TWO-PEAT! Partnerize Wins IPMA Tech Award For Second Year in A Row

Oct 21, 2019

Miriam Tremelling
Director of Marketing Strategy & Operations

We are proud to share that Partnerize was named Best Technology of 2019 at the International Performance Marketing Awards, held tonight in London. In fact, we are doubly proud because this is the second year in a row that we brought home the technology leadership award from this prestigious event. These annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry.

“Receiving this recognition for the second year in a row is true validation for the work we are doing,” said Mal Cowley, Partnerize Co-founder and CEO. “Our team is dedicated to delivering the best technology platform year after year, to empower enterprises to manage partnerships more effectively and profitably. This award inspires us to continue making product innovations and provide leading technology to our brands, partners, and prospects.”

Judges for the Best Technology award were focused on rewarding a best-in-breed technology that enables clients and other stakeholders to be more efficient and profitable. In addition, judges were looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction. The category was decided by a 60 percent/40 percent split in scoring between the judges and a public vote, demonstrating that Partnerize also has the support of the partnership community.

Major product enhancements to the Partnerize Partner Automation Platform throughout 2019 contributed to our win. These include:

• Intelligent Partner Discovery, the industry’s first AI-powered partner discovery engine
• Additional improvements to their industry-leading commissioning suite
• More robust reporting and insights to optimize performance
• Advanced mobile SDKs for both Android and iOS for better tracking across customer journeys
• Mobile influencer support for adding content on the go
• An improved mobile UI for campaign management
• Productized integrations with leading mobile measurement providers

The IPMA judges touted Partnerize as having an, “Impressive client list and results on a platform that is consistently developing its offering to meet customer needs.”

In addition to being named Best Technology, these Partnerize clients and their agencies were highly commended in their categories:

• USA Best Performance Marketing Campaign SSENSE and Partnerize: Commissioning for Success
• APAC Best Managed Affiliate Programme Dan Murphy’s & Partnerize: Bottling Success to Grow 30%
• APAC Best Performance Marketing Campaign HP, iProspect & Partnerize: Increasing ROI 44% for HP

From all of us at Partnerize, heartfelt thanks to PerformanceIn and the IPMA Jury for this elite industry recognition, and congratulations to all of our fellow award winners.