# Partnerize blog.

### Tag: Gen

**Maura Smith**  
Dec 16, 2025

###### [The Invisible Half: Partnerize Research Reveals Publishers Influence 2×…](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers ...](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)