# Partnerize blog ### Tag: Best Practice **Sarah Kelly** Sep 04, 2024 ###### [Affiliate Marketing Benchmarks: Compare Your Conversion Rate Here](/content/resources/blog/partnership-and-affiliate-benchmarks-partnerize-launches-retail-benchmarker/index.html) See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool. **Georgia Hudson** Sep 10, 2023 ###### [The 10 Best Australian Affiliate Programs](/content/resources/blog/the-10-best-australian-affiliate-programs/index.html) Here are the best 10 affiliate programs in Australia. Here we cover the top programs by each category. **Partnerize** Jan 18, 2022 ###### [5 Partner Marketing Strategies and Ideas For Finance Companies](/content/resources/blog/5-partner-marketing-strategies-for-finance-brands/index.html) When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. **Tara Lusk** Nov 23, 2020 ###### [How Retailers Can Leverage Partnership to Drive Sales for 2024](/content/resources/blog/how-retailers-can-leverage-partnership-to-drive-sales/index.html) If you are a retailer looking to upgrade your partnership efforts, here are some ways to drive additional partner channel sales in 2024. **Matt Gilbert** Nov 18, 2020 ###### [Protectionist behavior & isolationism in affiliate marketing harm the…](/content/resources/blog/protectionist-behavior-isolationism-in-affiliate-marketing-harm-the-modern-marketer/index.html) Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem. **Jim Nichols** Nov 11, 2020 ###### [Partnership Rising: How Partnership Will Gain a Seat at the CMO’s Table…](/content/resources/blog/partnership-rising-how-partnership-will-gain-a-seat-at-the-cmos-table-in-2021/index.html) 2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months. **Callum Ridley** Nov 09, 2020 ###### [Tips for partners: Success this festive season](/content/resources/blog/tips-for-partners-success-this-festive-season/index.html) With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season. **Samantha Purcell** Nov 03, 2020 ###### [Charlotte Tilbury and Partnerize Shortlisted for the Drum DADI Best Use of…](/content/resources/blog/charlotte-tilbury-and-partnerize-shortlisted-for-the-drum-dadi-best-use-of-affiliate-award/index.html) Charlotte Tilbury and Partnerize have been shortlisted as nominees for the “Best Use of Affiliate” award at this year’s Drum DADI Awards. **Anshu Khurana** May 13, 2020 ###### [The Tremendous Value of Direct Relationships](/content/resources/blog/the-tremendous-value-of-direct-relationships/index.html) At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners and partners can work directly ... **Partnerize** Jan 23, 2020 ###### [What’s Different About Partnerships in Australia?](/content/resources/blog/whats-different-about-partnerships-in-australia/index.html) In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of ... **Tara Lusk** Dec 11, 2019 ###### [Insights From The Melbourne Partnership Panel](/content/resources/blog/insights-from-the-melbourne-partnership-panel/index.html) Discover insights on affiliate marketing and partnership in this event recap from Australia's leading partners: Cashrewards, Silverbean, ShopBack and Finder. **Angus Sladden** Dec 10, 2019 ###### [Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner…](/content/resources/blog/talking-technical-5-questions-to-ask-yourself-when-choosing-a-partner-automation-platform/index.html) When it comes to selecting a platform to manage and automate your partnerships, there are a number of key questions to ask. **Tara Lusk** Sep 23, 2019 ###### [Take Action: Spike Your ‘19 Sales with These Singles Day Marketing Tips](/content/resources/blog/take-action-spike-your-19-sales-with-these-singles-day-marketing-tips/index.html) Get the latest data on Singles Day, and then put these 6 tips into action today to make sure you get the most out of this remarkable retail phenomenon. **Partnerize** Jul 24, 2019 ###### [It's Time We Focused More on Partnerships: How To Evolve Beyond a…](/content/resources/blog/its-time-we-focused-more-on-partnerships-how-to-evolve-beyond-a-set-and-forget-approach/index.html) The partnerships channel has seen explosive growth in the last few years. Yet many brands are still using a set-and-forget approach to manage it. **Partnerize** Jun 26, 2019 ###### [New Byline: How to Fight Back Against Exploding Media Costs](/content/resources/blog/new-byline-how-to-fight-back-against-exploding-media-costs/index.html) VP Customer Success APAC, Alix Simpson has had a byline called How to Fight Back Against Exploding Media Costs published in B&T. **Miriam Tremelling** Jun 14, 2019 ###### [New Byline: 23 Partnership Commissioning Strategies You Can Use to Nail…](/content/resources/blog/new-byline-23-partnership-commissioning-strategies-you-can-use-to-nail-your-real-kpis/index.html) Partnerize CMO Jim Nichols shares 23 partnerships strategies to help you align partner goals and results precisely to your KPIs. **Emma Marti** Jun 10, 2019 ###### [New Case Study: Emirates Grows Affiliate Revenue 118% Using Flexible…](/content/resources/blog/new-case-study-emirates-grows-affiliate-revenue-118-using-flexible-commissioning-tools/index.html) Download the Partnerize case study on Emirates and discover how Partnerize helped then grow affiliate revenue 118% with flexible commissions tools. **Partnerize** Jun 06, 2019 ###### [New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…](/content/resources/blog/new-byline-getting-data-driven-marketing-right-accuracy-context-and-relevance/index.html) Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions... **Kristin Bouveng** May 30, 2019 ###### [Making your Partner Migration a Success](/content/resources/blog/making-your-partner-migration-a-success/index.html) You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live... **Miriam Tremelling** May 21, 2019 ###### [New Byline: How to Leverage Partnerships for New Customers Acquisition](/content/resources/blog/new-byline-how-to-leverage-partnerships-for-new-customers-acquisition/index.html) Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that explains ways in which partnerships can be excellent tools for customer acquisition. **Miriam Tremelling** Apr 24, 2019 ###### [New Byline: Growth Without Risk? Four Partner Marketing Strategies for…](/content/resources/blog/new-byline-growth-without-risk-four-partner-marketing-strategies-for-success-in-indonesia/index.html) If you’re looking to establish and grow a partner program in Indonesia, consider these four strategies for success. **Miriam Tremelling** Apr 18, 2019 ###### [New Byline: Five Ideas To Bring More Accountability To Your Sponsorships](/content/resources/blog/new-byline-five-ideas-to-bring-more-accountability-to-your-sponsorships/index.html) Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure... **Miriam Tremelling** Apr 15, 2019 ###### [New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and…](/content/resources/blog/new-byline-5-ways-retailers-can-create-their-own-amazon-effect-and-kickstart-their-ecommerce/index.html) Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers... **Miriam Tremelling** Mar 21, 2019 ###### [New Byline: Five Ideas To Help Partner Marketers Sell More While…](/content/resources/blog/new-byline-five-ideas-to-help-partner-marketers-sell-more-while-discounting-less/index.html) Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers. **Miriam Tremelling** Mar 19, 2019 ###### [New Byline: Partner Marketing and the Evolution of Retail Partnership](/content/resources/blog/new-byline-partner-marketing-and-the-evolution-of-retail-partnership/index.html) Partnerize CSM, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue... **Partnerize** Jan 30, 2019 ###### [How Partnerize Delivers Superior Support For Your Partner Program](/content/resources/blog/how-partnerize-delivers-superior-support-for-your-partner-program/index.html) The value that you derive from your partner marketing technology is not solely dependent on platform capabilities. Often, the support you receive is just as important. **Miriam Tremelling** Jan 18, 2019 ###### [New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner…](/content/resources/blog/new-byline-5-must-have-traits-of-your-next-retail-affiliate-or-partner-marketing-manager/index.html) Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team. **Kelly Guerin** Oct 22, 2018 ###### [Five Tips And Tricks To Make Your Partner Program More Productive](/content/resources/blog/five-tips-and-tricks-to-make-your-partner-program-more-productive/index.html) For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all. Customer Success Manager Kelly Guerin discusses five tips and tricks... **Jim Nichols** Mar 08, 2018 ###### [Improving Relationships between Marketing and Tech - Our Latest Byline](/content/resources/blog/improving-relationships-between-marketing-and-tech-our-latest-byline/index.html) We all know that many of the major marketing initiatives at big companies are about deploying technology. Here are six concepts that guide how successful marketers and tech teams are... **Jim Nichols** Feb 15, 2018 ###### [What You Need to Know About Chrome's New Ad Blocking/Filtering](/content/resources/blog/what-you-need-to-know-about-chromes-new-ad-blocking-filtering/index.html) As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. **Jessica Goodall** Oct 29, 2017 ###### [How Partner Marketing Helps Finance Brands Sell To Users At Different Life…](/content/resources/blog/how-partner-marketing-helps-finance-brands-sell-to-users-at-different-life-stages/index.html) Jessica Goodall looks at partner marketing and the opportunities finance brands are missing to sell to users at different life stages. **Kelly Guerin** Jul 11, 2017 ###### [How Can Australian Supermarkets Innovate with Partnerships?](/content/resources/blog/how-can-australian-supermarkets-innovate-with-partnerships/index.html) Customer Success Manager Kelly Guerin looks at innovative examples of overseas supermarkets using partnerships and how these can be replicated in Australia. **Partnerize** May 10, 2017 ###### [Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All](/content/resources/blog/amazons-impending-launch-why-australian-retailers-arent-doomed-after-all/index.html) Simon Quick looks at Amazon's impending launch into Australia and discusses why it's not all bad news for Australian retailers. **Partnerize** May 09, 2017 ###### [New Book - First Real Look at Affiliate Marketing](/content/resources/blog/new-book-first-real-look-at-affiliate-marketing/index.html) Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships! **Partnerize** Mar 30, 2017 ###### [Why Partner Marketing Needs Customer Success, Not Account Management](/content/resources/blog/why-partner-marketing-needs-customer-success-not-account-management/index.html) Brands are shifting towards technology to manage their partnerships and affiliates--which means the service required to support these them has evolved too. **Partnerize** Nov 17, 2016 ###### [3 Stages for Mobile Success in Partner Marketing](/content/resources/blog/3-stages-for-mobile-success-in-partner-marketing/index.html) With the emergence of new channels and marketing partners, it's critical to outline what success and measurement looks like in a mobile-first world. **Partnerize** Oct 12, 2016 ###### [5 Tips For Building A Technology-led Marketing Strategy](/content/resources/blog/5-tips-for-building-a-technology-led-marketing-strategy/index.html) There's no doubt that data and technology are key drivers of marketing success. Here are some key tips marketers can implement to remain in the know. **Partnerize** Jul 06, 2016 ###### [3 Reasons Your Affiliate Marketing Program Has Stalled](/content/resources/blog/3-reasons-your-affiliate-marketing-program-has-stalled/index.html) Has your affiliate marketing program stalled? Here are three possible reasons and ways to put the focus back on driving margins and growth. **Partnerize** Jul 01, 2016 ###### [5 Metrics Digital Businesses Must Track to Stay Ahead](/content/resources/blog/5-metrics-digital-businesses-must-track-to-stay-ahead/index.html) For most businesses, metrics such as return on investment are critical to determining success. Here are five KPIs to track to stay ahead. **Malcolm Cowley** Jun 17, 2016 ###### [Optimize Performance Marketing ROI with Value Attribution](/content/resources/blog/optimize-performance-marketing-roi-with-value-attribution/index.html) For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives. **Malcolm Cowley** Jun 01, 2016 ###### [Three Data Factors That Drive Value in Performance Marketing](/content/resources/blog/three-data-factors-that-drive-value-in-performance-marketing/index.html) Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes. **Malcolm Cowley** May 09, 2016 ###### [3 Considerations When Taking Control of Performance Marketing Programs](/content/resources/blog/3-considerations-when-taking-control-of-performance-marketing-programs/index.html) The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.