# Partnerize blog. ### Tag: Partnership **Kate Ellis** Jul 15, 2025 ###### [The New Frontier of Affiliate: Elevating Luxury Through Full-Funnel…](/content/resources/blog/the-new-frontier-of-affiliate-elevating-luxury-through-full-funnel-partnerships/index.html) The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later"... **Faria Huq** Jul 01, 2025 ###### [On-Demand Webinar Partner Perspective: Linkby](/content/resources/blog/on-demand-webinar-partner-perspective-linkby/index.html) Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we... **Kate Ellis** Oct 30, 2024 ###### [Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on…](/content/resources/blog/recap-pi-live-europe-2024-with-harvey-nicols-charlotte-tilbury-on-affiliate-partnerships-driving-success-through-diversification-collaboration/index.html) The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are... **Craig Edgson** Jul 30, 2024 ###### [Simplify your Back-to-School Planning with Partnerize’s Analytics](/content/resources/blog/simplify-your-back-to-school-planning-with-partnerizes-analytics/index.html) With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization... **Craig Edgson** Apr 19, 2024 ###### [New to Partnerize: Dynamic, Personalized Newsletters that Keep Your…](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know/index.html) Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion. **Shaniece Whale** Mar 07, 2024 ###### [This Month & Every Month: Empowering Women in Their Roles and Beyond](/content/resources/blog/this-month-every-month-empowering-women-in-their-roles-and-beyond/index.html) According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023. Despite this progress, significant disparities persist... **Chrissy Kammerer** Dec 04, 2023 ###### [Webinar Sign Up Partner Perspective: OpenSponsorship](/content/resources/blog/webinar-sign-up-partner-perspective-opensponsorship/index.html) Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and... **Leeanne Boulton** Nov 14, 2023 ###### [Webinar Sign-Up Partner Perspective: Supercharge Sales with the CSS…](/content/resources/blog/webinar-sign-up-partner-perspective-supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize/index.html) In this installment, Partnerize caught up with Aleksandra Ronkiewicz from Shoparize for a chat ahead of our upcoming Partner Perspective webinar with special guest Burcu Togat, Partner Development Manager at... **Chrissy Kammerer** Nov 09, 2023 ###### [Webinar Sign-Up Partner Perspective: Karma Shopping](/content/resources/blog/webinar-sign-up-partner-perspective-karma-shopping/index.html) Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and... **Leeanne Boulton** Oct 12, 2023 ###### [Webinar Partner Perspective: Using Lyst Fashion Trend Data to Power Growth](/content/resources/blog/webinar-partner-perspective-using-lyst-fashion-trend-data-to-power-growth/index.html) Founded 12 years ago in London, Lyst is the world’s biggest and most intelligent shopping platform... **Maura Smith** May 22, 2023 ###### [Partnership Marketing in Uncertain Times](/content/resources/blog/partnership-marketing-in-uncertain-times/index.html) Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers. **Maura Smith** Feb 09, 2023 ###### [AVAILABLE NOW: Partnership Growth Indices for Q4 2022 + the U.S. Affiliate…](/content/resources/blog/available-now-partnership-growth-indices-for-q4-2022-the-us-affiliate-marketing-sales-index/index.html) You can download the latest versions right here to learn more about your region’s quarterly revenue growth on the Partnerize platform, as well as other data... **Chrissy Kammerer** Feb 02, 2023 ###### [DOWNLOAD 5 Strategies to Make the Most of Your Partnerships](/content/resources/blog/download-5-strategies-to-make-the-most-of-your-partnerships/index.html) With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up... **Katie Spurkeland** Jan 25, 2023 ###### [The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales…](/content/resources/blog/the-partnership-channel-a-scalable-alternative-to-subsidize-primary-sales-channels/index.html) With innovative software, marketers pull back the curtain on what was once a data black box... **Craig Edgson** Jan 03, 2023 ###### [Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize](/content/resources/blog/partners-maximize-your-promotional-capabilities-in-2023-with-partnerize/index.html) Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend... **Madeleine Russo** Dec 29, 2022 ###### [How the Unification of Software and Managed Services is Elevating…](/content/resources/blog/how-the-unification-of-software-and-managed-services-is-elevating-partnerships/index.html) As managed services within the affiliate and partner marketing space take hold, the improved return on investment... **Chrissy Kammerer** Dec 13, 2022 ###### [Download Partnership Planning: Your Last-Minute Holiday Cheat Sheet](/content/resources/blog/download-partnership-planning-your-last-minute-holiday-cheat-sheet/index.html) To help you navigate this holiday season, we’ve collected key trends, statistics, and tips... **Katie Spurkeland** Sep 15, 2022 ###### [Driving Incrementality with Path to Purchase Optimization](/content/resources/blog/driving-incrementality-with-path-to-purchase-optimization/index.html) With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility... **Charlie Calabrese** Apr 19, 2022 ###### [Understanding the Difference Between Affiliate V.S Partner Marketing: A…](/content/resources/blog/affiliate-vs-partner-marketing/index.html) The difference between affiliate and partner marketing is subtle. Affiliate marketing is one segment... **Chrissy Kammerer** Feb 15, 2022 ###### [WEBINAR SIGN UP Partner Perspective: Wickfire](/content/resources/blog/webinar-sign-up-partner-perspective-wickfire/index.html) Partnerize works with some of the most successful and influential publisher partners in the industry... **Maura Smith** Feb 15, 2022 ###### [A Partnerize Exclusive: Introducing the Partner Program Assessment for…](/content/resources/blog/a-partnerize-exclusive-introducing-the-partner-program-assessment-for-retail-marketers/index.html) This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery... **Craig Edgson** Dec 13, 2021 ###### [Ebook Influencers Make the Partnership Channel Your Newest Revenue Stream](/content/resources/blog/ebook-influencers-make-the-partnership-channel-your-newest-revenue-stream/index.html) Influencers are an essential component of a diversified partner program, enabling brands to expand their reach... **Maura Smith** Nov 02, 2021 ###### [10 Things to Do Now to Get Your Partnership Program Holiday Ready!](/content/resources/blog/10-things-to-do-now-to-get-your-partnership-program-holiday-ready/index.html) While it may feel like holiday time is still a month away, the reality is that we’re squarely in the thick of Q4... **Partnerize** Oct 28, 2021 ###### [RELEASE Partnerize's Platform and Service Contributions Recognized for…](/content/resources/blog/release-partnerizes-platform-and-service-contributions-recognized-for-multiple-industry-awards/index.html) Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement... **Partnerize** Oct 22, 2021 ###### [WEBINAR SIGN UP Partner Perspective: Global Savings Group](/content/resources/blog/webinar-sign-up-partner-perspective-global-savings-group/index.html) Partnerize works with some of the most successful and influential publisher partners in the industry... **Mandy O'Brien** Oct 21, 2021 ###### [Holiday Planning 2021: Setting Your Partnership Program Up for Success](/content/resources/blog/holiday-planning-2021-setting-your-partnership-program-up-for-success/index.html) In an effort to assist in the endeavor to create a successful 2021 holiday shopping season... **Partnerize** Sep 24, 2021 ###### [It's Showtime: Partnerize Shortlisted for 11 Industry Awards](/content/resources/blog/its-showtime-partnerize-shortlisted-for-11-industry-awards/index.html) Very often, you can become so engrossed in the work you do with your clients and partners each day... **Partnerize** Sep 07, 2021 ###### [RELEASE Partnerize Expands Senior Leadership Team as Global Growth…](/content/resources/blog/release-partnerize-expands-senior-leadership-team-as-global-growth-accelerates/index.html) Martech and Sales Leaders Adam Brownstein, Clare Conway, and Mike Grossman assume leadership as GM, Asia Pacific, SVP, Customer Success, and SVP, Inside Sales... **Katie Spurkeland** Sep 02, 2021 ###### [7 Excellent Tips To Make Influencer Partnership Programs Successful](/content/resources/blog/7-steps-to-make-the-most-of-influencer-partnerships/index.html) Influencer marketing spend is expected to exceed $3B this year—a 34% increase from 2020... **Partnerize** Aug 30, 2021 ###### [What Does Instagram's Launch of Affiliate Marketing for Influencers Signal…](/content/resources/blog/what-does-instagrams-launch-of-affiliate-marketing-for-influencers-signal-for-partnership-marketers/index.html) There has been a lot of excitement around Instagram’s announcement that the social media and influencer giant will launch an affiliate program to support their creators... **Tara Thomas** Aug 26, 2021 ###### [Performance Index Brand Awareness and Its Consequence on New Customer…](/content/resources/blog/performance-index-brand-awareness-and-its-consequence-on-new-customer-revenue/index.html) What seems to be the basic foundation for every successful CMO, the task of building the right kind of brand awareness is perhaps anything but simple... **Partnerize** Aug 24, 2021 ###### [Affiliate Trends & Takeaways for the 2021 Back-To-School Shopping Season](/content/resources/blog/affiliate-trends-takeaways-for-the-2021-back-to-school-shopping-season/index.html) In spite of the pandemic, 2020 brought us some record back-to-school shopping milestones and as students once again prepare to fill the hallways across the U.S., 2021 is poised to push... **Callum Ridley** Aug 18, 2021 ###### [Series A Partner's Guide to Paid Search Marketing](/content/resources/blog/series-a-partners-guide-to-paid-search-marketing/index.html) Director of Partner Growth, Callum Ridley, is excited to publish the next blog in our series, ‘A Partner's Guide to Marketing Channels’... **Partnerize** Aug 13, 2021 ###### [Webinar Sign-Up Partner Perspective: 55Haitao](/content/resources/blog/webinar-sign-up-partner-perspective-55haitao/index.html) Partnerize works with some of the most successful and influential publisher partners in affiliate... **Partnerize** Jun 28, 2021 ###### [Global Partnership Day: Your On-Demand Access!](/content/resources/blog/global-partnership-day-your-on-demand-access/index.html) While traditional acquisition channels like paid search and paid social continue to garner marketers’ attention, the agility and reliability of the partnership channel’s inherent pay-for-performance model is winning over... **Callum Ridley** Jun 16, 2021 ###### [Series A Partner's Guide to Social Media Marketing](/content/resources/blog/series-a-partners-guide-to-social-media-marketing/index.html) Director of Partner Growth, Callum Ridley, is excited to publish the next blog in our series ‘A Partner's Guide to Marketing Channels’...