affiliate will only accelerate. Don’t get left behind: Learn more about how you can leverage the affiliate channel for its scale, automation and pay-for-outcome model here.   (718 words, Mar 18, 2021) - [iOS14.5 & IDFA: What You Need to Know | Partnerize](/content/resources/blog/ios14-5-idfa-what-you-need-to-know/index.html): The IDFA changes were planned to be a part of the iOS14 release. Due to the COVID-19 pandemic, the inclusion was postponed and instead moved to the iOS14.5 release schedule for March 2021. With iOS14.5, users need to give permission to applications that use the IDFA for tracking and reporting purposes. It is estimated that only 10-15% of users will give their mobile applications permission to track them using their IDFA. (801 words, Mar 18, 2021) - [Optimizing Partnerships: A Roundtable Recap | Partnerize](/content/resources/blog/optimizing-partnerships-a-roundtable-recap/index.html): I led the Australian roundtable and our Singapore-based Customer Success Manager Gerald Lim followed with the Southeast Asian session with local marketing leaders attending in each region. The roundtables allowed us to share some of our unique insights from working with some of the biggest brands across Asia Pacific. We covered three pertinent topics; partner recruitment, building relationships, and leveraging data. In this blog post, I wanted to share some of the key discussion topics and learnings from the Australian and Southeast Asian roundtables that can help you optimise your partner program today. (882 words, Mar 15, 2021) - [Stand Out and Connect to More Brands with Partnerize | Partnerize](/content/resources/blog/stand-out-and-connect-to-more-brands-with-partnerize.html): Brands on Partnerize are always looking to grow their partner program. New partners are an essential ingredient to help brands see success and continued growth as they work towards their objectives and expansion. Similar to how partners can discover new brands and connection opportunities in the Partnerize platform, brands can also find the partners most likely to succeed in their programs, and invite them to join their programs. (290 words, Mar 9, 2021) - [Presenting The APAC Partnership Growth Index™! | Partnerize](/content/resources/blog/presenting-the-apac-partnership-growth-index/index.html): Discover key APAC insights from our Partnership Growth Index™: APAC Edition today. (382 words, Feb 24, 2021) - [With Focus Trained on Marketers’ Needs, Partnerize Introduces Exclusive Partnership Growth Index™ | Partnerize](/content/resources/blog/with-focus-trained-on-marketers-needs-partnerize-introduces-exclusive-partnership-growth-index.html): Partnerize is pleased to announce findings from its newly created Partnership Growth Index™. (467 words, Feb 23, 2021) - [Why Australian Marketers Should Invest in Partnerships: Insights from the 2021 IAB Affiliate Marketing Australian Industry Review | Partnerize](/content/resources/blog/why-australian-marketers-should-invest-in-partnerships-insights-from-the-2021-iab-affiliate-marketing-australian-industry-review.html): There has never been a better time for marketers to be active in the affiliate and partnerships channel in Australia. And that was definitely evident when IAB Australia released it’s 2021 Australian Industry Review. Partnerize APAC Marketer Sarah Kelly takes a closer look at the results and what they mean for affiliate marketers. (555 words, Feb 19, 2021) - [Student Beans: Influential Partner Perspective - Partnerize](/content/resources/blog/partner-perspective-student-beans/index.html): Working with the most influential publishers in affiliate, our Publisher Perspective series sets out to learn from the best highlighting Student Beans! (1,243 words, Feb 17, 2021) - [STREAM NOW: What to Know About Diversifying your Affiliate Partnerships | Partnerize](/content/resources/blog/stream-now-what-to-know-about-diversifying-your-affiliate-partnerships.html): Stream our latest webinar where our own Erin Killian, VP of Agency & Prime and Michelle Morgan, Director of Publisher Development at Acceleration Partners, hosted an informative session which shared data around partner signup trends, insights about their contribution to growth and revenue and highlighted how to incorporate new non-traditional partners into your affiliate programs. (318 words, Feb 11, 2021) - [STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive | Partnerize](/content/resources/blog/stream-now-why-marketers-need-to-pivot-to-partnerships-to-survive.html): Stream a conversation between Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence and Matt Gilbert, CEO of Partnerize, about what’s happening in the affiliate marketing space and its intersection with partnerships. (278 words, Feb 3, 2021) - [Six Strategies To Make Your Partnerships As Strong As An Ox | Partnerize](/content/resources/blog/six-strategies-to-make-your-partnerships-as-strong-as-an-ox.html): The ox is said to represent hard work, reliability, and transparency. And that’s exactly what your partnership strategy should aim to be as we enter the (1,000 words, Jan 28, 2021) - [Navigating the News Media Bargaining Code: How Australian Marketers Can Utilize The Partner Channel to Drive Operating Leverage | Partnerize](/content/resources/blog/navigating-the-news-media-bargaining-code-how-australian-marketers-can-utilize-the-partner-channel-to-drive-operating-leverage.html): For consumers, digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying (751 words, Jan 26, 2021) - [Partnership in a Post-Brexit World | Partnerize](/content/resources/blog/partnership-in-a-post-brexit-world/index.html): After spending 2020 pondering the ‘what ifs’ that would arise from a no-deal and the potential upheaval this would bring to Europe and indeed globally, at 11pm on the 31st December 2020 the chimes of Big Ben rang to signal the U.K. officially leaving the single market, with a trade deal in place. But what are the implications of the deal and how can the partnership channel navigate and indeed support brands in their digital marketing efforts to counteract any adverse effects? (848 words, Jan 21, 2021) - [In the Rearview and On the Horizon: It’s Always Been About the Client | Partnerize](/content/resources/blog/in-the-rearview-and-on-the-horizon-its-always-been-about-the-client.html): Every year’s end warrants reflection, an annual review that is particularly arduous following an unprecedentedly turbulent 2020. In more ways than one, (513 words, Jan 6, 2021) - [Global Holiday Dates for 2021 | Partnerize](/content/resources/blog/global-holiday-dates-for-2021/index.html): Here are our top holiday dates from around the world to focus on for your 2021 partner marketing strategy. (262 words, Dec 17, 2020) - [Black Friday Insights with Afiliza | Partnerize](/content/resources/blog/black-friday-insights-with-afiliza/index.html): Partnerize recently interviewed Angelica Boué from Afiliza, to talk about the key trends she saw across EMEA over the critical holiday period of Black Friday, and what this meant for the partnership and affiliate industry. (771 words, Dec 15, 2020) - [2020 Product Retrospective - Simplicity, Automation and Optimization | Partnerize](/content/resources/blog/2020-product-retrospective-simplicity-automation-and-optimization.html): As we reflect back on 2020, it has been an eventful and at times, challenging year for many of our customers and partners. Despite these challenges, we’ve made some important, strategic investments into our product and platform, with the goal of making partner marketing more customer-centric, and providing our customers and partners the chance for greater returns. In terms of product innovation that we have released through 2020, here are some highlights grouped around three of our key product themes of Simplicity, Automation and Optimization. (594 words, Dec 15, 2020) - [Partnerize Wins Two Awards at the 2020 IPMAs! | Partnerize](/content/resources/blog/partnerize-wins-two-awards-at-the-2020-ipmas/index.html): Partnerize is proud to have received two awards at the 2020 IPMAs: Best SaaS Platform and Best Performance Marketing Campaign APAC. (404 words, Nov 25, 2020) - [How Retailers Can Leverage Partnership to Drive Sales for 2024 | Partnerize](/content/resources/blog/how-retailers-can-leverage-partnership-to-drive-sales.html): If you are a retailer looking to upgrade your partnership efforts, here are some ways to drive additional partner channel sales in 2021. (970 words, Nov 23, 2020) - [Protectionist behavior & isolationism in affiliate marketing harm the modern marketer | Partnerize](/content/resources/blog/protectionist-behavior-isolationism-in-affiliate-marketing-harm-the-modern-marketer.html): Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem. (1,529 words, Nov 18, 2020) - [Charlotte Tilbury and Partnerize Win Most Effective Use of Affiliate at Drum DADI Awards | Partnerize](/content/info/21-gifts-of-growth-charlotte-tilbury/index.html): This is our first year entering the DADIs and this win in partnership with the remarkable and innovative team at Charlotte Tilbury adds even more icing to the cake. (539 words, Nov 13, 2020) - [Charlotte Tilbury and Partnerize Win Most Effective Use of Affiliate at Drum DADI Awards | Partnerize](/content/resources/blog/charlotte-tilbury-and-partnerize-win-most-effective-use-of-affiliate-at-drum-dadi-awards.html): This is our first year entering the DADIs and this win in partnership with the remarkable and innovative team at Charlotte Tilbury adds even more icing to the cake. (539 words, Nov 13, 2020) - [New! Enhanced Partner Profiles | Partnerize](/content/resources/blog/new-enhanced-partner-profiles/index.html): Partnerize releases enhanced Partner Profiles for superior partner management and data insights. (386 words, Nov 12, 2020) - [Partnership Rising: How Partnership Will Gain a Seat at the CMO’s Table in 2021 | Partnerize](/content/resources/blog/partnership-rising-how-partnership-will-gain-a-seat-at-the-cmos-table-in-2021.html): 2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months. (814 words, Nov 11, 2020) - [Why you should be showing Singles Day and other Chinese shopping holidays some love: Insights from Dealmoon | Partnerize](/content/resources/blog/why-you-should-be-showing-singles-day-and-other-chinese-shopping-holidays-some-love-insights-from-dealmoon.html): James Coggles, Senior Director UK/FR/DE, for Dealmoon, discusses how Singles Day, along with other holidays on the Chinese shopping calendar, are fast overtaking their western counterparts. (1,206 words, Nov 11, 2020) - [Tips for partners: Success this festive season | Partnerize](/content/resources/blog/tips-for-partners-success-this-festive-season/index.html): With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season. (861 words, Nov 9, 2020) - [Charlotte Tilbury and Partnerize Shortlisted for the Drum DADI Best Use of Affiliate Award | Partnerize](/content/resources/blog/charlotte-tilbury-and-partnerize-shortlisted-for-the-drum-dadi-best-use-of-affiliate-award.html): Charlotte Tilbury and Partnerize have been shortlisted as nominees for the “Best Use of Affiliate” award at this year’s Drum DADI Awards. (130 words, Nov 3, 2020) - [Partnerize Named as One of the Top 1000 Companies to Inspire Britain | Partnerize](/content/resources/blog/partnerize-named-as-one-of-the-top-1000-companies-to-inspire-britain.html): Partnerize selected as one of the 2020 Top 1000 Companies to Inspire Britain. This report identifies 1000 of the most inspiring growing companies across the country.  (335 words, Nov 3, 2020) - [Partnerize CS Leaders Recognized in the PI 50 | Partnerize](/content/resources/blog/partnerize-cs-leaders-recognized-in-the-pi-50/index.html): We are proud to announce that two of our Partnerize Customer Success team members in EMEA have been included in this year’s edition of the PerformanceIN 50. Carys Roche, Customer Success Team Lead and Georgina Gray, Client Success Director, join the annual global list of the year’s most exceptional, inspiring and influential individuals who are pushing the conventional boundaries to improve the performance marketing channel. (340 words, Oct 22, 2020) - [Partnerize Shortlisted for Eight International Performance Marketing Awards | Partnerize](/content/resources/blog/partnerize-shortlisted-for-eight-international-performance-marketing-awards.html): Partnerize has been shortlisted for 8 awards and we’re enthusiastically looking forward to hearing the results on the night! In addition to two regional and three vertical awards, we are on the shortlist for three Technology and Team awards. (272 words, Oct 21, 2020) - [Partnerize Wins Martech Breakthrough Award for Best Marketing Performance Technology | Partnerize](/content/resources/blog/partnerize-wins-martech-breakthrough-award-for-best-marketing-performance-technology.html): We are very pleased to announce that Partnerize has won the Martech Breakthrough Award for Best Marketing Performance Technology. (197 words, Sep 29, 2020) - [6 Powerful Ways to Boost Your Holiday ROI | Partnerize](/content/resources/blog/6-powerful-ways-to-boost-your-holiday-roi/index.html): The 2020 holiday season is widely expected to see record-setting e-commerce sales. The global events of this year – not least the COVID-19 pandemic – have caused major changes in consumer behavior, accelerating the shift to digital in remarkable ways. For example, McKinsey reports that during the first quarter, e-commerce penetration in the US more than doubled.  (1,823 words, Sep 16, 2020) - [9.9 Super Shopping Day Trends: Data and Results for 2020 | Partnerize](/content/resources/blog/9-9-super-shopping-day-trends-data-and-results-for-2020.html): September 9th, or ‘9.9’, has become a major online shopping and promotion day for retailers and brands across the APAC region. Originally developed as a major promotion by Shopee, 9.9 is often called Southeast Asia’s ‘Super Shopping Day -- the region’s version of Black Friday, Cyber Monday, or Singles Day.  (934 words, Sep 9, 2020) - [Enhanced Ad Fraud Manager: Improved Machine Learning](/content/resources/blog/enhanced-fraud-manager-improved-machine-learning-delivers-more-detection-metrics.html): Making major improvements to ad fraud management, we share that the latest update provides more fraud detection metrics, along with vastly improved data visualizations. (359 words, Aug 27, 2020) - [Unlocking Influencer Growth Through Partner Marketing Program | Partnerize](/content/resources/blog/unlocking-influencer-growth-through-your-partner-marketing-program.html): The proper influencer partner platform allows you to unlock growth by providing more transparency and the ability to expand both the scale and types of influencers you work with in line with your growth goals.  (999 words, Aug 27, 2020) - [Upcoming Webinar: Six Pillars of Retail Affiliate Growth | Partnerize](/content/resources/blog/upcoming-webinar-six-pillars-of-retail-affiliate-growth.html): According to August 2020 data from Periscope by McKinsey, e-commerce grew more in the past three months than in the past 10 years combined. (180 words, Aug 19, 2020) - [Partnerize TEI Study by Forrester Reveals 330% ROI | Partnerize](/content/resources/blog/partnerize-tei-study-by-forrester-reveals-330-roi/index.html): We recently commissioned Forrester Consulting to assess the ROI, benefits, and payback period for a brand to switch from a network to Partnerize. The study reveals that enterprise brands switching to Partnerize from a legacy affiliate network experience 330% ROI and investment payback in less than three months. (488 words, Aug 13, 2020) - [How Partnership Unlocks Incremental Growth | Partnerize](/content/resources/blog/how-partnership-unlocks-incremental-growth/index.html): It can be a challenge when it comes to defining incrementality is and what it means to your business. For some marketers, incrementality means net new customers, for others, it is purely an uplift in sales, and for others, it is repeat purchases and lifetime value. (794 words, Aug 3, 2020) - [Partnerize Acquires Pepperjam | Partnerize](/content/resources/blog/partnerize-acquires-pepperjam/index.html): Today we officially announce Partnerize’s acquisition of Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients. With a rich history in affiliate marketing technology and managed services, Pepperjam developed a well-respected presence in North America as a leading provider to 1000+ retail and direct-to-consumer brands. (733 words, Jul 28, 2020) - [TEI Webinar: How Switching To Partnerize Drives 330% ROI | Partnerize](/content/resources/blog/tei-webinar-how-switching-to-partnerize-drives-330-roi.html): A new commissioned study by Forrester Consulting, The Total Economic Impact™️ (TEI) of Partnerize, shows switching to Partnerize yields $11.3M over three years and an ROI of 330%. (166 words, Jul 28, 2020) - [Enhanced Partner Payments Interface Delivers Industry-Leading Speed and Transparency | Partnerize](/content/resources/blog/enhanced-partner-payments-interface-delivers-industry-leading-speed-and-transparency.html): In partner and affiliate marketing, the ability to make timely and accurate partner payments is absolutely critical to successful, ongoing, revenue-generating relationships. (293 words, Jul 21, 2020) - [Our New Partnerize Resource Center Has Launched | Partnerize](/content/resources/blog/our-new-partnerize-resource-center-has-launched/index.html): At Partnerize, we work hard to provide the best technology for advertisers and partners to maximize profitable growth, automate processes, and make partnership a primary business channel. In addition to great technology, we pride ourselves on providing excellent service through our global customer success and support teams. Adding to these two strengths, we are pleased to introduce the Partnerize Resource Center, which empowers our end-users with more holistic self-guided support. The Resource Center also puts Partnerize product announcements front and center so our clients and partners stay informed of the latest and greatest from our team.   (273 words, Jul 10, 2020) - [Will Changes to IDFA Usage Rules Affect Partnership Programs? | Partnerize](/content/resources/blog/will-changes-to-idfa-usage-rules-affect-partnership-programs.html): In mobile app tracking, the IDFA is a commonly used tool to help track and attribute user behaviors, including installs. It is currently the most widely used identifier for the mobile measurement platforms (MMPs) and the entire mobile industry, so this decision is significant.Partnerize and Mobile MeasurementPartnerize offers a suite of mobile tracking solutions under the name Partnerize AllTrack. Many of our brand clients and partners rely on AllTrack to capture clicks, conversions, and other events that take place in mobile web and mobile app environments. (608 words, Jul 8, 2020) - [How Building Strong Partnerships Internally Will Help You Succeed Externally | Partnerize](/content/resources/blog/how-building-strong-partnerships-internally-will-help-you-succeed-externally.html): I actually started writing this piece before the current global crisis began. COVID-19 has made me realize even more that silos within an organization are real barriers to better performance.  This pandemic has forced us to adapt and put new plans in place to overcome these challenges and work more synergistically. Ultimately, it’s made many teams work more effectively together.I have been speaking with a lot of our customers about partnerships, to understand how they have found new ways to connect internally to be more successful. Collaborating is important within a team, but it also is important to work well across teams to get the best results. (1,213 words, Jun 16, 2020) - [Being a Force for Change | Partnerize](/content/resources/blog/being-a-force-for-change/index.html): Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions. (655 words, Jun 8, 2020) - [May Brings Strong Growth Spurt for Partnership Sales Across Industries | Partnerize](/content/resources/blog/may-brings-strong-growth-spurt-for-partnership-sales-across-industries.html): In early April, when many parts of the world were long since on lockdown, we began looking at click and conversion activity across the Partnerize platform. As you well know, at that time, much of the travel industry was grounded, physical retail other than essentials was shut down, and the majority of purchases for many retailers shifted to e-commerce. Our intent in looking at the data was to report the trends in not just the partnership industry but also to provide a glimpse into consumer priorities during the pandemic. (1,029 words, Jun 4, 2020) - [APAC Virtual Roundtable Tackles Timely Partnership Questions | Partnerize](/content/resources/blog/apac-virtual-roundtable-tackles-timely-partnership-questions.html): Last week we brought 16 of our customers together for our first virtual customer roundtable. One of our key topics was adaptability – a timely topic for every brand or business given the massive changes that COVID-19 has spawned globally. Even the way in which we run roundtables has changed – shifting to an online format instead of an in-person gathering. The second discussion focused on incrementality in the partnerships channel, with attendees eager to provide input and hear from other brands. (593 words, May 28, 2020) - [The Tremendous Value of Direct Relationships | Partnerize](/content/resources/blog/the-tremendous-value-of-direct-relationships/index.html): At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners and partners can work directly with the brands that drive their revenue and profit. It stands to reason that such relationships foster closer and more productive partnerships. They also help better align brands and partners based on insights each can deliver to the other. (519 words, May 13, 2020) - [Partnership Sales Increasing in Many Categories in the Second Half of April | Partnerize](/content/partnership-sales-increasing-in-many-categories-in-the-second-half-of-april.html): Every two weeks, we report on the click and conversion activity we see across our platform, in order to provide the market with some insight into key trends in the partnerships industry. (898 words, May 7, 2020) - [Partnership Sales Increasing in Many Categories in the Second Half of April | Partnerize](/content/resources/blog/partnership-sales-increasing-in-many-categories-in-the-second-half-of-april.html): Every two weeks, we report on the click and conversion activity we see across our platform, in order to provide the market with some insight into key trends in the partnerships industry. (898 words, May 7, 2020) - [Partnerize Has Acquired BrandVerity | Partnerize](/content/resources/blog/partnerize-has-acquired-brandverity/index.html): Despite these uncertain times, Partnerize continues to focus on investing to ensure that the platform you rely on is constantly improving and delivering the best possible results. As part of that ongoing effort, we are pleased to announce that Partnerize has acquired BrandVerity, a leading SaaS provider of search monitoring and brand compliance solutions. The addition of BrandVerity’s capabilities to our solution is an important step toward fulfilling our company vision of making it simple for leading brands to realize the full business potential of partnerships. (504 words, Apr 30, 2020) - [IAB UK & PwC AdSpend Study: What The Affiliate Industry Needs to Know | Partnerize](/content/resources/blog/iab-uk-pwc-adspend-study-what-the-affiliate-industry-needs-to-know.html): This week, in conjunction with PwC, the IAB UK released its annual Digital AdSpend Study, measuring the size of the digital advertising market in the UK. (541 words, Apr 29, 2020) - [Customer Success Perspective: Responding Positively Through Change | Partnerize](/content/resources/blog/customer-success-perspective-responding-positively-through-change.html): To say 2020 is not quite going to plan is somewhat of an understatement. COVID-19 has impacted our lives in countless ways and the impact of the virus will almost certainly leave permanent changes to the way we work and live.My position in Customer Success at Partnerize means that during this period, I’ve been in constant communication with some of the world’s most well-known brands and that’s resulted in not only a view of what individual brands are doing in response, but also a view of where the industry is in terms of dealing with the issues being presented to them. (766 words, Apr 27, 2020) - [Partnership Sales Increasing in Many Categories in the First Half of April | Partnerize](/content/resources/blog/partnership-sales-increasing-in-many-categories-in-the-first-half-of-april.html): In early April, we examined the aggregated data for partner and affiliate programs on the Partnerize Platform worldwide and by category of advertiser for the month of March 2020. We have just completed a similar analysis for the first half of April, and detected a number of positive signs in multiple business categories. These insights are indicative of how partnership and affiliate continue to drive value despite the current uncertain situation. (925 words, Apr 22, 2020) - [Content and Virtual Event Series: Growing Together in Uncertain Times | Partnerize](/content/info/2003/growing-together/four-ways-partners-can-respond-to-uncertain-times/index.html): Welcome to our content and virtual event series, Growing Together in Uncertain Times.As the global COVID-19 pandemic continues, challenges for brands and partners are changing daily. At Partnerize, our focus is to be a resource for our clients, partners, and the entire partner marketing community as we face these challenges together. That is why we have created this new content series consisting of eGuides, webinars, and blog posts. The goal of this content is to spark ideas and conversation around improving business results and meeting immediate challenges through partnership. (523 words, Apr 14, 2020) - [Content and Virtual Event Series: Growing Together in Uncertain Times | Partnerize](/content/resources/blog/content-and-virtual-event-series-growing-together-in-uncertain-times.html): Welcome to our content and virtual event series, Growing Together in Uncertain Times.As the global COVID-19 pandemic continues, challenges for brands and partners are changing daily. At Partnerize, our focus is to be a resource for our clients, partners, and the entire partner marketing community as we face these challenges together. That is why we have created this new content series consisting of eGuides, webinars, and blog posts. The goal of this content is to spark ideas and conversation around improving business results and meeting immediate challenges through partnership. (523 words, Apr 14, 2020) - [Moving to Proactivity in These Uncertain Times | Partnerize](/content/resources/blog/moving-to-proactivity-in-these-uncertain-times/index.html): These times have been a big shock to every aspect of life, including business. Some aspects of partnership and affiliate have become more difficult. But partners and brands are now responding and adjusting to this new normal. (1,101 words, Apr 14, 2020) - [Explore The Improved Partnerize Platform | Partnerize](/content/resources/blog/explore-the-improved-partnerize-platform/index.html): The Partnerize Partnership Automation Platform connects over 300 leading global brands with thousands of partners, driving extraordinary growth for all involved. The AI-powered platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from the fast-growing partner marketing channel. More than $6Billion in partner sales is tracked through Partnerize annually. (714 words, Apr 13, 2020) - [Partner and Affiliate Marketing for CFOs | Partnerize](/content/resources/blog/partner-and-affiliate-marketing-for-cfos/index.html): In the partner marketing world, lots of articles are published on the channel’s value to marketing and business development leaders. But for chief financial officers (CFOs), not so much. This is unfortunate because CFOs are often much less familiar with the dynamics of this fast-growing sales driver.In uncertain times, many chief financial officers are asking the digital marketing and ecommerce teams to find ways to drive sales more efficiently, and with less risk. What some CFOs may not be aware of is that partner and affiliate marketing are well-suited to such situations. Further, these channels are highly scalable – many brands have a great deal of untapped sales opportunity available. (1,151 words, Apr 8, 2020) - [Making The Case For Partnership To Internal Leaders | Partnerize](/content/resources/blog/making-the-case-for-partnership-to-internal-leaders.html): As we all face the current situation, many companies are making decisions about the allocation of marketing resources. One issue that partner marketers face is that some senior leaders in their companies may not understand the partnership and affiliate channels – how they work, the compensation model, and the ROI that is regularly driven from the space. (828 words, Apr 3, 2020) - [Early Trends We Are Seeing in Partner Program Data | Partnerize](/content/resources/blog/early-trends-we-are-seeing-in-partner-program-data/index.html): Many people have asked about what we are seeing in the aggregated data for partner and affiliate programs worldwide and by category of advertiser. To find out, we’ve examined the March 2020 data for all programs in order to provide insights into how the industry is responding to the current uncertain situation. We also asked our Client Success and partnerships teams on the topics that they are discussing most as they reach out to their counterparts. (1,164 words, Apr 1, 2020) - [Webinar Series: Growing Together in Uncertain Times | Partnerize](/content/resources/blog/webinar-series-growing-together-in-uncertain-times/index.html): In recent months, circumstances across the globe have brought about unprecedented changes for all of us in both our personal and professional lives. Many brands are facing unheard-of circumstances, with both immediate challenges to address and big opportunities to prepare for accelerated growth in the future. During times like these,  it’s more important than ever to reach out to one another, share ideas and find innovative paths to growth. (375 words, Mar 25, 2020) - [Specific Ideas For Partnership In Uncertain Times | Partnerize](/content/resources/blog/specific-ideas-for-partnership-in-uncertain-times/index.html): We know lots of companies are facing the challenge of how to provide value while being sensitive to uncertain circumstances that surround us. The most important thing we can all do is to protect the health and well-being of our families, ourselves, and our friends and coworkers. We strongly urge everyone to do that. It’s also a good time to reflect and formulate ideas and plans for the months ahead.We think creativity can help make things better for our customers and our businesses. At our core, we believe partnership can help solve problems. It creates customer experiences that people like, welcome, and need. (776 words, Mar 23, 2020) - [Suggestions For Partnership In Uncertain Times | Partnerize](/content/resources/blog/suggestions-for-partnership-in-uncertain-times/index.html): It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on are the health and wellbeing of our families, ourselves, and the many people we work with. That so many people are doing this now – reaching out to one another, sharing ideas, etc. – speaks well for our industry and everyone in it. (903 words, Mar 23, 2020) - [Sydney Partnership Industry Grows Together at Innovation Day 2020 | Partnerize](/content/resources/blog/sydney-partnership-industry-grows-together-at-innovation-day-2020.html): On the 4th March, we brought the partnership community together for the sixth annual Sydney Innovation Day. Set at the iconic Sydney Opera House, we were joined by our customers, partners, agencies and other leading brands to hear from a number of insightful speakers.  (1,187 words, Mar 23, 2020) - [Neo Media World APAC Is Now a Certified Diamond Agency Partner | Partnerize](/content/resources/blog/neo-media-world-apac-is-now-a-certified-diamond-agency-partner.html): On the heels of our global Agency Certification Program launch, we are pleased to announce that Neo Media World APAC has been awarded Diamond Agency Partner certification. Diamond certification reflects Neo Media World APAC's expertise using the Partnerize Partnership Automation Platform and the agency's depth of successful in-market experience across multiple client engagements. (250 words, Mar 18, 2020) - [Partnerize Has Been Shortlisted for 8 Performance Marketing Awards | Partnerize](/content/resources/blog/partnerize-has-been-shortlisted-for-8-performance-marketing-awards.html): We are very pleased to share that Partnerize, alongside a combined nine clients and agencies, has been shortlisted for 8 Performance Marketing Awards this year. 2020 marks the 14th annual Performance Marketing Awards, which showcase the industry's most innovative and groundbreaking campaigns, technologies, companies, and individuals. (291 words, Mar 17, 2020) - [Welcome to the Partnerize Family, Pomelo! | Partnerize](/content/resources/blog/welcome-to-the-partnerize-family-pomelo/index.html): Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their customers and to optimize workflows.  (391 words, Mar 10, 2020) - [Announcing Our New Global Agency Certification Program | Partnerize](/content/resources/blog/announcing-our-new-global-agency-certification-program.html): New tiered recognition program highlights agencies that combine strong platform knowledge with depth of experience that use Partnerize to drive extraordinary growth for clients. (343 words, Mar 9, 2020) - [Partnerize Named Best In Category In Featured Customers Software Report | Partnerize](/content/resources/blog/partnerize-named-best-in-category-in-featured-customers-software-report.html): Partnerize has been named Best in Category in the Partner Marketing Software category for the Spring 2020 Customer Success Report published by FeaturedCustomers.FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer testimonials, success stories, case studies, and customer videos. (280 words, Mar 4, 2020) - [Outreach for Affiliate Marketing vs. SEO: What You Need to Know | Partnerize](/content/resources/blog/outreach-for-affiliate-marketing-vs-seo-what-you-need-to-know.html): Outreach for SEO and affiliate marketing is similar in a lot of ways, as the main goal of both techniques is to secure a specific link on a site or platform. However, these techniques will differ in terms of what you're offering the person you're contacting. (1,209 words, Feb 20, 2020) - [Announcing Our Integration with Influencer Marketing Platform Sideqik | Partnerize](/content/resources/blog/announcing-our-integration-with-influencer-marketing-platform-sideqik.html): We are pleased to announce our new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. (267 words, Feb 11, 2020) - [ASW2020: Partnership Wears The Crown | Partnerize](/content/resources/blog/asw2020-partnership-wears-the-crown/index.html): Affiliate Summit West, one of the biggest annual events in our industry, has come and gone for 2020. Clearly, this was the most heavily attended (~6,000+ attendees!) with more hot button topics bubbling up than ever before. As always, it was incredible to see so much passion, intellect, camaraderie, and collaboration on display within our industry. (597 words, Jan 31, 2020) - [Partnerize Clients and Chrome 81: We’ve Got You Covered | Partnerize](/content/resources/blog/partnerize-clients-and-chrome-81-weve-got-you-covered.html): As you may know, Google has been gradually changing the way that Chrome handles mixed content on secure (HTTPS) pages. In this context, mixed content refers to non-secure (HTTP) tags, pixels, etc. that are incorporated into HTTPS pages. (163 words, Jan 30, 2020) - [5 Ways In-App Tracking Will Transform Your Affiliate Program](/content/resources/blog/5-ways-in-app-tracking-will-transform-your-affiliate-program.html): Result showing more items and more to convert within the app proves that optimization for tracking mobile app conversions is essential for affiliate marketing. (839 words, Jan 28, 2020) - [Announcing our Upcoming Features to Accelerate Scale and Improve Optimization | Partnerize](/content/resources/blog/announcing-our-upcoming-features-to-accelerate-scale-and-improve-optimization.html): We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, mitigate fraud, and streamline time-consuming workflows.   (508 words, Jan 27, 2020) - [What’s Different About Partnerships in Australia? | Partnerize](/content/resources/blog/whats-different-about-partnerships-in-australia/index.html): In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of the significant value it can provide. (864 words, Jan 23, 2020) - [Cormac Jonas Joins Partnerize as Head of Partnerships - Americas | Partnerize](/content/resources/blog/cormac-jonas-joins-partnerize-as-head-of-partnerships-americas.html): We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, he is leading efforts to build the Partnerize partner ecosystem and foster more business growth for agencies, publishers, affiliates, influencers, and technology companies. Cormac is based in our New York office. (280 words, Jan 22, 2020) - [Partnerize Raises $50 Million Growth Financing Round Led By Accel-KKR | Partnerize](/content/resources/blog/partnerize-raises-50-million-growth-financing-round-led-by-accel-kkr.html): We are proud to announce a $50 million growth financing round led by Accel-KKR. (570 words, Jan 8, 2020) - [Join the Partnerize Team! | Partnerize](/content/resources/blog/join-the-partnerize-team/index.html): Do you want to work at the crossroads of partnership and cutting-edge SaaS technology? Come join the global leader in partnership automation! (451 words, Dec 26, 2019) - [Partnerize Launches Game-Changer: Brand Discovery! | Partnerize](/content/resources/blog/partnerize-launches-game-changer-brand-discovery/index.html): We’re delighted to announce a new feature in the Partnerize Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners connect.  (372 words, Dec 18, 2019) - [Insights From The Melbourne Partnership Panel | Partnerize](/content/resources/blog/insights-from-the-melbourne-partnership-panel/index.html): Discover insights on affiliate marketing and partnership in this event recap from Australia's leading partners: Cashrewards, Silverbean, ShopBack and Finder. (1,176 words, Dec 11, 2019) - [Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner Automation Platform | Partnerize](/content/resources/blog/talking-technical-5-questions-to-ask-yourself-when-choosing-a-partner-automation-platform.html): When it comes to selecting a platform to manage and automate your partnerships, there are a number of key questions to ask. Angus Sladden provides a better understanding of how to successfully select a Partner Automation Platform with five key questions. (1,048 words, Dec 10, 2019) - [Partnerize Shortlisted in the Northern Digital Awards for Best Martech | Partnerize](/content/resources/blog/partnerize-shortlisted-in-the-northern-digital-awards-for-best-martech.html): We’re proud to report that Partnerize has been short-listed in the Northern Digital Awards for Best Martech. (220 words, Dec 6, 2019) - [We've Partnered with Leading Influencer Platform ZINE | Partnerize](/content/resources/blog/weve-partnered-with-leading-influencer-platform-zine.html): We are pleased to announce the launch of our turnkey integration with ZINE, a global leader in influencer marketing. (323 words, Dec 4, 2019) - [5 Ways Affiliate Partnerships Can Drive Huge Value for the Finance Industry | Partnerize](/content/resources/blog/5-ways-affiliate-partnerships-can-drive-huge-value-for-the-finance-industry.html): This blog post explores how investing in affiliate partnerships can drive immense value for banks. We cover five ways the channel can benefit the industry. (1,072 words, Nov 27, 2019) - [7 Things That Make Black Friday Affiliate Programs a Little Less Stressful for Partnerize Clients and Partners | Partnerize](/content/resources/blog/7-things-that-make-black-friday-affiliate-programs-a-little-less-stressful-for-partnerize-clients-and-partners.html): Black Friday is the most anticipated event in the US retail year and is growing increasingly important in markets like the UK where retailers have... (901 words, Nov 27, 2019) - [The Growth of Super Shopping Days: What We're Seeing from 9.9, 10.10 and 11.11 | Partnerize](/content/resources/blog/the-growth-of-super-shopping-days-what-were-seeing-from-9-9-10-10-and-11-11.html): For years, my American and British colleagues have talked about Black Friday, a pre-Holidays phenomenon that has now spread to Australia, SEA and other markets. (614 words, Nov 26, 2019) - [Agency Experts Share Perspectives To Boost Holiday Sales | Partnerize](/content/resources/blog/agency-experts-share-perspectives-to-boost-holiday-sales.html): Partnerize Blog: Agency Leader's Expert Perspectives eGuide (515 words, Nov 21, 2019) - [Automation, Amplification, Recognition - Looking Back on 2019 and Ahead to 2020 | Partnerize](/content/resources/blog/automation-amplification-recognition-looking-back-on-2019-and-ahead-to-2020.html): We recently hosted a webinar, along with PerformanceIn, in which marketing leaders from TSB Bank, Etihad Airways and MandM Direct shared their success stories from 2019 and insights on how partnerships can enhance business growth going into 2020. (269 words, Nov 18, 2019) - [PI LIVE 2019: Partnerize Roundup | Partnerize](/content/resources/blog/pi-live-2019-partnerize-roundup/index.html): PI LIVE is the most anticipated event of the year for the performance marketing industry. Held in London every October.... (607 words, Nov 5, 2019) - [6 Affiliate Holiday Tips for Maximum Sales Lift | Partnerize](/content/resources/blog/6-affiliate-holiday-tips-for-maximum-sales-lift/index.html): Over the past decade, consumer holidays such as Black Friday and Cyber Monday have become some of the most anticipated e-commerce shopping events for... (1,072 words, Oct 24, 2019) - [TWO-PEAT! Partnerize Wins IPMA Tech Award For Second Year in A Row | Partnerize](/content/resources/blog/two-peat-partnerize-wins-ipma-tech-award-for-second-year-in-a-row.html): We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held last night in London. (429 words, Oct 21, 2019) - [TSB Renews Partner Platform Contract with Partnerize | Partnerize](/content/resources/blog/tsb-renews-partner-platform-contract-with-partnerize.html): We are pleased to announce the renewal of our contract agreement with TSB, a leading UK retail bank with more than 5 million customers nationwide. (286 words, Oct 17, 2019) - [Meet Our Reimagined Content Management Suite and Other Exciting New Features! | Partnerize](/content/resources/blog/meet-our-reimagined-content-management-suite-and-other-exciting-new-features.html): We've recently launched several major product enhancements to help brands and their partners streamline and automate their performance partnerships. (550 words, Oct 16, 2019) - [Setting Yourself Up For Success: The Importance of Defining Goals for your Partner Program | Partnerize](/content/resources/blog/setting-yourself-up-for-success-the-importance-of-defining-goals-for-your-partner-program.html): Within all aspects of business, it is essential to outline specific and achievable goals. Jessica Goodall, Customer Success Director at Partnerize, looks at ways to set goals and KPIs within your partner program to set yourself up for success, in her latest blog post. (1,115 words, Oct 7, 2019) - [All Inclusive Marketing (AIM) and Partnerize Host Leaders In the Vancouver Partnership Community | Partnerize](/content/resources/blog/all-inclusive-marketing-aim-and-partnerize-host-leaders-in-the-vancouver-partnership-community.html): At Partnerize, we love to develop events and content in collaboration with our closest partners. A great example was our recent Vancouver dinner, held with AIM. (866 words, Oct 1, 2019) - [Take Action: Spike Your ‘19 Sales with These Singles Day Marketing Tips | Partnerize](/content/resources/blog/take-action-spike-your-19-sales-with-these-singles-day-marketing-tips.html): Get the latest data on Singles Day, and then put these 6 tips into action today to make sure you get the most out of this remarkable retail phenomenon. (984 words, Sep 23, 2019) - [11 Clients and Agencies Shortlisted With Partnerize for IPMA Awards | Partnerize](/content/resources/blog/11-clients-and-agencies-shortlisted-with-partnerize-for-ipma-awards.html): Partnerize and our clients/agency partners have been shortlisted 11 times for 9 International Performance Marketing Awards. The International PMAs recognize the very best in global performance marketing and celebrate innovation, creativity and success within our industry. (240 words, Sep 11, 2019) - [Partnerize Grows EMEA Retail Revenue 50% | Partnerize](/content/resources/blog/partnerize-grows-emea-retail-revenue-50/index.html): Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year.  21 new retail campaign wins contributed to this massive growth. (287 words, Sep 5, 2019) - [We're Expanding in Singapore! Meet Our Latest Hire | Partnerize](/content/resources/blog/were-expanding-in-singapore-meet-our-latest-hire/index.html): Gerald Lim joins our Singapore office as Customer Success Manager. Gerald will oversee Partnerize clients in Singapore, Malaysia, Thailand, Indonesia.  (247 words, Sep 3, 2019) - [Three New Awards For Partnerize | Partnerize](/content/resources/blog/three-new-awards-for-partnerize/index.html): Recently, Partnerize has had three big reasons to celebrate. Our platform and team have been honored with three different awards! Here’s a quick rundown. (994 words, Aug 26, 2019) - [Partnerize Chosen as Best Affiliate Solution by the Digiday Tech Awards | Partnerize](/content/resources/blog/partnerize-chosen-as-best-affiliate-solution-by-the-digiday-tech-awards.html): Partnerize and our AI-powered Partnerize Partner Automation Platform has been selected as the Digiday Technology Awards Best Affiliate Network. (320 words, Aug 20, 2019) - [Partnerize Wins Top Spot in BusinessCloud’s Northeast 50 Top Tech Companies | Partnerize](/content/resources/blog/partnerize-wins-top-spot-in-businessclouds-northeast-50-top-tech-companies.html): Partnerize has been awarded top spot in the UK business journal BusinesCloud’s ranking of the top 50 tech companies in the Northeast. (205 words, Aug 20, 2019) - [Partnerize Wins the Pinnacle Award for Best Affiliate Marketing Innovation! | Partnerize](/content/resources/blog/partnerize-wins-the-pinnacle-award-for-best-affiliate-marketing-innovation.html): Announcing that the Partnerize Partner Automation Platform has been named the Best Affiliate Marketing Innovation Award at the 2019 Pinnacle Awards. (285 words, Aug 13, 2019) - [What’s Different About Partner Marketing in Southeast Asia? | Partnerize](/content/resources/blog/whats-different-about-partner-marketing-in-southeast-asia.html): According to Google and Temasek, ecommerce in Southeast Asia is expected to grow to US$200 Billion in 2025, with affiliate and other partner... (877 words, Aug 13, 2019) - [Announcing Our Enhanced Integration With Skimlinks To Deliver Additional Data Transparency to Partner Marketers | Partnerize](/content/resources/blog/announcing-our-enhanced-integration-with-skimlinks-to-deliver-additional-data-transparency-to-partner-marketers.html): We've announced the first in a series of enhancements to our integration with Skimlinks, which dramatically enhances the traffic and conversion data... (349 words, Aug 12, 2019) - [New Byline: 4 Ways to Restore Value in Publisher-Advertiser Relationships | Partnerize](/content/resources/blog/new-byline-4-ways-to-restore-value-in-publisher-advertiser-relationships.html): Misty Brewster has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers. (548 words, Aug 8, 2019) - [New Byline: How To Capitalise On Australia’s Online Retail Growth | Partnerize](/content/resources/blog/new-byline-how-to-capitalise-on-australias-online-retail-growth.html): Partnerize Sales Director Will Wilson discusses several paths to retail growth in Australia including offline tactics you can use to drive online sales (611 words, Aug 8, 2019) - [Announcing New Capabilities to Automate More Types of Partnership | Partnerize](/content/resources/blog/announcing-new-capabilities-to-automate-more-types-of-partnership.html): The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive... (358 words, Aug 8, 2019) - [Performance Marketing Association Releases Study of US Performance Marketing Spending | Partnerize](/content/resources/blog/performance-marketing-association-releases-study-of-us-performance-marketing-spending.html): The PMA has released its first-ever industry-wide study of performance marketing spending in the United States, (555 words, Aug 7, 2019) - [New Byline: Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day | Partnerize](/content/resources/blog/new-byline-key-lessons-for-south-east-asian-retailers-ahead-of-9-9-super-shopping-day.html): CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks (660 words, Aug 6, 2019) - [Sydney Online Retailer Conference: Key Takeaways from a First-Time Attendee | Partnerize](/content/resources/blog/sydney-online-retailer-conference-key-takeaways-from-a-first-time-attendee.html): Get a rundown of themes and impressions of the 2019 Sydney Online Retailer Conference (1,039 words, Aug 6, 2019) - [New Byline: How Retailers Can Drive Stronger App Growth | Partnerize](/content/resources/blog/new-byline-how-retailers-can-drive-stronger-app-growth.html): Retail apps continue to gain traction with consumers, thanks to the convenience, speed and value they bring to digital and in-store shopping experiences.   (503 words, Aug 2, 2019) - [What Content Publishers Think About When Partnering with Brands | Partnerize](/content/resources/blog/what-content-publishers-think-about-when-partnering-with-brands.html): With the ever-expanding definition of partnerships, different classes of partners have different goals and expectations. Cashback and coupon sites might... (1,033 words, Jul 30, 2019) - [New Byline: How Partnership Provides The Best Training for Future CMOs | Partnerize](/content/resources/blog/new-byline-how-partnership-provides-the-best-training-for-future-cmos.html): Sean Sewell, co-founder and VP of revenue at Partnerize, has had a byline published discussing how partnership provides the best training for future CMOs (606 words, Jul 25, 2019) - [New Byline: 11 Ways to Improve Your Partner and Affiliate Performance | Partnerize](/content/resources/blog/new-byline-11-ways-to-improve-your-partner-and-affiliate-performance.html): CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks (637 words, Jul 25, 2019) - [It's Time We Focused More on Partnerships: How To Evolve Beyond a Set-and-Forget Approach | Partnerize](/content/resources/blog/its-time-we-focused-more-on-partnerships-how-to-evolve-beyond-a-set-and-forget-approach.html): The partnerships channel has seen explosive growth in the last few years. Yet many brands are still using a set-and-forget approach to manage it. Annabel Gray, Associate Director Australia at Silverbean discusses why now is the time to focus on and grow your partnerships in this Partnerize Guest Blog. (1,072 words, Jul 24, 2019) - [New Byline: Fraud protection tips for marketers in South East Asia | Partnerize](/content/resources/blog/new-byline-fraud-protection-tips-for-marketers-in-south-east-asia.html): Dan Keegan, Senior Business Development Director, shares four strategies for success if you’re looking to establish and grow a partner program in Indonesia (529 words, Jul 16, 2019) - [New Partnerize Features Including Mobile UI and Single Sign-On | Partnerize](/content/resources/blog/new-partnerize-features-including-mobile-ui-and-single-sign-on.html): Our latest feature releases are aimed at making it even easier to achieve growth, whether by partnering more smartly or managing campaigns on-the-go. (390 words, Jul 15, 2019) - [Four Misconceptions About Couponing | Partnerize](/content/resources/blog/four-misconceptions-about-couponing/index.html): Alexander Hold of Global Savings Group discusses four misconceptions about coupons and why they're ill-founded in this Partnerize guest blog. (1,004 words, Jul 7, 2019) - [New Byline: Why partnerships are crucial when navigating the e-commerce market in Indonesia | Partnerize](/content/resources/blog/new-byline-why-partnerships-are-crucial-when-navigating-the-e-commerce-market-in-indonesia.html): Dan Keegan, Senior Business Development Director, shares four strategies for success if you’re looking to establish and grow a partner program in Indonesia (703 words, Jul 5, 2019) - [New Byline: Can AI And Automation Give Marketers Their Mondays Back? | Partnerize](/content/resources/blog/new-byline-can-ai-and-automation-give-marketers-their-mondays-back.html): CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks (523 words, Jul 2, 2019) - [IPMA Q&A: Partnerize on Winning Best Performance Marketing Technology | Partnerize](/content/resources/blog/ipma-qa-partnerize-on-winning-best-performance-marketing-technology.html): Partnerize Co-founder and VP Revenue Sean Sewell was recently interviewed by PerformanceIn as part of their IPMA Takeover Week. (342 words, Jun 28, 2019) - [New Byline: How to Fight Back Against Exploding Media Costs | Partnerize](/content/resources/blog/new-byline-how-to-fight-back-against-exploding-media-costs.html): VP Customer Success APAC, Alix Simpson has had a byline called How to Fight Back Against Exploding Media Costs published in B&T. (467 words, Jun 26, 2019) - [Scott Samios Joins Partnerize as Chief Revenue Officer | Partnerize](/content/resources/blog/scott-samios-joins-partnerize-as-chief-revenue-officer.html): We are pleased to announce that we have hired Anshu Khurana as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, loyalty, influencer, referral, publisher, and brand-to-brand partners that are connected... (351 words, Jun 26, 2019) - [New Byline: 23 Partnership Commissioning Strategies You Can Use to Nail Your Real KPIs | Partnerize](/content/resources/blog/new-byline-23-partnership-commissioning-strategies-you-can-use-to-nail-your-real-kpis.html): Partnerize CMO Jim Nichols shares 23 partnerships strategies to help you align partner goals and results precisely to your KPIs. (610 words, Jun 14, 2019) - [Partnerize and Partnership Enrichment | Partnerize](/content/resources/blog/partnerize-and-partnership-enrichment/index.html): For some time, we have sounded a drumbeat to advocate for partnership, a broad term that encompasses a wide range of partner types, from major media... (1,353 words, Jun 11, 2019) - [New Case Study: Emirates Grows Affiliate Revenue 118% Using Flexible Commissioning Tools | Partnerize](/content/resources/blog/new-case-study-emirates-grows-affiliate-revenue-118-using-flexible-commissioning-tools.html): Download the Partnerize case study on Emirates and discover how Partnerize helped then grow affiliate revenue 118% with flexible commissions tools (191 words, Jun 10, 2019) - [New Byline: Why Partnership Represents a Growth Opportunity for Agencies | Partnerize](/content/resources/blog/new-byline-why-partnership-represents-a-growth-opportunity-for-agencies.html): Mike McNerney writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental... (549 words, Jun 6, 2019) - [New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And Relevance | Partnerize](/content/resources/blog/new-byline-getting-data-driven-marketing-right-accuracy-context-and-relevance.html): Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions... (412 words, Jun 6, 2019) - [What You Need To Know About Safari ITP 2.2 and Upcoming Chrome Changes | Partnerize](/content/resources/blog/what-you-need-to-know-about-safari-itp-2-2-and-upcoming-chrome-changes.html): At Partnerize, we know it’s important to keep our clients and the industry updated on changing browser policies and how they might impact partnership... (1,821 words, Jun 3, 2019) - [Making your Partner Migration a Success | Partnerize](/content/resources/blog/making-your-partner-migration-a-success/index.html): You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live... (840 words, May 30, 2019) - [How Partnerships Between Fintech Companies Can Benefit Small Businesses | Partnerize](/content/resources/blog/how-partnerships-between-fintech-companies-can-benefit-small-businesses.html): In this interview, we chat with Shuli Mantsur of Lending Express about how the company’s approach to partnership benefits their members and partners. (1,032 words, May 29, 2019) - [Announcing Our Enhanced App Tracking Capabilities For Partner Marketing | Partnerize](/content/resources/blog/announcing-our-enhanced-app-tracking-capabilities-for-partner-marketing.html): We are please to announce the launch of new groundbreaking capabilities to our app tracking suite — the availability of our new SDK for Android and... (326 words, May 28, 2019) - [New Byline: $15 Billion Up for Grabs – Australian Retailers are Missing Out on the Tourist Market | Partnerize](/content/resources/blog/new-byline-15-billion-up-for-grabs-australian-retailers-are-missing-out-on-the-tourist-market.html): Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers... (429 words, May 27, 2019) - [AiThority Interview with Matt Simmonds, Chief Product Officer at Partnerize | Partnerize](/content/resources/blog/aithority-interview-with-matt-simmonds-chief-product-officer-at-partnerize.html): Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how... (626 words, May 22, 2019) - [New Byline: How to Leverage Partnerships for New Customers Acquisition | Partnerize](/content/resources/blog/new-byline-how-to-leverage-partnerships-for-new-customers-acquisition.html): Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that explains ways in which partnerships can be excellent tools for customer acquis... (447 words, May 21, 2019) - [New York Innovation Day Examines the Future of Partnership | Partnerize](/content/resources/blog/new-york-innovation-day-examines-the-future-of-partnership.html): We've just completed our second Innovation Day New York event, and third overall in the US. This one was hugely successful, thanks to all of our amazing... (1,521 words, May 15, 2019) - [New Byline: How AI Will Transform Partnerships | Partnerize](/content/resources/blog/new-byline-how-ai-will-transform-partnerships/index.html): Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent... (633 words, May 2, 2019) - [New Byline: How To Make Retail Influencers More Accountable | Partnerize](/content/resources/blog/new-byline-how-to-make-retail-influencers-more-accountable.html): Our SVP of Partnerships Anshu Khurana has published a byline in Retail TouchPoints, shedding light on how brands can start to hold their influencer... (544 words, Apr 30, 2019) - [European Innovation Day Boldly Explores the Future of Partnerships | Partnerize](/content/resources/blog/european-innovation-day-boldly-explores-the-future-of-partnerships.html): We recently held our second annual European Innovation Day event in London, and it was by all counts, a smashing success. (1,462 words, Apr 30, 2019) - [Don't Miss Innovation Day NYC 2019 | Partnerize](/content/resources/blog/dont-miss-innovation-day-nyc-2019/index.html): Partnerize's third US Innovation Day event is coming up soon, and this year's program promises to be our best ever. (280 words, Apr 29, 2019) - [New Byline: How Partnerships Can Help Retailers Connect with Millennials | Partnerize](/content/resources/blog/new-byline-how-partnerships-can-help-retailers-connect-with-millennials.html): Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming... (508 words, Apr 29, 2019) - [New Byline: 4 Strategies to Grow Apparel Sales Through Partnership | Partnerize](/content/resources/blog/new-byline-4-strategies-to-grow-apparel-sales-through-partnership.html): Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power... (585 words, Apr 25, 2019) - [New Byline: Growth Without Risk? Four Partner Marketing Strategies for Success in Indonesia | Partnerize](/content/resources/blog/new-byline-growth-without-risk-four-partner-marketing-strategies-for-success-in-indonesia.html): If you’re looking to establish and grow a partner program in Indonesia, consider these four strategies for success. (724 words, Apr 24, 2019) - [New Byline: Five Ideas To Bring More Accountability To Your Sponsorships | Partnerize](/content/resources/blog/new-byline-five-ideas-to-bring-more-accountability-to-your-sponsorships.html): Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure... (535 words, Apr 18, 2019) - [New Byline: Intelligent Partner Discovery and How the 'Best Next' Principle Drives Revenue | Partnerize](/content/resources/blog/new-byline-intelligent-partner-discovery-and-how-the-best-next-principle-drives-revenue.html): Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery. (610 words, Apr 17, 2019) - [New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and Kickstart Their eCommerce | Partnerize](/content/resources/blog/new-byline-5-ways-retailers-can-create-their-own-amazon-effect-and-kickstart-their-ecommerce.html): Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers... (415 words, Apr 15, 2019) - [Intelligent Partner Discovery Has Arrived | Partnerize](/content/resources/blog/intelligent-partner-discovery-has-arrived/index.html): We are pleased to announce the launch of Intelligent Partner Discovery, a new Partnerize feature that employs machine learning to curate partner... (295 words, Apr 11, 2019) - [Research: The State And Future Of Retail Partnerships Survey (Part 2 of 2) | Partnerize](/content/resources/blog/research-the-state-and-future-of-retail-partnerships-survey-part-2-of-2.html): Partnerize commissioned this massive global study about retail partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available to the industry. (338 words, Apr 5, 2019) - [Exciting New Partnerize Features for Advertisers and Partners | Partnerize](/content/resources/blog/exciting-new-partnerize-features-for-advertisers-and-partners.html): We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback seriously and many of these we influenced by that feedback. As always, our team is also highly focused on usability when rolling out these new features. (405 words, Apr 3, 2019) - [ITP 2.1 and What it Means to Your Partner Tracking and Measurement | Partnerize](/content/resources/blog/itp-2-1-and-what-it-means-to-your-partner-tracking-and-measurement.html): Apple has announced ITP 2.1, a revision to ITP that deprecates FIRST-PARTY client-side cookies after 7 days. Learn more about this development and what you can do to address it in this succinct blog post. (905 words, Apr 1, 2019) - [Sydney Innovation Day Shines A Light on the Power of Partnership in Australia and across APAC | Partnerize](/content/resources/blog/sydney-innovation-day-shines-a-light-on-the-power-of-partnership-in-australia-and-across-apac.html): In 2019, Partnerize celebrated its fifth Innovation Day in Australia, bringing together marketing leaders to discuss The Power of Partnership. Check out all the details of the day in this Partnerize blog post. (1,727 words, Mar 26, 2019) - [Research: The State And Future Of Retail Partnerships Survey (Part 1 of 2) | Partnerize](/content/resources/blog/research-the-state-and-future-of-retail-partnerships-survey-part-1-of-2.html): Partnerize commissioned this massive global study about retail partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available to the industry. (1,035 words, Mar 26, 2019) - [New Byline: Five Ideas To Help Partner Marketers Sell More While Discounting Less | Partnerize](/content/resources/blog/new-byline-five-ideas-to-help-partner-marketers-sell-more-while-discounting-less.html): Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. (594 words, Mar 21, 2019) - [Introducing Advanced Mobile Capabilities For Partner Marketing | Partnerize](/content/resources/blog/introducing-advanced-mobile-capabilities-for-partner-marketing.html): The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure mobile app conversions today. By fully capturing both mobile web and in-app sales driven... (332 words, Mar 21, 2019) - [New Byline: Partner Marketing and the Evolution of Retail Partnership | Partnerize](/content/resources/blog/new-byline-partner-marketing-and-the-evolution-of-retail-partnership.html): Partnerize CSM, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue... (567 words, Mar 19, 2019) - [Partnerize Clients Shortlisted for Performance Marketing Awards | Partnerize](/content/resources/blog/partnerize-clients-shortlisted-for-performance-marketing-awards.html): We’re delighted to report that four of our clients have been shortlisted for Performance Marketing Awards entries, for programs delivered via the Partnerize platform! We at Partnerize have also been shortlisted for the Best Performance Marketing Technology award, after our win of this same award... (141 words, Feb 27, 2019) - [AP-Why? The Benefits of API Tracking in the Partner Channel | Partnerize](/content/resources/blog/ap-why-the-benefits-of-api-tracking-in-the-partner-channel.html): Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking methodologies. While the efficacy of third party cookies has been... (748 words, Feb 21, 2019) - [New Byline: How DTC Retail Brands Will Fuel Their Next Phase of Growth | Partnerize](/content/resources/blog/new-byline-how-dtc-retail-brands-will-fuel-their-next-phase-of-growth.html): In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand... (472 words, Feb 20, 2019) - [New Byline: Why Better Parental Leave Matters for the MarTech Industry | Partnerize](/content/resources/blog/new-byline-why-better-parental-leave-matters-for-the-martech-industry.html): Partnerize Chief Operations Officer Paul Fellows has had an article published in MarTechSeries describing the importance of exceptional parental leave for plans in the marketing technology industry. Here is an excerpt from Paul's article: (232 words, Feb 14, 2019) - [Partnerize Interview Series: 6 Questions With Sarah Bundy | Partnerize](/content/resources/blog/partnerize-interview-series-6-questions-with-sarah-bundy.html): In this installment of our ongoing interview series with industry experts, we speak with Sarah Bundy, founder and CEO of All Inclusive Marketing. She spoke with us about the ever-changing partnership landscape, her predictions for the future of affiliate, and also offered advice for those... (1,714 words, Feb 12, 2019) - [Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic | Partnerize](/content/resources/blog/partnerize-and-anura-integrate-to-provide-partner-marketers-real-time-protection-from-fraudulent-traffic.html): We are pleased to announce that we've completed an integration with ad-fraud solution Anura.io, guaranteeing that brands using Partnerize know they’re advertising to real people. Access to Anura’s technology will ensure that brands using Partnerize are advertising to real humans by identifying... (291 words, Feb 5, 2019) - [How Partnerize Delivers Superior Support For Your Partner Program | Partnerize](/content/resources/blog/how-partnerize-delivers-superior-support-for-your-partner-program.html): The value that you derive from your partner marketing technology is not solely dependent on platform capabilities. Often, the support you receive is just as important. Partnerize Client Services Executive Amahl Anand looks at six ways Partnerize delivers superior support in this blog post. (1,085 words, Jan 30, 2019) - [17 Industry Conferences and Events That We're Attending This Year | Partnerize](/content/resources/blog/17-industry-conferences-and-events-that-were-attending-this-year.html): With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every year, there is a plethora of “must-attend” marketing events with which you could fill your entire calendar. (1,173 words, Jan 29, 2019) - [New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager | Partnerize](/content/resources/blog/new-byline-5-must-have-traits-of-your-next-retail-affiliate-or-partner-marketing-manager.html): Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five traits he discusses are retail experience and belief in the channel. If you're looking for a new... (498 words, Jan 18, 2019) - [New Byline: Three Things Retail CFOs Need To Know About Partner Marketing | Partnerize](/content/resources/blog/new-byline-three-things-retail-cfos-need-to-know-about-partner-marketing.html): Partnerize CMO Jim Nichols has published a byline in Forbes, entitled Three Things Retail CFOs Need To Know About Partner Marketing. The article outlines key points for CFOs who want to learn more about this fast-growing channel from a financial perspective. (313 words, Jan 10, 2019) - [Partnerize Celebrates 2018 Growth and Achievements | Partnerize](/content/resources/blog/partnerize-celebrates-2018-growth-and-achievements/index.html): Today I am thrilled to provide a review of its 2018 achievements in the areas of revenue and client growth, investment, partner growth, awards, and key hires. Here are some of the highlights from this strong year for our company. (1,423 words, Jan 3, 2019) - [New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z | Partnerize](/content/resources/blog/new-byline-4-ways-retailers-can-expand-their-reach-with-gen-z.html): Millennials have been the darlings of marketing and media for the better half of a decade. But it may be time for them to pass the baton. A new generation has taken root, wielding more potential buying power than any before them. Generation Z — those born in the mid-1990s thru 2011... (414 words, Jan 3, 2019) - [New Byline: How Partner Marketing Will Change in Southeast Asia in 2019 | Partnerize](/content/resources/blog/new-byline-how-partner-marketing-will-change-in-southeast-asia-in-2019.html): Partnerize APAC Marketing Director Sarah Kelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce in Southeast Asia, brands are turning to partner marketing as an efficient and cost-effective... (328 words, Jan 3, 2019) - [Malcolm Cowley and Sean Sewell on the PerformanceIn 50 List | Partnerize](/content/resources/blog/malcolm-cowley-and-sean-sewell-on-the-performancein-50-list.html): We're honored to have two of our co-founders, CEO Malcolm Cowley and VP of Revenue EMEA Sean Sewell, recognized on the PerformanceIn 50 List of Top Performance Marketers in 2018! (248 words, Dec 17, 2018) - [Anshu Khurana Joins Partnerize as SVP of Partnerships | Partnerize](/content/resources/blog/anshu-khurana-joins-partnerize-as-svp-of-partnerships.html): We are pleased to announce that we have hired Anshu Khurana as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, loyalty, influencer, referral, publisher, and brand-to-brand partners that are connected... (307 words, Dec 13, 2018) - [Partnerize Parents Launches | Partnerize](/content/resources/blog/partnerize-parents-launches/index.html): We’re launching our Partnerize Parents policy. What makes this so special is that it offers an enhanced Maternity, Paternity, and adoption leave policies as well as some other benefits to support our Partnerize parents so they can meet family obligations as they balance work and family life. (451 words, Dec 12, 2018) - [Highlights Video of Our First Innovation Day in New York | Partnerize](/content/resources/blog/highlights-video-of-our-first-innovation-day-in-new-york.html): Watch a brief highlights video of Partnerize's Innovation Day New York event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. Innovation Day NY 2018 is the seventh such event, and the second to take place in the United States. (126 words, Dec 4, 2018) - [The Evolution & History of Couponing | Partnerize](/content/resources/blog/the-evolution-of-couponing/index.html): Discover the history of the coupon and how it's now evolved into a dynamic sales strategy. Learn more about couponing from Alexander Hold of Global Savings Group. (768 words, Nov 26, 2018) - [Dinner In NYC With Firneo Community | Partnerize](/content/resources/blog/dinner-in-nyc-with-firneo-community/index.html): On November 15, the Partnerize New York team enjoyed dinner with the Firneo Business Development Community to discuss the changing landscape of strategic partnerships.Scott Pollack of Firneo brings together business development leaders in a variety of industries to discuss marketing strategy... (328 words, Nov 26, 2018) - [Introducing Enhanced Notifications and Automated Anomaly Detection | Partnerize](/content/resources/blog/introducing-enhanced-notifications-and-automated-anomaly-detection.html): This week, we launched two important product updates, Enhanced Notifications and Automated Anomaly Detection. (202 words, Nov 26, 2018) - [Partnerize Innovation Day Conquers The Big Apple | Partnerize](/content/resources/blog/partnerize-innovation-day-conquers-the-big-apple/index.html): Our first-ever Innovation Day in New York took place on November 8th, and by all accounts, it was a smashing success. Attendance exceeded expectations, with 156 attendees from around the world coming together at Convene in Downtown Manhattan for an afternoon of thought-provoking content focused... (600 words, Nov 19, 2018) - [My Take on eTail Connect West 2018 | Partnerize](/content/resources/blog/my-take-on-etail-connect-west-2018/index.html): Every year I come back from eTail events with lots of thoughts and ideas on the driving forces that are changing the space. Here are a few of my observations from the eTail Connect West show: (510 words, Nov 15, 2018) - [Hot Topics From the Travel Marketing Event Circuit | Partnerize](/content/resources/blog/hot-topics-from-the-travel-marketing-event-circuit/index.html): Recently, I had the opportunity to attend several events specifically focused on travel marketing and merchandising. I thought it might be interesting to surface some of the key themes that came up in these experiences. First, I attended the LVIMA Digital Technology and Planning Day in Las... (972 words, Nov 13, 2018) - [Mike Lemberg Joins Partnerize as CFO | Partnerize](/content/resources/blog/mike-lemberg-joins-partnerize-as-cfo/index.html): We are pleased to announce that we have hired Mike Lemberg as our new Chief Financial Officer. As our new CFO, he will oversee the finance, legal and HR functions and be responsible for the financial strategy of the company. Lemberg will be based in the company’s San Francisco office. (276 words, Nov 13, 2018) - [Partnerize Announces $9M in Additional Funding Led by GP Bullhound | Partnerize](/content/resources/blog/partnerize-announces-9m-in-additional-funding-led-by-gp-bullhound.html): Today we are proud to announce $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm. The proceeds will be used for additional sales and marketing expansion and to support further growth and development of... (454 words, Nov 6, 2018) - [Innovation Day New York is Coming | Partnerize](/content/resources/blog/innovation-day-new-york-is-coming/index.html): In just one week, our global Innovation Day event series is coming to New York City. It's our first New York event and we couldn't be more excited! (195 words, Nov 1, 2018) - [Five Tips And Tricks To Make Your Partner Program More Productive | Partnerize](/content/resources/blog/five-tips-and-tricks-to-make-your-partner-program-more-productive.html): For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all. Customer Success Manager Kelly Guerin discusses five tips and tricks to make your partner program more productive. (904 words, Oct 22, 2018) - [Partnerize Named Best Performance Marketing Technology at the IPMAs | Partnerize](/content/resources/blog/partnerize-named-best-performance-marketing-technology-at-the-ipmas.html): We are proud to announce that we were named Best Performance Marketing Technology of the year at last night's International Performance Marketing Awards. The marquee event of PI Live, which is put on by PerformanceIn, the award ceremony was held at Grange St. Paul's in London and attended by... (237 words, Oct 16, 2018) - [Congratulations To Our Friends At Zalora | Partnerize](/content/resources/blog/congratulations-to-our-friends-at-zalora/index.html): Yesterday at the International Performance Marketing Awards, our client Zalora was "highly commended" for its entry in the Best Managed Affiliate Program - APAC. (90 words, Oct 16, 2018) - [More About ITP2 | Partnerize](/content/resources/blog/more-about-itp2/index.html): During the summer, we delivered an extensive blog post on ITP2 and how it would affect data for clients. Safari 12 shipped about on 17 September; we thought we’d post again on this topic and how we are helping our clients address it. Many Partnerize clients have moved to one or the other of two... (482 words, Oct 11, 2018) - [Key Learnings From Affiliate Summit APAC | Partnerize](/content/resources/blog/key-learnings-from-affiliate-summit-apac/index.html): Last week the Partnerize APAC team joined a large contingent of partner industry leaders at the Sands Expo Centre in Singapore for the first-ever Affiliate Summit APAC. With the oft-quoted statistic that Southeast Asia’s internet economy is expected to become a $200 billion industry by 2020... (773 words, Oct 9, 2018) - [Announcing Our Enhanced Commissions Suite | Partnerize](/content/resources/blog/announcing-our-enhanced-commissions-suite/index.html): The latest major enhancements to the commissioning capabilities give advertisers greater flexibility to define and implement their commissioning strategies and dramatically enhance workflows. The new suite empowers advertisers to structure deals and reward partners based on emerging partnership... (438 words, Oct 2, 2018) - [SmarterTravel sees 65% Growth in New Partner Program Using Partnerize | Partnerize](/content/resources/blog/smartertravel-sees-65-growth-in-new-partner-program-using-partnerize.html): These days nobody plans a vacation without doing extensive research into flights, hotels, local attractions, restaurants, etc., with an eye for finding the best value. According to Google Insights, only 9% of U.S. travelers “always” know what brand they want to book with prior to researching. (470 words, Sep 20, 2018) - [Partnerize Interview Series: 7 Questions With Stephanie Harris | Partnerize](/content/resources/blog/partnerize-interview-series-7-questions-with-stephanie-harris.html): In this first installment of our interview series, we speak with Stephanie Harris, Owner and CEO of PartnerCentric. She shares her keen insights on the direction of the industry, how partnership is evolving, the role of data, and the future of partnership. (1,493 words, Sep 19, 2018) - [Partnerize Shortlisted for Six International Performance Marketing awards | Partnerize](/content/resources/blog/partnerize-shortlisted-for-six-international-performance-marketing-awards.html): Partnerize has been shortlisted for six 2018 International Performance Marketing Awards. The International PMAs recognize the very best in global performance marketing and celebrate innovation, creativity and success within our industry. (217 words, Sep 10, 2018) - [Millennial Parent Shopping Habits Align Well With Partner Marketing | Partnerize](/content/resources/blog/millennial-parent-shopping-habits-align-well-with-partner-marketing.html): The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. Once considered the young disruptors, those at the higher end of the spectrum... (755 words, Sep 6, 2018) - [Four Reasons Why In-Region Integration Support Is Valuable | Partnerize](/content/resources/blog/four-reasons-why-in-region-integration-support-is-valuable.html): When it comes to launching your partner marketing program, it’s often the people behind the scenes who ensure a successful journey. Richard Mcilvenna, from the Partnerize APAC team, takes a look at the benefits of in-region integration support when it comes to launch time. (897 words, Aug 23, 2018) - [300,000 Partners! | Partnerize](/content/resources/blog/300000-partners/index.html): Since the debut of Partnerize on July 10, more than 5,000 new publishers and brands have been integrated into our community of partners, so that our total number of integrated partners now exceeds 300,000. Learn more about our growth. (379 words, Aug 8, 2018) - [Affiliate Summit East: Key Takeaways from a First-time attendee](/content/resources/blog/affiliate-summit-east-key-takeaways-from-a-first-time-attendee.html): Get excited to soak all in my first Affiliate Summit East learnings and check out as many sessions as I hear the buzz at the Meet Market, and do a bit of networking. (661 words, Aug 6, 2018) - [INTELLIGENT TRACKING PREVENTION 2: WHAT YOU NEED TO KNOW | Partnerize](/content/resources/blog/intelligent-tracking-prevention-2-what-you-need-to-know.html): Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. Here's what partner marketers need to know. (880 words, Aug 1, 2018) - [Partnerize NCL Joins Rough Runner Northeast | Partnerize](/content/resources/blog/partnerize-ncl-joins-rough-runner-northeast/index.html): 28 Partnerizers participated in the Rough Runners Northeast event this summer. Learn mroe about Rough Runner and our squad here. (288 words, Jul 31, 2018) - [Partnerships are Top of Mind in Vancouver | Partnerize](/content/resources/blog/partnerships-are-top-of-mind-in-vancouver/index.html): We’d like to thank the fantastic team at AIM and all of our attendees for being integral parts of this valuable event! (318 words, Jul 31, 2018) - [NEW BYLINE ON LEVERAGING PARTNERSHIPS IN CHINA | Partnerize](/content/resources/blog/new-byline-on-leveraging-partnerships-in-china/index.html): Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China. Here's a excerpt to whet your appetite. (297 words, Jul 25, 2018) - [GUEST BLOG: Introducing the cleverbridge Performance Marketing Platform | Partnerize](/content/resources/blog/guest-blog-introducing-the-cleverbridge-performance-marketing-platform.html): The powerful partner marketing solution powered by the Partnerize Partner Management Platform will enable advertisers to gain more actionable insights, make more powerful relationships, and optimize returns on marketing investments more than ever before. (568 words, Jul 25, 2018) - [New Byline on Using Partnerships to Drive Subscription Sales | Partnerize](/content/resources/blog/new-byline-on-using-partnerships-to-drive-subscription-sales.html): Martech Advisor just published the first byline from our company entitled Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter. This article by Partnerize VP of Operations Charlie Calabrese explains four ways that greatg brands are using partnerships in new and interesting ways. (247 words, Jul 17, 2018) - [Partner & Affiliate Marketing Research: The State and Future of Partnerships Global Survey 4/4 | Partnerize](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-4-4.html): In this, the final blog post in our partner and affiliate marketing research series, we will summarize the number of partnerships brands make, and their key priorities to drive growth partnerships. We’ll also examine the language and terminology used in the partner and affiliate marketing industries, and provide a link where you can download the complete survey results in a PDF. (796 words, Jul 17, 2018) - [How Partnerships Can Make Every Day Your Amazon Prime Day | Partnerize](/content/resources/blog/how-partnerships-can-make-every-day-your-amazon-prime-day.html): As I post this, we are in the midst of Amazon Prime Day 2018 (Monday July 16), during which the e-commerce giant has hinted they will be offering shoppers “more than one million deals.” In this, their fourth installment of the annual event that takes place around the anniversary of the company’s founding, experts predict they will do $3.5 billion in sales during a 36-hour period with people holding prime membership. It's like creating a second Black Friday or Cyber Monday in the US. (1,156 words, Jul 16, 2018) - [Partner & Affiliate Marketing Research: The State and Future of Partnerships Survey 2/4 | Partnerize](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-2-4.html): The State and Future of Partnerships study solicited the opinions of 1,200 senior marketers and leading brands. It was developed to give the partnerships industry a better sense of marketer attitudes toward the channel and its role in company revenue. (488 words, Jul 13, 2018) - [Partner & Affiliate Marketing Research: The State And Future Of Partnerships Survey 1/4 | Partnerize](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-1-4.html): Partnerize commissioned this massive global study about partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available to the industry. (1,105 words, Jul 12, 2018) - [Performance Horizon Is Now Partnerize | Partnerize](/content/resources/blog/performance-horizon-is-now-partnerize/index.html): It is with great excitement that today, we announce we are launching our new brand name, Partnerize. Our decision to change branding reflects both our single-minded focus on enabling partnerships and the increasing business gains that brands are realizing through partnerships of all kinds. (449 words, Jul 10, 2018) - [How AI is Helping Brands Fight Partner Fraud | Partnerize](/content/resources/blog/how-ai-is-helping-brands-fight-partner-fraud/index.html): How AI is Helping Brands Fight Partner Fraud (152 words, Jul 10, 2018) - [In Today's Partner Marketing, the Name of the Game is Real-Time Data for Faster Optimization (New Byline) | Partnerize](/content/resources/blog/in-todays-partner-marketing-the-name-of-the-game-is-real-time-data-for-faster-optimization-new-byline.html): Stephanie Colley's byline on the ascendance of real-time data for best partner marketing programs. The piece explains how important timely insight is for the affiliate segment of partnership as well as in the other key sectors of partnership, like influencer marketing and brand-to-brand alliances. (273 words, Jul 10, 2018) - [New Byline Advocates for a Switch from Pixel Tracking | Partnerize](/content/resources/blog/new-byline-advocates-for-a-switch-from-pixel-tracking.html): We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, over time actions by the leading browsers are slowly impeding pixel tracking. (261 words, Jul 10, 2018) - [Byline: Affiliate Marketing -- Does It Need Rebranding? | Partnerize](/content/resources/blog/byline-affiliate-marketing-does-it-need-rebranding/index.html): By reframing affiliate as partner marketing, we can expand the appeal of our industry, open up new brands, and innovate new deal types. We can move what we do into the center of brands’ tactical arsenals and expand our own reach in myriad ways. (266 words, Jul 10, 2018) - [Will Southeast Asia’s Internet Economy Become A $200 billion Industry by 2020? | Partnerize](/content/resources/blog/will-southeast-asias-internet-economy-become-a-200-billion-industry-by-2020.html): With more than 330 million internet users in Southeast Asia (SEA), various researchers & analysts have highlighted that eCommerce in the region is well on track to become a major industry in the years to come. Leading partner iPrice looks at the SEA ecommerce landscape and how it's grown in this Performance Horizon guest blog. (1,404 words, Jun 12, 2018) - [International Donut Day: We Celebrate … and Remember | Partnerize](/content/resources/blog/international-donut-day-we-celebrate-and-remember/index.html): It's International Donut Day around the world, and in the 10 offices of our company, we defintiely got into the spriit. . But as we enjoyed our crullers, we also remembered the proud history of the selfless and simple acts on those first Donut Days in The Great War. (277 words, Jun 1, 2018) - [Watch a Highlights Video of SF Innovation Day | Partnerize](/content/resources/blog/watch-a-highlights-video-of-sf-innovation-day/index.html): Watch a brief highlights video of Performance Horizon's 2018 Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States. (114 words, May 31, 2018) - [Brands and Partners Join Together at Innovation Day San Francisco | Partnerize](/content/resources/blog/brands-and-partners-join-together-at-innovation-day-san-francisco.html): The first ever U.S. installment of our global Innovation Day event series took place in San Francisco on May 15th. Over 130 marketing leaders from global brands and partners descended on the Bluxome Street Winery for an afternoon of insightful discussions and networking. (742 words, May 24, 2018) - [Performance Horizon Shortlisted for the Mumbrella Marketing Technology Company of the Year Award | Partnerize](/content/resources/blog/performance-horizon-shortlisted-for-the-mumbrella-marketing-technology-company-of-the-year-award.html): Performance Horizon is thrilled to be among the finalists for Marketing Technology Company of the Year at the Mumbrella 2018 Awards. (314 words, May 9, 2018) - [Marketers and Partners - Attend Our SF Innovation Day Event on May 15 | Partnerize](/content/resources/blog/marketers-and-partners-attend-our-sf-innovation-day-event-on-may-15.html): Registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. (217 words, May 4, 2018) - [Our New Integration with Telecoms Solutions Leader Delacon | Partnerize](/content/resources/blog/our-new-integration-with-telecoms-solutions-leader-delacon.html): Delacon and Performance Horizon today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners. (65 words, May 2, 2018) - [New Byline on the Qualities to Look for in a Performance Partner | Partnerize](/content/resources/blog/new-byline-on-the-qualities-to-look-for-in-a-performance-partner.html): Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to help find the perfect partners for your company. (225 words, May 1, 2018) - [Congratulations to our Friends at Direct Line Group! | Partnerize](/content/resources/blog/congratulations-to-our-friends-at-direct-line-group.html): Congratulations to our friends at Direct Line Group for their win at the Performance Marketing Awards for Best Finance Campaign. The winning entry for this category reflected DLG’s bid to reinvent their affiliate program for long-term profitability and “revolutionize” their affiliate strategy. (225 words, Apr 25, 2018) - [Profile About Our Company Just Published on Business Cloud | Partnerize](/content/resources/blog/profile-about-our-company-just-published-on-business-cloud.html): Fast-growing digital marketing firm Performance Horizon is determined to become a global leader in the US and Asia Pacific but insists it will stay true to its Newcastle heritage. Founded in Newcastle in 2010, it now operates across four different continents. (171 words, Apr 23, 2018) - [Performance Horizon Wins the Overall Judges’ Award at the 2018 Northern Tech Awards | Partnerize](/content/resources/blog/performance-horizon-wins-the-overall-judges-award-at-the-2018-northern-tech-awards.html): Performance Horizon is honored to have been awarded the Overall Judges’ Award at the Northern Tech Awards ceremony -- recognizing our key role in driving innovation both in the Northern region and on a global scale -- and named to the list of the 100 fastest-growing tech firms in the Northern UK. (353 words, Mar 27, 2018) - [SVB CEO Series - CEO Mal Cowley's Great Advice for Entrepreneurs | Partnerize](/content/resources/blog/svb-ceo-series-ceo-mal-cowleys-great-advice-for-entrepreneurs.html): Watch Silicon Valley Bank's CEO Interview Series with Performance Horizon's CEO Mal Cowley on Great Advice for Entrepreneurs. (117 words, Mar 20, 2018) - [New Byline: How Rich Real-Time Data is Accelerating Partner Marketing | Partnerize](/content/resources/blog/new-byline-how-rich-real-time-data-is-accelerating-partner-marketing.html): Today’s leading merchants are taking a more comprehensive approach to collecting and using data — to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. (187 words, Mar 14, 2018) - [Mumbrella Spotlights Our Growth | Partnerize](/content/resources/blog/mumbrella-spotlights-our-growth/index.html): Today, Australia's renowned trade journal Mumbrella did a piece highlighting our growth in APAC and how our company believes in establishing local teams to support its clients. (227 words, Mar 9, 2018) - [Improving Relationships between Marketing and Tech - Our Latest Byline | Partnerize](/content/resources/blog/improving-relationships-between-marketing-and-tech-our-latest-byline.html): We all know that many of the major marketing initiatives at big companies are about deploying technology. Here are six concepts that guide how successful marketers and tech teams are at working together. (178 words, Mar 8, 2018) - [Strong Culture Helps Facilitate Strong Partnerships - Our Latest Byline | Partnerize](/content/resources/blog/strong-culture-helps-facilitate-strong-partnerships-our-latest-byline.html): Very few successful companies arise in a vacuum. Many are built on the strength of great partnerships, which provide access to greater reach, new customers, innovative ideas and, ultimately, new revenue streams. In partnership, it's valuable to ensure that both entities are culturally aligned. (223 words, Mar 8, 2018) - [GDPR Information for Publishers | Partnerize](/content/resources/blog/gdpr-information-for-publishers/index.html): Performance Horizon was part of a group of partner marketing solution providers that sent a communication to EU-based publishers last week regarding GDPR. GDPR is a very important topic for all marketers, including partner marketers. Given that, we have also published the same letter below. (1,237 words, Mar 7, 2018) - [New Byline: Why You Must Actively Manage Your Affiliate Program | Partnerize](/content/resources/blog/new-byline-why-you-must-actively-manage-your-affiliate-program.html): Affiliate marketing is an incredibly powerful and efficient marketing channel for driving incremental sales. Like any sales channel, getting the most from affiliate marketing requires a continued commitment to learn from your customers, test new programmes, and leverage data. (177 words, Feb 23, 2018) - [Transformational Partnership Event in San Francisco | Partnerize](/content/resources/blog/transformational-partnership-event-in-san-francisco.html): What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships. (473 words, Feb 16, 2018) - [What You Need to Know About Chrome's New Ad Blocking/Filtering | Partnerize](/content/resources/blog/what-you-need-to-know-about-chromes-new-ad-blocking-filtering.html): As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines what the Chrome ad blocker/filter is and does, how the Chrome ad blocker/filter may affect partner marketers, and whether partner marketers need to take action/respond to the Chrome ad filtering/blocking. (1,179 words, Feb 15, 2018) - [How Our Partnership with Branch Enables Mobile Commissioning | Partnerize](/content/resources/blog/how-our-partnership-with-branch-enables-mobile-commissioning.html): Given the exciting news that Branch announced today, a number of clients and prospects have asked about our relationship with Branch and what it enables. (1,169 words, Feb 14, 2018) - [Observations from Affiliate Summit Europe | Partnerize](/content/resources/blog/observations-from-affiliate-summit-europe/index.html): Affiliate Summit events offer a tremendous range of attendees from major brands to individuals running petite affiliate sites. And the titles span everything from affiliate specialists to the c-suite. The range of individuals speaks to the universal relevance of the partnership space. (490 words, Feb 13, 2018) - [Byline: How CLV Analysis is Transforming Partner Marketing | Partnerize](/content/resources/blog/byline-how-clv-analysis-is-transforming-partner-marketing.html): With more and more granular data, brands can be smarter about partner marketing and where they invest their resources. Using CLV analysis as a means of understanding and rewarding user quality can be an important part of that process. (177 words, Feb 12, 2018) - [Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs | Partnerize](/content/resources/blog/byline-learn-the-secrets-to-keep-partners-driving-growth-for-your-programs.html): Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix. Here are five key strategies to help keep your partners happy and focused on building your mutual bottom lines. (216 words, Feb 2, 2018) - [Read our PerformanceIn Byline: Affiliate Marketing Predictions for 2018 | Partnerize](/content/resources/blog/read-our-performancein-byline-affiliate-marketing-predictions-for-2018.html): The affiliate space is an incredibly dynamic one, and its steady growth rate and continued healthy contribution to the bottom line are the result of constant innovation and evolution. Here are three key forces that will drive change -- and incredible growth -- in this space in 2018. (187 words, Jan 29, 2018) - [Read our Forbes Byline and Learn if Partnership is Right for Your Business | Partnerize](/content/resources/blog/read-our-forbes-byline-and-learn-if-partnership-is-right-for-your-business.html): Your answers to these five questions can help you decide if partnership can be a great driver for your business and revenue. (231 words, Jan 25, 2018) - [Byline: Can Partner Marketing Protect Your Brand From Media Consolidation? | Partnerize](/content/resources/blog/byline-can-partner-marketing-protect-your-brand-from-media-consolidation.html): If you are concerned about the potential impact of media consolidation on your marketing efficiency, it may make sense to look at partner marketing as a hedge. While partner marketing is not a panacea, it does enable many brands to look beyond top ten media companies for new sources of growth. (236 words, Jan 17, 2018) - [Our Martech Series Byline Explains How Data Will Transform Partnerships in 2018 | Partnerize](/content/resources/blog/our-martech-series-byline-explains-how-data-will-transform-partnerships-in-2018.html): Some people erroneously assume that partnership and affiliate is a fairly constant world, but this segment of digital is changing rapidly, in powerful and profound ways. Here are four data trends that will have a great impact on performance marketing in 2018. (228 words, Jan 12, 2018) - [Make Your Brand A Connected Platform Through Partnerships | Partnerize](/content/resources/blog/make-your-brand-a-connected-platform-through-partnerships.html): CMO Jim Nichols discusses how partnerships allow your brand to become a connected platform capable of drawing in droves of new customers in this blog post. (766 words, Jan 2, 2018) - [Get the Skinny on What Makes a Great API in This Forbes Byline We Published | Partnerize](/content/resources/blog/get-the-skinny-on-what-makes-a-great-api-in-this-forbes-byline-we-published.html): An application program interface, or API, helps applications talk to each other without human intervention. It allows a program or application to essentially bring data and functionality to users without making them leave the application. APIs make the handoff of data and functionality seamless to the user. (225 words, Jan 2, 2018) - [Inc Rates Us a Top Partner Marketing Company | Partnerize](/content/resources/blog/inc-rates-us-a-top-partner-marketing-company/index.html): Read about why our company was chosen as one of the top businesses in partner and affiliate marketing. (174 words, Dec 27, 2017) - [Check Out Our Forbes Byline on Pixel Tracking | Partnerize](/content/resources/blog/check-out-our-forbes-byline-on-pixel-tracking/index.html): Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation team to discuss tracking options and alternatives with your tech counterpart this week? (168 words, Dec 22, 2017) - [Performance Horizon Named an EMEA Technology Fast 500 Winner | Partnerize](/content/resources/blog/performance-horizon-named-an-emea-technology-fast-500-winner.html): We are very happy to be included in this year’s Deloitte Technology Fast 500 rankings for EMEA. (215 words, Dec 10, 2017) - [Performance Horizon Hosts First Singapore Roundtable | Partnerize](/content/resources/blog/performance-horizon-hosts-first-singapore-roundtable.html): Performance Horizon recently hosted its first Roundtable in Singapore. Customer Success Director Stefanie Colley discusses key trends and themes from the event. (690 words, Dec 5, 2017) - [Performance Horizon Participates As Platinum Sponsor in Hotels.com Fairway To Wellness Charity Golf Event | Partnerize](/content/resources/blog/performance-horizon-participates-as-platinum-sponsor-in-hotels-com-fairway-to-wellness-charity-golf-event.html): This year, Performance Horizon was very proud to participate in the Hotels.com Fairway to Wellness Charity Golf Tournament as a Platinum sponsor. (325 words, Dec 5, 2017) - [Martech Today Publishes Our Byline, Is Pixel Tracking Dead? | Partnerize](/content/resources/blog/martech-today-publishes-our-byline-is-pixel-tracking-dead.html): Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today. (194 words, Nov 30, 2017) - [Our New CMO in the News | Partnerize](/content/resources/blog/our-new-cmo-in-the-news/index.html): Our New CMO in the News (147 words, Nov 29, 2017) - [How to Make Your Brand a Connected Platform | Partnerize](/content/resources/blog/how-to-make-your-brand-a-connected-platform/index.html): Partnerships are the ultimate instance of brands as connected platforms. Partnerships are also almost always at the top of channel ROI and profitability rankings. Their remarkable sales effectiveness and efficiency demonstrate that the connected platform as a success strategy is no fluke. It’s an idea whose time has come. (263 words, Nov 29, 2017) - [Performance Horizon opens new Baltimore office | Partnerize](/content/resources/blog/performance-horizon-opens-new-baltimore-office/index.html): Yesterday Performance Horizon announced the opening of their new Baltimore office facility in the Highlandtown section of Baltimore (350 words, Nov 22, 2017) - [Performance Horizon Hosts First US Client Roundtable | Partnerize](/content/resources/blog/performance-horizon-hosts-first-us-client-roundtable.html): After the recent Client Roundtable in San Francisco, CMO Jim Nichols looks at the key themes that were discussed in his latest Performance Horizon blog post. (875 words, Nov 13, 2017) - [Five Partner Marketing Opportunities Brands Miss When Planning Their Rebrands | Partnerize](/content/resources/blog/five-partner-marketing-opportunities-brands-miss-when-planning-their-rebrands.html): Angus Sladden looks at five partner marketing opportunities brands miss when planning their rebrands in his latest blog post. (744 words, Nov 7, 2017) - [All About Safari 11 Intelligent Tracking Prevention and Performance Horizon | Partnerize](/content/resources/blog/all-about-safari-11-intelligent-tracking-prevention-and-performance-horizon.html): ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11.The idea behind ITP is to limit the ability to track users across domains. (1,284 words, Nov 2, 2017) - [Our Transformational Partnerships NYC Event | Partnerize](/content/resources/blog/our-transformational-partnerships-nyc-event/index.html): Strategic Alliances Director Michael McNerney does a round-up of our Transformational Partnerships NYC Event and key discussion points. (913 words, Oct 31, 2017) - [How Partner Marketing Helps Finance Brands Sell To Users At Different Life Stages | Partnerize](/content/resources/blog/how-partner-marketing-helps-finance-brands-sell-to-users-at-different-life-stages.html): Jessica Goodall looks at partner marketing and the opportunities finance brands are missing to sell to users at different life stages. (813 words, Oct 29, 2017) - [How Granular Analytics By Placement Type Helps Make Both Advertisers and Publishers More Successful | Partnerize](/content/resources/blog/how-granular-analytics-by-placement-type-helps-make-both-advertisers-and-publishers-more-successful.html): Find out how granular analytics by placement type helps make both advertisers and publishers more successful (859 words, Oct 18, 2017) - [Key Takeaways from the AffiliateBlogger Affiliate Marketing Masterclass Event | Partnerize](/content/resources/blog/key-takeaways-from-the-affiliateblogger-affiliate-marketing-masterclass-event.html): We attended an affiliate marketing masterclass where we discussed the future of affiliate marketing and the key trends that may have significant impact on 2018 (569 words, Oct 18, 2017) - [Our AI Capabilities In the News | Partnerize](/content/resources/blog/our-ai-capabilities-in-the-news/index.html): Today on Forbes, Murray Newlands wrote published a great interview and post about our AI offerings, and how AI capabilities represent the next phase for our industry. (169 words, Sep 29, 2017) - [How Affiliate Marketers Can Retake Control of Their Partner Programme | Partnerize](/content/resources/blog/how-affiliate-marketers-can-retake-control-of-their-partner-programme.html): Customer Success Manager Jake Dipple looks at why affiliate marketers should bring their partner program in house and the benefits they'll receive by doing so. (630 words, Sep 3, 2017) - [How A Japanese Department Store Achieved Targets with Partner Marketing | Partnerize](/content/resources/blog/how-a-japanese-department-store-achieved-targets-with-partner-marketing.html): Tokyo-based Tsuyoshi Koga tells the story of a Japanese department store that achieved success with partner marketing. (618 words, Aug 30, 2017) - [Three Ways Travel Brands Can Better Utilise Marketing Partners | Partnerize](/content/resources/blog/three-ways-travel-brands-can-better-utilise-marketing-partners.html): George Gray looks at three ways travel brands can better utilise marketing partners to drive customer acquisition and own the customer once again. (914 words, Aug 9, 2017) - [Data-Driven Decisions: 3 Questions Marketers Need To Ask | Partnerize](/content/resources/blog/data-driven-decisions-3-questions-marketers-need-to-ask.html): Angus Sladden discusses the 3 questions marketers need to ask to see the true value in data and ultimately improve marketing decisions. (552 words, Jul 18, 2017) - [How Can Australian Supermarkets Innovate with Partnerships? | Partnerize](/content/resources/blog/how-can-australian-supermarkets-innovate-with-partnerships.html): Customer Success Manager Kelly Guerin looks at innovative examples of overseas supermarkets using partnerships and how these can be replicated in Australia. (636 words, Jul 11, 2017) - [The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey | Partnerize](/content/resources/blog/the-travel-evolution-3-ways-brands-can-adapt-to-the-new-customer-journey.html): The way we consume travel has changed. Discover 3 ways your travel brand can adapt to the new customer journey to drive customer acquisition with partnerships. (586 words, Jun 12, 2017) - [Performance Marketing Review: Good News for Ad Fraud | Partnerize](/content/resources/blog/performance-marketing-review-good-news-for-ad-fraud.html): Happy Thursday, Marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud. (325 words, May 25, 2017) - [Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All | Partnerize](/content/resources/blog/amazons-impending-launch-why-australian-retailers-arent-doomed-after-all.html): Simon Quick looks at Amazon's impending launch into Australia and discusses why it's not all bad news for Australian retailers. (523 words, May 10, 2017) - [New Book - First Real Look at Affiliate Marketing | Partnerize](/content/resources/blog/new-book-first-real-look-at-affiliate-marketing/index.html): Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships! (289 words, May 9, 2017) - [Performance Marketing Review: Ad Tech Partnerships | Partnerize](/content/resources/blog/performance-marketing-review-ad-tech-partnerships/index.html): Happy Friday, marketers! To close out the week, we'd like to share a few recent interesting and noteworthy items in the digital marketing world. (370 words, May 5, 2017) - [Transformational Partnerships: The Next Step in Partner Marketing | Partnerize](/content/resources/blog/transformational-partnerships-the-next-step-in-partner-marketing.html): The latest blog from Stefanie Colley looking at Transformational Partnerships and the next step from affiliate marketing to partner marketing. (643 words, Apr 28, 2017) - [Partner Marketing 101: Differentiation Through Data | Partnerize](/content/resources/blog/partner-marketing-101-differentiation-through-data/index.html): If everyone relies on the same data set, how can you achieve differentiation and an edge over your competitors? (74 words, Apr 7, 2017) - [Why Partner Marketing Needs Customer Success, Not Account Management | Partnerize](/content/resources/blog/why-partner-marketing-needs-customer-success-not-account-management.html): Brands are shifting towards technology to manage their partnerships and affiliates--which means the service required to support these them has evolved too. (1,195 words, Mar 30, 2017) - [How Pandora Drove Growth With Innovative Partnerships | Partnerize](/content/resources/blog/how-pandora-drove-growth-with-innovative-partnerships.html): How did Pandora carve—and cement—a space for itself in a new market? By forging innovative partnerships that drove growth for the brand. (484 words, Mar 24, 2017) - [Performance Marketing Review: Transparency in Digital Advertising | Partnerize](/content/resources/blog/performance-marketing-review-transparency-in-digital-advertising.html): For this week's performance marketing news roundup, we look at issues in digital advertising industry ranging from a lack of transparency to mobile ad blocking. (375 words, Mar 20, 2017) - [3 Ways Retailers Can Measure ROI with Brand Partnerships | Partnerize](/content/resources/blog/3-ways-retailers-can-measure-roi-with-brand-partnerships.html): The focus on online sales is as important as ever for Australian retailers. Alix Satchell looks into 3 ways retailers can measure ROI with brand partnerships. (533 words, Mar 9, 2017) - [4 Tips to Build Long-term Value in Partner Marketing | Partnerize](/content/resources/blog/4-tips-to-build-long-term-value-in-partner-marketing.html): Here are four tips to build long term value in your partner and affiliate marketing programs. (652 words, Mar 3, 2017) - [Performance Marketing Review: 89th Academy Awards | Partnerize](/content/resources/blog/performance-marketing-review-89th-academy-awards/index.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (579 words, Feb 27, 2017) - [Affiliate Marketing Evolved: It's Time for Partnerships | Partnerize](/content/resources/blog/affiliate-marketing-evolved-its-time-for-partnerships.html): Affiliate marketing has evolved into more than just links through online publishers and now include a much wider swath of both online and offline partners. (589 words, Feb 23, 2017) - [Performance Marketing Review: Snapchat & 'Shark Week' | Partnerize](/content/resources/blog/performance-marketing-review-snapchat-shark-week/index.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (664 words, Feb 20, 2017) - [Performance Marketing Review: 59th Grammy Awards | Partnerize](/content/resources/blog/performance-marketing-review-59th-grammy-awards/index.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (629 words, Feb 13, 2017) - [Four Performance Marketing Trends to Watch in 2017 | Partnerize](/content/resources/blog/four-performance-marketing-trends-to-watch-in-2017/index.html): As brands embrace “digital transformation” in 2017, the performance marketing landscape continues to evolve. We identified a few trends to keep an eye out for. (659 words, Feb 9, 2017) - [Performance Marketing Review: Super Bowl 51 | Partnerize](/content/resources/blog/performance-marketing-review-super-bowl-51/index.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (719 words, Feb 6, 2017) - [Move Out Of The Way: Disruptive Partnerships Coming Through | Partnerize](/content/resources/blog/move-out-of-the-way-disruptive-partnerships-coming-through.html): We take a look into disruptive organisations and the types of marketing partnerships they're undertaking, diving into how they've achieved true success. (553 words, Feb 2, 2017) - [Performance Marketing Review: Marketing Data, Metrics, and KPIs | Partnerize](/content/resources/blog/performance-marketing-review-marketing-data-metrics-and-kpis.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (653 words, Jan 30, 2017) - [How Omni-Channel Brands can Optimize Online & Offline Measurement | Partnerize](/content/resources/blog/how-omni-channel-brands-can-optimize-online-offline-measurement.html): Online to offline measurement will be increasingly important for any company with physical retail locations that generate significant revenue offline. (201 words, Jan 27, 2017) - [Performance Marketing Review: Burberry App Favors Consumer Experience | Partnerize](/content/resources/blog/performance-marketing-review-burberry-app-favors-consumer-experience.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (662 words, Jan 23, 2017) - [#ASW17: How to Develop Standardized Partnerships at Scale | Partnerize](/content/resources/blog/asw17-how-to-develop-standardized-partnerships-at-scale.html): At ASW, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of expanding performance-based partnerships globally. (623 words, Jan 20, 2017) - [Performance Marketing Review: Scott Brinker's Big 2017 Prediction | Partnerize](/content/resources/blog/performance-marketing-review-scott-brinkers-big-2017-prediction.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (656 words, Jan 17, 2017) - [Australian Brands Are Driving Growth with Partner Marketing | Partnerize](/content/resources/blog/australian-brands-are-driving-growth-with-partner-marketing.html): Performance Horizon will host its third annual partner marketing Innovation Day on Thursday 2nd March 2017 in Barangaroo Towers, Sydney. (193 words, Jan 13, 2017) - [Performance Marketing Review: CES & Tech-Driven Brand Partnerships | Partnerize](/content/resources/blog/performance-marketing-review-ces-tech-driven-brand-partnerships.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (303 words, Jan 9, 2017) - [How CompareTV Optimized Partner Marketing with Performance Horizon | Partnerize](/content/resources/blog/how-comparetv-optimized-partner-marketing-with-performance-horizon.html): For publishers, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth. (302 words, Jan 6, 2017) - [Performance Marketing Review: Wendy’s Taps Spotify Branded Moments | Partnerize](/content/resources/blog/performance-marketing-review-wendys-taps-spotify-branded-moments.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (308 words, Jan 3, 2017) - [Best of the Blog - Performance Horizon End of Year Review | Partnerize](/content/resources/blog/best-of-the-blog-performance-horizon-end-of-year-review.html): We collected our most popular blog posts from 2016 to review the data, insights and customer success stories our readers found most useful and informative. (565 words, Dec 21, 2016) - [Performance Marketing Review: Amazon delivers first order via drone | Partnerize](/content/resources/blog/performance-marketing-review-amazon-delivers-first-order-via-drone.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (323 words, Dec 19, 2016) - [How Virgin Australia Opened New Revenue Streams with Partner Marketing | Partnerize](/content/resources/blog/how-virgin-australia-opened-new-revenue-streams-with-partner-marketing.html): For travel brands, managing partner marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth. (60 words, Dec 15, 2016) - [Performance Marketing Review: Smart Insights From Global CMOs | Partnerize](/content/resources/blog/performance-marketing-review-smart-insights-from-global-cmos.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (313 words, Dec 12, 2016) - [Great North Snowdogs raise £259,000 for St Oswald's Hospice | Partnerize](/content/resources/blog/great-north-snowdogs-raise-259000-for-st-oswalds-hospice.html): The 2016 Great North Snowdogs event came to a close with an auction that raised an incredible £259,000 for Newcastle-based St Oswald's Children's Hospice. (276 words, Dec 8, 2016) - [Performance Marketing Review: Is Cyber Monday Losing Its Sizzle? | Partnerize](/content/resources/blog/performance-marketing-review-is-cyber-monday-losing-its-sizzle.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (195 words, Dec 4, 2016) - [Black Friday: 2015 vs. 2016 Stats & Trends | Partnerize](/content/resources/blog/black-friday-2015-vs-2016-stats-trends/index.html): To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity in 2015 & 2016. (577 words, Dec 2, 2016) - [Cyber Monday vs. Black Friday | Partnerize](/content/resources/blog/cyber-monday-vs-black-friday/index.html): Black Friday and Cyber Monday were huge this year - we looked at the real-time data in our data warehouse and compared partner marketing activity on both dates. (359 words, Dec 1, 2016) - [Black Friday Recap: Key Stats | Partnerize](/content/resources/blog/black-friday-recap-key-stats/index.html): Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies. (301 words, Nov 28, 2016) - [Performance Marketing Review: Retaining Holiday Shoppers Year Round | Partnerize](/content/resources/blog/performance-marketing-review-retaining-holiday-shoppers-year-round.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (501 words, Nov 28, 2016) - [Black Friday & Cyber Monday Sales Trends to Watch | Partnerize](/content/resources/blog/black-friday-cyber-monday-sales-trends-to-watch/index.html): For retailers who have taken control of their partner and affiliate marketing programs, it can be daunting to execute a successful Black Friday strategy. (429 words, Nov 23, 2016) - [Performance Marketing Review: Black Friday & Holiday Marketing | Partnerize](/content/resources/blog/performance-marketing-review-black-friday-holiday-marketing.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (375 words, Nov 21, 2016) - [3 Stages for Mobile Success in Partner Marketing | Partnerize](/content/resources/blog/3-stages-for-mobile-success-in-partner-marketing/index.html): With the emergence of new channels and marketing partners, it's critical to outline what success and measurement looks like an a mobile-first world. (388 words, Nov 17, 2016) - [Performance Marketing Review: The Best Brands on Twitter | Partnerize](/content/resources/blog/performance-marketing-review-the-best-brands-on-twitter.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (364 words, Nov 14, 2016) - [How ebookers.com Increased Profitability in Affiliate Marketing | Partnerize](/content/resources/blog/how-ebookers-com-optimized-partner-and-affiliate-marketing-increased-profitability.html): Ebookers.com worked with Partnerize to track, measure, and reward a variety of their affiliates across seven geographic markets. Here is how they increased profits. (170 words, Nov 10, 2016) - [Performance Marketing Review: Banks & Customer Experience | Partnerize](/content/resources/blog/performance-marketing-review-banks-customer-experience.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (437 words, Nov 7, 2016) - [4 Key Takeaways From The Bleeding Edge of Partner Marketing | Partnerize](/content/resources/blog/4-key-takeaways-from-the-bleeding-edge-of-partner-marketing.html): Our educational event on the bleeding edge of partner marketing featured speakers from LiveRamp, Universal Basket Silicon Valley Bank, and Performance Horizon. (454 words, Nov 2, 2016) - [3 Performance Marketing Takeaways From PMI: London | Partnerize](/content/resources/blog/3-performance-marketing-takeaways-from-pmi-london/index.html): Last week at PMI: London, we learned about the past, present, and future of partner and affiliate marketing and the increasingly complex industry. (255 words, Nov 1, 2016) - [Performance Marketing Review: Digital & the Funeral Industry | Partnerize](/content/resources/blog/performance-marketing-review-digital-the-funeral-industry.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (419 words, Oct 31, 2016) - [Performance Marketing Review: Make Your Meetings More Productive | Partnerize](/content/resources/blog/performance-marketing-review-make-your-meetings-more-productive.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (452 words, Oct 24, 2016) - [Top Digital Marketing Trends and Predictions Redux | Partnerize](/content/resources/blog/top-digital-marketing-trends-and-predictions-redux/index.html): We compare articles from 2015 and 2016 that predicted what digital marketing trends would be big in the coming year and evaluate how things have progressed. (196 words, Oct 20, 2016) - [Performance Marketing Review: Females Dominate In-App Purchases | Partnerize](/content/resources/blog/performance-marketing-review-females-dominate-in-app-purchases.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (578 words, Oct 17, 2016) - [5 Tips For Building A Technology-led Marketing Strategy | Partnerize](/content/resources/blog/5-tips-for-building-a-technology-led-marketing-strategy.html): There's no doubt that data and technology are key drivers of marketing success. Here are some key tips marketers can implement to remain in the know. (438 words, Oct 12, 2016) - [Performance Marketing Review: Travel Brands As A Service | Partnerize](/content/resources/blog/performance-marketing-review-travel-brands-as-a-service.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing. (603 words, Oct 10, 2016) - [How The Iconic Evolved its Affiliate Marketing & Lifted Revenue | Partnerize](/content/resources/blog/how-the-iconic-evolved-its-affiliate-marketing-lifted-revenue.html): For fashion brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth. (342 words, Oct 6, 2016) - [Performance Marketing Review: Is Ad Tech Really Dead? | Partnerize](/content/resources/blog/performance-marketing-review-is-ad-tech-really-dead.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance partner and affiliate marketing. (617 words, Oct 3, 2016) - [Great North Snowdogs Trail Raises Funds for St Oswald’s Children’s Hospice | Partnerize](/content/resources/blog/great-north-snowdogs-trail-raises-funds-for-st-oswalds-childrens-hospice.html): The Great North Snowdogs Trail is an interactive public art event and fundraiser organized by St Oswald's Children's Hospice in conjunction with Wild in Art. (307 words, Sep 29, 2016) - [Performance Marketing Review: Advertising Week #AWNewYork | Partnerize](/content/resources/blog/performance-marketing-review-advertising-week-awnewyork.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance partner and affiliate marketing. (447 words, Sep 26, 2016) - [Three Steps For Enterprises to Succeed with Innovation | Partnerize](/content/resources/blog/three-steps-for-enterprises-to-succeed-with-innovation.html): Here are three steps enterprises can take for better success with their innovation projects and initiatives. (610 words, Sep 21, 2016) - [Performance Marketing Review: The First-Party Data Lake | Partnerize](/content/resources/blog/performance-marketing-review-the-first-party-data-lake.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (519 words, Sep 19, 2016) - [How iProspect & adidas Drove Massive Affiliate Channel Growth | Partnerize](/content/resources/blog/how-iprospect-adidas-drove-massive-affiliate-channel-growth.html): For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend. (301 words, Sep 15, 2016) - [Performance Marketing Review: Trust in an AI-Powered World | Partnerize](/content/resources/blog/performance-marketing-review-trust-in-an-ai-powered-world.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (567 words, Sep 12, 2016) - [Eight Priorities for Advertisers Investing in Analytics Technology | Partnerize](/content/resources/blog/eight-priorities-for-advertisers-investing-in-analytics-technology.html): There are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis. (583 words, Sep 7, 2016) - [Performance Marketing Review: Snapchat Ad Revenues to Reach $1 Billion | Partnerize](/content/resources/blog/performance-marketing-review-snapchat-ad-revenues-to-reach-1-billion.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (571 words, Sep 6, 2016) - [Performance Marketing Review: WhatsApp, Facebook Header Bidding | Partnerize](/content/resources/blog/performance-marketing-review-whatsapp-facebook-header-bidding.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (579 words, Aug 29, 2016) - [Affiliates Are Evolving into Marketing Partners: Are You Ready? | Partnerize](/content/resources/blog/affiliates-are-evolving-into-marketing-partners-are-you-ready.html): The affiliate marketing channel is evolving into digital partner marketing, and technology is aiding in its development. (627 words, Aug 23, 2016) - [Performance Marketing Review: Mobile App Strategy for the Holidays | Partnerize](/content/resources/blog/performance-marketing-review-mobile-app-strategy-for-the-holidays.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (706 words, Aug 22, 2016) - [Using Data Visualization to Maximize Customer LTV & Performance Marketing Activities | Partnerize](/content/resources/blog/using-data-visualization-to-maximize-customer-ltv-performance-marketing-activities.html): Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize. (514 words, Aug 17, 2016) - [Performance Marketing Review: Influencers Driving Digital Commerce | Partnerize](/content/resources/blog/performance-marketing-review-influencers-driving-digital-commerce.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (737 words, Aug 15, 2016) - [Trust & Transparency in Digital Partner Marketing | Partnerize](/content/resources/blog/trust-transparency-in-digital-partner-marketing/index.html): Digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising. (381 words, Aug 11, 2016) - [Performance Marketing Review: Missed Flight Booking Opportunities | Partnerize](/content/resources/blog/performance-marketing-review-missed-flight-booking-opportunities.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (623 words, Aug 8, 2016) - [How BA Took Its Affiliate Marketing & Meta Search Partners Sky High | Partnerize](/content/resources/blog/how-ba-took-its-affiliate-marketing-meta-search-partners-sky-high.html): For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend. (253 words, Aug 4, 2016) - [Performance Marketing Review: Has Programmatic Finally Hit Bottom? | Partnerize](/content/resources/blog/performance-marketing-review-has-programmatic-finally-hit-bottom.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (566 words, Aug 1, 2016) - [Mobile Commerce Insights from Online Retail Industry Awards | Partnerize](/content/resources/blog/mobile-commerce-insights-from-online-retail-industry-awards.html): One category at the 7th Annual StarTrack Online Retail Industry Awards drew attention to a topic of utmost importance for every brand: mobile commerce. (315 words, Jul 28, 2016) - [Performance Marketing Review: MarTech Receives $5.05 B in Q2 Funding | Partnerize](/content/resources/blog/performance-marketing-review-martech-receives-5-05-b-in-q2-funding.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (520 words, Jul 25, 2016) - [Performance Marketing Insights in Retail | Partnerize](/content/resources/blog/performance-marketing-insights-in-retail/index.html): We hosted an educational seminar featuring adidas, Visa, Quidco, and Performance Horizon. Here are some performance marketing takeaways for retail. (460 words, Jul 21, 2016) - [Performance Marketing Review: APAC To Outpace N. America In Ad Spend | Partnerize](/content/resources/blog/performance-marketing-review-apac-to-outpace-n-america-in-ad-spend.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (417 words, Jul 15, 2016) - [How AO.com Successfully Migrated its Digital Partner Marketing Program | Partnerize](/content/resources/blog/how-ao-com-successfully-migrated-its-digital-partner-marketing-program.html): In today's complex digital partner marketing landscape, migrating and onboarding thousands of partners can be painful without the right technology and support. (269 words, Jul 15, 2016) - [Performance Marketing Review: In-App Marketing, Bank CIOs | Partnerize](/content/resources/blog/performance-marketing-review-in-app-marketing-bank-cios.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (375 words, Jul 11, 2016) - [3 Tips to Keep Your Affiliate Marketing Program Growing](/content/resources/blog/3-reasons-your-affiliate-marketing-program-has-stalled.html): Affiliate marketing program stalled? Here are three tips to grow your affiliate marketing program. Learn more here. (703 words, Jul 6, 2016) - [Performance Marketing Review: Travel Micro-Moments, Ad Viewability | Partnerize](/content/resources/blog/performance-marketing-review-travel-micro-moments-ad-viewability.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (401 words, Jul 5, 2016) - [5 Metrics Digital Businesses Must Track to Stay Ahead | Partnerize](/content/resources/blog/5-metrics-digital-businesses-must-track-to-stay-ahead.html): For most businesses, metrics such as return on investment are critical to determining success. Here are five KPIs to track in order to stay ahead. (1,107 words, Jul 1, 2016) - [Performance Marketing Review: Holiday Prep, Attribution & Ad Blocking | Partnerize](/content/resources/blog/performance-marketing-review-holiday-prep-attribution-ad-blocking.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (373 words, Jun 27, 2016) - [$14 in Sales Driven by $1 in Spend?? | Partnerize](/content/resources/blog/14-in-sales-driven-by-1-in-spend/index.html): Return on Investment, ROI (256 words, Jun 23, 2016) - [Optimize Performance Marketing ROI with Value Attribution | Partnerize](/content/resources/blog/optimize-performance-marketing-roi-with-value-attribution.html): For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives. (704 words, Jun 17, 2016) - [Performance Marketing Review: LinkedIn Acquisition & Mobile App Usage | Partnerize](/content/resources/blog/performance-marketing-review-linkedin-acquisition-mobile-app-usage.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (306 words, Jun 13, 2016) - [Key Performance Marketing Travel Insights with Performance Horizon | Partnerize](/content/resources/blog/key-performance-marketing-travel-insights-with-performance-horizon.html): We hosted an educational seminar featuring Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. Here are some performance marketing takeaways for travel. (284 words, Jun 9, 2016) - [Performance Marketing Review: CUPONATION Rebrands & Mobile Ad Spend | Partnerize](/content/resources/blog/performance-marketing-review-cuponation-rebrands-mobile-ad-spend.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (282 words, Jun 6, 2016) - [Three Data Factors That Drive Value in Performance Marketing | Partnerize](/content/resources/blog/three-data-factors-that-drive-value-in-performance-marketing.html): Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes. (186 words, Jun 1, 2016) - [Performance Marketing Review: Fighting Fraud & Google Changes AdWords | Partnerize](/content/resources/blog/performance-marketing-review-fighting-fraud-google-changes-adwords.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (332 words, May 30, 2016) - [How Travel Brands Can Drive Performance Marketing Growth With APIs | Partnerize](/content/resources/blog/how-travel-brands-can-drive-performance-marketing-growth-with-apis.html): Booking APIs that are changing where and how consumers book travel. They are also changing performance marketing for the entire travel industry. (678 words, May 25, 2016) - [Performance Marketing Review: Commuter Commerce, Data Hogging, SAP XM | Partnerize](/content/resources/blog/performance-marketing-review-commuter-commerce-data-hogging-sap-xm.html): For today’s roundup of performance marketing and digital marketing news, reports and insights, we found a few items to kick off the week. (374 words, May 23, 2016) - [Performance Horizon Recruits for Performance Marketing Tech Talent | Partnerize](/content/resources/blog/performance-horizon-recruits-for-performance-marketing-tech-talent.html): Performance Horizon exhibited at the Great North East Tech Talent jobs and skills fair to educate talent on what it's like to work in performance marketing. (241 words, May 19, 2016) - [Performance Marketing Review: Pinterest Revives Affiliate, UK Travel | Partnerize](/content/resources/blog/performance-marketing-review-pinterest-revives-affiliate-uk-travel.html): We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing. (424 words, May 16, 2016) - [Performance Marketing Awards 2016: What Winning Means to Us | Partnerize](/content/resources/blog/performance-marketing-awards-2016-what-winning-means-to-us.html): The Performance Horizon team celebrated achievement and innovation alongside other industry leaders at the annual Performance Marketing Awards in London. (342 words, May 13, 2016) - [3 Tips to Control Performance of Partnership Marketing Programs](/content/resources/blog/3-considerations-when-taking-control-of-performance-marketing-programs.html): The marketing department can rapidly shift from cost to profit center. Here are 3 tips to control the performance of partner marketing programs. (1,289 words, May 9, 2016) ## Listings & Categories - [Retail | Partnerize](/content/resources/blog/tag/retail/index.html) (2,092 words) - [Partnership Marketing | Partnerize](/content/resources/blog/tag/partnership-marketing/index.html) (1,515 words) - [Partnerships | Partnerize](/content/resources/blog/tag/partnerships/index.html) (1,662 words) - [Partnership Insights | Partnerize](/content/resources/blog/tag/partnership-insights/index.html) (1,014 words) - [Customers | Partnerize](/content/resources/blog/tag/customers/index.html) (156 words) - [Affiliate Marketing | Partnerize](/content/resources/blog/tag/affiliate-marketing/index.html) (1,618 words) - [Gen | Partnerize](/content/resources/blog/tag/gen/index.html) (48 words) - [Social Media Marketing | Partnerize](/content/resources/blog/tag/social-media-marketing/index.html) (52 words) - [FMTC | Partnerize](/content/resources/blog/tag/fmtc/index.html) (26 words) - [AI | Partnerize](/content/resources/blog/tag/ai/index.html) (1,287 words) - [Tracking | Partnerize](/content/resources/blog/tag/tracking/index.html) (1,002 words) - [Partnership | Partnerize](/content/resources/blog/tag/partnership/index.html) (1,249 words) - [Partnership Strategy | Partnerize](/content/resources/blog/tag/partnership-strategy/index.html) (1,469 words) - [Client Success Story | Partnerize](/content/resources/blog/tag/client-success-story/index.html) (637 words) - [Partnerships Strategy | Partnerize](/content/resources/blog/tag/partnerships-strategy/index.html) (1,411 words) - [Tech 100 | Partnerize](/content/resources/blog/tag/tech-100/index.html) (54 words) - [luxury partnerships | Partnerize](/content/resources/blog/tag/luxury-partnerships/index.html) (97 words) - [Technology & Innovation | Partnerize](/content/resources/blog/tag/technology-innovation/index.html) (28 words) - [JAPAC Region | Partnerize](/content/resources/blog/tag/japac-region/index.html) (92 words) - [Reengagement | Partnerize](/content/resources/blog/tag/reengagement/index.html) (31 words) - [Seasonal Shopping | Partnerize](/content/resources/blog/tag/seasonal-shopping/index.html) (14 words) - [PerformanceIN | Partnerize](/content/resources/blog/tag/performancein/index.html) (50 words) - [Migration | Partnerize](/content/resources/blog/tag/migration/index.html) (54 words) - [Search & Social Marketing | Partnerize](/content/resources/blog/tag/search-social-marketing/index.html) (29 words) - [Regional Markets | Partnerize](/content/resources/blog/tag/regional-markets/index.html) (14 words) - [Incentives | Partnerize](/content/resources/blog/tag/incentives/index.html) (49 words) - [Research & Studies | Partnerize](/content/resources/blog/tag/research-studies/index.html) (28 words) - [Future-Proof Tracking | Partnerize](/content/resources/blog/tag/future-proof-tracking/index.html) (50 words) - [IAB Adspend study | Partnerize](/content/resources/blog/tag/iab-adspend-study/index.html) (57 words) - [Cybba | Partnerize](/content/resources/blog/tag/cybba/index.html) (35 words) - [Audit | Partnerize](/content/resources/blog/tag/audit/index.html) (49 words) - [Bonus | Partnerize](/content/resources/blog/tag/bonus/index.html) (49 words) - [Marketing & Analytics | Partnerize](/content/resources/blog/tag/marketing-analytics/index.html) (15 words) - [Drum Awards for Digital Industries | Partnerize](/content/resources/blog/tag/drum-awards-for-digital-industries/index.html) (47 words) - [Diversity & Inclusion | Partnerize](/content/resources/blog/tag/diversity-inclusion/index.html) (28 words) - [E-commerce & Shopping | Partnerize](/content/resources/blog/tag/e-commerce-shopping/index.html) (15 words) - [Data | Partnerize](/content/resources/blog/tag/data/index.html) (1,385 words) - [partnership opportunity | Partnerize](/content/resources/blog/tag/partnership-opportunity/index.html) (738 words) - [Partner Marketing | Partnerize](/content/resources/blog/tag/partner-marketing/index.html) (308 words) - [Paid Search Marketing | Partnerize](/content/resources/blog/tag/paid-search-marketing/index.html) (52 words) - [attribution | Partnerize](/content/resources/blog/tag/attribution/index.html) (670 words) - [dynamic commissioning | Partnerize](/content/resources/blog/tag/dynamic-commissioning/index.html) (457 words) - [affiliate measurement | Partnerize](/content/resources/blog/tag/affiliate-measurement/index.html) (626 words) - [Holiday Insights | Partnerize](/content/resources/blog/tag/holiday-insights/index.html) (1,126 words) - [Affiliate Strategy | Partnerize](/content/resources/blog/tag/affiliate-strategy/index.html) (500 words) - [partner optimization | Partnerize](/content/resources/blog/tag/partner-optimization/index.html) (385 words) - [partner recruitment | Partnerize](/content/resources/blog/tag/partner-recruitment/index.html) (274 words) - [Affiliate Services | Partnerize](/content/resources/blog/tag/affiliate-services/index.html) (215 words) - [Inclusion | Partnerize](/content/resources/blog/tag/inclusion/index.html) (49 words) - [affiliate growth | Partnerize](/content/resources/blog/tag/affiliate-growth/index.html) (860 words) - [Southeast Asia | Partnerize](/content/resources/blog/tag/southeast-asia/index.html) (492 words) - [Working with partners | Partnerize](/content/resources/blog/tag/working-with-partners/index.html) (753 words) - [Awards | Partnerize](/content/resources/blog/tag/awards/index.html) (796 words) - [Partner Perspective | Partnerize](/content/resources/blog/tag/partner-perspective/index.html) (313 words) - [Influencers | Partnerize](/content/resources/blog/tag/influencers/index.html) (811 words) - [Holiday Planning | Partnerize](/content/resources/blog/tag/holiday-planning/index.html) (710 words) - [Travel | Partnerize](/content/resources/blog/tag/travel/index.html) (744 words) - [Programmatic Affiliate | Partnerize](/content/resources/blog/tag/programmatic-affiliate/index.html) (88 words) - [Milestones | Partnerize](/content/resources/blog/tag/milestones/index.html) (93 words) - [data driven | Partnerize](/content/resources/blog/tag/data-driven/index.html) (237 words) - [Performance Wrap Up | Partnerize](/content/resources/blog/tag/performance-wrap-up/index.html) (95 words) - [Fraud | Partnerize](/content/resources/blog/tag/fraud/index.html) (253 words) - [placement | Partnerize](/content/resources/blog/tag/placement/index.html) (121 words) - [Integrated Technology Partner | Partnerize](/content/resources/blog/tag/integrated-technology-partner/index.html) (350 words) - [Women's History Month | Partnerize](/content/resources/blog/tag/womens-history-month/index.html) (327 words) - [partnerize tag | Partnerize](/content/resources/blog/tag/partnerize-tag/index.html) (254 words) - [Singles' Day | Partnerize](/content/resources/blog/tag/singles-day/index.html) (260 words) - [Partnership Growth Tips | Partnerize](/content/resources/blog/tag/partnership-growth-tips/index.html) (483 words) - [actionable insights | Partnerize](/content/resources/blog/tag/actionable-insights/index.html) (141 words) - [Reporting | Partnerize](/content/resources/blog/tag/reporting/index.html) (251 words) - [analytics | Partnerize](/content/resources/blog/tag/analytics/index.html) (246 words) - [nano influencers | Partnerize](/content/resources/blog/tag/nano-influencers/index.html) (93 words) - [Product News | Partnerize](/content/resources/blog/tag/product-news/index.html) (2,859 words) - [macro influencers | Partnerize](/content/resources/blog/tag/macro-influencers/index.html) (51 words) - [Company News | Partnerize](/content/resources/blog/tag/company-news/index.html) (4,088 words) - [Global Partnership Day | Partnerize](/content/resources/blog/tag/global-partnership-day/index.html) (89 words) - [Google link spam | Partnerize](/content/resources/blog/tag/google-link-spam/index.html) (41 words) - [Travel Partnerships | Partnerize](/content/resources/blog/tag/travel-partnerships/index.html) (409 words) - [lifecycle | Partnerize](/content/resources/blog/tag/lifecycle/index.html) (46 words) - [Amazon | Partnerize](/content/resources/blog/tag/amazon/index.html) (97 words) - [Customer Relationships | Partnerize](/content/resources/blog/tag/customer-relationships/index.html) (51 words) - [spend allocation tools | Partnerize](/content/resources/blog/tag/spend-allocation-tools/index.html) (92 words) - 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