# Partnerize blog.

### Tag: partner optimization

**Ryan Williams**  
Jun 17, 2026  
###### [Optimizing Your Affiliate Partner Mix: Laying the Groundwork for…](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

[Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

**Kate Ellis**  
Mar 30, 2026  
###### [AI Is Changing How Publishers Get Credit for Their Content, and Advertisers…](/content/resources/blog/ai-is-changing-how-publishers-get-credit-for-their-content-and-advertisers-should-care-too/index.html)

[AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid.](/content/resources/blog/ai-is-changing-how-publishers-get-credit-for-their-content-and-advertisers-should-care-too/index.html)

**Georgia Hudson**  
Feb 25, 2026  
###### [Turning Up the Heat: How Pillow Talk Dreamed Up a 15% Conversion Lift](/content/resources/blog/turning-up-the-heat-how-pillow-talk-dreamed-up-a-15-conversion-lift/index.html)

[By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can ...](/content/resources/blog/turning-up-the-heat-how-pillow-talk-dreamed-up-a-15-conversion-lift/index.html)

**Daniel Tay**  
Nov 19, 2025  
###### [Beyond AI: Broader Innovation in the Partner Ecosystem](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)

[While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem.](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)

**Katie Spurkeland**  
Jun 04, 2025  
###### [Partners, Strengthen Your Collaboration Negotiations with Dynamic Payment…](/content/resources/blog/partners-strengthen-your-collaboration-negotiations-with-dynamic-payment-capabilities/index.html)

[Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you ...](/content/resources/blog/partners-strengthen-your-collaboration-negotiations-with-dynamic-payment-capabilities/index.html)

**Mandie Satterfield**  
May 29, 2025  
###### [\[DOWNLOAD\] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth](/content/resources/blog/download-beyond-last-click-unlocking-full-funnel-affiliate-growth/index.html)

[Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution.](/content/resources/blog/download-beyond-last-click-unlocking-full-funnel-affiliate-growth/index.html)

**Chris Hill**  
May 01, 2025  
###### [Mastering the Art and Science of Partnership Marketing](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)

[Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)

**Katie Spurkeland**  
Dec 05, 2024  
###### [For this Fortune 500 Company, Partnership Management is Not…](/content/resources/blog/for-this-fortune-500-company-partnership-management-is-not-one-size-fits-all/index.html)

[Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners.](/content/resources/blog/for-this-fortune-500-company-partnership-management-is-not-one-size-fits-all/index.html)

**Katie Spurkeland**  
Nov 15, 2024  
###### [\[Download\] Lean into Partner Type-Specific Strategy for Cyber Weekend…](/content/resources/blog/download-lean-into-partner-type-specific-strategy-for-cyber-weekend-success/index.html)

[Make the most of each partner category with optimizations that are catered to the strengths of each partner type. Partnerizes helps you develop this plan in our guide, Spread the ...](/content/resources/blog/download-lean-into-partner-type-specific-strategy-for-cyber-weekend-success/index.html)