Partnerize blog.

Tag: Partnership

Kate Ellis
Jul 15, 2025

The New Frontier of Affiliate: Elevating Luxury Through Full-Funnel…

The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later"...

Faria Huq
Jul 01, 2025

On-Demand Webinar Partner Perspective: Linkby

Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we...

Kate Ellis
Oct 30, 2024

Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on…

The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are...

Craig Edgson
Jul 30, 2024

Simplify your Back-to-School Planning with Partnerize’s Analytics

With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization...

Craig Edgson
Apr 19, 2024

New to Partnerize: Dynamic, Personalized Newsletters that Keep Your…

Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion.

Shaniece Whale
Mar 07, 2024

This Month & Every Month: Empowering Women in Their Roles and Beyond

According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023. Despite this progress, significant disparities persist...

Chrissy Kammerer
Dec 04, 2023

Webinar Sign Up Partner Perspective: OpenSponsorship

Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and...

Leeanne Boulton
Nov 14, 2023

Webinar Sign-Up Partner Perspective: Supercharge Sales with the CSS…

In this installment, Partnerize caught up with Aleksandra Ronkiewicz from Shoparize for a chat ahead of our upcoming Partner Perspective webinar with special guest Burcu Togat, Partner Development Manager at...

Chrissy Kammerer
Nov 09, 2023

Webinar Sign-Up Partner Perspective: Karma Shopping

Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and...

Leeanne Boulton
Oct 12, 2023

Webinar Partner Perspective: Using Lyst Fashion Trend Data to Power Growth

Founded 12 years ago in London, Lyst is the world’s biggest and most intelligent shopping platform...

Maura Smith
May 22, 2023

Partnership Marketing in Uncertain Times

Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers.

Maura Smith
Feb 09, 2023

AVAILABLE NOW: Partnership Growth Indices for Q4 2022 + the U.S. Affiliate…

You can download the latest versions right here to learn more about your region’s quarterly revenue growth on the Partnerize platform, as well as other data...

Chrissy Kammerer
Feb 02, 2023

DOWNLOAD 5 Strategies to Make the Most of Your Partnerships

With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up...

Katie Spurkeland
Jan 25, 2023

The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales…

With innovative software, marketers pull back the curtain on what was once a data black box...

Craig Edgson
Jan 03, 2023

Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize

Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend...

Madeleine Russo
Dec 29, 2022

How the Unification of Software and Managed Services is Elevating…

As managed services within the affiliate and partner marketing space take hold, the improved return on investment...

Chrissy Kammerer
Dec 13, 2022

Download Partnership Planning: Your Last-Minute Holiday Cheat Sheet

To help you navigate this holiday season, we’ve collected key trends, statistics, and tips...

Katie Spurkeland
Sep 15, 2022

Driving Incrementality with Path to Purchase Optimization

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility...

Charlie Calabrese
Apr 19, 2022

Understanding the Difference Between Affiliate V.S Partner Marketing: A…

The difference between affiliate and partner marketing is subtle. Affiliate marketing is one segment...

Chrissy Kammerer
Feb 15, 2022

WEBINAR SIGN UP Partner Perspective: Wickfire

Partnerize works with some of the most successful and influential publisher partners in the industry...

Maura Smith
Feb 15, 2022

A Partnerize Exclusive: Introducing the Partner Program Assessment for…

This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery...

Craig Edgson
Dec 13, 2021

Ebook Influencers Make the Partnership Channel Your Newest Revenue Stream

Influencers are an essential component of a diversified partner program, enabling brands to expand their reach...

Maura Smith
Nov 02, 2021

10 Things to Do Now to Get Your Partnership Program Holiday Ready!

While it may feel like holiday time is still a month away, the reality is that we’re squarely in the thick of Q4...

Partnerize
Oct 28, 2021

RELEASE Partnerize's Platform and Service Contributions Recognized for…

Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement...

Partnerize
Oct 22, 2021

WEBINAR SIGN UP Partner Perspective: Global Savings Group

Partnerize works with some of the most successful and influential publisher partners in the industry...

Mandy O'Brien
Oct 21, 2021

Holiday Planning 2021: Setting Your Partnership Program Up for Success

In an effort to assist in the endeavor to create a successful 2021 holiday shopping season...

Partnerize
Sep 24, 2021

It's Showtime: Partnerize Shortlisted for 11 Industry Awards

Very often, you can become so engrossed in the work you do with your clients and partners each day...

Partnerize
Sep 07, 2021

RELEASE Partnerize Expands Senior Leadership Team as Global Growth…

Martech and Sales Leaders Adam Brownstein, Clare Conway, and Mike Grossman assume leadership as GM, Asia Pacific, SVP, Customer Success, and SVP, Inside Sales...

Katie Spurkeland
Sep 02, 2021

7 Excellent Tips To Make Influencer Partnership Programs Successful

Influencer marketing spend is expected to exceed $3B this year—a 34% increase from 2020...

Partnerize
Aug 30, 2021

What Does Instagram's Launch of Affiliate Marketing for Influencers Signal…

There has been a lot of excitement around Instagram’s announcement that the social media and influencer giant will launch an affiliate program to support their creators...

Tara Thomas
Aug 26, 2021

Performance Index Brand Awareness and Its Consequence on New Customer…

What seems to be the basic foundation for every successful CMO, the task of building the right kind of brand awareness is perhaps anything but simple...

Partnerize
Aug 24, 2021

Affiliate Trends & Takeaways for the 2021 Back-To-School Shopping Season

In spite of the pandemic, 2020 brought us some record back-to-school shopping milestones and as students once again prepare to fill the hallways across the U.S., 2021 is poised to push...

Callum Ridley
Aug 18, 2021

Series A Partner's Guide to Paid Search Marketing

Director of Partner Growth, Callum Ridley, is excited to publish the next blog in our series, ‘A Partner's Guide to Marketing Channels’...

Partnerize
Aug 13, 2021

Webinar Sign-Up Partner Perspective: 55Haitao

Partnerize works with some of the most successful and influential publisher partners in affiliate...

Partnerize
Jun 28, 2021

Global Partnership Day: Your On-Demand Access!

While traditional acquisition channels like paid search and paid social continue to garner marketers’ attention, the agility and reliability of the partnership channel’s inherent pay-for-performance model is winning over...

Callum Ridley
Jun 16, 2021

Series A Partner's Guide to Social Media Marketing

Director of Partner Growth, Callum Ridley, is excited to publish the next blog in our series ‘A Partner's Guide to Marketing Channels’...