# KEY DATES & HOLIDAYS

## 2021

In 2020, we saw an accelerated adoption of e-commerce for consumers due to the pandemic, leading to record breaking results for many partners and advertisers. It’s important we capitalise on the growing opportunity and increased number of online consumers. Here are the top key dates and holidays in 2021 to plan for.

## QUARTER ONE

### NEW YEAR’S DAY  
**GLOBAL**  
**JANUARY 1**

### BACK TO SCHOOL SALES  
**GLOBAL**  
**JANUARY 1 - 31**

### BLUE MONDAY  
**GLOBAL**  
**JANUARY 18**

### AUSTRALIA DAY  
**AUSTRALIA**  
**JANUARY 26**

### SUPER  
### CHINESE  
### VALENTINE’S