# Partnerize blog. ### Tag: Partnership Insights **Maura Smith** Jul 14, 2026 ###### [Publishers Are Doing 3.84x More Work Than Your Affiliate Program Can See](/content/resources/blog/publishers-are-doing-3-84x-more-work-than-your-affiliate-program-can-see/index.html) The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’... **Matt Gilbert** May 11, 2026 ###### [The New Competitive Battleground Is “Share of Shortlist™”](/content/resources/blog/the-new-competitive-battleground-is-share-of-shortlist/index.html) Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across ... **Chrissy Kammerer** Nov 07, 2025 ###### [Downloads Your Last-Minute Playbook to Capture Record Holiday E-Commerce…](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html) The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (... **Kate Ellis** Jul 15, 2025 ###### [The New Frontier of Affiliate: Elevating Luxury Through Full-Funnel…](/content/resources/blog/the-new-frontier-of-affiliate-elevating-luxury-through-full-funnel-partnerships/index.html) The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later" (... **Kate Ellis** Jul 11, 2025 ###### [PDLDN: Cracking the Code: Unpacking the Power of CSS in Your Marketing Mix](/content/resources/blog/pdldn-cracking-the-code-unpacking-the-power-of-css-in-your-marketing-mix/index.html) Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (... **Kate Ellis** Jul 09, 2025 ###### [Navigating the New Horizon: Unpacking Partnership Strategies in Travel](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel/index.html) It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, ... **Kate Ellis** Jul 02, 2025 ###### [PDLDN: The Future is Now: Unpacking Partnerships in Fashion & Beauty…](/content/resources/blog/pdldn-the-future-is-now-unpacking-partnerships-in-fashion-beauty-through-ai-influence-and-innovation/index.html) It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic ... **Faria Huq** Jul 01, 2025 ###### [On-Demand Webinar: Partner Perspective: Linkby](/content/resources/blog/on-demand-webinar-partner-perspective-linkby/index.html) Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we ... **Faria Huq** May 20, 2025 ###### [On-Demand Webinar: Partner Perspective: intent.ly](/content/resources/blog/on-demand-webinar-partner-perspective-intent-ly/index.html) Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ... **Heather Zuleba** Feb 05, 2025 ###### [Global Travel Benchmarks 2024: Insights and Opportunities](/content/resources/blog/global-travel-benchmarks-2024-insights-and-opportunities/index.html) According to the latest benchmarks that feature travel brands across Partnerize, the travel sector saw a 45% increase in 2024 revenue year-over-year (YoY), supported by significant improvements in traffic and average order ... **Chrissy Kammerer** Jan 27, 2025 ###### [On-Demand Webinar: Partner Perspective: Upsellit](/content/resources/blog/on-demand-webinar-partner-perspective-upsellit/index.html) **Leeanne Boulton** Dec 13, 2024 ###### [Seraphine’s Path to Affiliate Success with Partnerize](/content/resources/blog/seraphines-path-to-affiliate-success-with-partnerize/index.html) By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M. The diversified partner mix not only reduced risk but also unlocked new growth ... **Faria Huq** Nov 18, 2024 ###### [On-Demand Webinar: Partner Perspective: Pokitpal](/content/resources/blog/on-demand-webinar-partner-perspective-pokitpal/index.html) **Faria Huq** Nov 13, 2024 ###### [Partner Perspective: How Thanks Turns Thank You Into Revenue](/content/resources/blog/partner-perspective-how-thanks-turns-thank-you-into-revenue/index.html) In this instalment we were joined by Yury Glikin, Head of Partnerships and Business Development from Thanks. The Thanks experience is engineered to drive brand love and revenue. Once a ... **Chrissy Kammerer** Nov 05, 2024 ###### [On-Demand Webinar: Partner Perspective: Rakuten Rewards](/content/resources/blog/on-demand-webinar-partner-perspective-rakuten-rewards/index.html) **Faria Huq** Oct 18, 2024 ###### [Retail Ushers in a New Era: 7 Tips to Kickstart Your Strategy as Peak…](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html) Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. ... **Kate Ellis** Sep 30, 2024 ###### [On-Demand Webinar: Partner Perspective: Uniqodo](/content/resources/blog/partner-perspective-uniqodo/index.html) **Craig Edgson** Aug 28, 2024 ###### [New to Partnerize: Customize Your Dashboard for an On-Demand Performance…](/content/resources/blog/new-to-partnerize-customize-your-dashboard-for-an-on-demand-performance-overview-of-your-key-metrics/index.html) Keeping a pulse on program performance is critical to driving success–insight that is front-and-center with customizable dashboards, the latest enhancement from Partnerize. **Faria Huq** Aug 07, 2024 ###### [On-Demand Partner Perspective: Skimlinks: Optimizing Commerce Content to…](/content/resources/blog/on-demand-partner-perspective-skimlinks-optimizing-commerce-content-to-accelerate-affiliate-revenue-growth/index.html) In this installment of our Partner Perspective series, Arthur Malkoun, Senior Merchant Development Manager, ANZ, from Skimlinks sat down with us and here's what he had to say. **Maura Smith** Jul 25, 2024 ###### [Report: Affiliate Content Ranks as One of the Least Intrusive Types of…](/content/resources/blog/report-affiliate-content-ranks-as-one-of-the-least-intrusive-types-of-advertising-trusted-by-consumers/index.html) One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as "... **Aftab Aslam** Jun 13, 2024 ###### [Ways to Improve ROAS with Travel Partnerships](/content/resources/blog/ways-to-improve-roas-with-travel-partnerships/index.html) Emerging tech capabilities are giving travel brands greater transparency and control when it comes to understanding which types of partnerships and campaigns are making the greatest contributions to their short- ... **Michael Hallman** Jun 06, 2024 ###### [On-Demand Partner Perspective: Lolli: How CLO and Blockchain are…](/content/resources/blog/on-demand-partner-perspective-lolli-how-clo-and-blockchain-are-transforming-loyalty/index.html) Lolli’s CEO and Founder Alex Adelman will discuss how Lolli is innovating to meet the needs of merchant partners with omni-channel loyalty, innovative multi-currency offerings, and gamifying rewards to ... **Michael Hallman** May 23, 2024 ###### [Partner Perspective: Collective Voice: Adding Influencer to Your Affiliate…](/content/resources/blog/partner-perspective-collective-voice-adding-influencer-to-your-affiliate-strategy/index.html) Partnerize works with some of the industry's most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up ... **Michael Hallman** May 07, 2024 ###### [On-Demand Webinar: Partner Perspective: tvScientific](/content/resources/blog/on-demand-webinar-partner-perspective-tvscientific/index.html) Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ... **Leeanne Boulton** Dec 19, 2023 ###### [New Research: Is Legacy Network Technology Holding Back Affiliate Marketing…](/content/resources/blog/new-research-is-legacy-network-technology-holding-back-affiliate-marketing-growth/index.html) A new report shows marketers trust partnership and affiliate marketing to drive business growth, yet feel constrained by legacy network technology. Meanwhile, companies are continuing to commit the lion’s ... **Chrissy Kammerer** Dec 04, 2023 ###### [Webinar Sign Up: Partner Perspective: OpenSponsorship](/content/resources/blog/webinar-sign-up-partner-perspective-opensponsorship/index.html) **Leeanne Boulton** Nov 14, 2023 ###### [Webinar Sign-Up: Partner Perspective: Supercharge Sales with the CSS…](/content/resources/blog/webinar-sign-up-partner-perspective-supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize/index.html) In this installment, Partnerize caught up with Aleksandra Ronkiewicz from Shoparize for a chat ahead of our upcoming Partner Perspective webinar with special guest Burcu Togat, Partner Development Manager at ... **Chrissy Kammerer** Nov 09, 2023 ###### [Webinar Sign-Up: Partner Perspective: Karma Shopping](/content/resources/blog/webinar-sign-up-partner-perspective-karma-shopping/index.html)