# Partnerize blog.

### Tag: Retail

## Beyond the Buzz: What Consumers Really Expect from AI-Powered…  
**Kate Ellis**  
Dec 03, 2025  
[Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail/index.html)

## Affiliate Marketing Benchmarks: Compare Your Conversion Rate Here  
**Sarah Kelly**  
Sep 04, 2024  
[See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool](/content/resources/blog/partnership-and-affiliate-benchmarks-partnerize-launches-retail-benchmarker/index.html)

## How to Choose a Partner Management Solution for Retail  
**Chrissy Kammerer**  
May 25, 2022  
[If you’re considering a new partner management platform, you’re not alone. Many retailers are exploring their management options as they increase their partner marketing investments. Like any other ...](/content/resources/blog/how-to-choose-a-partner-management-solution-for-retail/index.html)

## A Partnerize Exclusive: Introducing the Partner Program Assessment for…  
**Maura Smith**  
Feb 15, 2022  
[This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership ...](/content/resources/blog/a-partnerize-exclusive-introducing-the-partner-program-assessment-for-retail-marketers/index.html)

## Partner Perspective: Student Beans  
**Chris Mockford**  
Feb 17, 2021  
[We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up ...](/content/resources/blog/partner-perspective-student-beans/index.html)

## STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive  
**Partnerize**  
Feb 03, 2021  
[Stream a conversation between Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence and Matt Gilbert, CEO of Partnerize, about what’s happening in the affiliate marketing space ...](/content/resources/blog/stream-now-why-marketers-need-to-pivot-to-partnerships-to-survive/index.html)

## Partnership in a Post-Brexit World  
**Samantha Purcell**  
Jan 21, 2021  
[After spending 2020 pondering the ‘what ifs’ that would arise from a no-deal and the potential upheaval this would bring to Europe and indeed globally, at 11pm on the 31st December 2020 ...](/content/resources/blog/partnership-in-a-post-brexit-world/index.html)

## How Retailers Can Leverage Partnership to Drive Sales for 2024  
**Tara Lusk**  
Nov 23, 2020  
[If you are a retailer looking to upgrade your partnership efforts, here are some ways to drive additional partner channel sales in 2024.](/content/resources/blog/how-retailers-can-leverage-partnership-to-drive-sales/index.html)

## Charlotte Tilbury and Partnerize Win Most Effective Use of Affiliate at…  
**Samantha Purcell**  
Nov 13, 2020  
[This is our first year entering the DADIs and this win in partnership with the remarkable and innovative team at Charlotte Tilbury adds even more icing to the cake.](/content/resources/blog/charlotte-tilbury-and-partnerize-win-most-effective-use-of-affiliate-at-drum-dadi-awards/index.html)

## Why you should be showing Singles Day and other Chinese shopping holidays…  
**Samantha Purcell**  
Nov 11, 2020  
[James Coggles, Senior Director UK/FR/DE, for Dealmoon, discusses how Singles Day, along with other holidays on the Chinese shopping calendar, are fast overtaking their western counterparts.](/content/resources/blog/why-you-should-be-showing-singles-day-and-other-chinese-shopping-holidays-some-love-insights-from-dealmoon/index.html)

## Partnership Rising: How Partnership Will Gain a Seat at the CMO’s Table…  
**Jim Nichols**  
Nov 11, 2020  
[2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months.](/content/resources/blog/partnership-rising-how-partnership-will-gain-a-seat-at-the-cmos-table-in-2021/index.html)

## Tips for partners: Success this festive season  
**Callum Ridley**  
Nov 09, 2020  
[With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season.](/content/resources/blog/tips-for-partners-success-this-festive-season/index.html)

## Welcome to the Partnerize Family, Pomelo!  
**Tara Lusk**  
Mar 10, 2020  
[Pomelo’s decision to choose Partnerize is part of their wider strategy to integrate a catalog of innovative technologies, enabling the fashion-technology company to develop a 360-degree view of their ...](/content/resources/blog/welcome-to-the-partnerize-family-pomelo/index.html)

## Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner…  
**Angus Sladden**  
Dec 10, 2019  
[When it comes to selecting a platform to manage and automate your partnerships, there are a number of key questions to ask. Angus Sladden provides a better understanding of how ...](/content/resources/blog/talking-technical-5-questions-to-ask-yourself-when-choosing-a-partner-automation-platform/index.html)

## Take Action: Spike Your ‘19 Sales with These Singles Day Marketing Tips  
**Tara Lusk**  
Sep 23, 2019  
[Get the latest data on Singles Day, and then put these 6 tips into action today to make sure you get the most out of this remarkable retail phenomenon.](/content/resources/blog/take-action-spike-your-19-sales-with-these-singles-day-marketing-tips/index.html)

## Partnerize Grows EMEA Retail Revenue 50%  
**Jim Nichols**  
Sep 05, 2019  
[Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year.  21 new retail campaign wins contributed to this massive growth.](/content/resources/blog/partnerize-grows-emea-retail-revenue-50/index.html)

## New Byline: How To Capitalise On Australia’s Online Retail Growth  
**Partnerize**  
Aug 08, 2019  
[Partnerize Sales Director Will Wilson discusses several paths to retail growth in Australia including offline tactics you can use to drive online sales](/content/resources/blog/new-byline-how-to-capitalise-on-australias-online-retail-growth/index.html)

## New Byline: Key lessons for South East Asian retailers ahead of 9/9 Super…  
**Partnerize**  
Aug 06, 2019  
[CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks](/content/resources/blog/new-byline-key-lessons-for-south-east-asian-retailers-ahead-of-9-9-super-shopping-day/index.html)

## New Byline: How Retailers Can Drive Stronger App Growth  
**Partnerize**  
Aug 02, 2019  
[Retail apps continue to gain traction with consumers, thanks to the convenience, speed and value they bring to digital and in-store shopping experiences.](/content/resources/blog/new-byline-how-retailers-can-drive-stronger-app-growth/index.html)

## New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…  
**Partnerize**  
Jun 06, 2019  
[Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions...](/content/resources/blog/new-byline-getting-data-driven-marketing-right-accuracy-context-and-relevance/index.html)

## New Byline: What You Need To Know About Safari ITP 2.2 and Upcoming Chrome Changes  
**Simon Fung**  
Jun 03, 2019  
[At Partnerize, we know it’s important to keep our clients and the industry updated on changing browser policies and how they might impact partnership...](/content/resources/blog/what-you-need-to-know-about-safari-itp-2-2-and-upcoming-chrome-changes/index.html)

## New Byline: $15 Billion Up for Grabs – Australian Retailers are Missing…  
**Partnerize**  
May 27, 2019  
[Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers...](/content/resources/blog/new-byline-15-billion-up-for-grabs-australian-retailers-are-missing-out-on-the-tourist-market/index.html)

## New Byline: How Partnerships Can Help Retailers Connect with Millennials  
**Miriam Tremelling**  
Apr 29, 2019  
[Jason Kohn, our new VP of Revenue, has published a byline in Internet Retailer. The article tackles ways in which brands can target Millennials by forming...](/content/resources/blog/new-byline-how-partnerships-can-help-retailers-connect-with-millennials/index.html)

## New Byline: 4 Strategies to Grow Apparel Sales Through Partnership  
**Jim Nichols**  
Apr 25, 2019  
[Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power...](/content/resources/blog/new-byline-4-strategies-to-grow-apparel-sales-through-partnership/index.html)

## New Byline: Growth Without Risk? Four Partner Marketing Strategies for…  
**Miriam Tremelling**  
Apr 24, 2019  
[If you’re looking to establish and grow a partner program in Indonesia, consider these four strategies for success.](/content/resources/blog/new-byline-growth-without-risk-four-partner-marketing-strategies-for-success-in-indonesia/index.html)

## New Byline: Five Ideas To Bring More Accountability To Your Sponsorships  
**Miriam Tremelling**  
Apr 18, 2019  
[Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure...](/content/resources/blog/new-byline-five-ideas-to-bring-more-accountability-to-your-sponsorships/index.html)

## New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and…  
**Miriam Tremelling**  
Apr 15, 2019  
[Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers...](/content/resources/blog/new-byline-5-ways-retailers-can-create-their-own-amazon-effect-and-kickstart-their-ecommerce/index.html)

## Research: The State And Future Of Retail Partnerships Survey (Part 2 of 2)  
**Miriam Tremelling**  
Apr 05, 2019  
[Partnerize commissioned this massive global study about retail partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available ...](/content/resources/blog/research-the-state-and-future-of-retail-partnerships-survey-part-2-of-2/index.html)

## New Byline: Five Ideas To Help Partner Marketers Sell More While…  
**Miriam Tremelling**  
Mar 21, 2019  
[Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers.](/content/resources/blog/new-byline-five-ideas-to-help-partner-marketers-sell-more-while-discounting-less/index.html)

## New Byline: Partner Marketing and the Evolution of Retail Partnership  
**Miriam Tremelling**  
Mar 19, 2019  
[Partnerize CSM, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue...](/content/resources/blog/new-byline-partner-marketing-and-the-evolution-of-retail-partnership/index.html)

## New Byline: The Benefits of API Tracking in the Partner Channel  
**Richard Mcilvenna**  
Feb 21, 2019  
[Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking ...](/content/resources/blog/ap-why-the-benefits-of-api-tracking-in-the-partner-channel/index.html)

## New Byline: How DTC Retail Brands Will Fuel Their Next Phase of Growth  
**Miriam Tremelling**  
Feb 20, 2019  
[In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand...](/content/resources/blog/new-byline-how-dtc-retail-brands-will-fuel-their-next-phase-of-growth/index.html)

## New Byline: 17 Industry Conferences and Events That We're Attending This Year  
**Miriam Tremelling**  
Jan 29, 2019  
[With January (and Affiliate Summit West) behind us, we thought we’d look ahead to this year’s other important conferences that are relevant for affiliate and partner marketers. Every ...](/content/resources/blog/17-industry-conferences-and-events-that-were-attending-this-year/index.html)

## New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner…  
**Miriam Tremelling**  
Jan 18, 2019  
[Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. Among the five ...](/content/resources/blog/new-byline-5-must-have-traits-of-your-next-retail-affiliate-or-partner-marketing-manager/index.html)

## New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z  
**Partnerize**  
Jan 03, 2019  
[Millennials have been the darlings of marketing and media for the better half of a decade. But it may be time for them to pass the baton. A new generation ...](/content/resources/blog/new-byline-4-ways-retailers-can-expand-their-reach-with-gen-z/index.html)

## New Byline: How Partner Marketing Will Change in Southeast Asia in 2019  
**Miriam Tremelling**  
Jan 03, 2019  
[Partnerize APAC Marketing Director Sarah Kelly just published a byline in Branding In Asia, entitled How Partner Marketing Will Change in Southeast Asia in 2019. With the remarkable rise of eCommerce ...](/content/resources/blog/new-byline-how-partner-marketing-will-change-in-southeast-asia-in-2019/index.html)

## Congratulations To Our Friends At Zalora  
**Sarah Kelly**  
Oct 16, 2018  
[Yesterday at the International Performance Marketing Awards, our client Zalora was "highly commended" for its entry in the Best Managed Affiliate Program - APAC.](/content/resources/blog/congratulations-to-our-friends-at-zalora/index.html)

## Millennial Parent Shopping Habits Align Well With Partner Marketing  
**Miriam Tremelling**  
Sep 06, 2018  
[The Millennial generation has been a marketing and media fascination for years. Many pundits have pointed to some fundamental behavioral differences between this generation and Gen Xers, Baby Boomers, etc. ...](/content/resources/blog/millennial-parent-shopping-habits-align-well-with-partner-marketing/index.html)

## Partnerships are Top of Mind in Vancouver  
**Holly Brim**  
Jul 31, 2018  
[We’d like to thank the fantastic team at AIM and all of our attendees for being integral parts of this valuable event!](/content/resources/blog/partnerships-are-top-of-mind-in-vancouver/index.html)

## How Partnerships Can Make Every Day Your Amazon Prime Day  
**Miriam Tremelling**  
Jul 16, 2018  
[As I post this, we are in the midst of Amazon Prime Day 2018 (Monday July 16), during which the e-commerce giant has hinted they will be offering shoppers “more than one ...](/content/resources/blog/how-partnerships-can-make-every-day-your-amazon-prime-day/index.html)

## Will Southeast Asia’s Internet Economy Become A $200 billion Industry by…  
**Partnerize**  
Jun 12, 2018  
[With more than 330 million internet users in Southeast Asia (SEA), various researchers & analysts have highlighted that eCommerce in the region is well on track to become a major industry in ...](/content/resources/blog/will-southeast-asias-internet-economy-become-a-200-billion-industry-by-2020/index.html)

## How A Japanese Department Store Achieved Targets with Partner Marketing  
**Partnerize**  
Aug 30, 2017  
[Tokyo-based Tsuyoshi Koga tells the story of a Japanese department store that achieved success with partner marketing.](/content/resources/blog/how-a-japanese-department-store-achieved-targets-with-partner-marketing/index.html)

## How Can Australian Supermarkets Innovate with Partnerships?  
**Kelly Guerin**  
Jul 11, 2017  
[Customer Success Manager Kelly Guerin looks at innovative examples of overseas supermarkets using partnerships and how these can be replicated in Australia.](/content/resources/blog/how-can-australian-supermarkets-innovate-with-partnerships/index.html)

## Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All  
**Partnerize**  
May 10, 2017  
[Simon Quick looks at Amazon's impending launch into Australia and discusses why it's not all bad news for Australian retailers.](/content/resources/blog/amazons-impending-launch-why-australian-retailers-arent-doomed-after-all/index.html)

## 3 Ways Retailers Can Measure ROI with Brand Partnerships  
**Partnerize**  
Mar 09, 2017  
[The focus on online sales is as important as ever for Australian retailers. Alix Satchell looks into 3 ways retailers can measure ROI with brand partnerships.](/content/resources/blog/3-ways-retailers-can-measure-roi-with-brand-partnerships/index.html)

## How Omni-Channel Brands can Optimize Online & Offline Measurement  
**Partnerize**  
Jan 27, 2017  
[Online to offline measurement will be increasingly important for any company with physical retail locations that generate significant revenue offline.](/content/resources/blog/how-omni-channel-brands-can-optimize-online-offline-measurement/index.html)

## Black Friday: 2015 vs. 2016 Stats & Trends  
**Partnerize**  
Dec 02, 2016  
[To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity in 2015 & 2016.](/content/resources/blog/black-friday-2015-vs-2016-stats-trends/index.html)

## Cyber Monday vs. Black Friday  
**Partnerize**  
Dec 01, 2016  
[Black Friday and Cyber Monday were huge this year - we looked at the real-time data in our data warehouse and compared partner marketing activity on both dates.](/content/resources/blog/cyber-monday-vs-black-friday/index.html)

## Black Friday Recap: Key Stats  
**Partnerize**  
Nov 28, 2016  
[Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies.](/content/resources/blog/black-friday-recap-key-stats/index.html)

## Black Friday & Cyber Monday Sales Trends to Watch  
**Partnerize**  
Nov 23, 2016  
[For retailers who have taken control of their partner and affiliate marketing programs, it can be daunting to execute a successful Black Friday strategy.](/content/resources/blog/black-friday-cyber-monday-sales-trends-to-watch/index.html)

## How The Iconic Evolved its Affiliate Marketing & Lifted Revenue  
**Partnerize**  
Oct 06, 2016  
[For fashion brands, managing affiliate marketing on a platform that provides real-time performance insights is an important part of driving revenue and growth.](/content/resources/blog/how-the-iconic-evolved-its-affiliate-marketing-lifted-revenue/index.html)

## How iProspect & adidas Drove Massive Affiliate Channel Growth  
**Partnerize**  
Sep 15, 2016  
[For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.](/content/resources/blog/how-iprospect-adidas-drove-massive-affiliate-channel-growth/index.html)

## Using Data Visualization to Maximize Customer LTV & Performance Marketing…  
**Partnerize**  
Aug 17, 2016  
[Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.](/content/resources/blog/using-data-visualization-to-maximize-customer-ltv-performance-marketing-activities/index.html)

## Mobile Commerce Insights from Online Retail Industry Awards  
**Partnerize**  
Jul 28, 2016  
[One category at the 7th Annual StarTrack Online Retail Industry Awards drew attention to a topic of utmost importance for every brand: mobile commerce.](/content/resources/blog/mobile-commerce-insights-from-online-retail-industry-awards/index.html)

## Performance Marketing Insights in Retail  
**Partnerize**  
Jul 21, 2016  
[We hosted an educational seminar featuring adidas, Visa, Quidco, and Performance Horizon. Here are some performance marketing takeaways for retail.](/content/resources/blog/performance-marketing-insights-in-retail/index.html)