Partnerize blog.

Tag: Partner channel tracking

Katie Spurkeland
Apr 01, 2026

Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate Success

Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...

Chrissy Kammerer
Dec 19, 2025

The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate Influence

Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.

Erin Kristyniak
Oct 10, 2024

ICO Updates: Overriding Cookie Consent for Cashback/Loyalty Partners

As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria.

Katie Spurkeland
Oct 09, 2024

First to Market: Partnerize Shopify App Update Solves Affiliate Tracking Loss

Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify.

Katie Spurkeland
Sep 21, 2023

Download Partnerize Tracking Solutions: Power Your Partnership Channel Insights

Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking.

Katie Spurkeland
Aug 22, 2023

Must-Know Details Surrounding Ongoing Browser Changes

To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure.

Katie Spurkeland
Jan 09, 2023

Download The Partnerize Tag: Future-Proofed Tracking

Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings.

Katie Spurkeland
Sep 27, 2021

Relying on Cookies? Your Tracking is at Risk.

For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates.

Katie Spurkeland
Sep 08, 2021

Affiliate Links & Tips for the Latest Google Search Update

Google ranks first in the United States as the most popular multi-platform web property accounting for nearly 83% of U.S. desktop search traffic.