# Partnerize blog. ### Tag: Partnerships Strategy **Katie Spurkeland** May 07, 2026 ###### [Beyond the Last Click: Rethinking Incrementality for the Modern Marketer](/content/resources/blog/beyond-the-last-click-rethinking-incrementality-for-the-modern-marketer/index.html) For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ... --- **Kate Ellis** Mar 16, 2026 ###### [The Shift to Social & Science: Key Lessons from the UK 2025 Beauty…](/content/resources/blog/the-shift-to-social-science-key-lessons-from-the-uk-2025-beauty-advent-season/index.html) The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ... --- **Chrissy Kammerer** Feb 17, 2026 ###### [Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here](/content/resources/blog/beyond-the-prediction-how-the-2026-zero-click-reality-is-already-here/index.html) We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ... --- **Maura Smith** Jan 14, 2026 ###### [Beyond the Click—Restoring Economic Truth for Publishers in the AI Era](/content/resources/blog/beyond-the-click-restoring-economic-truth-for-publishers-in-the-ai-era/index.html) For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ... --- **Kate Ellis** Dec 11, 2025 ###### [Golden Quarter 2025: What Affiliate Marketers Need to Know to Maximize Q4…](/content/resources/blog/golden-quarter-2025-what-affiliate-marketers-need-to-know-to-maximize-q4-revenue/index.html) Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 ... --- **Chrissy Kammerer** Dec 08, 2025 ###### [Beyond the Click: How GenAI Is Redefining Retail Attribution](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution/index.html) New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog. --- **Aaron O'Brien** Dec 01, 2025 ###### [Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html) The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ... --- **Maura Smith** Oct 21, 2025 ###### [\[RELEASE\] Partnerize Launches VantagePoint™, the First GenAI Conversion…](/content/resources/blog/release-partnerize-launches-vantagepoint-the-first-genai-conversion-attribution-solution-for-the-machine-mediated-market/index.html) Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance. --- **Shaniece Whale** Sep 09, 2025 ###### [ICYMI: On-Demand Insights from Partnership Day London 2025](/content/resources/blog/icymi-on-demand-insights-from-partnership-day-london-2025/index.html) The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future ... --- **Maura Smith** Nov 12, 2024 ###### [\[RELEASE\] Partnerize Welcomes New Chief Product Officer and Launches…](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing/index.html) Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions ... --- **Maura Smith** Oct 16, 2024 ###### [Unwrap 5 Reasons Retailers Should Lean Into Partnerships This Holiday…](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html) Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most ... --- **Heather Zuleba** Oct 07, 2024 ###### [Holiday 2024 Global Partnership Marketing Spend](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html) As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ... --- **Chrissy Kammerer** Aug 22, 2024 ###### [The Most Popular Types of Affiliate Partners and Their Benefits](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits/index.html) Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy. --- **Leeanne Boulton** Aug 12, 2024 ###### [Global Expansion Puts P1 Travel in Pole Position on Partnerize](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html) Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves. --- **Aftab Aslam** Jul 11, 2024 ###### [How Luxury Brands Can Improve Return on Ad Spend with Partnerships](/content/resources/blog/how-luxury-brands-can-improve-return-on-ad-spend-with-partnerships/index.html) The allure of luxury brands captivates consumers with promises of exclusivity, sophistication and timeless elegance. Yet, behind the polished façade lies a complex web of challenges unique to luxury ... --- **Aftab Aslam** Dec 27, 2023 ###### [Maximizing Social Media Influencer Programs with Dynamic Commissioning](/content/resources/blog/maximizing-social-media-influencer-programs-with-dynamic-commissioning/index.html) Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment like today. But where there is more money to be made, affiliate marketers must utilize ... --- **Katie Spurkeland** Nov 02, 2023 ###### [Be a Holiday Hero: Your 2023 Q4 Partnership Playbook](/content/resources/blog/be-a-holiday-hero-your-2023-q4-partnership-playbook/index.html) To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no ... --- **Katie Spurkeland** Oct 27, 2023 ###### [Partnerize x Soreto Integrated Partnership: Easily Turn Customers Into…](/content/resources/blog/partnerize-x-soreto-integrated-partnership-easily-turn-customers-into-brand-advocates/index.html) Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their ... --- **Chrissy Kammerer** Oct 09, 2023 ###### [What Is Co-Marketing? Here Is Everything to Know.](/content/resources/blog/what-is-co-marketing-here-is-everything-to-know/index.html) Co-marketing is a marketing strategy where two or more businesses collaborate on a marketing campaign. This can be a great way to reach a wider audience, save money on marketing ... --- **Partnerize** Jun 15, 2023 ###### [6 Strategies to Maximize Customer Lifetime Value](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html) Bottomline: CLTV is a crucial metric in partnership marketing and understanding the long-term value of the customers brought in by your partners, can help inform smarter decisions about how much ... --- **Maura Smith** May 22, 2023 ###### [Partnership Marketing in Uncertain Times](/content/resources/blog/partnership-marketing-in-uncertain-times/index.html) Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers. --- **Katie Spurkeland** Dec 08, 2022 ###### [\[DOWNLOAD\] Actionable Takeaways for Pushing Excess Inventory on Free…](/content/resources/blog/download-actionable-takeaways-for-pushing-excess-inventory-on-free-shipping-day/index.html) Learn more about how Partnerize supports marketers in overcoming macro-level challenges by downloading 7 Action Items for Combating Inflation and Excess Inventory Challenges, our guide that provides easily-implemented partner optimizations and ... --- **Leeanne Boulton** Sep 07, 2022 ###### [Partnerize Software Enables Signify’s Global Partnership Program for…](/content/resources/blog/partnerize-software-enables-signifys-global-partnership-program-for-philips-hue/index.html) Enabling partnerships for the company’s Philips Hue brand, the move to Partnerize will allow the global market leader in Lighting to focus on creating long term partner relationships on ... --- **Chrissy Kammerer** Aug 26, 2022 ###### [Affiliate Trends for the Back-to-School Shopping Season](/content/resources/blog/affiliate-trends-takeaways-for-back-to-school-shopping-season/index.html) Based on the responses, the NRF projects that shopping records would stand steady with 2023. This time, spending is expected to reach $36.9B or $864 dollars per household for grades K-12 (up $15 ... --- **Kate Ellis** Jul 20, 2022 ###### [How Brand-to-Brand Partnerships Accelerate Growth](/content/resources/blog/how-brand-to-brand-partnerships-accelerate-growth-2/index.html) Since 2012, the partnership channel has evolved. A channel that was once encompassed of one-size-fits-all programs has grown to become a true table sake in the digital marketing mix. Modern-day partnerships ... --- **Kelly Guerin** Jul 13, 2022 ###### [Why the Time for Brand Partnerships is Now](/content/resources/blog/why-the-time-for-brand-partnerships-is-now/index.html) Partner marketing is incredibly important to any brand’s success and bringing brand partnerships into your ecosystem is a sure way to accelerate that success. It doesn’t matter if ... --- **Mandy O'Brien** Jul 12, 2022 ###### [Amazon: Competitors are Primed to Cash In](/content/resources/blog/amazon-competitors-are-primed-to-cash-in/index.html) One way to compete is to get creative and run your own brand-wide promotion day. There are some big competitors hitting back this year including Walmart, Target and Best Buy ... --- **Partnerize** Jan 18, 2022 ###### [\[RELEASE\] Partnerize Announces Key Performance Milestones for 2021](/content/resources/blog/release-partnerize-announces-key-performance-milestones-for-2021/index.html) NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and ... --- **Partnerize** Jan 14, 2022 ###### [\[Download\] Master Your Marketing Calendar with 2022 Key Shopping Holidays](/content/resources/blog/download-master-your-marketing-calendar-with-2022-key-shopping-holidays/index.html) When curating your strategy for the partnership channel, it's crucial that you are considering holiday-specific optimizations for key shopping holidays throughout the year. --- **Craig Edgson** Dec 13, 2021 ###### [\[Ebook\] Influencers, Make the Partnership Channel Your Newest Revenue Stream](/content/resources/blog/ebook-influencers-make-the-partnership-channel-your-newest-revenue-stream/index.html) Influencers are an essential component of a diversified partner program, enabling brands to expand their reach and tap into engaged, high-intent audiences. However, partnership channel benefits are not limited to ... --- **Craig Edgson** Nov 24, 2021 ###### [Drive Results with Branded, Event-Based Partner Communications](/content/resources/blog/drive-results-with-branded-event-based-partner-communications/index.html) For marketers, building mutually beneficial relationships with partners and keeping them engaged with your campaigns is a vital part of driving profitable growth. Keeping partners up to date with your ... --- **Partnerize** Nov 19, 2021 ###### [An Embattled Social Giant is Causing Chaos: We Have the Solution](/content/resources/blog/an-embattled-social-giant-is-causing-chaos-we-have-the-solution/index.html) And if all this seems like enough for marketers to want to call it quits on their very long, very expensive love affair with Facebook, they will still inevitably turn ... --- **Partnerize** Nov 10, 2021 ###### [\[DOWNLOAD\] Singles' Day 2021: Last Minute Tips](/content/resources/blog/download-singles-day-2021-last-minute-tips/index.html) While 2020 proved itself to be a year of epic trials and triumphs. It was also most certainly a wild ride for marketers who learned how to navigate palpable uncertainty in ... --- No more results to load.