Incrementality | Partnerize
Partnerize blog.
Tag: Incrementality
Katie Spurkeland
May 07, 2026
For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ...
Michael Carr
Apr 24, 2026
But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...
Michael Carr
Apr 17, 2026
Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...
Danielle Michaely
Dec 05, 2025
VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether ...
Katie Spurkeland
Sep 17, 2025
In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...
Amber Sweeney
Mar 27, 2025
Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...
Heather Zuleba
Mar 25, 2025
Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...
Andy Crossen
Mar 19, 2025
As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...
Katie Spurkeland
Sep 17, 2024
More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...
Katie Spurkeland
Jul 05, 2023
As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...
Katie Spurkeland
Jan 25, 2023
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...
Katie Spurkeland
Sep 15, 2022
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business ...
Maura Smith
May 12, 2022
While the affiliate channel historically grappled with reputational challenges such as increasing costs for transactions that would have occurred despite the presence of a partner touchpoint, this label was fabricated ...
Katie Spurkeland
Jan 03, 2022
Consumer-controlled purchase journeys demand that brands to be omnipresent to achieve outcomes or results—a task only exasperated by cost and complexity. With year-over-year (YoY) cost increases for key players ...