Partnerize blog.

Tag: partner diversification

Leeanne Boulton
Jul 22, 2025

Partnerize & Growth HQ Build a Stronger Content Partner Strategy for…

Customizable eyewear brand Pair Eyewear partnered with agency Growth HQ to evolve its affiliate strategy. The result? A 135% increase in new user sales, major content partnerships, and a scalable new ...

Haidrah Burke
Jun 11, 2025

Diversification as Strategy Shaper in Partnership Marketing

Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.

Mandie Satterfield
May 29, 2025

[DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth

Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution.

Georgia Hudson
Apr 14, 2025

[Case Study] Underneath It All: Kat the Label’s Strategic Affiliate Wins…

Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results.

Kate Ellis
Jan 16, 2025

Partnerize Dynamic Commissioning and Optimized Publisher Mix Boosts…

Parkdean Resorts, powered by Partnerize, enabled 5,000 families to enjoy a staycation in 2024 through the Partner channel's January Sale, achieving a +394% increase in traffic and a +185% increase in revenue.

Kate Ellis
Jan 09, 2025

Partnerize Migration Fuels Protein Works' Partnership Success.

With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement.

Chrissy Kammerer
Dec 31, 2024

Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in…

As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead.

Leeanne Boulton
Dec 13, 2024

Seraphine’s Path to Affiliate Success with Partnerize

By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M.

Mandy O'Brien
Dec 02, 2024

The Power of Diversification in Affiliate Marketing: Lessons for Q4 and…

By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons.

Dom Principato
Sep 11, 2024

Affiliate’s “It” Partner: Everything You Need to Know About Working…

Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel.

Leeanne Boulton
Aug 12, 2024

Global Expansion Puts P1 Travel in Pole Position on Partnerize

Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023.

Faria Huq
Jun 18, 2024

[eBook] The Importance of Diversifying Your Partnership Strategies

If your existing program reflects this mix, then it's a time for you to explore a more diversified approach.

Katie Spurkeland
Apr 03, 2024

Build Out Your Q2 Marketing Campaigns with Key Shopping Holidays

Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place.

Chrissy Kammerer
Feb 06, 2024

From the Grounds Up: How Driftaway Coffee Brewed Partnership Success with…

Through the eAccountable team’s help and the Partnerize platform’s technology, Driftaway Coffee was able to professionalize, stabilize, and grow their partnership channel.

Craig Edgson
Jun 17, 2021

[Download] Discover: Recruitment And Optimization Efficiencies That Fuel…

With traditional affiliate networks, recruiting right-fit partners can feel like a time-consuming and manual task.