partner optimization | Partnerize

Partnerize blog.

Tag: partner optimization

Ryan Williams
Jun 17, 2026

Optimizing Your Affiliate Partner Mix: Laying the Groundwork for…

Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...

Kate Ellis
Mar 30, 2026

AI Is Changing How Publishers Get Credit for Their Content, and Advertisers…

AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid.

Georgia Hudson
Feb 25, 2026

Turning Up the Heat: How Pillow Talk Dreamed Up a 15% Conversion Lift

By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can ...

Daniel Tay
Nov 19, 2025

Beyond AI: Broader Innovation in the Partner Ecosystem

While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem.

Katie Spurkeland
Jun 04, 2025

Partners, Strengthen Your Collaboration Negotiations with Dynamic Payment…

Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you ...

Mandie Satterfield
May 29, 2025

[DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth

Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution.

Chris Hill
May 01, 2025

Mastering the Art and Science of Partnership Marketing

Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.

Katie Spurkeland
Dec 05, 2024

For this Fortune 500 Company, Partnership Management is Not…

Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners.

Katie Spurkeland
Nov 15, 2024

[Download] Lean into Partner Type-Specific Strategy for Cyber Weekend…

Make the most of each partner category with optimizations that are catered to the strengths of each partner type. Partnerizes helps you develop this plan in our guide, Spread the ...