# Partnerize blog.

### Tag: Incrementality

**Katie Spurkeland**  
May 07, 2026  
###### [Beyond the Last Click: Rethinking Incrementality for the Modern Marketer](/content/resources/blog/beyond-the-last-click-rethinking-incrementality-for-the-modern-marketer/index.html)  
[For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ...](/content/resources/blog/beyond-the-last-click-rethinking-incrementality-for-the-modern-marketer/index.html)

**Michael Carr**  
Apr 24, 2026  
###### [The Performance Economics Gap: Why Your Current System is Missing 80% of…](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners/index.html)  
[But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners/index.html)

**Michael Carr**  
Apr 17, 2026  
###### [The Incrementality Gap: Why Scale is Meaningless Without a System of Record…](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence/index.html)  
[Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence/index.html)

**Danielle Michaely**  
Dec 05, 2025  
###### [The Hidden Half of Affiliate Revenue: How Zero-Click & VantagePoint™…](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)  
[VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether ...](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)

**Katie Spurkeland**  
Sep 17, 2025  
###### [\[DOWNLOAD\] Rethinking Incrementality in Affiliate Measurement](/content/resources/blog/download-rethinking-incrementality-in-affiliate-measurement/index.html)  
[In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...](/content/resources/blog/download-rethinking-incrementality-in-affiliate-measurement/index.html)

**Amber Sweeney**  
Mar 27, 2025  
###### [Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS](/content/resources/blog/is-your-affiliate-program-getting-shortchanged-rethinking-incremental-roas/index.html)  
[Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...](/content/resources/blog/is-your-affiliate-program-getting-shortchanged-rethinking-incremental-roas/index.html)

**Heather Zuleba**  
Mar 25, 2025  
###### [Untangling Affiliate Measurement: Why It’s Different & How to…](/content/resources/blog/untangling-affiliate-measurement-why-its-different-how-to-approach-it/index.html)  
[Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...](/content/resources/blog/untangling-affiliate-measurement-why-its-different-how-to-approach-it/index.html)

**Andy Crossen**  
Mar 19, 2025  
###### [The Misconceptions Holding Back Incrementality: A Call for a Rethink in…](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices/index.html)  
[As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices/index.html)

**Katie Spurkeland**  
Sep 17, 2024  
###### [\[Download\] Incrementality and Partnerships: Measure Affiliate Success on…](/content/resources/blog/download-incrementality-and-partnerships-measure-affiliate-success-on-your-own-terms/index.html)  
[More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...](/content/resources/blog/download-incrementality-and-partnerships-measure-affiliate-success-on-your-own-terms/index.html)

**Katie Spurkeland**  
Jul 05, 2023  
###### [\[On-Demand Event\] Incrementality and Partnerships: Measure Success on Your…](/content/resources/blog/on-demand-event-incrementality-and-partnerships-measure-success-on-your-own-terms/index.html)  
[As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...](/content/resources/blog/on-demand-event-incrementality-and-partnerships-measure-success-on-your-own-terms/index.html)

**Katie Spurkeland**  
Jan 25, 2023  
###### [The Partnership Channel: A Scalable Alternative to Subsidize Primary Sales…](/content/resources/blog/the-partnership-channel-a-scalable-alternative-to-subsidize-primary-sales-channels/index.html)  
[With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...](/content/resources/blog/the-partnership-channel-a-scalable-alternative-to-subsidize-primary-sales-channels/index.html)

**Katie Spurkeland**  
Sep 15, 2022  
###### [Driving Incrementality with Path to Purchase Optimization](/content/resources/blog/driving-incrementality-with-path-to-purchase-optimization/index.html)  
[With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...](/content/resources/blog/driving-incrementality-with-path-to-purchase-optimization/index.html)

**Maura Smith**  
May 12, 2022  
###### [Data Deep Dive: Driving Incrementality with Path to Purchase Optimization](/content/resources/blog/data-deep-dive-driving-incrementality-with-path-to-purchase-optimization/index.html)  
[While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated ...](/content/resources/blog/data-deep-dive-driving-incrementality-with-path-to-purchase-optimization/index.html)

**Katie Spurkeland**  
Jan 03, 2022  
###### [4 Ways Brands Can Overcome Affiliate Incrementality Hang-Ups](/content/resources/blog/4-ways-brands-can-overcome-affiliate-incrementality-hang-ups/index.html)  
[Consumer-controlled purchase journeys demand that brands to be omnipresent to achieve outcomes or results—a task only exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players ...](/content/resources/blog/4-ways-brands-can-overcome-affiliate-incrementality-hang-ups/index.html)