# Partnerize blog

### Tag: Partnerships

**Katie Spurkeland**  
May 27, 2026  
###### [Redefining Partner Incentives: Why the Click is No Longer Your System of Record](/content/resources/blog/redefining-partner-incentives-why-the-click-is-no-longer-your-system-of-record/index.html)  
Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward ...[Read more >](/content/resources/blog/redefining-partner-incentives-why-the-click-is-no-longer-your-system-of-record/index.html)

**Brent Fraser**  
May 18, 2026  
###### [Partnerize Appoints David Dowd to Lead Global Sales for VantagePoint™](/content/resources/blog/partnerize-appoints-david-dowd-to-lead-global-sales-for-vantagepoint/index.html)  
The appointment of David Dowd reinforces growing enterprise momentum behind AI-era measurement and compensation infrastructure.[Read more >](/content/resources/blog/partnerize-appoints-david-dowd-to-lead-global-sales-for-vantagepoint/index.html)

**Katie Spurkeland**  
May 04, 2026  
###### [The Partnership Audit: Why Strategic Level-Setting is the First Step to Mastery](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery/index.html)  
In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...[Read more >](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery/index.html)

**Michael Carr**  
Apr 29, 2026  
###### [The 5 Most Effective Ways to Manage Affiliate Programs With AI](/content/resources/blog/the-5-most-effective-ways-to-manage-affiliate-programs-with-ai/index.html)  
To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...[Read more >](/content/resources/blog/the-5-most-effective-ways-to-manage-affiliate-programs-with-ai/index.html)

**Michael Carr**  
Apr 22, 2026  
###### [Architecting for Influence: How AI Transitioned from a Diagnostic Tool to an Outcome System](/content/resources/blog/architecting-for-influence-how-ai-transitioned-from-a-diagnostic-tool-to-an-outcome-system/index.html)  
AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...[Read more >](/content/resources/blog/architecting-for-influence-how-ai-transitioned-from-a-diagnostic-tool-to-an-outcome-system/index.html)

**Mary Anzalone**  
Apr 16, 2026  
###### [The 7 Placement Errors That Happen Without You Knowing](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing/index.html)  
Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize ...[Read more >](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing/index.html)

**Chrissy Kammerer**  
Apr 14, 2026  
###### [Beyond the Transaction: How a Luxury Culinary Brand Achieved a 535% Revenue Surge](/content/resources/blog/beyond-the-transaction-how-a-luxury-culinary-brand-achieved-a-535-revenue-surge/index.html)  
In the luxury lifestyle space, growth isn't just about more clicks—it’s about higher-quality influence. By moving away from a traditional affiliate model toward a precision-based strategy, a high-end ...[Read more >](/content/resources/blog/beyond-the-transaction-how-a-luxury-culinary-brand-achieved-a-535-revenue-surge/index.html)

**Georgia Hudson**  
Apr 09, 2026  
###### [Q1 2026: Pacesetters APAC Affiliate Board Inaugural Insights Report](/content/resources/blog/q1-2026-pacesetters-apac-affiliate-board-inaugural-insights-report/index.html)  
The inaugural meeting of Pacesetters took place on February 26, 2026. It established a clear consensus on the channel’s evolution; affiliate is moving from a last-click performance model to a strategic, ...[Read more >](/content/resources/blog/q1-2026-pacesetters-apac-affiliate-board-inaugural-insights-report/index.html)

**Andy Crossen**  
Mar 12, 2026  
###### [From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to Address AI Attribution Gaps](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps/index.html)  
Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...[Read more >](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps/index.html)

**Katie Spurkeland**  
Mar 10, 2026  
###### [Download The Rise of Strategic Waiting: Winning the 2026 Promotional Calendar](/content/resources/blog/download-the-rise-of-strategic-waiting-winning-the-2026-promotional-calendar/index.html)  
In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ...[Read more >](/content/resources/blog/download-the-rise-of-strategic-waiting-winning-the-2026-promotional-calendar/index.html)

**Chrissy Kammerer**  
Feb 17, 2026  
###### [Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here](/content/resources/blog/beyond-the-prediction-how-the-2026-zero-click-reality-is-already-here/index.html)  
We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...[Read more >](/content/resources/blog/beyond-the-prediction-how-the-2026-zero-click-reality-is-already-here/index.html)

**Maura Smith**  
Feb 10, 2026  
###### [The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven Purchases Hide True Publisher Value](/content/resources/blog/the-invisible-influence-behind-gift-basket-sales-when-occasion-driven-purchases-hide-true-publisher-value/index.html)  
Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...[Read more >](/content/resources/blog/the-invisible-influence-behind-gift-basket-sales-when-occasion-driven-purchases-hide-true-publisher-value/index.html)

**Chrissy Kammerer**  
Jan 26, 2026  
###### [Why Food Category Brands Can't See Their Most Valuable Marketing Channel](/content/resources/blog/why-food-category-brands-cant-see-their-most-valuable-marketing-channel/index.html)  
Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...[Read more >](/content/resources/blog/why-food-category-brands-cant-see-their-most-valuable-marketing-channel/index.html)

**Chrissy Kammerer**  
Jan 15, 2026  
###### [ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and Monetize Influence Beyond the Click](/content/resources/blog/icymi-partnerize-brings-vantagepoint-to-publishers-to-quantify-and-monetize-influence-beyond-the-click/index.html)  
New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value.[Read more >](/content/resources/blog/icymi-partnerize-brings-vantagepoint-to-publishers-to-quantify-and-monetize-influence-beyond-the-click/index.html)

**Maura Smith**  
Jan 14, 2026  
###### [Beyond the Click—Restoring Economic Truth for Publishers in the AI Era](/content/resources/blog/beyond-the-click-restoring-economic-truth-for-publishers-in-the-ai-era/index.html)  
For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...[Read more >](/content/resources/blog/beyond-the-click-restoring-economic-truth-for-publishers-in-the-ai-era/index.html)

**Chrissy Kammerer**  
Jan 13, 2026  
###### [Home Improvement Publishers Drive 2.71× More Influence Than Last-Click Attribution Captures](/content/resources/blog/home-improvement-publishers-drive-2-71x-more-influence-than-last-click-attribution-captures/index.html)  
When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...[Read more >](/content/resources/blog/home-improvement-publishers-drive-2-71x-more-influence-than-last-click-attribution-captures/index.html)

**Chrissy Kammerer**  
Jan 05, 2026  
###### [Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)](/content/resources/blog/your-best-tech-publishers-arent-getting-credit-and-why-thats-costing-you/index.html)  
PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.[Read more >](/content/resources/blog/your-best-tech-publishers-arent-getting-credit-and-why-thats-costing-you/index.html)

**Chrissy Kammerer**  
Dec 19, 2025  
###### [The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate Influence](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence/index.html)  
Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.[Read more >](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence/index.html)

**Chrissy Kammerer**  
Dec 17, 2025  
###### [ICYMI: Partnerize Research Reveals Publishers Influence 2× More Conversions Than Traditional Attribution Captures](/content/resources/blog/icymi-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)  
Machine-mediated market study highlights how AI is reshaping affiliate measurement.[Read more >](/content/resources/blog/icymi-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

**Kate Ellis**  
Dec 03, 2025  
###### [Beyond the Buzz: What Consumers Really Expect from AI-Powered Personalization in Retail](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail/index.html)  
Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...[Read more >](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail/index.html)

**Kate Ellis**  
Jul 11, 2025  
###### [PDLDN: Cracking the Code: Unpacking the Power of CSS in Your Marketing Mix](/content/resources/blog/pdldn-cracking-the-code-unpacking-the-power-of-css-in-your-marketing-mix/index.html)  
Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (...[Read more >](/content/resources/blog/pdldn-cracking-the-code-unpacking-the-power-of-css-in-your-marketing-mix/index.html)

**Kate Ellis**  
Jul 09, 2025  
###### [Navigating the New Horizon: Unpacking Partnership Strategies in Travel](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel/index.html)  
It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, ...[Read more >](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel/index.html)

**Kate Ellis**  
Jul 02, 2025  
###### [PDLDN: The Future is Now: Unpacking Partnerships in Fashion & Beauty Through AI Influence and Innovation](/content/resources/blog/pdldn-the-future-is-now-unpacking-partnerships-in-fashion-beauty-through-ai-influence-and-innovation/index.html)  
It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic ...[Read more >](/content/resources/blog/pdldn-the-future-is-now-unpacking-partnerships-in-fashion-beauty-through-ai-influence-and-innovation/index.html)

**Shaniece Whale**  
Mar 24, 2025  
###### [Women of Partnerships: A Conversation with Partnerize’s Vanja Wilson](/content/resources/blog/women-of-partnerships-a-conversation-with-partnerizes-vanja-wilson/index.html)  
Partnerize recognizes the power of mentorship, leadership, and inclusion in shaping the future of partnership marketing. Throughout history, women have played pivotal roles in driving innovation, breaking barriers, and inspiring ...[Read more >](/content/resources/blog/women-of-partnerships-a-conversation-with-partnerizes-vanja-wilson/index.html)

**Partnerize**  
Mar 17, 2025  
###### [RELEASE: Partnerize Appoints Vanja Wilson as Vice President and General Manager for APAC](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac/index.html)  
Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region.[Read more >](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac/index.html)

**Shaniece Whale**  
Mar 17, 2025  
###### [Breaking Barriers and Redefining Success: A Conversation with Ashley Franqui](/content/resources/blog/breaking-barriers-and-redefining-success-a-conversation-with-ashley-franqui/index.html)  
In the fast-evolving world of partnerships, success isn’t just about data and performance metrics—it’s about fostering relationships, challenging norms, and creating opportunities for growth.[Read more >](/content/resources/blog/breaking-barriers-and-redefining-success-a-conversation-with-ashley-franqui/index.html)

**Shaniece Whale**  
Mar 10, 2025  
###### [Moving Forward Together: Women Shaping the Future of Partnerships: Carolina Paradas](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships-carolina-paradas/index.html)  
In candid conversations with Shaniece Whale, Marketing Associate at Partnerize, influential leaders Lauren Leisk and Carolina Paradas share their insights, and advice for women rising through the ranks—offering powerful ...[Read more >](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships-carolina-paradas/index.html)

**Shaniece Whale**  
Mar 05, 2025  
###### [Moving Forward Together: Women Shaping the Future of Partnerships: Lauren Leisk](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships/index.html)  
As we celebrate Women’s History Month 2025, Partnerize proudly continues our Women of Partnership series, shining a light on the voices of women who are shaping the future of our ...[Read more >](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships/index.html)

**Katie Spurkeland**  
Jan 14, 2025  
###### [Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure for Your Brand](/content/resources/blog/last-click-vs-spend-allocation-finding-the-right-partner-reward-structure-for-your-brand/index.html)  
In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have ...[Read more >](/content/resources/blog/last-click-vs-spend-allocation-finding-the-right-partner-reward-structure-for-your-brand/index.html)

**Georgina Gray**  
Nov 27, 2024  
###### [Luxury Retail Trends and Black Friday 2024: A Landscape in Transition](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition/index.html)  
While financial conditions may be improving for shoppers, they remain selective. This gives luxury retailers the chance to shine through thoughtful, customer-centric approaches that maintain brand integrity while driving meaningful ...[Read more >](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition/index.html)

**Maura Smith**  
Nov 12, 2024  
###### [RELEASE: Partnerize Welcomes New Chief Product Officer and Launches Customer Advisory Council to Shape the Future of Partnership Marketing](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing/index.html)  
Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions ...[Read more >](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing/index.html)

**Maura Smith**  
Oct 29, 2024  
###### [eBook: Key Considerations: Adapting to Shifting Consumer Trends in the Holiday Shopping Season Beyond](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond/index.html)  
Looking ahead to the 2024 holiday season, U.S. retail e-commerce sales are projected to reach $271.58 billion—a 9.5% increase from 2023—with mobile commerce expected to contribute nearly 28% to this growth. With ...[Read more >](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond/index.html)

**Maura Smith**  
Oct 16, 2024  
###### [Unwrap 5 Reasons Retailers Should Lean Into Partnerships This Holiday Shopping Season](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html)  
Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most ...[Read more >](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html)

**Katie Spurkeland**  
Oct 08, 2024  
###### [Partnership Optimization: 5 Ways to Combat 2024 Holiday Shopping Season Challenges](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)  
In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy.[Read more >](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)

**Leeanne Boulton**  
Sep 13, 2024  
###### [Partnerize Shortlists for Four Categories at the Global Performance Marketing Awards](/content/resources/blog/partnerize-shortlists-for-four-categories-at-the-global-performance-marketing-awards-gpmas/index.html)  
The Global Performance Marketing Awards celebrate innovation, creativity, and success within the performance marketing industry.[Read more >](/content/resources/blog/partnerize-shortlists-for-four-categories-at-the-global-performance-marketing-awards-gpmas/index.html)

**Leeanne Boulton**  
Aug 12, 2024  
###### [Global Expansion Puts P1 Travel in Pole Position on Partnerize](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html)  
Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.[Read more >](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html)