# Partnerize blog.

### Tag: last click

**Katie Spurkeland**  
Jan 14, 2025

###### [Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure…](/content/resources/blog/last-click-vs-spend-allocation-finding-the-right-partner-reward-structure-for-your-brand/index.html)

In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have ...