# Partnerize blog

### Tag: cookieless tracking

**Katie Spurkeland**  
Jul 23, 2024  
###### [What the Google Third-Party Cookie Deprecation Pivot Means for You](/content/resources/blog/what-the-google-third-party-cookie-deprecation-pivot-means-for-you/index.html)  
Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class of tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when ...

**Katie Spurkeland**  
Apr 24, 2024  
###### [Google Chrome Extends Cookie Deprecation Deadline. What Does This Mean for…](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you/index.html)  
Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on ...

**Faria Huq**  
Jan 31, 2024  
###### [Ready or Not: The Cookieless Future is Coming in 2025](/content/resources/blog/ready-or-not-the-cookieless-future-is-coming-in-2024/index.html)  
Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation.

**Katie Spurkeland**  
Aug 22, 2023  
###### [Must-Know Details Surrounding Ongoing Browser Changes that Help Performance…](/content/resources/blog/must-know-details-surrounding-ongoing-browser-changes-that-help-performance-marketers-mitigate-tracking-risk/index.html)  
To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Learn more about Partnerize’s tracking solutions ...

**Katie Spurkeland**  
Jan 20, 2023  
###### [Introducing Partnerize’s Future-Proofed Tracking Hub, Preparing for a…](/content/resources/blog/introducing-partnerizes-future-proofed-tracking-hub-preparing-for-a-cookieless-future/index.html)  
As a part of our commitment to creating awareness around this macro-level challenge, we’ve created Preparing for a Cookieless Future, a resource hub that keeps marketers in-the-know when it ...

**Katie Spurkeland**  
Jan 09, 2023  
###### [Download The Partnerize Tag: Future-Proofed Tracking that Drives Success…](/content/resources/blog/download-the-partnerize-tag-future-proofed-tracking-that-drives-success-even-after-the-cookie-has-crumbled/index.html)  
Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing ...