# Partnerize blog

### Tag: search engine optimization

**Kate Ellis**  
Nov 19, 2025

###### [Envolve Tech’s Gemini-Powered Shopping Assistant Ushers in a New Era of…](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai/index.html)  
As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...

**Maura Smith**  
Oct 20, 2025

###### [The Next Great Shift in Marketing: Why Zero-Click Demands Urgent Action](/content/resources/blog/the-next-great-shift-in-marketing-why-zero-click-demands-urgent-action/index.html)  
Consumer journeys are changing faster than most marketers can keep pace with. Generative AI is collapsing once-clear paths into compressed experiences, where discovery, evaluation, and recommendation happen in a single ...

**Maura Smith**  
Oct 13, 2025

###### [AEO Explained: The New Frontier of Digital Visibility](/content/resources/blog/aeo-explained-the-new-frontier-of-digital-visibility/index.html)  
The explosive growth of AI has disrupted the familiar path to purchase, creating a new "zero-click" reality where established metrics are fundamentally changed. The chart below compares the traditional click-based ...

**Maura Smith**  
Oct 08, 2025

###### [Beyond the Click: Capturing New Conversions in the Age of AI](/content/resources/blog/beyond-the-click-capturing-new-conversions-in-the-age-of-ai/index.html)  
The explosion of generative AI and advanced Large Language Models (LLMs) has ushered in an era of zero-click discovery, rendering traditional last-click attribution models obsolete for measuring modern marketing channel ...

**Callum Ridley**  
Apr 21, 2021

###### [A Beginner's Guide to Search Engine Optimisation](/content/resources/blog/a-beginners-guide-to-search-engine-optimisation/index.html)  
Callum recently interviewed Michael Scowcroft, SEO Director at Bring Digital, to talk about all things Search Engine Optimisation! Bring Digital is one of our Partner Agencies. Bring Digital was set ...