Partnerize blog.

Tag: Partnerships Strategy

Katie Spurkeland
May 07, 2026

Beyond the Last Click: Rethinking Incrementality for the Modern Marketer

For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ...

Kate Ellis
Mar 16, 2026

The Shift to Social & Science: Key Lessons from the UK 2025 Beauty…

The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...

Chrissy Kammerer
Feb 17, 2026

Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here

We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...

Maura Smith
Jan 14, 2026

Beyond the Click—Restoring Economic Truth for Publishers in the AI Era

For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...

Kate Ellis
Dec 11, 2025

Golden Quarter 2025: What Affiliate Marketers Need to Know to Maximize Q4…

Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 ...

Chrissy Kammerer
Dec 08, 2025

Beyond the Click: How GenAI Is Redefining Retail Attribution

New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.

Aaron O'Brien
Dec 01, 2025

Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday

The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ...

Maura Smith
Oct 21, 2025

[RELEASE] Partnerize Launches VantagePoint™, the First GenAI Conversion…

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.

Shaniece Whale
Sep 09, 2025

ICYMI: On-Demand Insights from Partnership Day London 2025

The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future ...

Maura Smith
Nov 12, 2024

[RELEASE] Partnerize Welcomes New Chief Product Officer and Launches…

Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions ...

Maura Smith
Oct 16, 2024

Unwrap 5 Reasons Retailers Should Lean Into Partnerships This Holiday…

Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most ...

Heather Zuleba
Oct 07, 2024

Holiday 2024 Global Partnership Marketing Spend

As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ...

Chrissy Kammerer
Aug 22, 2024

The Most Popular Types of Affiliate Partners and Their Benefits

Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.

Leeanne Boulton
Aug 12, 2024

Global Expansion Puts P1 Travel in Pole Position on Partnerize

Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.

Aftab Aslam
Jul 11, 2024

How Luxury Brands Can Improve Return on Ad Spend with Partnerships

The allure of luxury brands captivates consumers with promises of exclusivity, sophistication and timeless elegance. Yet, behind the polished façade lies a complex web of challenges unique to luxury ...

Aftab Aslam
Dec 27, 2023

Maximizing Social Media Influencer Programs with Dynamic Commissioning

Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment like today. But where there is more money to be made, affiliate marketers must utilize ...

Katie Spurkeland
Nov 02, 2023

Be a Holiday Hero: Your 2023 Q4 Partnership Playbook

To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no ...

Katie Spurkeland
Oct 27, 2023

Partnerize x Soreto Integrated Partnership: Easily Turn Customers Into…

Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their ...

Chrissy Kammerer
Oct 09, 2023

What Is Co-Marketing? Here Is Everything to Know.

Co-marketing is a marketing strategy where two or more businesses collaborate on a marketing campaign. This can be a great way to reach a wider audience, save money on marketing ...

Partnerize
Jun 15, 2023

6 Strategies to Maximize Customer Lifetime Value

Bottomline: CLTV is a crucial metric in partnership marketing and understanding the long-term value of the customers brought in by your partners, can help inform smarter decisions about how much ...

Maura Smith
May 22, 2023

Partnership Marketing in Uncertain Times

Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers.

Katie Spurkeland
Dec 08, 2022

[DOWNLOAD] Actionable Takeaways for Pushing Excess Inventory on Free…

Learn more about how Partnerize supports marketers in overcoming macro-level challenges by downloading 7 Action Items for Combating Inflation and Excess Inventory Challenges, our guide that provides easily-implemented partner optimizations and ...

Leeanne Boulton
Sep 07, 2022

Partnerize Software Enables Signify’s Global Partnership Program for…

Enabling partnerships for the company’s Philips Hue brand, the move to Partnerize will allow the global market leader in Lighting to focus on creating long term partner relationships on ...

Chrissy Kammerer
Aug 26, 2022

Affiliate Trends for the Back-to-School Shopping Season

Based on the responses, the NRF projects that shopping records would stand steady with 2023. This time, spending is expected to reach $36.9B or $864 dollars per household for grades K-12 (up $15 ...

Kate Ellis
Jul 20, 2022

How Brand-to-Brand Partnerships Accelerate Growth

Since 2012, the partnership channel has evolved. A channel that was once encompassed of one-size-fits-all programs has grown to become a true table sake in the digital marketing mix. Modern-day partnerships ...

Kelly Guerin
Jul 13, 2022

Why the Time for Brand Partnerships is Now

Partner marketing is incredibly important to any brand’s success and bringing brand partnerships into your ecosystem is a sure way to accelerate that success. It doesn’t matter if ...

Mandy O'Brien
Jul 12, 2022

Amazon: Competitors are Primed to Cash In

One way to compete is to get creative and run your own brand-wide promotion day. There are some big competitors hitting back this year including Walmart, Target and Best Buy ...

Partnerize
Jan 18, 2022

[RELEASE] Partnerize Announces Key Performance Milestones for 2021

NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and ...

Partnerize
Jan 14, 2022

[Download] Master Your Marketing Calendar with 2022 Key Shopping Holidays

When curating your strategy for the partnership channel, it's crucial that you are considering holiday-specific optimizations for key shopping holidays throughout the year.

Craig Edgson
Dec 13, 2021

[Ebook] Influencers, Make the Partnership Channel Your Newest Revenue Stream

Influencers are an essential component of a diversified partner program, enabling brands to expand their reach and tap into engaged, high-intent audiences. However, partnership channel benefits are not limited to ...

Craig Edgson
Nov 24, 2021

Drive Results with Branded, Event-Based Partner Communications

For marketers, building mutually beneficial relationships with partners and keeping them engaged with your campaigns is a vital part of driving profitable growth. Keeping partners up to date with your ...

Partnerize
Nov 19, 2021

An Embattled Social Giant is Causing Chaos: We Have the Solution

And if all this seems like enough for marketers to want to call it quits on their very long, very expensive love affair with Facebook, they will still inevitably turn ...

Partnerize
Nov 10, 2021

[DOWNLOAD] Singles' Day 2021: Last Minute Tips

While 2020 proved itself to be a year of epic trials and triumphs. It was also most certainly a wild ride for marketers who learned how to navigate palpable uncertainty in ...

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