Partnerize blog.

Tag: Tracking

Katie Spurkeland
Jul 09, 2026

Bring Mobile App Events into the Partnership Fold with the New Mobile SDK…

Operate from a holistic view of results with the Partnerize Mobile SDK, a mobile app event tracking solution that empowers brands with mobile apps to capture in-app events–insight that ...

Maura Smith
May 20, 2026

The Zero-Click Dark Space: Why Your Best Marketing is Going Completely…

The traditional purchase funnel is collapsing into a "zero-click dark space." Consumers are no longer wandering through a predictable sequence of banner ads and search pages. Instead, their decisions are ...

Katie Spurkeland
May 12, 2026

Why the Partnerize Tag is Partners’ Secret Sauce for Programmatic Growth

As the digital landscape continues to make seismic shifts, the pressure on partners to maintain persistent tracking and relevant content has never been higher.

Andy Crossen
Apr 21, 2026

From Measurable to Compensable: The Influence Compensation Lighthouse…

AI-driven discovery has reshaped how consumers find, evaluate, and purchase products. Whether it’s a recommendation surfaced in an AI-generated answer, publisher content that shapes a decision before any search ...

Katie Spurkeland
Apr 01, 2026

Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate…

Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...

Mary Anzalone
Mar 02, 2026

First to Market: Automated Placement Verification

Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, ...

Craig Edgson
Jun 19, 2025

New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking…

Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the ...

Erin Kristyniak
Oct 10, 2024

ICO Updates: Overriding Cookie Consent for Cashback/Loyalty Partners

As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria.

Katie Spurkeland
Oct 09, 2024

First to Market: Partnerize Shopify App Update Solves Affiliate Tracking…

Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our ...

Faria Huq
Jan 31, 2024

Ready or Not: The Cookieless Future is Coming in 2025

Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation.

Katie Spurkeland
Sep 21, 2023

[Download] Partnerize Tracking Solutions: Power Your Partnership Channel…

Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking–a critical foundation to any partnership ...

Katie Spurkeland
Oct 13, 2022

[Webinar] The Cookieless Future Is Here. Is Your Performance Tracking Ready?

Reserve your spot for our eMarketer Tech Talk webinar on Tuesday, October 18th, and learn the timeline of user-privacy changes in web browsers and mobile devices, how marketers and partners ...

Craig Edgson
Jul 21, 2022

Affiliate and Partnership Tracking Transcends Digital Boundaries

Affiliate and partnership marketing are no longer relegated to just digital. Learn more about code-based tracking on our blog!

Craig Edgson
Jun 03, 2021

10 Things Your Affiliate Network Can’t (or Won’t) Provide

Today’s digital marketing landscape is sophisticated and nuanced. Modern marketers rely on relationships that are built on the sturdy foundation of data-driven performance.

Partnerize
Jan 28, 2020

5 Ways In-App Tracking Will Transform Your Affiliate Program

As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared ...

Simon Fung
Jun 03, 2019

What You Need To Know About Safari ITP 2.2 and Upcoming Chrome Changes

At Partnerize, we know it’s important to keep our clients and the industry updated on changing browser policies and how they might impact partnership...

Partnerize
May 28, 2019

Announcing Our Enhanced App Tracking Capabilities For Partner Marketing

We are please to announce the launch of new groundbreaking capabilities to our app tracking suite — the availability of our new SDK for Android and...

Richard Mcilvenna
Feb 21, 2019

AP-Why? The Benefits of API Tracking in the Partner Channel

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking ...

Simon Fung
Oct 11, 2018

More About ITP2

During the summer, we delivered an extensive blog post on ITP2 and how it would affect data for clients. Safari 12 shipped about on 17 September; we thought we’d post again ...

Simon Fung
Aug 01, 2018

INTELLIGENT TRACKING PREVENTION 2: WHAT YOU NEED TO KNOW

Last Fall, Safari introduced something called Intelligent Tracking Prevention, or ITP, which created new limits on the effectiveness of third-party advertising tracking using pixel-based methodologies. Here's what partner marketers need ...

Jim Nichols
Jul 10, 2018

New Byline Advocates for a Switch from Pixel Tracking

We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, over time actions by the leading browsers ...

Jim Nichols
Dec 22, 2017

Check Out Our Forbes Byline on Pixel Tracking

Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation ...

Jim Nichols
Nov 30, 2017

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today.

Simon Fung
Nov 02, 2017

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.