2020 SPRING

CUSTOMER SUCCESS

REPORT

PARTNER MARKETING SOFTWARE CATEGORY

PARTNER MARKETING

SOFTWARE OVERVIEW

Partner marketing software gives your business the needed features to track sales affiliates and partners, and for your partners to get support and communicate with your company. The platform presents a private portal for every partner, in which they can access campaign materials, documents, deals, opportunities, and market development funds (MDF).

Channel sales managers can use partner marketing software to develop closer relationships with channel sales partners like value-added resellers (VAR) and specialty retailers. The system helps to distribute funds and opportunities fairly, monitor success and activities, and provide assurance to the partners that your company is not hogging their leads. In addition, the platform can assist in tracking details like compliance with regulations, contractual terms and conditions, and loyalty and incentive rewards.

Customer Success Report Ranking Methodology

The FeaturedCustomers Customer Success ranking is based on data from our customer reference platform, market presence, web presence, & social presence as well as additional data aggregated from online sources and media properties. Our ranking engine applies an algorithm to all data collected to calculate the final Customer Success Report rankings. The overall Customer Success ranking is a weighted average based on 3 parts:

• Content Score is affected by:

  1. Customer reference rating score
  2. Year-over-year change in amount of customer references on FeaturedCustomers platform
  3. Total # of profile views on FeaturedCustomers platform

• Market Presence Score is affected by:

  1. Total # of employees (based on social media and public resources)
  2. Year-over-year change in # of employees over past 12 months
  3. Social media followers including LinkedIn, Twitter, & Facebook
  4. Organic SEO key term rankings
  5. Vendor momentum based on web traffic and search trends

• Company Score is affected by:

  1. Glassdoor ranking
  2. Venture capital raised

Customer Success Report Award Levels

• Market Leader Vendor on FeaturedCustomers.com with substantial customer base & market share. Leaders have the highest ratio of customer success content, content quality score, and social media presence relative to company size.

• Top Performer Vendor on FeaturedCustomers.com with significant market presence and resources and enough customer reference content to validate their vision. Top Performer's products are highly rated by its customers but have not achieved the customer base and scale of a Market Leader.

• Rising Star

2020 Customer Success Awards

Check out this list of the highest rated Partner Marketing Software based on the FeaturedCustomers Customer Success Report.

OVERALL BEST OF PARTNER MARKETING SOFTWARE

ABOUT PARTNERIZE

Partnerize is a SaaS technology company that helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Automation Platform is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage our real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is backed by top-tier investors, including AKKR, Mithril, Greycroft Partners, and DN Capital.

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Customer references from happy Partnerize users:

• “Working with Partnerize has given us the flexibility to effectively monitor our global performance and the opportunity to expand the level at which we can market our products. The platform is now becoming an important lever in ensuring the affiliate channel can be used to support overall business and commercial requirements for British Airways.”
  Nick Troup

• "HP’s Partner Marketing Program has seen phenomenal growth in the past few quarters, all thanks to our partners for their continued commitment and ongoing support. This space has huge potential and we look forward to making the most of it.”
  Paromita Mitra
  Head of E-Commerce Marketing, HP

• “By working with Partnerize and taking a more proactive and data-driven approach to the category, we have driven strong improvements in sales and growth rates. This has enabled us to extend our focus of innovation into this high-growth sales channel.”
  Kristy LoSapio

2020 MARKET LEADERS

ABOUT IMPACT

Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Cabela’s, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle, and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide.

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Customer references from happy Impact users:

• "It's quick to deploy and easy to see your recruitment ROI. You don't have to take some other email marketing tool and try to make it fit your partner recruitment workflow. It's awesome when you can make $5-10k in only 3-5 minutes of work."
  Wade Tonkin

• "The biggest reason I would recommend Impact Radius is the reporting and access to actionable data. Their dashboard and custom reporting is clean, intuitive, and powerful. It allows us to spend less time trying to figure out what to do and more time getting it done."
  Chris Sanders

• "What I like about managing direct relationships through Impact Radius is that it’s simple. There’s no question of billing, tracking, or commission. Once a partner is signed up, there’s no more managing required. There’s no hassle."
  Jake Mehani

TRUSTED BY

ABOUT IMPARTNER

Impartner is broadly recognized as the leader in the Channel Enablement category, mostly because their team of development wizards pack their solution with the tools necessary to transform your indirect channel from a boat anchor into your company's most strategic asset.

Customer references from happy Impartner users:

• “TreeHouse has everything a channel program needs under one roof, with the ability to create co-branded documents, process partner leads, seamlessly integrate with Salesforce, and provide sales tools to our partners, we get everything we need from one vendor—all while controlling costs and achieving scalability.”
  Jim Schwartz
  Senior Director, Sungard Availability Services

• “We’ve had thousands of log ins and downloads. We look to our new portal as not only an enablement tool for our committed partners, but to attract new partners. We now have the infrastructure we need to accelerate sales with our partners. Impartner has been a great solution for us.”
  Jennifer Falnia
  Director, International Channel Marketing, Blackboard

• “Partners have become very engaged with getting information from our portal since we launched Reseller View. We have had partners who switched from other technologies to become an Asigra partner due to the extensiveness of our partner program, which has been greatly enhanced by the tools we can now provide to them via TreeHouse’s Reseller.”
  Tracy Staniland
  Vice President, Asigra

• **“Since adopting News on Demand, open rates and click through rates have soared, and because news is more timely and relevant to our partners, we have increased the penetration of our messaging.