Partnerize Blog

Tag: Commissioning

Redefining Partner Incentives: Why the Click is No Longer Your System of…

Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward...

How to Turn AI Search Visibility Into Measurable Marketing ROI

Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes.

Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate…

Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve...

Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure…

In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have...

Client Success Story: It’s Game On for direct.playstation.com’s…

The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a...

Retail, Rethought: Frasers Group Migration to Partnerize. Affiliates…

By redefining retail partnerships with data-driven tools, Frasers Group outperformed its revenue objectives, solidifying the affiliate channel as a cornerstone for future growth.

Ways to Improve ROAS with Travel Partnerships

Emerging tech capabilities are giving travel brands greater transparency and control when it comes to understanding which types of partnerships and campaigns are making the greatest contributions to their short-term...

eBook: The Disconnect Between Influencers & Affiliate Marketing

Want to learn more about some of the biggest reasons behind the absence of a definitive playbook and some key considerations for marketers looking to leverage the combined power of...

Maximizing Social Media Influencer Programs with Dynamic Commissioning

Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment like today. But where there is more money to be made, affiliate marketers must utilize...

Quick Guide: Ensure Sub-Affiliate Partners are Equitably Rewarded for the…

Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters...

Partners, Maximize Your Promotional Capabilities in 2023 with Partnerize

Brands and partners alike are kicking off 2023 by developing a partner channel strategy that allows them to garner their share of this consumer spend. For partners in particular, it’s...

5 Special Commission Strategies That Can Grow Your Partnership Program

Affiliate marketing is experiencing explosive growth. Chances are, your brand is already involved in performance marketing campaigns with affiliates, in which your brand pays a commission to referring companies that...

10 Things Your Affiliate Network Can’t (or Won’t) Provide

Today’s digital marketing landscape is sophisticated and nuanced. Modern marketers rely on relationships that are built on the sturdy foundation of data-driven performance.