# Partnerize blog.

### Tag: Working with partners

**Chrissy Kammerer**  
Dec 08, 2025  
###### [Beyond the Click: How GenAI Is Redefining Retail Attribution](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution/index.html)  
[New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution/index.html)

**Aaron O'Brien**  
Dec 01, 2025  
###### [Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html)  
[The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ...](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html)

**Kate Ellis**  
Nov 19, 2025  
###### [Envolve Tech’s Gemini-Powered Shopping Assistant Ushers in a New Era of…](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai/index.html)  
[As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai/index.html)

**Daniel Tay**  
Nov 19, 2025  
###### [Beyond AI: Broader Innovation in the Partner Ecosystem](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)  
[While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem.](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)

**Kate Ellis**  
Oct 22, 2025  
###### [The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships,…](/content/resources/blog/the-uk-digital-adspend-2025-a-turning-point-for-performance-partnerships-and-accountability/index.html)  
[The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...](/content/resources/blog/the-uk-digital-adspend-2025-a-turning-point-for-performance-partnerships-and-accountability/index.html)

**Chrissy Kammerer**  
Aug 28, 2025  
###### [Last-Minute Planning & Optimizations: Back-to-School Partnership…](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)  
[The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)

**Haidrah Burke**  
Jun 11, 2025  
###### [Diversification as Strategy Shaper in Partnership Marketing](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing/index.html)  
[Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing/index.html)

**Georgia Hudson**  
Dec 23, 2024  
###### [\[Case Study\] How Adore Beauty Uncovered a Highly Efficient Marketing…](/content/resources/blog/case-study-how-adore-beauty-uncovered-a-highly-efficient-marketing-channel-with-partnerize/index.html)  
[Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class ...](/content/resources/blog/case-study-how-adore-beauty-uncovered-a-highly-efficient-marketing-channel-with-partnerize/index.html)

**Kate Ellis**  
Dec 17, 2024  
###### [Client Success Story: It’s Game On for direct.playstation.com’s…](/content/resources/blog/client-success-story-its-game-on-for-direct-playstation-coms-affiliate-channel-launch-on-partnerize/index.html)  
[The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a ...](/content/resources/blog/client-success-story-its-game-on-for-direct-playstation-coms-affiliate-channel-launch-on-partnerize/index.html)

**Craig Edgson**  
Nov 04, 2024  
###### [How Effective Partner Messaging Can Amplify Your Holiday Promotions](/content/resources/blog/how-effective-partner-messaging-can-amplify-your-holiday-promotions/index.html)  
[Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of ...](/content/resources/blog/how-effective-partner-messaging-can-amplify-your-holiday-promotions/index.html)

**Faria Huq**  
Oct 18, 2024  
###### [Retail Ushers in a New Era: 7 Tips to Kickstart Your Strategy as Peak…](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html)  
[Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. ...](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html)

**Heather Zuleba**  
Oct 07, 2024  
###### [Holiday 2024 Global Partnership Marketing Spend](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html)  
[As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ...](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html)

**Dom Principato**  
Sep 11, 2024  
###### [Affiliate’s “It” Partner: Everything You Need to Know About Working…](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers/index.html)  
[Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers/index.html)

**Chrissy Kammerer**  
Aug 14, 2024  
###### [\[eBook\] Your Complete Back-to-School Affiliate Planning Strategy](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)  
[This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment ...](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)

**Chrissy Kammerer**  
Aug 12, 2024  
###### [Global Expansion Puts P1 Travel in Pole Position on Partnerize](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html)  
[Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html)

**Chrissy Kammerer**  
Jun 22, 2023  
###### [\[eBook\] Your Comprehensive Guide to Building and Nurturing Profitable…](/content/resources/blog/ebook-your-comprehensive-guide-to-building-and-nurturing-profitable-partnerships/index.html)  
[Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and ...](/content/resources/blog/ebook-your-comprehensive-guide-to-building-and-nurturing-profitable-partnerships/index.html)

**Nick Randlett**  
Dec 17, 2021  
###### [\[Download\] Last-Minute Holiday Cheat Sheet For Your Partner Channel](/content/resources/blog/download-last-minute-holiday-cheat-sheet-for-your-partner-channel/index.html)  
[To help you navigate this holiday season, we’ve collected key trends, statistics, and tips to fuel some last-minute changes for your campaigns. And while there may not be enough ...](/content/resources/blog/download-last-minute-holiday-cheat-sheet-for-your-partner-channel/index.html)

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