# Partnerize blog.

### Tag: ITP

**Katie Spurkeland**  
Sep 27, 2021

###### [Relying on Cookies? Your Tracking is at Risk.](/content/resources/blog/relying-on-cookies-your-tracking-is-at-risk/index.html)

For brands leveraging cookie-based tracking solutions, accurate partner channel tracking is threatened by ever-evolving browser updates including those found in Safari's ITP, Google Chrome and Firefox.