Partnership Marketing | Partnerize
Partnerize blog.
Tag: Partnership Marketing
Maura Smith
Jul 14, 2026
The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today…
Matt Gilbert
May 11, 2026
Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across …
Mary Anzalone
Apr 16, 2026
Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize …
Matt Gilbert
Feb 02, 2026
AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. …
Maura Smith
Dec 16, 2025
If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers …
Chrissy Kammerer
Nov 07, 2025
The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (...
Chrissy Kammerer
Nov 05, 2025
Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are …
Matt Gilbert
Oct 27, 2025
The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated …
Maura Smith
Jun 26, 2025
Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores …
Chris Hill
May 01, 2025
Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.
Katie Spurkeland
Apr 02, 2025
Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of …
Craig Edgson
Feb 19, 2025
Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics …
Vanja Wilson
Oct 30, 2024
Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners …
Chrissy Kammerer
Oct 28, 2024
When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more!
Kate Ellis
Oct 23, 2024
Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. …
Katie Spurkeland
Oct 09, 2024
Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our …
Katie Spurkeland
Oct 08, 2024
In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy.
Chrissy Kammerer
Sep 08, 2024
Partner marketing is a powerful way to grow your business. Learn from 5 successful examples and see what you can do to replicate their success.
Chrissy Kammerer
Aug 22, 2024
Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.
Emily Bedford
Aug 22, 2024
Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges …
Georgia Hudson
Aug 19, 2024
Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events …
Chrissy Kammerer
Aug 14, 2024
This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment …
Georgia Hudson
Aug 13, 2024
Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new …
Faria Huq
Jun 18, 2024
If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive …
Katie Spurkeland
Apr 24, 2024
Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on …
Craig Edgson
Apr 19, 2024
Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion.
Chrissy Kammerer
Apr 09, 2024
The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has …
Katie Spurkeland
Apr 02, 2024
Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider.
Shaniece Whale
Mar 11, 2024
Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos
Faria Huq
Jan 31, 2024
Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation.
Chrissy Kammerer
Jan 19, 2024
For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites …
Chrissy Kammerer
Dec 22, 2023
To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts' predictions for what they see coming down the pike …
Hamza Syed
Dec 01, 2023
Partnerize retail clients shattered expectations showcasing a remarkable 15% YoY increase in sales revenue on historically, one of the biggest shopping days of the year. This achievement, in stark contrast between …
Heather Zuleba
Nov 27, 2023
Globally, same store client revenue grew 12% YoY between November 1st and November 23rd, a whopping 19% YoY in the four days before Thanksgiving day, and a solid 7% YoY on Thanksgiving day …
Katie Spurkeland
Nov 08, 2023
Partnerize continues to support brands facing consumer conversion challenges with the latest addition to our integrated partner ecosystem, Envolve–technology that deploys an on-site virtual shopping assistant providing consumers with 24/7 …
Leeanne Boulton
Nov 06, 2023
As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics …