Partnerships | Partnerize

Partnerize blog

Tag: Partnerships

Katie Spurkeland
May 27, 2026

Redefining Partner Incentives: Why the Click is No Longer Your System of Record

Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward ...Read more >

Brent Fraser
May 18, 2026

Partnerize Appoints David Dowd to Lead Global Sales for VantagePoint™

The appointment of David Dowd reinforces growing enterprise momentum behind AI-era measurement and compensation infrastructure.Read more >

Katie Spurkeland
May 04, 2026

The Partnership Audit: Why Strategic Level-Setting is the First Step to Mastery

In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...Read more >

Michael Carr
Apr 29, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...Read more >

Michael Carr
Apr 22, 2026

Architecting for Influence: How AI Transitioned from a Diagnostic Tool to an Outcome System

AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...Read more >

Mary Anzalone
Apr 16, 2026

The 7 Placement Errors That Happen Without You Knowing

Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize ...Read more >

Chrissy Kammerer
Apr 14, 2026

Beyond the Transaction: How a Luxury Culinary Brand Achieved a 535% Revenue Surge

In the luxury lifestyle space, growth isn't just about more clicks—it’s about higher-quality influence. By moving away from a traditional affiliate model toward a precision-based strategy, a high-end ...Read more >

Georgia Hudson
Apr 09, 2026

Q1 2026: Pacesetters APAC Affiliate Board Inaugural Insights Report

The inaugural meeting of Pacesetters took place on February 26, 2026. It established a clear consensus on the channel’s evolution; affiliate is moving from a last-click performance model to a strategic, ...Read more >

Andy Crossen
Mar 12, 2026

From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to Address AI Attribution Gaps

Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...Read more >

Katie Spurkeland
Mar 10, 2026

Download The Rise of Strategic Waiting: Winning the 2026 Promotional Calendar

In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ...Read more >

Chrissy Kammerer
Feb 17, 2026

Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here

We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...Read more >

Maura Smith
Feb 10, 2026

The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven Purchases Hide True Publisher Value

Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...Read more >

Chrissy Kammerer
Jan 26, 2026

Why Food Category Brands Can't See Their Most Valuable Marketing Channel

Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...Read more >

Chrissy Kammerer
Jan 15, 2026

ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and Monetize Influence Beyond the Click

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value.Read more >

Maura Smith
Jan 14, 2026

Beyond the Click—Restoring Economic Truth for Publishers in the AI Era

For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...Read more >

Chrissy Kammerer
Jan 13, 2026

Home Improvement Publishers Drive 2.71× More Influence Than Last-Click Attribution Captures

When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...Read more >

Chrissy Kammerer
Jan 05, 2026

Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)

PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.Read more >

Chrissy Kammerer
Dec 19, 2025

The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate Influence

Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.Read more >

Chrissy Kammerer
Dec 17, 2025

ICYMI: Partnerize Research Reveals Publishers Influence 2× More Conversions Than Traditional Attribution Captures

Machine-mediated market study highlights how AI is reshaping affiliate measurement.Read more >

Kate Ellis
Dec 03, 2025

Beyond the Buzz: What Consumers Really Expect from AI-Powered Personalization in Retail

Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...Read more >

Kate Ellis
Jul 11, 2025

PDLDN: Cracking the Code: Unpacking the Power of CSS in Your Marketing Mix

Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (...Read more >

Kate Ellis
Jul 09, 2025

Navigating the New Horizon: Unpacking Partnership Strategies in Travel

It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, ...Read more >

Kate Ellis
Jul 02, 2025

PDLDN: The Future is Now: Unpacking Partnerships in Fashion & Beauty Through AI Influence and Innovation

It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic ...Read more >

Shaniece Whale
Mar 24, 2025

Women of Partnerships: A Conversation with Partnerize’s Vanja Wilson

Partnerize recognizes the power of mentorship, leadership, and inclusion in shaping the future of partnership marketing. Throughout history, women have played pivotal roles in driving innovation, breaking barriers, and inspiring ...Read more >

Partnerize
Mar 17, 2025

RELEASE: Partnerize Appoints Vanja Wilson as Vice President and General Manager for APAC

Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region.Read more >

Shaniece Whale
Mar 17, 2025

Breaking Barriers and Redefining Success: A Conversation with Ashley Franqui

In the fast-evolving world of partnerships, success isn’t just about data and performance metrics—it’s about fostering relationships, challenging norms, and creating opportunities for growth.Read more >

Shaniece Whale
Mar 10, 2025

Moving Forward Together: Women Shaping the Future of Partnerships: Carolina Paradas

In candid conversations with Shaniece Whale, Marketing Associate at Partnerize, influential leaders Lauren Leisk and Carolina Paradas share their insights, and advice for women rising through the ranks—offering powerful ...Read more >

Shaniece Whale
Mar 05, 2025

Moving Forward Together: Women Shaping the Future of Partnerships: Lauren Leisk

As we celebrate Women’s History Month 2025, Partnerize proudly continues our Women of Partnership series, shining a light on the voices of women who are shaping the future of our ...Read more >

Katie Spurkeland
Jan 14, 2025

Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure for Your Brand

In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have ...Read more >

Georgina Gray
Nov 27, 2024

Luxury Retail Trends and Black Friday 2024: A Landscape in Transition

While financial conditions may be improving for shoppers, they remain selective. This gives luxury retailers the chance to shine through thoughtful, customer-centric approaches that maintain brand integrity while driving meaningful ...Read more >

Maura Smith
Nov 12, 2024

RELEASE: Partnerize Welcomes New Chief Product Officer and Launches Customer Advisory Council to Shape the Future of Partnership Marketing

Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions ...Read more >

Maura Smith
Oct 29, 2024