Partnerize blog

Tag: Data

New to Partnerize: On-Demand Path-to-Purchase Visibility for Data-Driven…

Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics ...

New Integrated Partner: Prescient AI Equips Advertisers with Advanced…

Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.

Affiliate Marketing Benchmarks: Compare Your Conversion Rate Here

See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool.

New to Partnerize: Customize Your Dashboard for an On-Demand Performance…

Keeping a pulse on program performance is critical to driving success–insight that is front-and-center with customizable dashboards, the latest enhancement from Partnerize.

Navigating the Maze: Understanding Google Analytics vs Affiliate Platform…

Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI.

Quick Guide: Ensure Sub-Affiliate Partners are Equitably Rewarded for the…

Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions.

Affiliate and Partnership Tracking Transcends Digital Boundaries

Affiliate and partnership marketing are no longer relegated to just digital. Learn more about code-based tracking on our blog!

Let Data Guide Your Decisioning: Actionable Insights Made Possible by…

For marketers, gaining transparency into partner performance is essential to strategic optimization.

It’s Time to Audit Your Approach to Partnership Data

By the end of 2021, it’s expected that we’ll have created, captured, copied and consumed more than 74 zettabytes of data.

Presenting The APAC Partnership Growth Index™!

Discover key APAC insights from our Partnership Growth Index™: APAC Edition today.

With Focus Trained on Marketers’ Needs, Partnerize Introduces Exclusive…

Partnerize is pleased to announce findings from its newly created Partnership Growth Index™.

New! Enhanced Partner Profiles

Partnerize releases enhanced Partner Profiles for superior partner management and data insights.

Tips for partners: Success this festive season

With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season.

Partnership Sales Increasing in Many Categories in the Second Half of April

Every two weeks, we report on the click and conversion activity we see across our platform, in order to provide the market with some insight into key trends in the ...

Partnerize Grows EMEA Retail Revenue 50%

Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year.

Announcing Our Enhanced Integration With Skimlinks To Deliver Additional…

We've announced the first in a series of enhancements to our integration with Skimlinks, which dramatically enhances the traffic and conversion data...

New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…

Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions...

AP-Why? The Benefits of API Tracking in the Partner Channel

Ever since Apple first announced the rollout of Intelligent Tracking Prevention (ITP), and subsequently ITP2.0, our industry has demonstrated a heightened level of concern about the limitations of third-party-cookie-based tracking ...

Millennial Parent Shopping Habits Align Well With Partner Marketing

The Millennial generation has been a marketing and media fascination for years.

NEW BYLINE ON LEVERAGING PARTNERSHIPS IN CHINA

Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China.

New Byline on Using Partnerships to Drive Subscription Sales

Martech Advisor just published the first byline from our company entitled Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter.

Partner & Affiliate Marketing Research: The State and Future of…

In this, the final blog post in our partner and affiliate marketing research series, we will summarize the number of partnerships brands make, and their key priorities to drive growth ...

In Today's Partner Marketing, the Name of the Game is Real-Time Data for…

Stephanie Colley's byline on the ascendance of real-time data for best partner marketing programs.

New Byline Advocates for a Switch from Pixel Tracking

We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible.

Our New Integration with Telecoms Solutions Leader Delacon

Delacon and Performance Horizon today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.

New Byline: How Rich Real-Time Data is Accelerating Partner Marketing

Today’s leading merchants are taking a more comprehensive approach to collecting and using data ...

Byline: How CLV Analysis is Transforming Partner Marketing

With more and more granular data, brands can be smarter about partner marketing and where they invest their resources.

Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs

Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix.

Byline: Can Partner Marketing Protect Your Brand From Media Consolidation?

If you are concerned about the potential impact of media consolidation on your marketing efficiency, it may make sense to look at partner marketing as a hedge.

Our Martech Series Byline Explains How Data Will Transform Partnerships in…

Some people erroneously assume that partnership and affiliate is a fairly constant world...

Check Out Our Forbes Byline on Pixel Tracking

Make no mistake, your pixel tracking is becoming less effective over time.

Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking...

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11.

Our Transformational Partnerships NYC Event

Strategic Alliances Director Michael McNerney does a round-up of our Transformational Partnerships NYC Event and key discussion points.

How Granular Analytics By Placement Type Helps Make Both Advertisers and…

Find out how granular analytics by placement type helps make both advertisers and publishers more successful.

Three Ways Travel Brands Can Better Utilise Marketing Partners

George Gray looks at three ways travel brands can better utilise marketing partners to drive customer acquisition and own the customer once again.

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Angus Sladden discusses the 3 questions marketers need to ask to see the true value in data and ultimately improve marketing decisions.

The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey

The way we consume travel has changed. Discover 3 ways your travel brand can adapt to the new customer journey to drive customer acquisition with partnerships.

New Book - First Real Look at Affiliate Marketing

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships!

Transformational Partnerships: The Next Step in Partner Marketing

The latest blog from Stefanie Colley looking at Transformational Partnerships and the next step from affiliate marketing to partner marketing.

Partner Marketing 101: Differentiation Through Data

If everyone relies on the same data set, how can you achieve differentiation and an edge over your competitors?

How Pandora Drove Growth With Innovative Partnerships

How did Pandora carve—and cement—a space for itself in a new market? By forging innovative partnerships that drove growth for the brand.

Performance Marketing Review: Marketing Data, Metrics, and KPIs

We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance, affiliate and partner marketing.

#ASW17: How to Develop Standardized Partnerships at Scale

At ASW, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of expanding performance-based partnerships globally.

Black Friday: 2015 vs. 2016 Stats & Trends

To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity in 2015 & 2016.

Cyber Monday vs. Black Friday

Black Friday and Cyber Monday were huge this year - we looked at the real-time data in our data warehouse and compared partner marketing activity on both dates.

Black Friday Recap: Key Stats

Black Friday drove major partner marketing activity on the Performance Horizon platform with almost 10 M conversions occurring in over 53 unique currencies.