# Partnerize blog.

### Tag: Partner channel tracking

**Katie Spurkeland**  
Apr 01, 2026  
###### [Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate Success](/content/resources/blog/commission-with-precision-how-parameter-level-data-unlocks-sub-affiliate-success/index.html)  
Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...

**Chrissy Kammerer**  
Dec 19, 2025  
###### [The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate Influence](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence/index.html)  
Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.

**Erin Kristyniak**  
Oct 10, 2024  
###### [ICO Updates: Overriding Cookie Consent for Cashback/Loyalty Partners](/content/resources/blog/ico-updates-overriding-cookie-consent-for-cashback-loyalty-partners/index.html)  
As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria.

**Katie Spurkeland**  
Oct 09, 2024  
###### [First to Market: Partnerize Shopify App Update Solves Affiliate Tracking Loss](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue/index.html)  
Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify.

**Katie Spurkeland**  
Sep 21, 2023  
###### [Download Partnerize Tracking Solutions: Power Your Partnership Channel Insights](/content/resources/blog/download-partnerize-tracking-solutions-power-your-partnership-channel-insights-with-scalable-flexible-tracking-infrastructure/index.html)  
Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking.

**Katie Spurkeland**  
Aug 22, 2023  
###### [Must-Know Details Surrounding Ongoing Browser Changes](/content/resources/blog/must-know-details-surrounding-ongoing-browser-changes-that-help-performance-marketers-mitigate-tracking-risk/index.html)  
To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure.

**Katie Spurkeland**  
Jan 09, 2023  
###### [Download The Partnerize Tag: Future-Proofed Tracking](/content/resources/blog/download-the-partnerize-tag-future-proofed-tracking-that-drives-success-even-after-the-cookie-has-crumbled/index.html)  
Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings.

**Katie Spurkeland**  
Sep 27, 2021  
###### [Relying on Cookies? Your Tracking is at Risk.](/content/resources/blog/relying-on-cookies-your-tracking-is-at-risk/index.html)  
For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates.

**Katie Spurkeland**  
Sep 08, 2021  
###### [Affiliate Links & Tips for the Latest Google Search Update](/content/resources/blog/deliver-the-most-relevant-content-to-searchers-amidst-googles-link-spam-update/index.html)  
Google ranks first in the United States as the most popular multi-platform web property accounting for nearly 83% of U.S. desktop search traffic.