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Tag: Working with partners

Chrissy Kammerer
Dec 08, 2025

Beyond the Click: How GenAI Is Redefining Retail Attribution

New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.

Aaron O'Brien
Dec 01, 2025

Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday

The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ...

Kate Ellis
Nov 19, 2025

Envolve Tech’s Gemini-Powered Shopping Assistant Ushers in a New Era of…

As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...

Daniel Tay
Nov 19, 2025

Beyond AI: Broader Innovation in the Partner Ecosystem

While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem.

Kate Ellis
Oct 22, 2025

The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships,…

The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...

Chrissy Kammerer
Aug 28, 2025

Last-Minute Planning & Optimizations: Back-to-School Partnership…

The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...

Haidrah Burke
Jun 11, 2025

Diversification as Strategy Shaper in Partnership Marketing

Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.

Georgia Hudson
Dec 23, 2024

[Case Study] How Adore Beauty Uncovered a Highly Efficient Marketing…

Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class ...

Kate Ellis
Dec 17, 2024

Client Success Story: It’s Game On for direct.playstation.com’s…

The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a ...

Craig Edgson
Nov 04, 2024

How Effective Partner Messaging Can Amplify Your Holiday Promotions

Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of ...

Faria Huq
Oct 18, 2024

Retail Ushers in a New Era: 7 Tips to Kickstart Your Strategy as Peak…

Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. ...

Heather Zuleba
Oct 07, 2024

Holiday 2024 Global Partnership Marketing Spend

As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ...

Dom Principato
Sep 11, 2024

Affiliate’s “It” Partner: Everything You Need to Know About Working…

Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...

Chrissy Kammerer
Aug 14, 2024

[eBook] Your Complete Back-to-School Affiliate Planning Strategy

This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment ...

Chrissy Kammerer
Aug 12, 2024

Global Expansion Puts P1 Travel in Pole Position on Partnerize

Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.

Chrissy Kammerer
Jun 22, 2023

[eBook] Your Comprehensive Guide to Building and Nurturing Profitable…

Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and ...

Nick Randlett
Dec 17, 2021

[Download] Last-Minute Holiday Cheat Sheet For Your Partner Channel

To help you navigate this holiday season, we’ve collected key trends, statistics, and tips to fuel some last-minute changes for your campaigns. And while there may not be enough ...

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