# Articles ## Article List 1. [The Measurement Gap in a Zero-Click World](https://advertisingweek.com/the-measurement-gap-in-a-zero-click-world/) 2. [AAM Media Matters: Partnerize’s Jeff Thompson on Building Trust in AI…](https://blog.auditedmedia.com/newsviews/partnerizes-jeff-thompson-on-building-trust-in-ai-attribution) 3. [Creators Are Not the Future of Affiliate Marketing, and That’s a Good Thing](https://www.mytotalretail.com/article/creators-are-not-the-future-of-affiliate-marketing-and-thats-a-good-thing/) 4. [Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age](https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/) 5. [Partnerize Launches VantagePoint for Publishers to Tackle Zero-Click Attribution](https://hellopartner.com/2026/01/20/partnerize-launches-vantagepoint-for-publishers-to-tackle-zero-click-attribution/) 6. [Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve…](https://www.adexchanger.com/publishers/partnerize-wants-to-reimagine-affiliate-attribution-and-it-doesnt-involve-clicks/) 7. [The Guardian brings The Filter to the U.S. in affiliate commerce push](/content/resources/type/articles#/index.html) 8. [ChatGPT Drops ‘Instant Checkout’ in US: What it Means for Affiliate Marketing](/content/resources/type/articles#/index.html) 9. [A Sustained Approach to Affiliate Marketing](/content/resources/type/articles#/index.html) 10. [The Misconceptions Holding Back Incrementality: A Call for a Rethink in…](/content/resources/type/articles#/index.html) 11. [eMarketer's Affiliate Marketing 2025](/content/resources/type/articles#/index.html) 12. [Unlocking mobile growth: Why tracking powers partnerships](/content/resources/type/articles#/index.html) 13. [Why affiliate marketing could become AI's primary compensation model](/content/resources/type/articles#/index.html) 14. [“It’s an Affiliate Market. They’re Not Even Being Shy About It”…](/content/resources/type/articles#/index.html) 15. [Mastering the Art and Science of Partnership Marketing](/content/resources/type/articles#/index.html) 16. [Diversification as Strategy Shaper in Partnership Marketing](/content/resources/type/articles#/index.html) 17. [Partnerize Bosses: AI To Transform How Partnerships Are Formed, Optimised &…](/content/resources/type/articles#/index.html) 18. [Dove + Crumbl = Viral home run](/content/resources/type/articles#/index.html) 19. [The Power of Diversification in Affiliate Marketing: Lessons for Q4 and Beyond](/content/resources/type/articles#/index.html) 20. [How to measure affiliate marketing success—tailored strategies that drive…](/content/resources/type/articles#/index.html) 21. [Partnerize Updates Shopify App to Address Affiliate Tracking Issues](/content/resources/type/articles#/index.html) 22. [How urn startup Oaktree Memorials uses Etsy for customer acquisition](/content/resources/type/articles#/index.html) 23. [Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance](/content/resources/type/articles#/index.html) 24. [The Future Is Now: Brent Fraser Of Americas at Partnerize On How Their…](/content/resources/type/articles#/index.html) 25. [What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs…](/content/resources/type/articles#/index.html) 26. [Martech trends we cannot ignore in Asia Pacific](/content/resources/type/articles#/index.html) 27. [How to Strengthen Your Partner Marketing](/content/resources/type/articles#/index.html) 28. [How to get the most from influencers inside the affiliate channel](/content/resources/type/articles#/index.html) 29. [Why now is the time for brands to diversify their partner marketing programs](/content/resources/type/articles#/index.html) 30. [How influencers drive teenager purchases](/content/resources/type/articles#/index.html) 31. [When Is a brand ready for next-level partnership marketing?](/content/resources/type/articles#/index.html) 32. [Partnerships afford luxury brands high-end outcomes](/content/resources/type/articles#/index.html) 33. [Inside Titan’s strategy to disrupt the casket industry](/content/resources/type/articles#/index.html) 34. [State Of Affiliate](/content/resources/type/articles#/index.html) 35. [Reorienting Your Partner Program for the Post-Pandemic Pendulum Swing](/content/resources/type/articles#/index.html) 36. [Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts…](/content/resources/type/articles#/index.html) 37. [The Full-Funnel Opportunity in Partner and Affiliate Marketing](/content/resources/type/articles#/index.html) 38. [Embracing affiliate: What’s it going to take? | Sponsored Content](/content/resources/type/articles#/index.html) 39. [9 top affiliate-marketing platforms that creators are using to earn money in 2022](/content/resources/type/articles#/index.html) 40. [The pandemic gave way to a boom for affiliate marketing](/content/resources/type/articles#/index.html) 41. [Instagram shutters its native affiliate program, but interest in partnerships…](/content/resources/type/articles#/index.html) 42. [The innovations most needed in today's affiliate space](/content/resources/type/articles#/index.html) 43. [Partnerize holds ribbon-cutting at 900 Rutter](/content/resources/type/articles#/index.html) 44. [It's time for the next "real talk" within affiliate marketing](/content/resources/type/articles#/index.html) 45. [Partnerize holds rubbon-cutting at 900 Rutter](/content/resources/type/articles#/index.html) 46. [Walmart explores matchmaker marketplace for social media influencers](/content/resources/type/articles#/index.html) 47. [Walmart boosts social media influencers](/content/resources/type/articles#/index.html) 48. [How to diversify your partnerships and commissioning capabilities](/content/resources/type/articles#/index.html) 49. [Walmart explores matchmaker marketplace for social media influencers](/content/resources/type/articles#/index.html) 50. [With a New CEO at the Helm, Pinterest Rolls Out New E-Commerce Tools for Retailers](/content/resources/type/articles#/index.html) 51. [How Brand-to-Brand Connections Are Transforming Partnership Marketing](/content/resources/type/articles#/index.html) 52. [Influencer Marketing Should Be Part of Performance Partnership Marketing](/content/resources/type/articles#/index.html) 53. [Affiliate Content Is Bringing Brand and Performance Marketing Together](/content/resources/type/articles#/index.html) 54. [Partnerize Named a Strong Performer in 2022 Channel Incentive Management Analyst…](/content/resources/type/articles#/index.html) 55. [‘Shoppertainment’ – How to Capitalize on the Merging of E-Commerce and…](/content/resources/type/articles#/index.html) 56. [Is E-Commerce Innovation Dead?](/content/resources/type/articles#/index.html) 57. [Graduating from affiliate marketing into partnerships and what you need from your…](/content/resources/type/articles#/index.html) 58. [Transforming your partnership program with brand collaborations](/content/resources/type/articles#/index.html) 59. [The Connectivity Between Offline and Online Marketing](/content/resources/type/articles#/index.html) 60. [Brand Safety Should Be Your Cornerstone](/content/resources/type/articles#/index.html) 61. [Ecommerce vs Entertainment – The New Battle for Primetime](/content/resources/type/articles#/index.html) 62. [What the rise of luxury ecommerce during the pandemic means for the ecosystem](/content/resources/type/articles#/index.html) 63. [CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing](/content/resources/type/articles#/index.html) 64. [How Brands Can Become Digital Competitors in APAC](/content/resources/type/articles#/index.html) 65. [Why your next marketing partnership will be with your CFO](/content/resources/type/articles#/index.html) 66. [Why data is the tool that optimizes partnership marketing and drives greater…](/content/resources/type/articles#/index.html) 67. [The key to 2022, "Partnership Strategy"](/content/resources/type/articles#/index.html) 68. [Holiday Insights: Partnerships and Covid](/content/resources/type/articles#/index.html) 69. [Ralph Lauren EMEA appoints Silverbean to boost international affiliate marketing](/content/resources/type/articles#/index.html) 70. [Why Pizza Hut focused resources on helping key workers during the pandemic](/content/resources/type/articles#/index.html) 71. [Partnerize Expands Technology Ecosystem with Mobile Commerce Leader, Button](/content/resources/type/articles#/index.html) 72. [Partnerize Launches Exclusive SaaS Integration](/content/resources/type/articles#/index.html)