Partnerize blog.

Tag: Partnership Strategy

Katie Spurkeland
Apr 01, 2026

Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate…

Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...

Mandy O'Brien
Mar 23, 2026

The New Performance Benchmark: Are You Winning the Answer Share War?

The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. ...

Mary Anzalone
Mar 02, 2026

First to Market: Automated Placement Verification

Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, ...

Chrissy Kammerer
Jan 15, 2026

ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and…

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value.

Mike Halloran
Oct 06, 2025

Report Builder: Transform Data into Decisions Faster with the Latest…

Turning results into actionable insights is essential for powering an effective, data-driven strategy. With the launch of Report Builder, the latest advancement to the Partnerize reporting suite, you can unlock ...

Faria Huq
Sep 02, 2025

Navigating the Storm: Why Partnerships are Crucial in Today’s Economic…

In an unpredictable economic climate where every dollar must work harder, partnerships have emerged as a recession-resilient growth engine delivering ROI, reach, and growth in one of the most challenging ...

Katie Spurkeland
Apr 08, 2025

Download Last Click vs. Spend Allocation: Leveraging Path-to-Purchase…

The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...

Partnerize
Mar 17, 2025

RELEASE: Partnerize Appoints Vanja Wilson as Vice President and General…

Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region.

Georgia Hudson
Dec 23, 2024

Case Study: How Adore Beauty Uncovered a Highly Efficient Marketing…

Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class ...

Dom Principato
Sep 11, 2024

Affiliate’s “It” Partner: Everything You Need to Know About Working…

Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...

Georgia Hudson
Aug 27, 2024

Inspired by Travel: How CAMILLA Built a Better Global Affiliate Program…

In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and ...

Emily Bedford
Aug 22, 2024

A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have…

Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges ...

Georgia Hudson
Aug 19, 2024

Case Study: How Implementing App Tracking Helped THE ICONIC Increase Sales…

Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events ...

Georgia Hudson
Jul 17, 2024

Case Study: MILKRUN’s Affiliate Strategy: A Quick Ride to Success with…

As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel and guide their education.

Faria Huq
Jun 18, 2024

The Importance of Diversifying Your Partnership Strategies

If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive ...

Kate Ellis
Feb 22, 2024

eBook: Building Long-Term Influencer Partnerships for Lasting Growth

The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints.

Leeanne Boulton
Nov 06, 2023

On-Demand: Partnership Day London 2023

As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics ...

Katie Spurkeland
Sep 14, 2023

Choose Your Own Finish Line: Measuring Success with Partnerize's KPI…

Partnerize gives marketers the single destination reporting and visuals they need to quickly and easily get a pulse check on unique goals with the KPI dashboard, a real-time tracking hub ...

Kate Ellis
Aug 14, 2023

Petstock Upgrades Their Affiliate Provider in Favor of Partnerize’s…

Petstock achieved its highest conversion rate with Partnerize compared to any other digital channel. With flexible commissioning and advanced partner discovery powered by Partnerize, PetStock was able to achieve a ...

Chrissy Kammerer
Aug 08, 2023

11 B2B Partner Marketing Strategies That Will Supercharge Your Business

Here are 11 B2B partner marketing strategies that will help you reach new customers, increase brand awareness, and boost sales.

Chrissy Kammerer
Jun 22, 2023

eBook: Your Comprehensive Guide to Building and Nurturing Profitable…

Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and ...

Amber Sweeney
Mar 21, 2023

Case Study: Goalie Monkey Scores Big by Making Bottom to Top-Funnel…

Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher ...

Chrissy Kammerer
Feb 02, 2023

DOWNLOAD: 5 Strategies to Make the Most of Your Partnerships

With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up ...

Katie Spurkeland
Jan 25, 2023

The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales…

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...

Craig Edgson
Jan 03, 2023

Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize

Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend. For partners in particular, it’s ...

Madeleine Russo
Dec 29, 2022

How the Unification of Software and Managed Services is Elevating…

As managed services within the affiliate and partner marketing space take hold, the improved return on investment seen in the channel—on top of affiliate’s already-strong ROAS—will help ...

Maura Smith
Sep 19, 2022

Partnership Day NYC: Join Us In Person for Prioritizing Partnerships:…

Register to secure your in-person spot and join accomplished digital marketing leader and acclaimed Professor of Marketing, Greg Coleman, as he moderates a panel of industry executives and CEOs including ...

Katie Spurkeland
Sep 15, 2022

Driving Incrementality with Path to Purchase Optimization

Chrissy Kammerer
Aug 10, 2022

5 Ways to Make the Most of Your Partnership Strategy

Chrissy Kammerer
Jul 27, 2022

13 Ways to Accelerate Influencer Growth with Partnerize

Partnership marketing's outcome-based pricing model enables brands to easily expand into new markets as well as increase exposure in existing markets at a cost they can control. One of the best ...

Leeanne Boulton
Jul 25, 2022

Partnership Marketing Has a Critical Role to Play in Your Marketing Mix

Re-strategizing marketing tactics and leveraging pay-for-outcome models that support the new trading environment will get us ahead of the challenges that stand in front of us, and will be the ...

Leeanne Boulton
Jun 15, 2022

29 Tips to Improve Your Partnership & Affiliate Performance Today

So, if you're a marketer looking for some quick wins that will help drive growth for your affiliate or partnership program, download our eBook to learn 29 simple concepts to do ...

Maura Smith
May 12, 2022

Data Deep Dive: Driving Incrementality with Path to Purchase Optimization

While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated ...

Matt Gilbert
May 04, 2022

Don’t Fall for the Shiny Object: Readying Your Brand for Partnership…

When you stand back and look at it objectively, the temptation to enter the channel early has always been strong for emerging brands. The channel is outcome based, low risk ...

Maura Smith
Apr 13, 2022

Why “A Better Way to Partner” is More than a Tagline

Partnerize takes the role of being a leader in partnership automation seriously. But this didn’t just click overnight—and it certainly wasn’t happenstance. It progressed naturally through witnessing ...

Maura Smith
Feb 15, 2022

A Partnerize Exclusive: Introducing the Partner Program Assessment for…

This year, we want to go further. For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership ...