Partnerize blog.

Tag: Partnership Growth

Michael Carr
Apr 24, 2026

The Performance Economics Gap: Why Your Current System is Missing 80% of…

But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...

Michael Carr
Apr 17, 2026

The Incrementality Gap: Why Scale is Meaningless Without a System of Record…

Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...

Georgia Hudson
Feb 25, 2026

Turning Up the Heat: How Pillow Talk Dreamed Up a 15% Conversion Lift

By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can ...

Danielle Michaely
Dec 05, 2025

The Hidden Half of Affiliate Revenue: How Zero-Click & VantagePoint™…

VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether ...

Kate Ellis
Nov 04, 2025

Partnership Day 2026: The Ultimate Celebration of Growth, Collaboration…

The partnership industry is evolving faster than ever — and on 1st July 2026, Partnerize is bringing together the brightest minds in affiliate and performance marketing for an unforgettable day of insight, ...

Georgia Hudson
Oct 03, 2025

Destination Success: How Trip.com Landed Aggressive Growth in APAC

Trip.com’s success story proves that with the right technology, sophisticated data utilization, and a collaborative approach, the affiliate channel is powerful enough to drive aggressive, multi-vertical growth in ...

Heather Zuleba
Mar 25, 2025

Untangling Affiliate Measurement: Why It’s Different & How to…

Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...

Andy Crossen
Mar 19, 2025

The Misconceptions Holding Back Incrementality: A Call for a Rethink in…

As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...