# Partnerize blog.

### Tag: partnership channel

**Craig Edgson**  
Jun 19, 2025  
###### [New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking…](/content/resources/blog/new-to-partnerize-persistent-tracking-amid-googles-parallel-tracking-update/index.html)  
Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the ...

**Chris Hill**  
May 01, 2025  
###### [Mastering the Art and Science of Partnership Marketing](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)  
Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.

**Maura Smith**  
Jul 25, 2024  
###### [\[Report\] Affiliate Content Ranks as One of the Least Intrusive Types of…](/content/resources/blog/report-affiliate-content-ranks-as-one-of-the-least-intrusive-types-of-advertising-trusted-by-consumers/index.html)  
One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as ...

**Faria Huq**  
Jan 08, 2024  
###### [Australians Break Records with Black Friday-Cyber Monday Sales + Boxing Day…](/content/resources/blog/australians-break-records-with-black-friday-cyber-monday-sales-boxing-day-sales-continued-to-climb/index.html)  
The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but ...

**Chrissy Kammerer**  
Jul 27, 2022  
###### [13 Ways to Accelerate Influencer Growth with Partnerize](/content/resources/blog/13-ways-to-accelerate-influencer-growth-with-partnerize/index.html)  
Partnership marketing's outcome-based pricing model enables brands to easily expand into new markets as as increase exposure in existing markets at a cost they can control. One of the best ...

**Maura Smith**  
May 12, 2022  
###### [Data Deep Dive: Driving Incrementality with Path to Purchase Optimization](/content/resources/blog/data-deep-dive-driving-incrementality-with-path-to-purchase-optimization/index.html)  
While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated ...