# Partnerize blog ### Tag: Holiday Insights **Katie Spurkeland** Mar 10, 2026 ###### [Download The Rise of Strategic Waiting: Winning the 2026 Promotional Calendar](/content/resources/blog/download-the-rise-of-strategic-waiting-winning-the-2026-promotional-calendar/index.html) In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ... **Kate Ellis** Dec 11, 2025 ###### [Golden Quarter 2025: What Affiliate Marketers Need to Know to Maximize Q4 Revenue](/content/resources/blog/golden-quarter-2025-what-affiliate-marketers-need-to-know-to-maximize-q4-revenue/index.html) Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 ... **Aaron O'Brien** Dec 09, 2025 ###### [Peak 2025: Cyber 5 Performance Summary](/content/resources/blog/peak-2025-cyber-5-performance-summary/index.html) The affiliate benchmark group's overall peak performance (Nov 1 - Dec 2) remains positive, showing a +3% year-over-year (YoY) revenue increase for global retail (less food & drink), largely driven by a 5% higher ... **Aaron O'Brien** Dec 01, 2025 ###### [Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html) The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ... **Aaron O'Brien** Nov 25, 2025 ###### [Decoding Peak 2025: Key Retail Trends from October 1st – November 11th](/content/resources/blog/decoding-peak-2025-key-retail-trends-from-october-1st-november-11th/index.html) So far, the narrative for peak 2025 is clear: the path to purchase requires more traffic and delivers fewer conversions, but the conversions that do happen are far more valuable. Brands ... **Chrissy Kammerer** Nov 07, 2025 ###### [Downloads Your Last-Minute Playbook to Capture Record Holiday E-Commerce Growth](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html) The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (... **Chrissy Kammerer** Nov 05, 2025 ###### [Singles' Day is Here: Your Last-Minute Partnership Optimization Checklist](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist/index.html) Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are ... **Chrissy Kammerer** Oct 28, 2025 ###### [Holiday Hub Page 2025 Holiday Shopping Season: How to Adapt to Shifting Consumer Trends](/content/resources/blog/holiday-hub-page-2025-holiday-shopping-season-how-to-adapt-to-shifting-consumer-trends/index.html) The 2025 holiday shopping season is poised to be both unique and challenging for retailers. With a slowdown in overall growth expected—U.S. retail sales are only forecasted to increase ... **Katie Spurkeland** Sep 22, 2025 ###### [DOWNLOAD Get Ready to Win Q4: Your Holiday Partnership Program Checklist](/content/resources/blog/download-get-ready-to-win-q4-your-holiday-partnership-program-checklist/index.html) The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the ... **Heather Zuleba** Jan 10, 2025 ###### [Partnerize Advertisers and Partners Outperformed Overall eCommerce Holiday Results in 2024](/content/resources/blog/partnerize-advertisers-and-partners-outperformed-overall-ecommerce-holiday-results-in-2024/index.html) Last year, the Americas retail holiday 2024 season ran from Oct 1, 2024 – Jan 1, 2025 with the partnership channel showing an impressive 9% growth in revenue YoY over this full time frame. This growth exceeded ... **Heather Zuleba** Dec 06, 2024 ###### [Cyber 12: Key Partnerize Insights from 2024’s Holiday Shopping Period](/content/resources/blog/cyber-12-key-partnerize-insights-from-2024s-holiday-shopping-period/index.html) As the dust settles on the peak of 2024 holiday season, it’s clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. ... **Georgina Gray** Nov 27, 2024 ###### [Luxury Retail Trends and Black Friday 2024: A Landscape in Transition](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition/index.html) While financial conditions may be improving for shoppers, they remain selective. This gives luxury retailers the chance to shine through thoughtful, customer-centric approaches that maintain brand integrity while driving meaningful ... **Katie Spurkeland** Nov 25, 2024 ###### [Download Be a Holiday Hero with Advertiser and Partner Pro Tips from Partnerize](/content/resources/blog/download-be-a-holiday-hero-with-advertiser-and-partner-pro-tips-from-partnerize/index.html) Prepare for this year’s unprecedented holiday shopping season with Partnerize's Be a Holiday Hero: 2024 Q4 Partnership Playbook, the holiday shopping prep guide that puts you on track to maximize ... **Faria Huq** Nov 20, 2024 ###### [Cracking the Code: How Gen Z is Redefining Holiday Shopping Trends](/content/resources/blog/cracking-the-code-how-gen-z-is-redefining-holiday-shopping-trends/index.html) As more Gen Zers continue to enter the workforce and increase their spending power, CMOs face the challenge of decoding this generation and their purchasing habits to create an opportunity ... **Craig Edgson** Nov 04, 2024 ###### [How Effective Partner Messaging Can Amplify Your Holiday Promotions](/content/resources/blog/how-effective-partner-messaging-can-amplify-your-holiday-promotions/index.html) Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of ... **Chrissy Kammerer** Oct 29, 2024 ###### [eBook Key Considerations: Adapting to Shifting Consumer Trends in the Holiday Shopping Season and Beyond](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond/index.html) Looking ahead to the 2024 holiday season, U.S. retail e-commerce sales are projected to reach $271.58 billion—a 9.5% increase from 2023—with mobile commerce expected to contribute nearly 28% to this growth. With ... **Chrissy Kammerer** Oct 28, 2024 ###### [Singles' Day 2024: How to Prepare](/content/resources/blog/singles-day-2024-how-to-prepare/index.html) When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue, average order value growth, plus more! **Faria Huq** Oct 18, 2024 ###### [Retail Ushers in a New Era: 7 Tips to Kickstart Your Strategy as Peak Holiday Shopping Shifts to October](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html) Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. ... **Maura Smith** Oct 16, 2024 ###### [Unwrap 5 Reasons Retailers Should Lean Into Partnerships This Holiday Shopping Season](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html) Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most ... **Heather Zuleba** Oct 07, 2024 ###### [Holiday 2024 Global Partnership Marketing Spend](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html) As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ... **Craig Edgson** Feb 28, 2024 ###### [Build Out Your Q1 Marketing Campaigns with Key Shopping Holidays](/content/resources/blog/build-out-your-q1-marketing-campaigns-with-key-shopping-holidays/index.html) Partnerize has put together a handy guide to the key shopping holidays 2024, along with some useful tips for optimizing your holiday promotions. **Faria Huq** Jan 08, 2024 ###### [Australians Break Records with Black Friday-Cyber Monday Sales + Boxing Day Sales Continued to Climb](/content/resources/blog/australians-break-records-with-black-friday-cyber-monday-sales-boxing-day-sales-continued-to-climb/index.html) The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but ... **Heather Zuleba** Dec 15, 2023 ###### [Partnerize Client Performance Still Going Strong for Peak Holiday Shopping Season](/content/resources/blog/partnerize-client-performance-still-going-strong-for-peak-holiday-shopping-season/index.html) We were pleased to report that Partnerize retail clients had shattered these expectations showcasing an astounding 15% YoY increase in sales revenue on Black Friday alone underscoring exceptional peak performance for ... **Hamza Syed** Dec 01, 2023 ###### [Amid Consumer Behavior Shifts, Partnerize Clients Show Significantly Stronger Performance than Industry Experts Predicted for This Cyber Holiday Shopping Period](/content/resources/blog/amid-consumer-behavior-shifts-partnerize-clients-show-significantly-stronger-performance-than-industry-experts-predicted-for-this-cyber-holiday-shopping-period/index.html) Partnerize retail clients shattered expectations showcasing a remarkable 15% YoY increase in sales revenue on historically, one of the biggest shopping days of the year. This achievement, in stark contrast between ...