# Partnerize blog.

### Tag: Partnership Marketing

**Maura Smith**  
Jul 14, 2026  
###### [Publishers Are Doing 3.84x More Work Than Your Affiliate Program Can See](/content/resources/blog/publishers-are-doing-3-84x-more-work-than-your-affiliate-program-can-see/index.html)  
[The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today…](/content/resources/blog/publishers-are-doing-3-84x-more-work-than-your-affiliate-program-can-see/index.html)

**Matt Gilbert**  
May 11, 2026  
###### [The New Competitive Battleground Is “Share of Shortlist™”](/content/resources/blog/the-new-competitive-battleground-is-share-of-shortlist/index.html)  
[Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across …](/content/resources/blog/the-new-competitive-battleground-is-share-of-shortlist/index.html)

**Mary Anzalone**  
Apr 16, 2026  
###### [The 7 Placement Errors That Happen Without You Knowing](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing/index.html)  
[Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize …](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing/index.html)

**Matt Gilbert**  
Feb 02, 2026  
###### [When Influence Becomes Invisible, Measurement Becomes Infrastructure](/content/resources/blog/when-influence-becomes-invisible-measurement-becomes-infrastructure/index.html)  
[AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. …](/content/resources/blog/when-influence-becomes-invisible-measurement-becomes-infrastructure/index.html)

**Maura Smith**  
Dec 16, 2025  
###### [The Invisible Half: Partnerize Research Reveals Publishers Influence 2×…](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)  
[If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers …](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

**Chrissy Kammerer**  
Nov 07, 2025  
###### [Downloads Your Last-Minute Playbook to Capture Record Holiday E-Commerce…](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html)  
[The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (...](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html)

**Chrissy Kammerer**  
Nov 05, 2025  
###### [Singles' Day is Here: Your Last-Minute Partnership Optimization Checklist](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist/index.html)  
[Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are …](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist/index.html)

**Matt Gilbert**  
Oct 27, 2025  
###### [VantagePoint™: Debunking the Affiliate Incrementality Myth](/content/resources/blog/vantagepoint-debunking-the-affiliate-incrementality-myth/index.html)  
[The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated …](/content/resources/blog/vantagepoint-debunking-the-affiliate-incrementality-myth/index.html)

**Maura Smith**  
Jun 26, 2025  
###### [RELEASE: Partnerize Acquires Konnecto and Establishes the AI-Powered Future…](/content/resources/blog/release-partnerize-acquires-konnecto-and-establishes-the-ai-powered-future-of-partnerships-sets-sights-on-3x-category-growth/index.html)  
[Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores …](/content/resources/blog/release-partnerize-acquires-konnecto-and-establishes-the-ai-powered-future-of-partnerships-sets-sights-on-3x-category-growth/index.html)

**Chris Hill**  
May 01, 2025  
###### [Mastering the Art and Science of Partnership Marketing](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)  
[Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)

**Katie Spurkeland**  
Apr 02, 2025  
###### [Partnerize Expands Integrated Partner Ecosystem to Include Amazon Revenue…](/content/resources/blog/partnerize-expands-integrated-partner-ecosystem-to-include-amazon-revenue-opportunities-for-partners/index.html)  
[Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of …](/content/resources/blog/partnerize-expands-integrated-partner-ecosystem-to-include-amazon-revenue-opportunities-for-partners/index.html)

**Craig Edgson**  
Feb 19, 2025  
###### [New to Partnerize: On-Demand Path-to-Purchase Visibility for Data-Driven…](/content/resources/blog/new-to-partnerize-on-demand-path-to-purchase-visibility-for-data-driven-partnership-insights/index.html)  
[Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics …](/content/resources/blog/new-to-partnerize-on-demand-path-to-purchase-visibility-for-data-driven-partnership-insights/index.html)

**Vanja Wilson**  
Oct 30, 2024  
###### [Partnership Day Sydney 2024: Pro Tips from Our Masterclasses](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses/index.html)  
[Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners …](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses/index.html)

**Chrissy Kammerer**  
Oct 28, 2024  
###### [Singles' Day 2024: How to Prepare](/content/resources/blog/singles-day-2024-how-to-prepare/index.html)  
[When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more!](/content/resources/blog/singles-day-2024-how-to-prepare/index.html)

**Kate Ellis**  
Oct 23, 2024  
###### [REPORT: State of the Nation 2024: Affiliate and Partner Marketing](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing/index.html)  
[Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. …](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing/index.html)

**Katie Spurkeland**  
Oct 09, 2024  
###### [First to Market: Partnerize Shopify App Update Solves Affiliate Tracking…](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue/index.html)  
[Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our …](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue/index.html)

**Katie Spurkeland**  
Oct 08, 2024  
###### [Partnership Optimization: 5 Ways to Combat 2024 Holiday Shopping Season…](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)  
[In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy.](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)

**Chrissy Kammerer**  
Sep 08, 2024  
###### [Partner Marketing Examples That Drove Growth for These Case Studies](/content/resources/blog/partner-marketing-examples/index.html)  
[Partner marketing is a powerful way to grow your business. Learn from 5 successful examples and see what you can do to replicate their success.](/content/resources/blog/partner-marketing-examples/index.html)

**Chrissy Kammerer**  
Aug 22, 2024  
###### [The Most Popular Types of Affiliate Partners and Their Benefits](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits/index.html)  
[Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits/index.html)

**Emily Bedford**  
Aug 22, 2024  
###### [A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have…](/content/resources/blog/a-tale-of-two-journeys-how-travel-and-luxury-partnership-marketers-have-fared-in-tough-economic-waters/index.html)  
[Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges …](/content/resources/blog/a-tale-of-two-journeys-how-travel-and-luxury-partnership-marketers-have-fared-in-tough-economic-waters/index.html)

**Georgia Hudson**  
Aug 19, 2024  
###### [Case Study: How Implementing App Tracking Helped THE ICONIC Increase Sales…](/content/resources/blog/case-study-how-implementing-app-tracking-helped-the-iconic-increase-sales-and-garner-richer-data/index.html)  
[Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events …](/content/resources/blog/case-study-how-implementing-app-tracking-helped-the-iconic-increase-sales-and-garner-richer-data/index.html)

**Chrissy Kammerer**  
Aug 14, 2024  
###### [eBook: Your Complete Back-to-School Affiliate Planning Strategy](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)  
[This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment …](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)

**Georgia Hudson**  
Aug 13, 2024  
###### [Case Study: Partnerships Prove a Perfect Fit for Online Retail Giant, THE…](/content/resources/blog/case-study-partnerships-prove-a-perfect-fit-for-online-retail-giant-the-iconic/index.html)  
[Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new …](/content/resources/blog/case-study-partnerships-prove-a-perfect-fit-for-online-retail-giant-the-iconic/index.html)

**Faria Huq**  
Jun 18, 2024  
###### [eBook: The Importance of Diversifying Your Partnership Strategies](/content/resources/blog/the-importance-of-diversifying-your-partnership-strategies/index.html)  
[If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive …](/content/resources/blog/the-importance-of-diversifying-your-partnership-strategies/index.html)

**Katie Spurkeland**  
Apr 24, 2024  
###### [Google Chrome Extends Cookie Deprecation Deadline. What Does This Mean for…](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you/index.html)  
[Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on …](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you/index.html)

**Craig Edgson**  
Apr 19, 2024  
###### [New to Partnerize: Dynamic, Personalized Newsletters that Keep Your…](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know/index.html)  
[Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion.](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know/index.html)

**Chrissy Kammerer**  
Apr 09, 2024  
###### [Case Study: U BEAUTY Gets a Partnership Program Makeover on the Partnerize…](/content/resources/blog/case-study-u-beauty-gets-a-partnership-program-makeover-on-the-partnerize-platform/index.html)  
[The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has …](/content/resources/blog/case-study-u-beauty-gets-a-partnership-program-makeover-on-the-partnerize-platform/index.html)

**Katie Spurkeland**  
Apr 02, 2024  
###### [Evaluate the True Impact of Partnerships in Your Reporting Source of Truth…](/content/resources/blog/evaluate-the-true-impact-of-partnerships-in-your-reporting-source-of-truth-with-the-partnerize-x-funnel-integration/index.html)  
[Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider.](/content/resources/blog/evaluate-the-true-impact-of-partnerships-in-your-reporting-source-of-truth-with-the-partnerize-x-funnel-integration/index.html)

**Shaniece Whale**  
Mar 11, 2024  
###### [Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos](/content/resources/blog/revolutionizing-beauty-inside-skinskools-journey-with-monieka-bos/index.html)  
[Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos](/content/resources/blog/revolutionizing-beauty-inside-skinskools-journey-with-monieka-bos/index.html)

**Faria Huq**  
Jan 31, 2024  
###### [Ready or Not: The Cookieless Future is Coming in 2025](/content/resources/blog/ready-or-not-the-cookieless-future-is-coming-in-2024/index.html)  
[Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation.](/content/resources/blog/ready-or-not-the-cookieless-future-is-coming-in-2024/index.html)

**Chrissy Kammerer**  
Jan 19, 2024  
###### [REPORT: Affiliate Marketing: More Than a Conversion-Driving Channel](/content/resources/blog/report-affiliate-marketing-more-than-a-conversion-driving-channel/index.html)  
[For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites …](/content/resources/blog/report-affiliate-marketing-more-than-a-conversion-driving-channel/index.html)

**Chrissy Kammerer**  
Dec 22, 2023  
###### [DOWNLOAD: Expert Affiliate and Partnership Marketing Predictions for 2024](/content/resources/blog/download-expert-affiliate-and-partnership-marketing-predictions-for-2024/index.html)  
[To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts' predictions for what they see coming down the pike …](/content/resources/blog/download-expert-affiliate-and-partnership-marketing-predictions-for-2024/index.html)

**Hamza Syed**  
Dec 01, 2023  
###### [Amid Consumer Behavior Shifts, Partnerize Clients Show Significantly…](/content/resources/blog/amid-consumer-behavior-shifts-partnerize-clients-show-significantly-stronger-performance-than-industry-experts-predicted-for-this-cyber-holiday-shopping-period/index.html)  
[Partnerize retail clients shattered expectations showcasing a remarkable 15% YoY increase in sales revenue on historically, one of the biggest shopping days of the year. This achievement, in stark contrast between …](/content/resources/blog/amid-consumer-behavior-shifts-partnerize-clients-show-significantly-stronger-performance-than-industry-experts-predicted-for-this-cyber-holiday-shopping-period/index.html)

**Heather Zuleba**  
Nov 27, 2023  
###### [Harvesting Success: A Look at Client Performance Pre-Thanksgiving and…](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform/index.html)  
[Globally, same store client revenue grew 12% YoY between November 1st and November 23rd, a whopping 19% YoY in the four days before Thanksgiving day, and a solid 7% YoY on Thanksgiving day …](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform/index.html)

**Katie Spurkeland**  
Nov 08, 2023  
###### [Partnerize x Envolve Integration Partnership](/content/resources/blog/partnerize-x-envolve-integration-partnership/index.html)  
[Partnerize continues to support brands facing consumer conversion challenges with the latest addition to our integrated partner ecosystem, Envolve–technology that deploys an on-site virtual shopping assistant providing consumers with 24/7 …](/content/resources/blog/partnerize-x-envolve-integration-partnership/index.html)

**Leeanne Boulton**  
Nov 06, 2023  
###### [On-Demand: Partnership Day London 2023](/content/resources/blog/on-demand-partnership-day-london-2023/index.html)  
[As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics …](/content/resources/blog/on-demand-partnership-day-london-2023/index.html)